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Tag: NBA

  • NBA app launches multiview feature for 2024-25 season

    NBA app launches multiview feature for 2024-25 season

    Mumbai: The NBA announced the launch of new features available to fans globally on the NBA app – the official home of basketball – for the 2024-25 season, showcasing the league’s dedication to innovation to enhance the fan viewing experience. The new elements are highlighted by multiview now available on connected devices, which gives fans the option to watch up to four games simultaneously on NBA league pass – the league’s live game subscription service.

    In addition, NBA league pass subscribers worldwide will have the ability to customize their viewing experience and always be live when watching NBA games.  Fans can smart rewind games from any point with key plays highlighted, download full games for offline viewing and access a range of game recap versions including “All Possessions,” “10-Minute Condensed,” “Key Highlights,” and more. Additionally, the app will offer interactive synced stats and analytics, ensuring fans experience the game in the app as if it is live no matter when they are watching.

    Among the game-changing enhancements is “NBA Insights,” an AI-powered tool that leverages the power of Microsoft Azure. The feature uses AI rooted in deep basketball understanding to identify key narratives, player performances, and notable milestones, providing fans with a continuous feed of text-based updates that go beyond the box score to better contextualise what’s happening on the court. The league is also using Generative AI to localize content, offering game recaps in French, Portuguese and Spanish as well as translations for select original programming and live games.

    Additionally, content on the NBA app throughout the season will incorporate “Dunk Score,” an AI-calculated grade for in-game dunks in real-time based on a breadth of factors including the player’s jumping distance, style and force at the rim, and defensive efforts from the opposing team.

    “Pass the Rock,” the popular NBA app series highlighting the emerging league stars, returns today for season three with a special “Rookie Year Edition.”  This episode will follow San Antonio Spurs star Victor Wembanyama’s transition to the NBA, culminating in him being named the Kia NBA Rookie of the Year.  On Sunday, Oct. 20, the NBA will launch “Raising 18,” a nine-part docuseries narrated by five-time NBA All-Star Al Horford spotlighting the Boston Celtics’ journey to their 2024 NBA Finals victory.

    Popular experiential features within the NBA App have been enhanced to increase personalization, including the all-new ‘Following’ tab, which combines the latest content from your favourite teams and players into an algorithmic feed as well as the revamped “Game Stories” now with pre-game analysis, highlights and interactive polls. “Moments” – the popular vertical social media-style feed feature – has been upgraded to include multi-language support and can now be accessed on Roku TVs for quick content consumption on larger screens.

    On NBA league pass, fans will have access to more than 800 live out-of-market games and a variety of alternate telecast options, including in-language streams (Spanish, Portuguese and Korean), the return of the popular “NBA Strategy Stream” providing fans with a unique viewing option breaking down in-game tactics and “NBA HooperVision” featuring NBA legend Quentin Richardson and special guests.  Additional alternate stream options will be announced throughout the season.

    NBA league pass will also be the primary destination for NBA games every weekend in November, with all games scheduled to stream on the platform (with no national blackouts).  Subscribers can access up to 15 games a day on weekends throughout the month, with NBA ID members – the league’s global membership program – receiving complimentary access to NBA League Pass during the first Member Days of the season on November 16 and 17.  NBA ID members in the United States and Canada will also have the opportunity to participate in a series of challenges in the NBA App and NBA.com between Oct. 20-27 for a chance to win a trip to the Emirates NBA Cup in Las Vegas.  For more information on NBA ID.

    The league continues to expand the technological capabilities of its “Next Gen integrated digital platform,” which is now powering four team-specific direct-to-consumer streaming services in the NBA App, including BlazerVision (Portland Trail Blazers), ClipperVision (LA Clippers), Jazz+ (Utah Jazz) and Suns Live (Phoenix Suns).  The platform, which is the technology backbone for the NBA App, is also enabling Spectrum SportsNet+ (Los Angeles Lakers).

