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Tag: nayara energy

  • Nayara and Sanctuary celebrate Gir’s legacy with ‘The Gir Inheritance’

    Nayara and Sanctuary celebrate Gir’s legacy with ‘The Gir Inheritance’

    MUMBAI: When it comes to celebrating nature’s majesty, Nayara Energy and Sanctuary Nature Foundation are roaring in harmony. The duo has unveiled The Gir Inheritance, a stunning coffee table book that pays tribute to the wild beauty, cultural richness, and enduring conservation legacy of Gujarat’s Gir Forest, the last refuge of the majestic Asiatic lion.

    Published by Sanctuary, the book was presented to select recipients as a symbolic gesture of support for Gir’s lions and the communities that protect them. Every page of The Gir Inheritance captures the pulse of this living ecosystem: its resilient wildlife, its deep-rooted traditions, and the untiring efforts that have kept this sanctuary thriving against all odds.

    Through a blend of evocative imagery and heartfelt storytelling, the book explores Gir’s evolution from a royal hunting ground to a global symbol of conservation success. It doesn’t just showcase nature’s splendour, it reveals the powerful link between protecting biodiversity and nurturing local livelihoods, urging readers to see conservation as a collective inheritance, not a distant cause.

    “At Nayara Energy, we are committed to protecting and preserving India’s natural heritage,” said Nayara Energy chief executive officer Teymur Abasguliyev. “The Gir Inheritance is a tribute to those who have tirelessly worked to protect Gir and its ecosystems, ensuring that future generations inherit this invaluable living legacy. We are honoured to be part of this vital mission.”

    Echoing the sentiment Sanctuary Asia editor Bittu Sahgal remarked, “The Gir Inheritance captures the heritage of Gir, home to the last sanctuary of the endangered Asiatic lion. The ‘Pride of Gujarat’ owes its resurgence to the efforts of scientists, communities, and conservationists. Nayara’s support ensures that this vital legacy continues for generations to come.”

    The collaboration underscores Nayara Energy’s wider sustainability philosophy, one that links business responsibility with biodiversity preservation. It’s not just about powering economies, but also about powering purpose.

    By celebrating Gir’s triumphs and trials, The Gir Inheritance invites readers to reconnect with the wild heart of India reminding us that protecting nature is, ultimately, protecting our own future.

     

  • Nayara Energy’s celebrates the spirit of new India in its latest brand film

    Nayara Energy’s celebrates the spirit of new India in its latest brand film

    Mumbai: As India gears up to celebrate its 78th Independence Day, Nayara Energy unveiled a new brand film as an ode to the unrelenting spirit of Indians who are propelling the nation’s growth. Aptly titled ‘Naye India Ka Nayara’, the film beautifully captures inspiring stories embodying values such as resilience, inclusivity, and sustainability while delving deeper into the evolving identity of a new India.

    Conceptualised to capture the essence of a new transforming India, where dreams and responsibility work together to pave the way for a brighter future. The film weaves together stories of determination, inclusivity, and community spirit. From a delivery driver pursuing education to a female bus driver breaking stereotypes, to a farmer and urban professional collaborating for children’s nutrition, and a woman promoting sustainable fashion, each narrative exemplifies the dynamic and evolving spirit of India that is visible beyond the metros. As these scenes unfold, vibrant energy waves in Nayara’s brand colors ripple through each character, embodying the unity and vigor that fuels the essence of modern India.

    This thought-provoking film directed by Mumbai-based digital agency ibs fulcro, is a tribute to every Indian who is contributing to our nation’s progress. The role of energy is innate in facilitating the growth of economy and enhancing mobility thereby fueling the dreams and aspirations of a billion people. #NayeIndiaKaNayara is a celebration of the dynamic and evolving spirit of India. The film culminates with energy waves traveling through the Nayara refinery, symbolizing the source of energy seamlessly connecting businesses and people. The journey through diverse narratives and its focus on empowerment, equality, collaboration, and sustainability culminates in the powerful message of ‘#NayeIndiaKaNayara’.

    Nayara Energy strives to be a strong partner in India’s energy needs. The narrative intertwines tales of resilience and community engagement. Each Indian has an innate role in the nation’s progress and the film celebrates the spirit of progress and inclusivity embodied in the #NayeIndiaKaNayara campaign.

