Tag: Nayi Soch

Harsh Vora promoted to senior vice-president at PHD Media

MUMBAI: PHD Media has announced the promotion of Harsh Vora to senior vice-president. With 16 years of expertise in media planning, buying, strategy, and events across both ATL and BTL channels, Vora has been instrumental in driving growth and innovation within the industry.

Currently serving as the business lead for Skoda Automobiles at PHD, Vora previously held several key positions within the agency, including vice-president and assistant vice-president. Over his tenure, he has demonstrated his ability to implement successful media strategies and achieve significant business results.

Before joining PHD, Vora was the assistant general manager of marketing at Kalpataru and worked as senior manager of media planning & buying at Star TV Network, where he spearheaded media for popular shows on Star Plus. His strong analytical skills have also led to successful campaigns, such as the impactful Star Plus – Nayi Soch campaign, which significantly increased the channel’s viewership.

Vora’s career highlights also include working with Godrej at Madison Media group, where he managed the media strategies for major brands, achieving combined annual sales of Rs 3,000 crore. He started his career as a media planner at Lodestar Universal, contributing to high-profile launches like the Tata Nano.

January 14, 2025
Star Plus says #DontKillIdeas in first Ted Talks India campaign

MUMBAI: Star Plus and the global digital platform for ideas, TED, have come together to India to create a collaboration never seen before on television.

A limited edition series, Ted Talks India Nayi Soch, will launch on 10 December 2017. Airing all week long, the series aims to inspire the nation to embrace and celebrate ideas

Social conditioning, rote learning and risk aversion are the culprits that prevent us from letting our ideas come to life and are hurdles to realising our vision to be an innovation powerhouse.

This cultural insight is at the heart of the campaign of Ted Talks India Nayi Soch as the first look went live on 18 November 2017.

Two films Gudiya and Bobby Ka Idea focus on how ideas that could have potentially provided a way out of the drudgery of life are systematically discouraged and killed. #DontKillIdeas is the central theme on which the first look of the marketing campaign is based.

Star India consumer strategy and innovation president Gayatri Yadav said, “It’s an important and pertinent message from the brand that encourages new thinking (Nayi Soch), about how a seemingly ordinary idea comes with the immense power to transform lives.”

Star Plus business head Narayan Sundararaman mentioned, “Ideas are often dismissed as figments of people’s imagination. Yet, every great achievement, discovery or invention starts with an idea. It’s time we put a premium on ideas. All of us at some point in time or the other have been victims of our ideas being killed or have been responsible for killing ideas. These simple slices of life films bring out this point vividly and with a disarming charm. The films have been conceptualised by the creative agency Leo Burnett India and directed by Nitesh Tiwari of Dangal fame”.

At the show’s unveiling some months ago, Star India CEO Uday Shankar said that TV should also offer content that feeds the human passion for knowledge, stokes curiosity and inspires people. Nayi Soch is produced by Freemantle India with Shah Rukh Khan as host. This is the first time TED has moved out of the English language.

There will be a mix of speakers, thinkers and doers from India who questioned norms and brought forth ideas that have the potential to inspire many.

November 20, 2017
TED Talks Nayi Soch on Star Plus, Hotstar: Content should feed passion for knowledge, says Uday Shankar

MUMBAI: “Television should offer a spectrum of content which includes not just the traditional definition of entertainment but also content that feeds the human passion for knowledge, which stokes curiosity and inspires people,” said Star India chairman and CEO Uday Shankar, at the unveiling of the first look of ‘TED Talks’ in India along with the megastar Shah Rukh Khan and head of TED Chris Anderson in Mumbai on Thursday evening.

Inspiring a billion imaginations is much more than a tag line, it’s a promise Star India delivers every day in ways that break away from the conventional, spark national debate and help shape the new India.

Challenging the grammar of conventional entertainment and inspiring Nayi Soch, Star India is bringing this disruption on Star Plus, produced by Fremantle India, and hosted by Khan.

Star India has always believed in powering social change through the power of its content to influence and impact people’s lives and thought. Continuing with this journey, the new programme will take forward Star’s commitment of creating a social impact.