    NBA League Pass premium commercial-free packages are available on NBA.com and in the NBA App for $159.99 a season (or $24.99 a month) or $109.99 (or $16.99 a month) for a standard package.  The NBA app – a product of NBA digital, the league’s joint venture with TNT sports – is powered by Microsoft Azure.

  • Amazon Prime Video and NBA announce landmark 11-year Global Media Rights deal starting 2025

    Amazon Prime Video and NBA announce landmark 11-year Global Media Rights deal starting 2025

    Mumbai: Amazon Prime Video and the NBA announced an 11-year media rights agreement, beginning with the 2025-26 NBA season. In a landmark deal, Prime Video will present exclusive global coverage of 66 regular-season NBA games, including an opening week doubleheader, a new Black Friday NBA game, and all games from the Knockout Rounds of the Emirates NBA Cup, including the in-season tournament’s Semifinals and Finals.

    Prime Video also acquires rights to exclusive coverage of every game of the postseason SoFi NBA Play-In Tournament, first and second-round playoff games, and Conference Finals in six of the 11 years of the deal. Prime Video will distribute its package of games in the U.S. and internationally, with an expanded package of games in select territories, including Mexico, Brazil, France, Italy, Spain, Germany, the United Kingdom and Ireland. This expanded package includes a minimum of 20 additional primetime regular season games each year, a Conference Finals series each year, and the NBA Finals in six of the 11 years.

    As part of the agreement, Prime Video Channels will also be the strategic partner and third-party global channels store destination for NBA League Pass, the NBA’s subscription service for streaming live and on-demand games, in the U.S. and internationally.

    A separate release contains further information about the new WNBA rights agreement with Prime Video.

    “The digital opportunities with Amazon align perfectly with the global interest in the NBA,” said NBA Commissioner Adam Silver.  “And Prime Video’s massive subscriber base will dramatically expand our ability to reach our fans in new and innovative ways.”

    “NBA and WNBA basketball will serve as yet another cornerstone of the robust sports business our Prime Video team has built in just the last six years,” said Prime Video and Amazon MGM Studios head Mike Hopkins.  “When combined with our original films and shows; partner streaming services; licensed content; and rent or buy titles – our sports offering is a major driver of Prime Video’s evolution into a genuine one-stop shop for everything our customers want in video.”

    “We are proud to be the first exclusive streaming partner for the NBA, bringing Prime members across the globe one of the most exciting and most popular sports in the world. With 66 regular season games, the NBA Cup, the Play-In Tournament, more than 20 playoff games every year, and NBA League Pass, we’re giving basketball fans around the world more ways than ever to watch the action,” said Jay Marine, Global Head of Sports, Prime Video. “Over the past few years, we have worked hard to bring the very best of sports to Prime Video and to continue to innovate on the viewing experience. We’re thrilled to now add the NBA to our growing sports lineup, including the NFL, UEFA Champions League, NASCAR, NHL, WNBA, NWSL, Wimbledon, and more. We are grateful to partner with the NBA, and can’t wait to tip off in 2025.”

    Prime Video’s regular season NBA coverage will tip off at the start of the 2025-26 season with an opening week doubleheader and will include Friday night games, select Saturday afternoon games, and Thursday night doubleheaders, which will begin in January 2026 after the conclusion of Prime Video’s Thursday Night Football schedule. Prime Video will present live NBA pregame, postgame and halftime shows as part of its coverage, with additional details around talent and production to be announced at a later date.  Prime Video will also stream half of all NBA Summer League games, as well as a package of WNBA and NBA G League regular-season and postseason games.

    The international live game package rights extend worldwide, with the exception of Greater China, Poland, Finland, Sweden, Norway, Denmark, and the Netherlands, with rights in Canada beginning in the 2026-27 NBA season.

    Over the past three years, Prime Video has rapidly become a leader in presenting live sports worldwide, with a lineup of marquee properties available on the service in 2024 and 2025 including the NFL, the WNBA, NASCAR, and the NWSL in the U.S., the NHL in Canada, UEFA Champions League soccer in the U.K., Germany and Italy, Premier League soccer in the U.K. and Sweden, Roland Garros tennis in France, and Wimbledon in Germany and Austria.

