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Tag: Nazara

  • Nazara’s Fusebox Games brings ‘The Traitors’ to life on mobile in 2026

    Nazara’s Fusebox Games brings ‘The Traitors’ to life on mobile in 2026

    MUMBAI: Trust no one, not even your phone. Nazara Technologies’ UK-based studio, Fusebox Games, is set to bring the tension and trickery of The Traitors to mobile screens with an interactive game inspired by the global reality sensation. Launching in 2026 on ios and Android, The Traitors: Interactive Game will let players plot, deceive, and survive their way through a story filled with twists and betrayals.

    Fusebox Games, the studio behind the popular Love Island: The Game and Big Brother: The Game, has acquired worldwide interactive rights to IDTV’s hit format The Traitors through a deal with All3media International. The partnership combines Fusebox’s storytelling expertise with the format’s irresistible mix of suspense and strategy.

    The new title is part of The Traitors’ growing global empire, which now spans 30 territories across six continents. Recent highlights include The Traitors India on Prime Video, which opened to strong ratings and quickly secured a second season. Other new versions are in production across Brazil, Mexico, Mongolia and Ukraine, while the BBC prepares to debut The Celebrity Traitors, featuring Stephen Fry, Alan Carr, Tom Daley and Charlotte Church.

    All3media International VP of licensing Jason Easy, said, “Fusebox Games has repeatedly shown how to translate blockbuster television into genre-leading mobile gameplay. Their vision for The Traitors will allow fans around the world to experience the addictive tension of treachery and betrayal whenever they choose.”

    Fusebox Games CEO Terry Lee added, “We’re thrilled to bring The Traitors to mobile players everywhere. It’s a format full of drama, strategy and unforgettable moments, making it a perfect fit for interactive fiction. Our team is already working to capture all the suspense and emotion fans love.”

    Nazara Technologies joint MD and CEO Nitish Mittersain said, “Fusebox’s mastery of narrative design, combined with the global pull of The Traitors, gives us an exciting opportunity to expand Nazara’s presence in premium interactive storytelling.”

    With the Traitors: Interactive Game, players will finally get to experience the thrill of deceit, loyalty and survival for themselves. The only rule? Trust no one.

     

  • Nazara’s Kiddopia teams up with Hasbro to bring PJ Masks heroes to early learning app

    Nazara’s Kiddopia teams up with Hasbro to bring PJ Masks heroes to early learning app

    MUMBAI: In a marriage of tiny heroes and tinier thumbs, Nazara Technologies’ award-winning educational platform Kiddopia has struck a deal with toy titan Hasbro to inject the wildly popular PJ Masks characters into its digital playground for pre-schoolers.

    The partnership will unleash a battalion of exclusive activities featuring the pint-sized nocturnal crusaders—Catboy, Owlette and Gekko—designed to blend entertainment with education in what promises to be a pedagogical romp for the under-five set.

    “We are thrilled to partner with Hasbro to bring PJ Masks to Kiddopia,” effused Kiddopia chief operating officer Dhaval Sheth. “Our mission is to make learning fun, and by integrating these beloved characters into our platform, we are creating an exciting new way for kids to explore, learn, and play.”

    The fresh content will include interactive mini-games bolstering early maths and literacy, creative storytelling adventures, and problem-solving challenges that champion teamwork—all wrapped in the irresistible PJ Masks universe that has children worldwide donning makeshift capes at bedtime.

    Hasbro senior vice president of business affairs Nick Mitchell  remarked: “PJ Masks has captivated young audiences worldwide, and we look forward to bringing these heroic adventures to the Kiddopia app. This partnership aligns perfectly with our goal of delivering engaging, high-quality play experiences across multiple platforms.”

    The digital heroics will commence later this year, available to all subscribers on both iOS and Android platforms. 

  • Stan teams up with Fancraze to revolutionise cricket fandom

    Stan teams up with Fancraze to revolutionise cricket fandom

    MUMBAI: Gaming community startup Stan, backed by Nazara, has announced a strategic partnership with Fancraze, the creator of ICC Crictos Superteam. This collaboration will integrate Fancraze’s licensed digital collectibles from the International Cricket Council (ICC) with Stan’s interactive community-driven platform, offering cricket enthusiasts an innovative way to engage with the sport.

    This first-of-its-kind alliance will provide fans with dynamic experiences, including live audio rooms, influencer-led communities, quests, and VIP events. By blending digital ownership with interactive social elements, the partnership aims to deepen fans’ connection to cricket through exclusive and immersive activities.

    Stan founder & CEO Parth Chadha stated, “Cricket and gaming are more than just entertainment in India—they are a way of life. At Stan, we have built India’s largest online gaming community, and our collaboration with Fancraze will create an electrifying hub where users can play, compete, and celebrate cricket like never before. This will bring fans closer to the action, excitement, and rewards in an unprecedented way.”