In a global first collaboration that will make the transformative power of ideas accessible to audience across India, Star Plus unites with TED – the global platform known for spotlighting and spreading powerful ideas that transform people see the world.

It is TED’s first collaboration with a major network to produce a television series featuring original TED Talks in a language other than English.

The show will bring some of the best innovators and thinkers of Indian origin to the center stage, hosted by Shah Rukh Khan. The show captures a mix of speakers, thinkers and doers, who have questioned norms and brought forth unique ideas that have the potential to inspire billions.

All these ideas which originate from personal belief and self-motivation bear testimony to the ingenuity of Indians.

Scientists, authors, thinkers, entrepreneurs and artistes, this show provides a global platform to speakers from all walks of life, taking their ideas to every home in India with the huge reach of the Star Plus platform. It can also be viewed on Hotstar, Star’s online video streaming platform.

Shankar said: “At Star, we have always believed that conventional definitions of content exist only to be challenged. I have been a big fan of TED and felt that there is no reason why these ideas should not be made accessible to all Indians in a language of their choice.”

He added: “The timing is perfect — It is a time when the world is looking to India for the next big idea. Shah Rukh Khan whose charisma and enthusiasm will be pivotal in connecting with our viewers.”

Khan said: “Bringing the power of ideas to people’s living rooms across India, and reaching out to especially the youth of our country, is something that’s really exciting.”

Anderson said, “We have a real shot at offering millions of people the empowerment that inspiring speakers can bring.”

Also Read:

TED Talks to get Hindi version on Star with SRK as host

Star Plus salutes Moms through Dhoni, Kohli and Ajinkya in promos

October 6, 2017
Star Plus shows how mothers are champions of change

MUMBAI: Are we bringing up our boys right? Do we tell them to share the chores at home? Do we tell them how to be responsible and sensitive partners? Do we tell them to respect women?

These are the questions that are plaguing the society at large today. In an attempt to direct attention to these questions and taking ahead the mantle of Nayi Soch, Star Plus has come up with a MD brand film which salutes mothers for being the champions of change.

A mother’s examples become permanent images, which shape their attitudes and actions for the rest of their life. Mothers can bring up the their sons right, if the right kind of thinking/value system is passed on to them since childhood, which they pick up subconsciously and sometimes consciously and as a result turn out to be sensitive and responsible men.

With this thought, a mother is taking a step towards building positive role models to create a better society (devoid of stereotypes) and thus being a Nayi soch mother.

Link to the Video Campaign :

https://www.facebook.com/Starplus/videos/10155433393082868/

Wetransfer link to the Promo
: https://wetransfer.com/downloads/a71ed5f447be653fe78fc912fc8dc63320170509165120/9da685

May 12, 2017
Star Plus brings ‘Nayi Soch’ with Aamir for Women’s day

MUMBAI: Star India has constantly endeavoured to inspire social change through its thought-provoking programming, and this mission is reflected in the journey of its ‘Nayi Soch’ (new thinking) campaigns, which have continued to positively impact millions of lives.

In further pursuit of its mission to spark social change through its ‘Nayi Soch’ campaign, Star Plus has released the next chapter in the inspirational series — a special Women’s Day communication featuring none other than superstar Aamir Khan. Created by Ogilvy and directed by Nitesh Tiwari of Dangal fame, the Women’s Day special of ‘Nayi Soch’ puts the spotlight on one of the nation’s biggest social issues of gender inequality and takes it head on.

Star India chairman & CEO Uday Shankar says, ”We at Star believe that daughters are equally capable to bring laurels to their families and society. Our latest Nayi Soch film reflects this confidence. It not only questions the gender discrimination that still exists, but also iterates our belief that it is time for fathers to step up and inspire their daughters with confidence and self-belief. Aamir Khan brings great credibility and empathy to the role of a father whose progressive thinking gives his daughters the freedom to flourish.”

https://we.tl/HKf5rwB013

The brand film showcases Aamir as a small-town, middle-class but new-age father who is progressive and confident that his daughters will take ahead the legacy of his business. The symbolic act of naming the store ”And Daughters” is a global first in thought and establishes a positive role model that could potentially have a ripple effect on society.