  • NBA India’s “Nets for Change” wins Gold at Cannes Lions for photography

    NBA India’s “Nets for Change” wins Gold at Cannes Lions for photography

    Mumbai: Earlier this year, the NBA partnered with the Publicis Groupe, MEA (Dubai), in India to bring to life “Nets for Change”, an initiative to repurpose discarded underwater fishing nets at basketball courts in India.  Discarded underwater fishing nets pose a significant environmental threat, and through this initiative, the NBA and Publicis are giving these nets a new purpose, so that aspiring players have higher-quality courts where they can come together to play the game.  The pilot project was launched successfully in Mumbai at The Young Men’s Christian Association (YMCA) in Colaba and in community courts in EuroSchool, Thane and Vikhroli, with plans to expand to other markets.

    As an extension of this campaign, the Publicis team created a series of posters to encourage more youth to play basketball.  Featuring street-style photography, these posters recreated some of the most iconic dunks by NBA stars, capturing them through the lens of everyday life in India.  Displayed across courts during the filming of the campaign, the posters invited young ballers to be India’s next ’23 in a billion’, ‘8 in a billion’, and ‘6 in a billion’, referencing the iconic jersey numbers of NBA superstars.  The posters featuring these iconic dunks were submitted to the Cannes Lions International Festival of Creativity by Publicis Groupe Dubai, winning Gold for Photography and Silver as an Outdoor Campaign in Industry Craft.

    The NBA is committed to using the power of basketball to inspire fans and partners to minimize environmental impacts and help drive broader industry and societal progress.  The “Nets for Change” campaign video highlights the extent of the ecological damage caused by discarded fishing nets and how this initiative is helping combat it, one hoop at a time.

  • LALIGA holds ‘EXTRA TIME’ webinar series in India to discuss the future of sports

    LALIGA holds ‘EXTRA TIME’ webinar series in India to discuss the future of sports

    Mumbai Continuing to build the Indian sports landscape, LALIGA, the world’s largest football ecosystem, successfully concluded its first-ever ‘EXTRA TIME’ webinar series in India. Seeking to engage in conversations related to sports technology and culture, the first of the dual-part webinar series, explored the evolving landscape of sports technology, and its impact in transforming fan engagement in India. Directing the conversation, leaders with experience leading properties such as LALIGA, National Basketball Association (NBA), Major League Baseball (MLB), Dream Sports, and the International Olympic Committee (IOC) graced the occasion as panel members.

    Delving into topics on innovation, audiovisual content, artificial intelligence, virtual reality, and gamification amongst others, the panellists spoke about how tech can help build individual sports awareness and amplify preexisting audience potentials through personalization of content.

    Speaking at a LALIGA Extra Time Webinar, LALIGA head of content & programming Roger Brosel said, “At LALIGA, we have always looked at technology as a means to an end. Our final objective is to have a product with which fans can engage. Technology by itself cannot be the future, it must add something to the story we are already telling at LALIGA. We look at technology to build engagement and immersive experiences alongside the match day experience for fans who do not have the opportunity to travel. Through creativity & tech innovation we are allowing the viewer at home to get closer to the action.”

    Dream Sports chief marketing officer Vikrant Mudaliar, added “Gen-AI is an interesting avenue at the moment. From a Dream11 point of view, we are looking to innovate to seamlessly and frictionlessly provide fantasy sports fans content through reduced touchpoints. This added amount of convenience to stream, chat, gamify, and be provided with tips based on your interest is what we are aiming to do explore.”

    NBA India country head Rajah Chaudhry added, “For the NBA, we look at the technology space under two pillars; personalization and awareness building. We use tech, and in particular AI to build experiences for our fans. Through tech, we can personalize content, allowing fans to engage with the game based on their preferences, while providing access to the NBA like never before through immersive technology – which also allows us to build our existing fanbase in the country.”