    Fancraze founder & CEO Anshum Bhambri added, “We are thrilled to join forces with Stan to introduce a fresh and innovative experience for our users. By merging digital ownership with social gamification, we are elevating fandom to new heights. This partnership is a significant step towards creating a more interactive and immersive space for cricket enthusiasts.”

    This collaboration marks a new era in cricket fan engagement, leveraging technology to transform the way supporters connect with the game and its players.

  • Nazara brings a powerful saga of tradition, resilience, and empowerment in ‘Dahej Dasi’

    Nazara brings a powerful saga of tradition, resilience, and empowerment in ‘Dahej Dasi’

    Mumbai: Nazara, a general entertainment channel from the house of IN10 Media Network, known for its commitment to diverse and impactful storytelling, is proud to present its latest show, Dahej Dasi. Set against the enchanting backdrop of the fictitious village Madhopur in Rajasthan, the show promises to immerse audiences in a heart-wrenching yet inspiring narrative of a young woman’s struggle against the oppressive tradition of being a dahej dasi.

    Dahje Dasi delves into a tradition wherein a maid accompanies a Thakur family’s daughter as part of the dowry. This maid, known as dahej dasi, is denied the right to marry or form relationships, dedicating her entire life to serving the Thakur Family.

    The narrative follows the journey of Chunari, portrayed by the talented Jahnavi Soni, a 19-year-old innocent girl with dreams of marriage and a happy family. However, she becomes entangled in the chains of deceit, finding herself on the path to becoming a dahej dasi. The formidable maha sarpanch of 50 villages, Vindhya Devi Gauravat, played by Sayantani Ghosh, is determined to ensure Chunari embraces this tradition. As Chunari fights against the oppressive practice, the show unfolds into a compelling drama of tradition versus rebellion, love versus oppression.

    Jahnavi Soni, sharing her thoughts on portraying Chunari, said, “The reason why I opted for this character was because of its simplicity. Although it seems to be a simple character, it has many layers of emotions that need to be delivered right, and that’s the most challenging part of being Chunari.”

    Sayantani Ghosh, who plays the negative lead Vindhya Devi, expressed, “When Vindhya Devi was offered to me, I agreed without any hesitation. Though the character is negative, it has an unsaid layering of emotion that makes it unique. The most challenging part was the Rajasthani dialect, and since I have not done any Rajasthan-based show before, I was inclined to do this even more.”

    Rajat Verma, essaying the role of Vindhya’s son Jay Gauravat, shared, “The story, set in Rajasthan, explores the dahej dasi tradition, where a servant’s life is tied to their owner. My character, a modern kuwar, challenges this cultural norm. One key reason for my enthusiasm is the involvement of the makers Ravindra Gautam and Raghuvir Shekhawat. It’s also a pleasure to work alongside the talented Sayantani Ghosh, who plays the negative lead.”

    The channel believes that what sets Dahej Dasi apart is its unique blend of entertainment and a compelling social message. The show carries a positive theme, emphasizing the importance of resilience and courage in the face of adversity.

    Nazara invites viewers to embark on this emotional and empowering journey with Dahej Dasi, airing every Monday to Friday at 9:00 pm starting 12 Feb 2024 on the channel.

  • Nazara’s ‘Beti Humari Anmol’ empowers ‘Little People’

    Nazara’s ‘Beti Humari Anmol’ empowers ‘Little People’

    Mumbai: Set in the quaint town of Dhanbad, Jharkhand, the story revolves around Anmol, a resilient young woman navigating societal norms that often hinder the progress of girls in areas like education, career choices, and marriage. Anmol, though possessing all the qualities of a 21st-century successful woman, faces neglect and rejection solely due to her height.

    Amidst these hurdles, Anmol’s unwavering confidence empowers her to confront the hostility from society, even in the face of an unfavorable marriage. Undeterred, she emerges triumphant, ultimately achieving the esteemed position of a doctor at the same hospital where her father serves as a custodian.

    Anmol’s story resonates deeply, illustrating how an indomitable spirit can overcome any obstacle in life. Julie Aslam takes on the role of Anmol, while Pratham Kunwar portrays Rishi. Renowned actor Rani Chatterjee also plays a significant character in the show.

    Reflecting on her portrayal of Anmol, Julie Aslam expressed, “I hope viewers appreciate my character and the show, as it’s not just a romantic or family drama, but a genuine account of a girl who achieved her dreams against all odds.”

    After previously portraying negative characters on television, Pratham Kunwar, who plays Rishi, stated, “Every actor aspires to carry a show on their shoulders. When I began, I lacked confidence, so I took on finite roles to grasp this medium, work ethic, discipline, and craft. Today, I am prepared and grateful to lead, portraying a boy-next-door who stands up for what’s right. Hopefully, I’ll also win a few hearts.”

