Tag: Nazara Technologies Ltd

Nazara Technologies acquires 60 per cent stake in Funky Monkeys Play Centre

MUMBAI: Nazara Technologies Ltd has acquired a controlling 60 per cent stake in Funky Monkeys Play Centre Pvt Ltd through a two-part transaction valued at approximately Rs 43.7 crore the company announced last week (on 24 February).

The gaming and sports media platform completed the acquisition through a combination of fresh equity subscription and purchase of shares from existing shareholders. Nazara first subscribed to 361,773 newly issued equity shares at Rs 10 each for Rs 15 crore, securing a 21.43 per cent stake in Funky Monkeys.

In the second leg of the transaction, also completed today, Nazara purchased an additional 651,204 shares from existing shareholders for Rs 28.7 crore, bringing its total ownership to 60 per cent of the play centre operator’s equity share capital.

As a result of the transaction, Funky Monkeys Play Centre has become a subsidiary of Nazara Technologies, which had previously disclosed its acquisition plans in a regulatory filing on 2 December 2024.

The regulatory filing confirms that the transaction complies with Regulation 30 of the SEBI Listing Regulations, with Nazara having now informed stock exchanges of the completed acquisition.

Funky Monkeys operates indoor play centres for children across India, adding to Nazara’s growing portfolio of gaming and entertainment businesses.

March 2, 2025
Nodwin Gaming secures Rs 64 crore from parent Nazara for growth & global expansion

Mumbai: Youth entertainment, gaming and esports company Nodwin Gaming announced that its parent Nazara Technologies has approved an investment of Rs 64 crores in it.

As per the press release, Nodwin Gaming’s board has approved plans to initiate a private financing round to accelerate the company’s vision of becoming the No 1 new-age youth media, gaming and esports firm across emerging markets. As the first investor backing this investment, Nazara and Nodwin boards have both ratified this investment that is in the form of convertible preferred stock.

The funds raised in this round will be primarily allocated to fuel Nodwin Gaming’s ongoing expansion momentum, focusing on enhancing its capabilities, growing its portfolio of intellectual properties (IPs), and strengthening its presence in emerging markets.

Nodwin Gaming has been growing organically and inorganically through acquisitions. In the recently announced quarter results of Q2 FY24, revenue grew 91 per cent on a QoQ basis and 111 per cent on a YoY basis. Nodwin has recently announced the investment and scaling up of ComicCon India and the acquisition of Trinity Gaming.

Nodwin Gaming co-founder & MD Akshat Rathee said, “As we continue on our growth and expansion journey, we remain fully committed to building a truly global company coming from India that leads with innovation, expanding our capabilities in new age media in emerging markets. Our focus is on capturing the attention and mindshare of the global youth.”

The press release highlights Nodwin Gaming’s global expansion, noting that the company manages a range of intellectual properties, including notable tournaments, festivals, and conferences in esports, gaming, music, comedy, pop culture, and live experiences that resonate with young audiences.

Recently, Nodwin has enhanced its portfolio through several strategic acquisitions, such as the German esports and gaming marketing agency Freaks 4U Gaming.

December 5, 2024
Max Level bags PR mandates of NODWIN Gaming and SuperGaming

Mumbai: Max Level, India’s premier marketing and PR agency crafted by gamers for gamers, has secured the PR mandates of two of the nation’s leading gaming and esports companies, NODWIN Gaming and SuperGaming.

Established in 2014, NODWIN Gaming is a leading South Asian gaming and esports company and a key subsidiary of Nazara Technologies Ltd. The company has expanded its footprint across South Asia, Singapore, the Middle East, and Turkey, specializing in the development and monetization of gaming and esports intellectual properties such as leagues, tournaments, and reality shows.

NODWIN Gaming has played a pivotal role in the evolution of esports into a mainstream phenomenon in India, pioneering the industry and engaging the youth demographic to spearhead the digital entertainment revolution.