    MLB Senior Manager India Ryo Takahashi added “MLB utilizes tech to understand our audience at multiple levels. Through building fan profiles, we are better able to understand our end consumer in terms of platform usage, the behaviour of the consumer, and the changing mindset of the fans. By adapting our offerings to gain an advantage in fan experience, tech allows us to build and scale our offering to new audiences and markets.”

    Aneesh Surender Madani, former – head of global digital partnerships and innovation at IOC & Former Twitter head of sports partnerships, at Asia Pacific, added “There’s a window beyond ‘LIVE’ content which is an area of growth for sports organizations. Fans are keen to learn more about the human stories in addition to the game. This demand is where tech can have a significant role to play. The big opportunity is in enabling athletes to share compelling content across multiple platforms.”

    Exploring the theme of building a sporting culture in India, the second part of the LALIGA Extra Time Webinar series will take place in mid-May alongside leaders from the sports industry in India and Spain.

  • Chris Rock narrates NBA’s new campaign: ‘Playoff Mode. It’s a Thing’

    Chris Rock narrates NBA’s new campaign: ‘Playoff Mode. It’s a Thing’

    Mumbai – The NBA has debuted its new campaign, “Playoff Mode. It’s a Thing,” which is now streaming across all @NBA social platforms and on the NBA App.  The campaign premieres tonight on TNT during the 2024 SoFi NBA Play-In Tournament, which tips off with the Los Angeles Lakers taking on the New Orleans Pelicans at 7:30 p.m. ET, followed by the Golden State Warriors visiting the Sacramento Kings at 10:00 p.m. ET, as each team competes to secure a spot in the 2024 NBA Playoffs presented by Google Pixel.

    Narrated by actor, filmmaker and comedy icon Chris Rock, “Playoff Mode. It’s a Thing” highlights NBA players as they prepare to compete for postseason glory and earn a spot in the NBA Finals presented by YouTube TV.

    Two-time Kia NBA Most Valuable Player and 2023 NBA champion Nikola Jokić (Denver Nuggets) and five-time NBA All-Star Jayson Tatum (Boston Celtics) headline a cast of NBA stars that includes Jalen Brunson (New York Knicks), Anthony Edwards (Minnesota Timberwolves), Shai Gilgeous-Alexander (Oklahoma City Thunder), Chet Holmgren (Thunder), Damian Lillard (Milwaukee Bucks), Donovan Mitchell (Cleveland Cavaliers) and Jalen Williams (Thunder). The players are joined by ESPN’s Malika Andrews, TNT Sports analyst and NBA legend Shaquille O’Neal, Latin music superstar Anuel AA, celebrity chef Guy Fieri and five-time GRAMMY Award-winning rapper Lil Wayne.

    The film opens with Tatum in a press conference as Andrews poses a simple question: “Is Playoff Jayson a thing?”  Although he denies it, the highlights speak for themselves.  Rock then asks each player the same question, to which all repeatedly insist, “It’s not a thing” over a string of highlights that prove otherwise.  Ultimately, Rock arrives at the only acceptable conclusion – it’s clearly a thing.

    “The campaign plays on the idea that the playoffs unlock an elevated version of all of us, from passionate fans to the unrivaled competitors across the league,” said NBA Chief Marketing Officer Tammy Henault. “We are also thrilled to unveil a new original sound that captures the spirit of the game, and over time, will build association with our fans around the world, instantly igniting their excitement for the NBA.”

    “Playoff Mode. It’s a Thing”, which was directed by Felix Brady and created in collaboration with Translation.  A corresponding print, digital and audio campaign will also be featured in high-impact placements such as out-of-home across more than ten U.S. cities and at major events.