    The show is scheduled to air every Monday to Friday at 9:00 pm, starting from the 6 November, 2023.

  • Nazara brings to life a tale of a farmer girl with Dhartiputra Nandini

    Nazara brings to life a tale of a farmer girl with Dhartiputra Nandini

    MUMBAI, 21 Aug 2023: Set within the sacred city of Ayodhya, Nazara is poised to once again enthral its audience with an all-new production.

    Nazara’s upcoming show, Dhartiputra Nandini, weaves a mesmerizing narrative around Nandini, a determined individual who braves all obstacles to stay connected to her roots.

    The plot revolves around the intertwined lives of three central characters: Nandini portrayed by Shagun Singh, Aakash brought to life by Aman Jaiswal, and Sumitra Devi skillfully portrayed by Dipika Chkhlia Topiwala, who makes her comeback to the small screen with the show. In her quest to demonstrate her profound connection to the land, Nandini crosses paths with Sumitra Devi, who is immersed in her own familial conflicts. Sumitra Devi seeks a figure to assume leadership of her household and to influence her grandson Aakash, torn between returning to the United States and remaining in his homeland.

    Sumitra Devi selects Nandini as the potential partner for Aakash, but can a ‘Kisan Girl’ capture his heart and mend the fractures within the family?

    On her inaugural production, Topiwala expressed, “This project holds immense significance for me, marking not only my debut as a producer but also my return to the small screen. The characters resonate deeply as they navigate their intricacies and vulnerabilities, weaving a compelling narrative rooted in Ayodhya. I play the role of a forward-thinking grandmother, Sumitra, managing both the household and the business with poise and command. The Bhardwaj family boasts resilient female characters that are sure to captivate viewers.”

    Excited about her role, Singh said, “This show holds immense personal significance for me. I’m thrilled to portray Nandini and showcase her unwavering stance against injustice, her purity, and her deep reverence for ‘dharti maiya’. I extend my heartfelt gratitude to the Nazara channel and DCT Productions for placing their trust in me and granting me this incredible opportunity.”

    Jaisal, playing the role of Aakash, added, “I’m extremely grateful for the chance to take the lead in this show. The character I portray embodies intelligence and sophistication, stemming from his privileged background. After pursuing education abroad, he returns to his roots. Aakash’s unwavering commitment to keeping his family united underscores his strong principles and profound affection for his loved ones. As I step into this role, I’m dedicated to imbuing it with the perfect blend of intellect, elegance, and warmth that define Aakash.”

    The show, produced by DCT Movies, will air on 21 August, every Monday to Friday, at 8:30 pm on Nazara. 

  • SGA PR wins public relations mandate for Nazara Technologies

    SGA PR wins public relations mandate for Nazara Technologies

    MUMBAI: SGA Growth Advisors (SGA) has won the public relations and social media mandate for Nazara Technologies, India’s most prominent gaming and sports media platforms. As part of the mandate, SGA will manage Nazara Technologies’ overall communications strategy with all key stakeholders through multiple channels of investors, analysts, media, influencers, gaming industry stakeholders and public at large.

    With strategic communications and ideation, SGA aims to integrate its public relations, investor relations, and social media communications.  
    This mandate serves to add a holistic value to Nazara’s business strategy and boost its share of voice in the gaming space. SGA will leverage its insight-driven communications strategies to leverage Nazara’s rising digital footfall by building an integrated social and digital media framework.

    While speaking on this collaboration Nazara Technologies CEO Manish Agarwal said, “We have an existing relationship with SGA for our investor relations and annual report consulting. The teams at SGA work very closely with us to translate our thoughts into building narratives.”
    He added, “They also are young and agile, similar to our thought process and add new insights and perspective to the strategy. We have extended our partnership with SGA for PR and Social Media with an aim to have a common communication strategy across spectrums. Looking forward to working with the team.”

    Speaking about the PR mandate win, Strategic Growth Advisors (SGA) founder Kevin Shah commented, “We are delighted to have Nazara Technologies on board for PR & Social Media. It is a testimony to our vision of offering a complete communications’ solution to a company under one umbrella. Nazara Technologies, is a young unicorn and it is exciting to work in the new emerging spaces of technology and gaming. We believe, going forward, having a single partner integrated throughout all aspects of communications will be an efficient solution for companies. We are committed to offer the best in quality services across practices.” 

  • Nazara acquires skill gaming platform OpenPlay for Rs 186 cr

    Nazara acquires skill gaming platform OpenPlay for Rs 186 cr

    Mumbai: Nazara Technologies, home-grown diversified gaming and sports media platform has announced that it has acquired 100 per cent stake in Hyderabad-based skill gaming company OpenPlay for a total consideration of Rs 186.4 crores.

