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Tag: Nayanthara

  • Annapoorani shines through Zee Tamil’s creative campaign

    Annapoorani shines through Zee Tamil’s creative campaign

    Mumbai: Zee Tamil, a major entertainment channel, is known for its popular fiction and reality shows that receive strong viewer support. The channel has presented several world television premieres, offering a mix of entertainment that has been well-received. In addition, Zee Tamil has organized various activities related to some of their key programs, demonstrating their commitment to making a positive societal impact.

    The channel recently premiered Nilesh Krishna’s epic directorial, Annapoorani. Aired last month on 23 July, the movie garnered a massive viewership, marking a significant turnaround for the movie which previously faced considerable negative criticism. Featuring a stellar ensemble including lady superstar Nayanthara, Jai, Poornima, Karthik Kumar, Sathyaraj, Losliya, and Redin Kingsleym the movie which follows the inspiring story of a young woman – Annapoorani – did not get great reviews.

    Annapoorani follows the titular character’s struggle as she pursues hotel management while facing family pressure for an arranged marriage, encountering various challenges along the way. Despite its engaging narrative and strong performances, the film received significant criticism during its theatrical and OTT releases. To shift the conversation and highlight the film’s culinary theme, Zee Tamil launched the ‘Parthal Pasi Theerum’ campaign ahead of its world television premiere.

    This initiative invited viewers to support a cause by giving a missed call to a dedicated number during the film’s broadcast. For every 10 unique missed calls received, Zee Tamil committed to sponsoring a meal for those in need through a partnership with the NGO Thagam Foundation. The campaign was promoted through press releases and engagement with food bloggers and influencers on social media, generating positive attention for the film. The strategy was well-received and contributed to a strong rating for the premiere. Additionally, Zee Tamil sponsored meals for 5,000 people through their partners.

    Zee Tamil’s initiative with Annapoorani highlights the effectiveness of integrating social causes with entertainment, turning a challenging situation into a meaningful engagement with viewers and presenting the film positively.

    Zee Tamil chief channel officer Ramanagiri Vasan commented on the success of the campaign, stating, “We recognized the inherent potential of Annapoorani and were committed to reintroducing the film in a manner that would resonate with our audience. The Parthal Pasi Theerum campaign was our endeavor to ensure we transform the negative perception around the film into a constructive and meaningful discourse. The tremendous feedback from viewers, along with the strong TRP performance, reflects the success of our campaign. We are proud to have turned the conversation around ‘Annapoorani’ into something that could make a real difference.”

    Director Nilesh Krishna also expressed his gratitude, saying, “During the initial release of Annapoorani, we encountered several unforeseen challenges. However, Zee Tamil’s approach with the Parthal Pasi Theerum campaign was exemplary. Their initiative was instrumental in not only altering the narrative surrounding the film but also fostering a deeper connection between it and the audience and I must commend their effort, which is reflected in the ratings and audience response we’ve got.”

    Zee Tamil’s approach to rebranding Annapoorani demonstrates how strategic marketing and community engagement can shift public perception, turning the film into a positive topic of discussion and reinforcing the channel’s commitment to meaningful entertainment.

  • Celebrate independence week with SRK’s ‘Jawan’ on &pictures

    Celebrate independence week with SRK’s ‘Jawan’ on &pictures

    Mumbai: As the nation prepares to celebrate Independence Day, &pictures will air the hit film Jawan on Saturday, 17 August at 8 pm. The film carries a strong message of patriotism and social justice.

    Shah Rukh Khan’s Jawan delivers emotion, relatability, and drama, showcasing his character’s relentless fight for justice and national integrity. The film marks director Atlee’s Hindi debut and features a talented cast, including Deepika Padukone, Vijay Sethupathi, Nayanthara, Priyamani, Sanya Malhotra, and Sunil Grover.

    Jawan is a film centered on national pride and the spirit of justice. Shah Rukh Khan’s portrayal of a father and son fighting societal wrongs highlights the film’s patriotic themes, resonating with the essence of the independence struggle and the ongoing pursuit of a just society.