NODWIN Gaming co-founder and CEO Gautam Virk said, “NODWIN Gaming has always strived to consistently innovate and push the boundaries in the esports, lifestyle and entertainment domains, and partnering with Max Level as our PR and communications partner aligns seamlessly with our overarching vision. Having worked closely on numerous projects in the past, we are confident that Max Level’s strategic approach and deep understanding of the gaming and esports industry will significantly bolster our brand presence. This partnership will enable us to achieve brand advocacy among a diverse audience of esports enthusiasts, gamers and other industry stakeholders alike”

SuperGaming is a Series-A funded game developer, building India’s gaming revolution. Known for building popular titles including MaskGun, Battle Stars, they are currently building Indus, an Indo-futuristic Battle Royale, which is one of the most ambitious games from the country till date and has 11 million pre-registrations and counting.

“At SuperGaming, we are committed to revolutionizing the gaming industry in India and beyond, and working alongside Max Level as our official PR partner marks a step forward in our journey. Their deep-rooted understanding and extensive experience in the gaming and esports ecosystem makes them an ideal partner to elevate our brand presence and together, we aim to put India on the global gaming map,” commented SuperGaming CEO and co-founder Roby John.

Max Level is a holistic marketing and PR agency founded by gamers, specialising in comprehensive B2B services tailored for gaming and esports audiences. As the official PR and communication partner of NODWIN Gaming and SuperGaming, Max Level will leverage its expertise to curate innovative and impactful PR strategies that not only resonate with gaming audiences but also establish deeper engagement, and accelerate brand growth.

“We are thrilled to be named the official PR and communication partner of two prominent entities in the gaming and esports industry in India. We have built Max Level over a decade from the ground up with a deep understanding and passion for the gaming culture. We will extend this expertise to amplify the voices of these iconic brands. As a leading agency working with many top brands, our objective is to continue collaborating with more companies and organizations in India and globally to tell their stories and contribute to their overall growth,” said Max Level chief revenue officer Siddharth Nayyar.

With the addition of NODWIN Gaming and SuperGaming to its diverse portfolio which includes esteemed brands such as KRAFTON, Saudi Esports Federation, ESL Faceit Group, ASUS ROG, Jio Games, TVS, HyperX and more, Max Level strengthens its foothold in the Indian gaming and esports industry.

June 24, 2024
HalaPlay appoints L&K Saatchi and Saatchi as creative agency

MUMBAI: HalaPlay, a popular fantasy sports platform, has appointed L&K Saatchi & Saatchi to handle its creative duties.

The agency has rolled out a brand new campaign featuring Hardik and Krunal Pandya to promote HalaPlay’s fantasy cricket platform, playing on the importance of the ‘Bro Code’ and how this so-called sacred code can be broken when the platform’s huge winnings are at stake. The high-decibel campaign has been launched on all media platforms.

Commenting on the campaign and the agency appointment, HalaPlay co-founder Prateek Anand said, “Fantasy Sports has become a way of life for many Indians, which is where we see our exponential growth come from. At a product level, our attempt has been to put the power in the hands of our player community and create a feeling of collectivism, hence the introduction of a strong product hook, like the no platform fee for games between friends/brothers. L&K Saatchi & Saatchi helped us fuel the momentum further during the prime cricketing season by creating our first campaign, leveraging Hardik and Krunal Pandya’s cricketing skills and their mischievous brotherly chemistry.”

L&K Saatchi & Saatchi CEO and managing partner Anil Nair said, “In a cricket-crazy country like ours, everybody has their eyes and ears glued to their phones for the next three months. With an opportunity like this, our campaign aims to make a mark in their minds and engage in a way that easily resonates with them.”

Nazara Technologies Ltd chief executive officer Manish Agarwal mentioned, “We at Nazara, were looking for creative partners who can match the passion of HalaPlay founders to build a lasting legacy in the shortest possible time. The team at L&K Saatchi & Saatchi has been more than an equal match to the challenges thrown at them. This is a fantastic start to a long journey which all the teams have embarked upon and we are confident of establishing HalaPlay as a very strong consumer brand.”a

April 8, 2019