Khan asserted, ”I think it is a great initiative by Star Plus. The film is a tribute to all the proud dads and their daughters who became the beacons of change.”

The film ends with the thought-provoking line, “Kaamyabi na ladka dekhti hai na ladki. Kaamyabi sirf soch dekhti hai.” (Success does not consider whether one is a boy or girl; it only takes powerful thoughts into account).

February 27, 2017
Cricketers Star in ‘Nayi Soch’ ODI jerseys

MUMBAI: Star India, in association with the BCCI, has turned the spotlight on women once again with their new campaign. Called “Nayi Soch,” the campaign sees Indian cricketers wearing their mother’s names on their jerseys. It has struck a deep chord with all sections of society making several wonder and hope if the team would wear their mother’s names on their jerseys for an actual match.

To make a powerful statement, the Indian Cricket team will sport jerseys with their mother’s names on 29 October for the concluding ODI of the India-New Zealand series.

This gesture will champion the cause of women in a country which is ranked 130th out of 155 nations in the world on gender equality (United Nations Human Development Report 2015). On this game day, the Indian cricket team will serve as ambassadors of new thinking and use the power and platform of sport to drive meaningful social change.

“This is the first time in the world that a team jersey is being used so disruptively to power social change. Star Plus has taken an unprecedented leap in its Nayi Soch or new way of thinking. We compliment the BCCI and the Indian team for such a transformational collaboration,” said Star India chairman and CEO Uday Shankar.

Shankar further added, “At Star, women have always been at the forefront of everything we do. This time around both BCCI and Star have put their strength together to highlight the cause of women in India. World over Sports has been a tremendous platform for advocacy of a range of social causes. The Indian cricketers sporting their mothers’ names make for a powerful and emotive statement and we are thankful to BCCI and the Indian Cricket team for partnering with us on this idea. It will support the voice of the emerging Indian woman and inspire millions to acknowledge and celebrate the identity and role of women in India.”

The enormous popularity of the Indian cricket team and the fact that our cricketers serve as role models gives Team India the power for social change. Tapping into this capacity and marrying it with the high impact of television, the symbolic gesture of cricketers wearing their mothers’ names is sure to make the people of India sit up and challenge stereotypes that continue to hold back women today.

BCCI president Lt. Anurag Thakur added, “Time and again women have proved their mettle and history has been the witness of their greatness. Once a woman becomes a mother, her entire life gets dedicated towards her children. She plays an equally or rather greater role in shaping the future of her children. With this initiative in collaboration with Star India – ‘Nayi Soch’, our endeavor is to honor each and every woman. The Indian team will be sporting their mother’s name on the jerseys for the fifth ODI against New Zealand with intent to thank all the mothers for their efforts and sacrifices.”

Star Plus, through its content, has been associated with this movement and continues to push forward the Nayi Soch agenda for women.

Also read:

Star Plus salutes Moms through Dhoni, Kohli and Ajinkya in promos

October 29, 2016
Cricketers Star in ‘Nayi Soch’ ODI jerseys

MUMBAI: Star India, in association with the BCCI, has turned the spotlight on women once again with their new campaign. Called “Nayi Soch,” the campaign sees Indian cricketers wearing their mother’s names on their jerseys. It has struck a deep chord with all sections of society making several wonder and hope if the team would wear their mother’s names on their jerseys for an actual match.

To make a powerful statement, the Indian Cricket team will sport jerseys with their mother’s names on 29 October for the concluding ODI of the India-New Zealand series.

This gesture will champion the cause of women in a country which is ranked 130th out of 155 nations in the world on gender equality (United Nations Human Development Report 2015). On this game day, the Indian cricket team will serve as ambassadors of new thinking and use the power and platform of sport to drive meaningful social change.

“This is the first time in the world that a team jersey is being used so disruptively to power social change. Star Plus has taken an unprecedented leap in its Nayi Soch or new way of thinking. We compliment the BCCI and the Indian team for such a transformational collaboration,” said Star India chairman and CEO Uday Shankar.