  • Slice launches its first-ever campaign ‘Ras Aisa Ki Bas Na Chalega’

    Slice launches its first-ever campaign ‘Ras Aisa Ki Bas Na Chalega’

    Mumbai: In a bid to enthral consumers with an unparalleled mango experience and temptation, Slice, has unveiled its first-ever campaign featuring its newly appointed brand ambassador and Lady Superstar, Nayanthara. The enchanting summer campaign, ‘Ras Aisa Ki Bas Na Chalega’ aims to solidify Slice’s position as the ultimate companion for fulfilling insatiable mango cravings. Through a spell-binding TVC, it underscores Slice’s irresistible allure, capturing its resemblance to the authentic mango experience in its full uninhibited splendour. With this campaign, the brand seeks to strengthen its connection with consumers in southern India by leveraging Nayanthara’s widespread appeal in the markets.

    The TVC opens with Nayanthara, adorned in elegance, preparing to depart for an event, her gaze fixed upon the mirror. As she makes her decision to step out, a captivating display of mangoes and glistening Slice® bottles captures her attention. With an enticing smile, she grasps a bottle and indulges in it with uninhibited pleasure. Despite the messy juices cascading down her hands, Nayanthara savours the succulent flavour of Slice without hesitation and completely immersed in the mango-like experience. Amidst this, her friends call to remind her of the event, but they too are drawn to the mesmerizing scene, asking for a taste of Slice and ultimately succumbing to the irresistible allure of authentic mango-like indulgence. The TVC revels in the delightful messiness and pure indulgence of enjoying a mango, underscoring how Slice captures the essence of this experience.

    Speaking on the campaign, PepsiCo India associate director, Slice and Tropicana Anuj Goyal said, “As a brand, Slice holds deep reverence within the Indian market, dedicated to delivering the most authentic mango experience. Our newest summer campaign embodies the quintessential Slice ethos of savouring the mango journey without any inhibitions. In line with this, we are thrilled to introduce our first-ever TVC with our new brand ambassador Nayanthara. With a targeted effort to expand our market presence in the South, Nayanthara, India’s ‘Lady Superstar,’ was a perfect embodiment of the brand’s philosophy with her charming persona and massive fan base. Through our campaign, our goal is to emphasize Slice’s irresistible mango allure, drawing parallels to the delightful messiness and sheer indulgence of mango consumption. We are optimistic that our consumers will enjoy the pure-mango bliss, and their experience will be further elevated with the lively screen presence of Nayanthara.”

    Commenting on the film, the actress and Slice’s brand ambassador, Nayanthara said, “I am absolutely thrilled to partner with Slice, a brand that holds a special place in my heart as one of my personal favorites, offering an authentic mango experience on-the-go. Filming this campaign was an absolute pleasure for me, as it captured exactly how I love to indulge in mangoes – fully immersed in the experience. From start to finish, it’s been an incredibly enjoyable journey. I can’t wait for my fans to see the film and indulge in the irresistible mango experience without any inhibitions just like I did.”

    The new Slice TVC will be amplified across TV, digital, outdoor, and social media with a 360-degree campaign. Slice is available in single and multiple-serve packs across all modern and traditional retail outlets in India, as well as on leading e-commerce platforms.

    *Slice’s position of being the thickest and tastiest mango drink in India has been corroborated through a study by Nielsen IG.

  • Slice introduces Nayanthara as the newest face of the brand

    Slice introduces Nayanthara as the newest face of the brand

    Mumbai: Making waves in the summer of 2024, Slice has made a blockbuster announcement with the appointment of the iconic actress Nayanthara as its latest brand ambassador. With Nayanthara on board, Slice aims to strengthen its connection with audiences, reaffirming its status as the leading beverage for mango enthusiasts.

    Over the years, Slice has cemented its place in households across the country for being the perfect and closest equivalent to quenching your mango cravings. On the other hand, Nayanthara has cemented her spot as one of the most critically acclaimed actresses in Indian cinema, fondly known as ‘lady superstar’. With a promise to add more fun and excitement to the summer season, Slice continues to be the front-runner with this new association and enticing storytelling as the brand is set to unveil a new campaign later this summer.