  • Radio City presents “Cricket ka Blockbuster – Cup Par Haq” 2024 season with Harbhajan Singh

    Radio City presents “Cricket ka Blockbuster – Cup Par Haq” 2024 season with Harbhajan Singh

    Mumbai: Brace yourselves for a cricketing spectacle like never before! Radio City is all set to launch “Cricket ka Blockbuster – Cup Par Haq” for the 2024 season. This time, the iconic Harbhajan Singh joins the lineup, bringing his legendary cricketing insights and charm to elevate the excitement. At the heart of this campaign lies the pulsating anthem, “Cup Par Haq” that embodies the game spirit uniting fans nationwide. Its massive launch across all 39 stations and digital platforms marks a momentous occasion.

    Since its inception, Radio City has been a trendsetter in capturing the essence of Indian cricket leagues. This year’s campaign offers a perfect blend of cricket and entertainment, with the RJs delivering score updates, trivia, and engaging contests through the “World Cup ka Dose with City Ke Jocks” segment. Fans can participate in exciting activities both on-air and digital, with opportunities to win prizes.

    Adding humor to the campaign, “World Cup Laughter Shots” injects post-ad break cricket-themed jokes that will tickle the audience’s funny bones, promising unlimited laughter both on-air and in the digital realm. “Bhajji on Mic” delves into the drama on the field, with Harbhajan Singh providing insightful analysis and exclusive match insights. Experience the thrill of the tournament with “Game Point to the Point,” a Sunday show highlighting key moments, ensuring fans stay informed and entertained. Immerse yourself in musical bliss with “Gaano ki Hat-trick,” featuring three back-to-back songs that add a melodious touch to the ‘Cricket Ka Blockbuster’ experience. Explore the journey of cricketing icons in “Stumps & Stories,” offering profound insights into their lives and careers.

    Radio City CEO Ashit Kukian expressed his views for the upcoming season, stating, “We are pleased to bring ‘Cricket ka Blockbuster – Cup Par Haq’ to our audience once again. Radio City has always been at the forefront of delivering exceptional cricket content, and this year, with Harbhajan Singh’s unmatched expertise and our innovative programming, we aim to make this season too an unforgettable experience for cricket aficionados nationwide.”

    Nayara Energy, an Indian private fuel network has joined hands with Radio City as the presenting sponsor for ‘Cricket Ka Blockbuster to make this a memorable cricket tournament.

    With over 6,500 retail outlets spread out across India, Nayara Energy strives to create a delightful experience at its retail outlets and is at the forefront of innovation and customer-driven initiatives in the energy sector.

    Expressing his thoughts on the launch of this latest initiative, Nayara Energy CMO Madhur Taneja commented; “At Nayara Energy, we are delighted to partner along with Radio City for our Mahabachat Utsav which is akin to Radio City’s ongoing initiative offering listeners a power packed dose of cricket and entertainment. It is a unique way of finding resonance with our consumers through storytelling and immersive experiences. As the largest private fuel retailer in India, this promotional campaign serves as a testament to Nayara Energy’s appreciation of our esteemed customers. Having onboarded celebrated cricketer, K.L Rahul as the face of our Mahabachat Utsav campaign we aim to create a strong resonance with our consumers on fuelling their dreams and aspirations.”

    Cricket superstar, Harbhajan Singh, also shared his excitement, saying, “I am delighted to be a part of ‘Cricket ka Blockbuster’ this season. Cricket has always been my passion, and I am eager to engage with fans through insightful analysis and behind-the-scenes stories. Together with Radio City, it is an endeavor to make this season even more thrilling and entertaining for cricket lovers across the country.”

    Moreover, the radio channel extends this multi-touchpoint engagement opportunity to brands, providing maximum visibility and connection with diverse audiences across various platforms. This season promises an entertainment extravaganza beyond just cricket. So stay tuned and celebrate the spirit of tournament like never before!
     

  • Lupin appoints Shweta Munjal as VP – communications

    Lupin appoints Shweta Munjal as VP – communications

    NEW DELHI: Global pharmaceutical brand Lupin has appointed Shweta Munjal as vice president and head of corporate communications.

    Prior to this, she was with Nayara Energy as VP – brand and corporate communications. She worked at the crude oil company for close to two years. She also had a five-year-long stint at Thomson Reuters, where she served as communications head for the Asia Pacific region.

    In her career spanning nearly two decades, Munjal has been associated with top-rung corporations like Cadbury India, Yahoo!, NASSCOM and Teso, to name a few. 

    With vast experience in the fields of media, marketing and corporate communications, she has held leadership roles in almost every facet of the industry – from thought leadership, PR, CSR, crisis and issue management, media relations, rebranding etc.