Shankar further added, “At Star, women have always been at the forefront of everything we do. This time around both BCCI and Star have put their strength together to highlight the cause of women in India. World over Sports has been a tremendous platform for advocacy of a range of social causes. The Indian cricketers sporting their mothers’ names make for a powerful and emotive statement and we are thankful to BCCI and the Indian Cricket team for partnering with us on this idea. It will support the voice of the emerging Indian woman and inspire millions to acknowledge and celebrate the identity and role of women in India.”

The enormous popularity of the Indian cricket team and the fact that our cricketers serve as role models gives Team India the power for social change. Tapping into this capacity and marrying it with the high impact of television, the symbolic gesture of cricketers wearing their mothers’ names is sure to make the people of India sit up and challenge stereotypes that continue to hold back women today.

BCCI president Lt. Anurag Thakur added, “Time and again women have proved their mettle and history has been the witness of their greatness. Once a woman becomes a mother, her entire life gets dedicated towards her children. She plays an equally or rather greater role in shaping the future of her children. With this initiative in collaboration with Star India – ‘Nayi Soch’, our endeavor is to honor each and every woman. The Indian team will be sporting their mother’s name on the jerseys for the fifth ODI against New Zealand with intent to thank all the mothers for their efforts and sacrifices.”

Star Plus, through its content, has been associated with this movement and continues to push forward the Nayi Soch agenda for women.

Also read:

Star Plus salutes Moms through Dhoni, Kohli and Ajinkya in promos

October 29, 2016
Star Plus salutes Moms through Dhoni, Kohli and Ajinkya in promos

MUMBAI: Moms are what make each one of us who we are. That’s something we all acknowledge in private, and sometimes in public. The Twenty First Century Corop subsidiary Star India has roped in India’s cricket superstars MS Dhoni, Virat Kohli and Ajinkya Rahane for a TV campaign for Star Plus in which the trio has dropped their surnames or their own names from their jerseys, replacing it with their respective mom’s names.

The campaign (part of the Nayi Soch initiative) – sure to warm the cockles of many an Indian heart and possibly bring a lump to our throats – rolled out on TV screens just as the one day series between India and the Kiwis commenced.

The intent: Star India says is to push forward the agenda for Indian women, something which it has been doing through its entertainment TV shows and promos. A press release issued by Star India says that the three promos are supported by the Board of Control for Cricket in India (BCCI) and that it (as the Indian cricket team’s sponsor) along with the cricket board is seeking to break the stereotypical societal notions around lineage and identity and the role of women in all our lives.

In the promos, Dhoni, Virat and Ajinkya proudly acknowledge that they derive their identity as much from their mothers as their fathers.

“We at Star India are very happy to partner with the BCCI for an iconic brand initiative of Nayi Soch. Star Plus has been a lighthouse brand for women,” says Star India managing director Sanjay Gupta. “We have always put women first, told their stories and are now set to take it to the next level by challenging orthodoxy and stereotypes that come in the way of progress for women.”

In the MS Dhoni short film, a journalist questions him about the fact that he has put the name of Devki on his jersey. Dhoni responds with the usual calmness and smile on his face:
“Main itne saal se, apne pita aka naam pahen raha tha, tab to aap ne kabhi nahin poocha, ki koi khaas vajaah.”
(“For so many years, I wore my father’s name on my jersey, you never asked me if there is a special occasion.”)

Ajinkya Rahane, in his film, says
“Log kahante hain, baap ka naam roshan karo, lekin mere liye ma (Sujata) ka naam roshan karna itna hi important hain.”
(People say make your father proud and renowned, but for me making my mother proud and well known is as important)

The Virat Kohli film has him saying:
“Aaj mein jo bhi hoon, Mummy ke vajaah se bhi hoon. To zaher si baat hain meri pehachaan bhi, sirf papa ke naam se kyon? Mein jitna Kohli hoon, utna Saroj bhi hoon.”
(Whatever I am today is because of my Mummy. Then the question is why I am known only by my father. I am as much a Saroj as I am a Kohli)

October 16, 2016
Star Plus salutes Moms through Dhoni, Kohli and Ajinkya in promos

MUMBAI: Moms are what make each one of us who we are. That’s something we all acknowledge in private, and sometimes in public. The Twenty First Century Corop subsidiary Star India has roped in India’s cricket superstars MS Dhoni, Virat Kohli and Ajinkya Rahane for a TV campaign for Star Plus in which the trio has dropped their surnames or their own names from their jerseys, replacing it with their respective mom’s names.