    Sharing her excitement on coming on board as Slice’s new face, actor Nayanthara said, “I am thrilled to be a part of the Slice family and contribute to the legacy of this iconic brand. Known for its memorable campaigns, I am eager to be a part of the brand’s upcoming projects. I hope the new campaign immerses my fans in the delightful world of Slice in a unique and captivating way.”

    Speaking on the association, PepsiCo India, Slice and Tropicana, associate director Anuj Goyal said, “We are delighted to welcome Nayanthara to the Slice family and are positive that her wide appeal that cuts through masses will further help build the brands connect with our core consumers. Both Slice and Nayanthara have entertained families and brought people together in an endearing manner. We hope this magic continues with new film as well and it will be loved by everyone.”

    This association for Slice has been facilitated by Frameworks Entertainment.

  • Tiger 3 and Jawan cast tops IMDb’s popular Indian celebrities list

    Tiger 3 and Jawan cast tops IMDb’s popular Indian celebrities list

    Mumbai: On this week’s list of IMDb’s popular Indian celebrities, Katrina Kaif, the leading lady of Tiger 3, has clinched the top position for her portrayal of Zoya, while Salman Khan, essaying the protagonist in the film, has secured the fourth spot. The cast of Jawan has also made its mark in the top 10, with Nayanthara grabbing the second position, Shah Rukh Khan securing the third spot, and Riddhi Dogra claiming the seventh rank. Riddhi also has a cameo in Tiger 3.

    Aishwarya Rai Bachchan, Deepika Padukone, Kareena Kapoor, Alia Bhatt, and Hrithik Roshan are in the fifth, sixth, eighth, ninth, and tenth positions, respectively, on this week’s rankings.

    The popular Indian celebrities feature, available exclusively on the IMDb app for Android and iOS, highlights the top trending Indian entertainers and filmmakers each week. This is based on more than 200 million monthly visits to IMDb worldwide. Entertainment fans can see who is trending every week, follow their favourite entertainers, and discover new breakout talent.

  • Nayanthara and Vignesh Shivan launch 9Skin to redefine skincare in India

    Nayanthara and Vignesh Shivan launch 9Skin to redefine skincare in India

    Mumbai: Renowned actor Nayanthara, director Vignesh Shivan, and serial entrepreneur Daisy Morgan recently announced the launch of their latest venture 9Skin, in the skincare segment, with a significant undisclosed investment. 9Skin is a revolutionary brand that aims to bring about a remarkable transformation in skincare, with a fresh perspective on self-care and beauty. Nayanthara and Vignesh have previously invested in the beverages chain Chai Waale.

    As per projections by Research and Markets, India’s skincare products market is estimated to reach $10.31 billion by 2028, at a CAGR of 8.25 per cent. This industry has undergone a transition in recent years with an emphasis on products that are clean, effective, and ethical.

    9Skin’s comprehensive range of skincare solutions prioritizes both well-being and beauty. Rooted in self-care and authenticity, the brand’s mission is to provide individuals of all skin types and backgrounds with access to products that are high-quality and free of cruelty, parabens, and harmful chemicals.

    Speaking about this, 9Skin co-founder Nayanthara said, “Skincare has been an integral part of my life for years. Being a part of the film industry since a long time, I am well-versed with how important it is to keep the skin healthy with products that are suited to every skin type. I am passionate about products that ensure the well-being of the skin without harming it in any way and this was also the inception point for 9Skin. Our investment in this brand is testament to the fact that we want everyone to be able to experience the magic of a healthy skincare routine with products that match their needs.”

    Adding further, 9Skin co-founder Vignesh Shivan said, “Our journey with 9Skin has been incredibly enriching. We have put our hearts into creating a brand that stands for authenticity, quality, and inclusivity, because we believe that everyone deserves access to skincare that empowers and uplifts. It’s a privilege to bring these products to the world, a testament to our commitment to redefining skincare embracing a new era of self-care and self-expression.”

    9Skin co-founder Daisy Morgan said, “Skincare is an essential part of every person’s health and wellness today. Identifying the need to transform the approach to development of skincare products, we have now launched 9Skin, a brand that is not only going to ensure good skin health for the consumers, but will also mitigate the environmental impact of various processes associated. We have curated and developed the products after extensive and thorough research and aim to empower individuals to embrace their natural beauty and well-being.”