    OpenPlay operates a multi-game consumer gaming platform under the “Classic Games” brand which hosts popular skill-based games while following high standards of technology, game fairness, advance player protection, security, AML and advertising standards. It currently has an annualised gross gaming revenue run rate of Rs 80 cr and is operating on EBITDA positive margins.

    Nazara CEO Manish Agarwal said, “The OpenPlay acquisition offers an opportunity for Nazara to build a network of skill gaming destinations operating on one common tech platform under the proven leadership of Sreeram and his team at OpenPlay. Sreeram is a successful entrepreneur globally in online real money gaming and we are excited that he will be leading Nazara’s growth in this sector.”

    OpenPlay is led by Sreeram Reddy Vanga who is a serial entrepreneur in the global online gaming industry. In his previous avatar, he founded and led CozyGames to become the second largest Bingo network in the UK before being acquired. He was also part of the early team at PartyGaming which went IPO on London Stock Exchange in 2005.

    Sreeram Reddy Vanga said, “I’m excited to join the ‘Friends of Nazara Network’ and look forward to working closely with Nazara leadership and the Network to build India’s largest vernacular social gaming and entertainment platform. Our technology complemented by Nazara’s positioning in the gaming industry in India is the perfect combination for this endeavour.”

    The “Friends of Nazara” network comprises established gaming companies in which Nazara holds majority stakes and works actively with existing founders and management teams to rapidly achieve scale. These companies include Nodwin Gaming and Sportskeeda in Esports Next Wave Multimedia, developer of World Cricket Championship (WCC), the largest mobile-based cricket simulation game and Paper Boat Apps, developers of popular gamified early learning app Kiddopia.

  • Nazara Technologies to acquire gaming agency Publishme

    KOLKATA: Nazara Technologies Limited announced that it has signed a binding term sheet to acquire a majority stake in Arrakis Tanitim Organizasyon Pazarlama San. Tic. Ltd. Sti (Publishme), the largest mobile game publishing agency in the Middle East and Turkey.

    Nazara will invest an amount of around Rs 20 crore for acquiring 69.82 per cent stake by way of primary and secondary transaction through its subsidiary.

    Publishme is a full-service games marketing and publishing agency which works extensively with gaming publishers in Turkey and the MENA region. Nazara’s offerings are already present in India and across emerging and developed global markets such as Africa and North America. With this acquisition, Nazara expands its international footprint in the freemium segment. It will aim to build local execution capabilities cutting across key growth segments namely, freemium, gamified learning and esports.

    Publishme CEO Özgür Özalp says, “We are delighted to join Nazara and lead the company’s foray in the MENA region. MENA is one of the fastest growing gaming markets, with an estimated market size of $4.8bn and has over 160mn gamers in the region (of which 100mn are mobile gamers). Our alliance with Nazara offers a unique blend of network, global reach and local capabilities to further the growth of the gaming industry in the region. With this, Publishme, will become a full-fledged publisher in the MENA region.”

    Says Nazara Founder & Jt MD, Nitish Mittersain, “MENA is a key geography for us and this acquisition will help us in establishing ourselves as a key player in the region. We are excited to have someone with deep regional knowledge and capabilities like Özgür and his team join the ‘Friends of Nazara’ network.”

    The ‘Friends of Nazara’ network comprises of established gaming companies in which Nazara holds majority stakes and works actively with existing founders and management teams to rapidly achieve scale. These companies include Nodwin Gaming and SportsKeeda in esports, Next Wave Multimedia, developer of World Cricket Championship (WCC), the largest mobile-based cricket simulation game and Paper Boat Apps, developers of the popular gamified learning app Kiddopia.

  • KnightsAD expands to Sri Lanka and Middle East

    KnightsAD expands to Sri Lanka and Middle East

    MUMBAI: KnightsAD Digital Media Associates recently announced its foray into Sri Lanka and the Middle Eastern markets of the UAE, Kuwait and Qatar. The company has seen close to 20 per cent month-on-month growth since its launch in January 2016 across India markets.

    KnightsAD CEO Malik Gilani said, “We are ecstatic to announce our global expansion. We hope to provide our partners a global platform and extended reach.”

    With Sri Lanka featuring among the top 10 countries in the world for mobile advertising growth (source, ExchangeWire) and the Middle East showing a growing mobile e-commerce trend (source, Adotas), the markets are ripe for content players to leverage this growth by extending their mobile and WAP advertising reach.

    KnightsAD has partnered with leading telecoms and content companies in Sri Lanka and the Middle East; telecom partners include Oreedoo in Kuwait and Qatar, DU in the UAE as well as Dialog in Sri Lanka. With a conversion rate of up to 75000 a month, KnightsAD has quickly become one of the networks with the highest success rates and now widest reach.

    With this expansion, the company hopes to replicate the success they have seen in India for content partners like Hungama, Nazara, Mauj and Saregama, to name a few.