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Tag: NBA finals

  • NBA goes better with YouTube

    NBA goes better with YouTube

    MUMBAI: Life is simpler on YouTube. The streaming platform, which is about 50 times bigger than its nearest competitor in terms of ad revenue, is the go-to place for many a player now following the tough negotiations the OTTs are throwing up. Additionally, most of the these have their  sports timetable choc-a-bloc with events. 

    No wonder The National Basketball Association (NBA) over the weekend announced an expansion of its existing content partnership with YouTube that will see NBA games and marquee events livestreamed to fans in India on the NBA’s global YouTube channel (YouTube.com/@NBA) through the remainder of the 2024-25 season.

    Live coverage will include weekly regular-season games, NBA All-Star 2025, a selection of NBA Playoff games and the 2025 NBA Finals presented by YouTube TV.

    To enhance the viewing experience for fans in India, the NBA will also collaborate with top YouTube creators by having select games and events livestreamed on their YouTube channels as well, starting with popular creator duo Jordindian (YouTube.com/@Jordindian) for the State Farm All-Star Saturday Night on Sunday, 16 February at 7:00 am IST.

    The 2024-25 NBA season is airing live in India on the NBA YouTube channel and NBA League Pass, the league’s premium live game subscription service available via the NBA App. Fans in India can follow the NBA on Facebook (Facebook.com/NBAIndia), Instagram (@NBAIndia and, for everything style-related,  @NBAStyle_in) and X (@NBAIndia) and download the NBA App for the latest news, updates, scores, stats, schedules, videos, and more. 

  • NBA finals 2015 shatters television, digital and retail records

    NBA finals 2015 shatters television, digital and retail records

    MUMBAI: The NBA Finals 2015 – which concluded on 16 June and saw the Golden State Warriors defeat the Cleveland Cavaliers four games to two – broke records across television, digital, and retail, becoming the most-watched and highest-rated Finals in ABC history with nearly 20 million viewers per game and an average 11.6 U.S. household rating.

     

     Highlights from The Finals include:

     

    ·         ABC:  The six-game series set new Finals records for ABC with 19,939,000 viewers and an 11.6 U.S. rating, up 30 percent and 26 percent, respectively, from 17,667,000 viewers and a 10.5 U.S. rating for The Finals 2014.  Additional details on highest-rated NBA Finals on ABC.

     

    ·         NBA Digital:  NBA.com and NBA Mobile garnered a combined 336 million video views, eclipsing the record set during last year’s Finals.

     

    ·         Facebook:  On Facebook, fans created 173 million interactions related to The Finals, including posts, comments, and likes.  Additionally, NBA, Warriors, and Cavs content amassed a record 98 million video views – up 180 percent from The Finals 2014, viaSports on Facebook.

     

    ·         Twitter: On game days throughout The Finals, the NBA accounted for 71 percent of all television-related conversation. #NBAFinals tweets were viewed 7.6 billion times on Twitter and across the web, via @TwitterData.  During the #NBAFinals, 7 million tweets contained the hashflags #CLE, #GSW, #ALLinCLE, #DubNation.

     

    ·         Google:  On the day of Game 6, “Golden State Warriors” was the most-searched item on Google, with “Cavs vs Warriors” ranking No. 3.

     

    ·         Instagram:  The league’s Instagram account added a record 628,000 new followers throughout The Finals, pushing the total following to 7.8 million.

     

    ·         Snapchat:  With 417,000 views, the NBA posted its most-viewed snap of all time during Game 6.  Overall, NBA Snapchat content received a record 93.5 million views during The Finals.

     

    ·         Merchandise:  June 17 was the highest-selling day in NBAStore.com history, up triple digits from the previous one-day record.

    o Record-setting sales for NBA Finals 2015 merchandise across all Fanatics platforms, including NBAStore.com and Fanatics.com, up triple digits from the previous record achieved at The Finals 2010 between the Los Angeles Lakers and the Boston Celtics.