The campaign (part of the Nayi Soch initiative) – sure to warm the cockles of many an Indian heart and possibly bring a lump to our throats – rolled out on TV screens just as the one day series between India and the Kiwis commenced.

The intent: Star India says is to push forward the agenda for Indian women, something which it has been doing through its entertainment TV shows and promos. A press release issued by Star India says that the three promos are supported by the Board of Control for Cricket in India (BCCI) and that it (as the Indian cricket team’s sponsor) along with the cricket board is seeking to break the stereotypical societal notions around lineage and identity and the role of women in all our lives.

In the promos, Dhoni, Virat and Ajinkya proudly acknowledge that they derive their identity as much from their mothers as their fathers.

“We at Star India are very happy to partner with the BCCI for an iconic brand initiative of Nayi Soch. Star Plus has been a lighthouse brand for women,” says Star India managing director Sanjay Gupta. “We have always put women first, told their stories and are now set to take it to the next level by challenging orthodoxy and stereotypes that come in the way of progress for women.”

In the MS Dhoni short film, a journalist questions him about the fact that he has put the name of Devki on his jersey. Dhoni responds with the usual calmness and smile on his face:
“Main itne saal se, apne pita aka naam pahen raha tha, tab to aap ne kabhi nahin poocha, ki koi khaas vajaah.”
(“For so many years, I wore my father’s name on my jersey, you never asked me if there is a special occasion.”)

Ajinkya Rahane, in his film, says
“Log kahante hain, baap ka naam roshan karo, lekin mere liye ma (Sujata) ka naam roshan karna itna hi important hain.”
(People say make your father proud and renowned, but for me making my mother proud and well known is as important)

The Virat Kohli film has him saying:
“Aaj mein jo bhi hoon, Mummy ke vajaah se bhi hoon. To zaher si baat hain meri pehachaan bhi, sirf papa ke naam se kyon? Mein jitna Kohli hoon, utna Saroj bhi hoon.”
(Whatever I am today is because of my Mummy. Then the question is why I am known only by my father. I am as much a Saroj as I am a Kohli)

October 16, 2016
STAR Plus Veera campaign encourages first time voters to make a difference

MUMBAI: We all know that we cross a major landmark in life when we turn 18 years old. You are bestowed upon with many privileges – you get a license to drive, can rightfully enter a disco and even choose your life partner! But what about the fundamental privilege of the right to VOTE? How many of us exercise this?

A government by the people, for the people just can’t work without its people. With the thought of mobilizing the youth and taking its’ Nayi Soch agenda forward, STAR PLUS has introduced an initiative to encourage first time voters to register for the upcoming General Elections. Led by its popular face & youth icon – Veera. The campaign will see a series of public service messages, prompting young viewers to register, vote and make a difference.

“In India, the number of potential first time voters during this election, is estimated at a massive 12 crores. In light of this, we at Star Plus, wanted to spread awareness about voting rights amongst first time voters and mobilize the youth. We want to encourage them to exercise their vote and contribute to the country’s progress. However a lot of them are still not aware the registration is an important prerequisite to voting. This first phase of our campaign aims to address that, “said Nikhil Madhok, Senior Vice-President Marketing & Content Strategy, Star Plus.

Veera is one of the most influential young protagonists on television currently, as her progressive outlook to life is inspiring young viewers all over the country. “Voting is a very important right of every citizen of India, and we must all exercise our right. The youth of this country are the ones who are the most impacted by decisions taken by the government. So it becomes important that they play a key role in the election process, to provide a better future for themselves and their country,” says Veera.

February 1, 2014