    9Skin will make its initial debut by launching its premium line of skincare products in three vibrant markets: Singapore, Malaysia, and India. These strategic choices reflect the diverse skincare needs and burgeoning beauty industries in these countries. 9Skin’s commitment to accessibility and inclusivity knows no bounds, as it brings the best in skincare to a global audience.

    9Skin’s launch marks a significant step forward in the ever-evolving skincare industry. Their product range is meticulously curated to cater to the unique skincare needs of individuals, offering an experience that goes beyond the surface. Some of the products include SKINTILLATE – Booster Oil, REJUVENATE – Night Cream, ETERNELLE – Anti-Aging Serum, ILLUMINATE – Glow Serum, REVIVE – Day Cream.

    With 9Skin, Nayanthara, Vignesh, and Daisy invite people to embark on a journey of self-love and care. As the brand prepares to debut in three countries, it is set to make waves in the global skincare landscape, setting new standards for beauty and self-care.

  • Bisleri Bolsters limited edition packs nationwide with ‘Jawan’ film partnership

    Bisleri Bolsters limited edition packs nationwide with ‘Jawan’ film partnership

    Mumbai: After the major success of the limited-edition partnerships with blockbuster movies in South India, Bisleri has now forged its first and largest-ever Pan-India association with the much-awaited film of the year, ‘Jawan.’ The Bisleri’s X Jawan limited edition bottles will feature actors from all over India, including Shah Rukh Khan, Vijay Sethupathi and Nayanthara. These limited-edition bottles will be available across the country in 250ml, 500ml, one Litre, two litres, and five litres SKUs.

    Bisleri International Pvt. Ltd. head of marketing Tushar Malhotra said, “Movies are an integral fabric of India’s culture and Bisleri’s largest-ever Pan-India association with ‘Jawan’ brings the larger-than-life cinematic canvas to our consumers’ doorstep, creating brand love.”

    The Bisleri X Jawan limited-edition packs will be distributed nationwide in all general and modern trade outlets, which will see marketing activation of more than 70,000 retail outlets. It will also be available online through the Bisleri @Doorstep App.

    ‘Jawan’ is a Red Chillies Entertainment presentation directed by Atlee, produced by Gauri Khan, and co-produced by Gaurav Verma. The film will be released worldwide in theatres on 7 September 2023, in Hindi, Tamil, and Telugu languages.

     

  • GM Modular unveils stunning wall art to celebrate its association with ‘Jawan’

    GM Modular unveils stunning wall art to celebrate its association with ‘Jawan’

    Mumbai: Shah Rukh Khan fans and moviegoers witnessed a unique collaboration between art and cinema, this week. In front of Shah Rukh Khan’s iconic ‘Mannat’, GM revealed an enchanting wall art installation of his forthcoming movie Jawan.

    The excitement surrounding Shah Rukh Khan’s latest film, “Jawan,” is reaching new heights. From the captivating preview to the mesmerising soundtrack, audiences are being treated to a multitude of emotions. The impressive wall art, crafted in collaboration with talented artist Kanak Nanda, captures the essence of “Jawan” through intricate designs, vibrant colors and dynamic visuals & the mural is set to become a visual landmark, capturing the attention of passersby and movie enthusiasts alike.

    “I am thankful and thrilled to present this magnificent wall art as a tribute to the spirit of ‘Jawan’ and GM’s association with the film. It reflects our dedication to pushing boundaries and embracing creativity, just like the movie. This wall art symbolizes progress, innovation, and the relentless pursuit of excellence,” said the artist Kanak Nanda.

    The GM CEO Jayanth Jain, expressed his enthusiasm for this remarkable collaboration, stating, “The partnership between GM and ‘Jawan’ marks a pivotal milestone in our journey to connect with diverse audiences on a grand scale. This collaboration exemplifies the power of art and cinema in transcending boundaries. We are thrilled to have the opportunity to create an immersive experience for fans while also reaching a mass audience through this momentous venture.”