    Ahead of the NBA Playoffs presented by Google Pixel, the league is also debuting its first signature sonic brand identity which captures the authentic sounds of the game – the bounce of the ball, the squeak of a sneaker on hardwood, the growing anticipation of the crowd and the scoring swish of the net.  The sound is synchronized with a dynamic animation of the NBA logo, creating a sensory association for fans and connecting them to premium, authentic content across the league’s digital portfolio.  Fans will see and hear the new identity in the NBA Original all-access postseason docuseries “Chasing History,” which debuted on April 15 on the NBA App, as well as other content within the NBA’s digital platforms. The next episode of “Chasing History,” which will recap the SoFi NBA Play-In Tournament, will be available on Saturday, April 20.

    The SoFi NBA Play-In Tournament tips off tonight on TNT with Lakers vs. Pelicans at 7:30 p.m. ET, followed by Warriors vs. Kings at 10:00 p.m. ET.  It continues Wednesday on ESPN when the Miami Heat visit the Philadelphia 76ers at 7:00 p.m. ET and the Chicago Bulls host the Atlanta Hawks at 9:30 p.m. ET.  The SoFi NBA Play-In Tournament will conclude on Friday, April 19.  The NBA Playoffs presented by Google Pixel will begin on Saturday, April 20. 

  • NBA 360 is available for free on the NBA app in India

    NBA 360 is available for free on the NBA app in India

    Mumbai: The National Basketball Association (NBA) announced today that NBA’s live whip-around show “NBA 360” will be available for free on the NBA App in India on Saturdays from March 30 through April 6 from 5 a.m. – 8:00 a.m. IST.

    NBA 360 provides a multi-view broadcast with continuous and simultaneous coverage, including live look-ins, in-progress highlights, up-to-date graphics, statistical leaders, standings, and player interviews, capturing all of the excitement and the best storylines from around the league.

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    On Saturday, 30 March, NBA 360 will allow NBA App users in India to watch all the action from across the slate of 12 NBA games in real-time.

  • NBA, WNBA, and Dream11 announce a multiyear extension to elevate fantasy basketball gaming in India

    NBA, WNBA, and Dream11 announce a multiyear extension to elevate fantasy basketball gaming in India

    Mumbai: The National Basketball Association (NBA), Women’s National Basketball Association (WNBA) and Dream11, the fantasy sports platform, today announced a multiyear extension of their existing collaboration that will see Dream11 continue as the official fantasy gaming partner of the NBA and WNBA in the country.  The renewal builds on Dream11 and the NBA’s relationship that began in the 2017-18 season with the launch of the league’s first official fantasy game in India.

    Through the extension, fans in India can compete daily in a variety of public and private NBA and WNBA-themed fantasy games.  Simulating the role of a general manager, fans can construct a virtual team of NBA or WNBA players and accumulate points based on the players’ real-life on-court performances.    

    “With India being one of the fastest growing markets in the world for fantasy gaming, bolstering our presence in this space has been a key focus for us over the last few years,” said NBA India Country head Rajah Chaudhry.  “We have seen a significant increase in fan engagement since the launch of our official fantasy game on Dream11, and as we embark on this continued journey together, we look forward to pushing the boundaries of innovation in fantasy gaming and providing fans with even more exciting ways to connect with the NBA and WNBA.”

    Speaking on the partnership, Dream11 Chief Marketing Officer Vikrant Mudliar said, “Our partners have played a key role in making Dream11 the world’s largest fantasy sports platform.  As we extend our collaboration with the NBA and WNBA, we’re committed to taking the excitement of basketball to new heights for our users.  This association underscores our dedication to the sport while also highlighting the limitless possibilities in the realm of fantasy gaming.  Together we are committed to redefining the way fans engage with basketball and the leagues, creating an immersive and unparalleled experience for users.”

    Fans can play the official NBA and WNBA fantasy games at Dream11.com and on the Dream11 App, which is available for download via the App Store.  

    The 2023-24 NBA season is airing live in India on Sports18-1, Sports18 Khel, JioCinema and NBA League Pass, the league’s premium live game subscription service available via the NBA App.  Fans in India can follow the NBA on Facebook (Facebook.com/NBAIndia), Instagram (@NBAIndia and @NBAStyle_in for everything style related), X (@NBAIndia) and download the NBA App for the latest news, updates, scores, stats, schedules, videos and more.

    The WNBA Draft will be held on Monday, April 15, and the WNBA’s 28 seasons tip-off on Tuesday, 14 May 2024.  Live games will be available on WNBA League Pass, the league’s premium live game subscription service available via the WNBA App.  Through the WNBA App’s around-the-clock women’s basketball coverage, featuring the latest news and biggest stories, real-time notifications, social style vertical videos and customizable viewing options, users can stay connected with the WNBA and women’s basketball in a new way.  Classic WNBA programming, including documentaries, game highlights and public service announcements can also be viewed on Doordarshan (DD) Sports.  Fans in India can follow the WNBA on Facebook (Facebook.com/WNBA), Instagram (@WNBA), and X (@WNBA). 

  • NBA and Bhaane launch India’s premier fan e-commerce site!

    NBA and Bhaane launch India’s premier fan e-commerce site!

    Mumbai: The National Basketball Association (NBA) and Bhaane Pvt Ltd (Bhaane), India’s renowned contemporary clothing brand, today announced a multiyear collaboration for Bhaane to launch and operate NBAStore.in.  The online store provides fans in India with the most comprehensive selection of official NBA merchandise ever available in the country.

    Throughout the season, NBAStore will provide fans across India with a range of authentic NBA merchandise and memorabilia, including current and former player jerseys, apparel, headwear, performance and casual footwear, basketballs, accessories, and more from major brands such as Nike, New Era, Mitchell & Ness, Wilson and NBA Fanwear by Suditi.  Fans who purchase merchandise from NBAStore.in will also be eligible to enter contests operated by Bhaane to win a range of prizes, including tickets to regular-season NBA games in the U.S. and NBA All-Star.

    “We’re excited to work with Bhaane to launch NBAStore.in, which builds on our commitment to making basketball and the NBA more accessible to fans across India,” said NBA India Business Head of Global Partnerships and Media Sunny Malik.  “The launch of our most comprehensive store dedicated to fans in India comes at a time when the e-commerce industry in India and interest in the NBA are both booming.  Through this collaboration, the NBA is poised to tap into this growth and meet the growing demand for authentic merchandise and fanwear in the Indian market.”

    “The NBA is one of the largest sports leagues globally, and we’re excited to collaborate with them on their official online store in India,” said Bhaane Founder & CEO Anand Ahuja.  “This marks a significant milestone for Bhaane, allowing us to blend our distinctive fashion philosophy with the global appeal of the NBA.  Through this platform, we aim to redefine the way fans connect with basketball and express their love for the game through cutting-edge and authentic products.”

    The 2023-24 NBA season tipped off its broadcasts in India on Wednesday 25 Oct.  Games will air live in India on Sports18-1, Sports18 Khel, JioCinema and NBA League Pass, the league’s premium live game subscription service available via the NBA App.

  • Ranveer Singh stars in NBA India’s new brand campaign – ‘#ThisIs Basketball

    Ranveer Singh stars in NBA India’s new brand campaign – ‘#ThisIs Basketball

    Mumbai: The National Basketball Association (NBA) has debuted #ThisIsBasketball, a new brand campaign in India starring Bollywood superstar and NBA Brand Ambassador for India Ranveer Singh to celebrate the game of basketball throughout the country. The campaign consists of a series of videos that will be released over the rest of the year to showcase the diversity of the basketball community in the country and capture the true essence of the sport – that the court is for everyone.

    The first video is built around Singh’s passion and love for the game of basketball. Basketball fans throughout the country – including Singh – are featured on the court as they share what basketball means to them, highlighting its values and impact on culture. From achieving your goals to finding a common ground with others on the court, #ThisIsBasketball brings to light the different facets of the sport that inspire the next generation to play the game.