    GM was founded in 2002 and has since become one of the leading home electrical companies in India. The partnership between GM Modular and “Jawan” goes beyond traditional sponsorship. It represents the shared values of innovation, dynamism, and a forward-thinking approach. Through this collaboration, GM Modular reaffirms its commitment to empowering individuals and spaces with cutting-edge electrical solutions that enhance everyday living.

    Jawan is one of the most anticipated and ambitious films, produced at a never-seen-before scale for an Indian film. It is backed by an exceptional cast, including some of the biggest names in the entertainment industry from all parts of India, along with Shah Rukh Khan, Nayanthara, and Vijay Sethupathi in lead roles and Deepika Padukone in a special appearance. This broadens its appeal to audiences across all Indian languages, making it a true PAN India film.

    Jawan is a Red Chillies Entertainment presentation, directed by Atlee, produced by Gauri Khan, and co-produced by Gaurav Verma. The film will be released worldwide in theaters on 7 September 2023, in Hindi, Tamil, and Telugu languages.

     

  • Colors Tamil brings world television premiere of Nayanthara’s crime thriller

    Colors Tamil brings world television premiere of Nayanthara’s crime thriller

    Colors Tamil, the youngest GEC in Tamil Nadu is all set to bring the world television premiere of Nee Enge En Anba, a crime thriller that stars Nayanthara in the lead roles. The movie will be premiered in Colors Tamil as a part of its Movie of the Month segment on 16 May at 02.00 PM, and a repeat telecast at 05.00 Pm on the same day. 

    Directed by Sekhar Kammula, Nee Enge En Anbe is the Tamil remake of the  Bollywood blockbuster Kahaani which starred Vidya Balan in the lead role. 

    Nayanthara will be seen playing the role of a desperate IT professional who reaches Hyderabad in search of her husband. As she gets the support of a police officer, several dark secrets start unveiling. 

    Nee Enge En Anbe was released in 2014, and audiences have been waiting for its television premiere for the past seven years. Apart from Nayanthara, the film also stars Vaibhav Reddy, Pasupathy, and Harshvardhan Rane in other prominent roles. 

  • Tanishq TVC film with Nayanthara celebrates glittering gold & abundant auspiciousness

    Tanishq TVC film with Nayanthara celebrates glittering gold & abundant auspiciousness

    MUMBAI: Tanishq, India’s trusted jewellery brand has launched a new TVC campaign targeting its large customer base in Tamil Nadu.  The new TVC, featuring Southern superstar and face of Tanishq South, Nayanthara will showcase Tanishq’s strong understanding of the consumer, culture and customs from a local perspective. This new TVC campaign aims to bring alive that Tanishq is at the heart of every auspicious celebration, which is rooted deep within the cultural context of Tamil Nadu.

    Conceptualized with Lowe, the 60-second film has Nayanthara joining the celebration in different occasions – first birthday of a child, baby shower and golden wedding anniversary. To add more local flavour, the eclectic montage is set to the tune of ‘Kummi adi’, a traditional Tamil folk song which is an integral part of all celebrations from weddings to smaller ceremonies at home.

    Speaking about the film, Titan Company associate vice president– marketing, jewellery division Deepika Tewari said, “Tamil Nadu has always been one of our primary focus markets because of our history with the state and the fact that we started our journey by establishing our first store in Chennai and our factory is also located at Hosur. Tanishq's traditional designs and craftsmanship are a perfect fit with the jewellery preference of Tamil Nadu. The film is an attempt to tell our customers how deep-rooted we are as a jeweller, in every joyous and auspicious moment in their life. To crown it all, Nayanthara, with her elegance and striking beauty brings more glitter to the film, just like our brand.”  

    Quoting about the film, Lowe Lintas NCD Sagar Kapoor said, “With a large line of jewellery players in Tamil Nadu, Tanishq needed a strong emotional connect to win the hearts of Tamil Nadu.  The films speaks a simple language of connections by reaffirming the rooted Tamil identity through a popular Tamil folk song ‘Kummi adi’, a folk song which is an integral part of all celebrations from weddings to smaller ceremonies at home. The film features Nayanthara at her graceful and elegant best adding a touch of joy to every auspicious celebration.”