    The video also features professional Indian players who are making a mark on the court such as Shireen Limaye and Raspreet Sidhu, current and former captains of the Indian women’s basketball team respectively, and former member of the India senior men’s basketball team Lalrina Renthlei. The powerful storytelling immerses the audience in the range of raw emotions that emerge on court – where every shot tells a story – and the vibrant culture that surrounds the basketball universe.  

     

     

    As the NBA Brand Ambassador for India, Singh has been instrumental in building a highly engaged community of basketball enthusiasts. Through his support, he has amplified the visibility of the sport to help inspire individuals to play and watch the game of basketball.  This video, which spotlights his influence in the community, is the first in a series which aims to highlight the momentum in basketball in India, underscoring the NBA’s dedication to empowering and supporting athletes across the country. 

  • Viacom18 Sports ropes in Bollywood star Ranveer Singh for NBA campaign

    Viacom18 Sports ropes in Bollywood star Ranveer Singh for NBA campaign

    Mumbai: Viacom18 Sports, India’s newest premier sports network, has launched its 2022–23 NBA season ad campaign, “Morning Time Is Baller Time,” headlined by Bollywood star Ranveer Singh. Streaming now across all Viacom18 Sports’ digital and social media platforms, the film draws energy and excitement from the actor’s love for the NBA and celebrates the return of the basketball league live on Sports18 (SD & HD), MTV (SD & HD), and JioCinema.

    The film opens with Singh blissfully calling it a night with a rooster in tow. As the sun rays hit Singh’s face, the rooster cackles aloud, alarms go off, and the super fan in Singh swiftly slips into his baller threads and sneakers to catch the high-octane NBA action, signalling “Morning Time Is Baller Time.”

    “As an avid basketball fan and the NBA Brand Ambassador for India, it’s a pleasure to be a part of the new campaign for the 2022–23 NBA season. With the season having tipped off in high gear, the film “Morning Time Is Baller Time” aptly brings to life the excitement and energy surrounding the NBA,” said Singh.

    “Morning Time Is Baller Time” reinforces our proposition that mornings are best enjoyed watching the incredible action from the NBA on Sports18 1 and JioCinema, and who better than the effervescent resident NBA fan Ranveer Singh to reiterate this and celebrate the start of what promises to be yet another exciting season. We are focused on expanding and elevating our NBA offerings this season and taking them to a broader audience,” said Viacom18 Sports head of content Siddharth Sharma.

    “Viacom18 Sports provides NBA fans in India with unparalleled access to follow and watch their favourite teams and players in Hindi and English. We look forward to continuing our collaboration as we engage both new and existing fans throughout the country and bring them closer to the game by offering a wide range of NBA programming to sports, lifestyle, and youth audiences,” said NBA India business head for global content and media distribution Sunny Malik.

    In its endeavour to engage viewers through the season, Viacom18 Sports’ NBA offerings include a mix of live and non-live programming across all their platforms, including more games after 7 a.m. Coverage features live games each week and the league’s marquee events, including the NBA All-Star Game, the NBA Play-In Tournament, the NBA Playoffs, and the NBA Finals. The 2022–23 season tipped off on Sports18 1, MTV SD & HD, and JioCinema on 19 October, with the defending champion Golden State Warriors defeating the Los Angeles Lakers 123-109.

    JioCinema live-streams one game every morning in English and Hindi, and Sports18 1 and MTV will continue to broadcast select live games every week through the season in English and Hindi, respectively. The JioCinema app is available to download for all telecom service subscribers and across devices on iOS and Android, with access to Viacom18 Sports’ portfolio of live and non-live programming.

    Viewers can continue to watch their preferred sports by downloading JioCinema (iOS & Android). For the latest updates, news, scores, and videos, fans can follow Sports18 on Facebook, Instagram, Twitter, and YouTube. Fans in India can also follow the NBA on Facebook (Facebook.com/NBAIndia), Instagram (@NBAIndia) and Twitter (@NBAIndia) and download the NBA App for the latest news, updates, scores, stats, schedules, and videos.