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Tag: Nayan Shah

  • Clear Premium Water taps into quick commerce to quench urban thirst on-demand

    Clear Premium Water taps into quick commerce to quench urban thirst on-demand

    MUMBAI: In a city where you can order sushi, a mattress, and a mop all in under 10 minutes, water was the only holdout. Not anymore. Clear Premium Water has taken a giant digital leap, launching across India’s top e-commerce and quick commerce platforms including Amazon, Swiggy Instamart, Blinkit, Zepto, Big Basket, and Flipkart Minutes.

    The Ahmedabad-based bottled water brand, one of the fastest-growing in the country, now brings premium hydration to users with just a few taps. The tie-ups are designed to plug into the evolving consumer demand for immediacy—particularly in urban markets where quick commerce is shaping buying behaviour, one algorithmic impulse at a time.

    “This is an age where convenience is king, and our priority is to be available wherever our customers are”, said Clear Premium Water founder & CEO Nayan Shah. “Our launch across all major e-commerce and quick commerce platforms showcases our focus on adapting to shifting lifestyles and ensuring that quality hydration is always within easy reach. It is a key piece of our omni-channel strategy and also reflects our broader ambition to become India’s most trusted and widely available bottled water brand”.

    Clear’s full product portfolio is now available online, catering to everything from casual sipping to party hosting. The brand offers a range of pack sizes—single-serve bottles for travel, multi-litre options for office coolers, and family packs ideal for events or stocking the home fridge.

    The push comes as digital-first shopping behaviour takes deeper root among Indian consumers. The brand’s integration with platforms like Flipkart Minutes and Blinkit aligns with rising expectations of delivery speed and availability. With hydration now a part of the digital cart, Clear is betting big on accessibility and immediacy to win brand loyalty.

    Beyond the convenience, the brand positions itself as a lifestyle essential—trusted, clean, and ready to hydrate wherever you are. Whether you’re prepping for a road trip, hydrating post-yoga, or just panic-ordering supplies before the guests arrive, Clear wants to be the bottle in your bag and your browser.

  • Clear Premium Water turns plastic waste into Benches at National Games

    Clear Premium Water turns plastic waste into Benches at National Games

    MUMBAI: Clear Premium Water has launched its ‘Drink, Dispose and Transform’ campaign during the 38 National Games, converting a staggering nine lakh plastic bottles into recycled benches at Maharana Pratap Sports College (MPSC), Dehradun.

    The initiative was officially unveiled in the presence of Uttarakhand’s sports minister Rekha Arya, following the conclusion of the national event. It underscores the brand’s firm commitment to reducing plastic waste and fostering innovation in public spaces.

    Developed under Clear’s eco-conscious campaign, the benches are crafted using high-quality recycled PET (rPET) bottles—offering a powerful symbol of the tangible outcomes of responsible waste management. Of the total bottles collected, six lakh were gathered before the games and three lakh during. An impressive one lakh bottles were segregated at source across 11 venues and transformed into durable seating, effectively reducing landfill waste and curbing carbon emissions.

    “The installation of recycled benches at MPSC Dehradun, in partnership with Clear Premium Water, showcases our commitment to sustainability. By transforming plastic waste into public utilities, we are driving a circular economy and reinforcing our vision for a cleaner, greener future,” said Arya, sports minister of Uttarakhand.

    Clear’s founder & CEO Nayan Shah added, “The installation of recycled benches at MPSC Dehradun reflects our belief that sustainability must be driven by practical, real-world solutions. By transforming used plastic bottles into public utilities, we are closing the loop on plastic waste and creating a model for environmental action that directly benefits the people. The initiative showcases the potential of circular economy solutions, where even discarded bottles are turned into something meaningful. With this drive, we are leading the way and showing to the world that Mission Zero Plastics Bottle Waste is achievable with collective commitment and efforts.”

    The campaign’s impact extended beyond recycling. Over 200 ragpickers and 100 cleaning staff were mobilised across 11 venues to collect and repurpose the waste. Their collective effort not only saved nearly 10,000 kilos of carbon emissions but also conserved 2.67 lakh megajoules of energy—7.5 per cent of which came from green sources.

    Clear Premium Water’s Mission Zero drive made history as the 38 National Games became India’s first national event—and the second globally after the Olympics—to spearhead a large-scale green initiative. The project supports the broader goals of Swachh Bharat Abhiyan and Mission Life, setting a strong precedent for sustainable action at future global events, including the proposed 2036 Olympics in India.

    By combining innovation, inclusion, and environmental responsibility, Clear Premium Water has shown how corporate sustainability can spark nationwide change—one recycled bottle at a time.

  • Clear Premium Water continues its association with Tennis Premier League Season 6

    Clear Premium Water continues its association with Tennis Premier League Season 6

    Mumbai: Clear Premium Water again takes centre stage as the powered-by sponsor for the Tennis Premier League (TPL) Season 6, a celebration of talent, competition, and the spirit of tennis. The much-awaited main matches will unfold from  3 to 8 December 2024, at the iconic Cricket Club of India in Mumbai.

    It marks the second collaboration between Clear Premium Water and TPL, reinforcing their shared vision of elevating tennis as a premier sport across India. The season’s journey began with a star-studded players’ auction on  25 September 2024, at Sahara Star, Mumbai. Celebrities, athletes, and sports enthusiasts converged to set the tone for an exhilarating competition.

    Clear Premium Water founder & CEO Nayan Shah expressed, “Our continued association with the Tennis Premier League for Season 6 marks not just a partnership, but a celebration of resilience and ambition. At Clear Premium Water, we champion the pursuit of excellence, and tennis mirrors this spirit with its blend of discipline and dynamism. I firmly believe that together, we are driving the transformation of tennis into a premier sport of choice while significantly amplifying its reach and fostering a deeper appreciation for the game.”

    The sixth season promises unforgettable tennis moments, featuring eight dynamic teams: Bengal Wizards, Bengaluru SG Pipers, Punjab Patriots, Hyderabad Strikers, Gujarat Panthers, Yash Mumbai Eagles, Shrachi Delhi Rarh Tigers, and Chennai Smashers. Legendary ambassadors such as Leander Paes, Sania Mirza, Sonali Bendre, Taapsee Pannu, Rakul Preet Singh, and Mahesh Bhupathi bring star power and inspiration to the league.

    Tennis Premier League co-founder Mrunal Jain said, “We are thrilled to have Clear Premium Water as our powered-by sponsor for the third consecutive season. Their unwavering support has played a pivotal role in elevating the Tennis Premier League, and we’re excited to build on this successful collaboration. With Clear’s commitment to excellence and our shared vision for growing tennis in India, we’re confident that Season 6 will be the most exciting and impactful yet.”

    This year’s lineup boasts an impressive roster of tennis stars, including Indian legends Rohan Bopanna and Sumit Nagal, alongside global talent like US Open Doubles Champion Max Purcell, Hugo Gaston from France, and Elina Avanesyan from Armenia. Their pursuit of the coveted championship title is set to deliver edge-of-the-seat action for tennis enthusiasts.

    This December, the Tennis Premier League Season 6, powered by Clear Premium Water, promises to blend sportsmanship, entertainment, and community impact, making it a landmark event in India’s sporting calendar.

  • Clear Premium Water unveils its third TVC campaign

    Clear Premium Water unveils its third TVC campaign

    Mumbai: Clear Premium Water, a bottled water brand, has unveiled the third installment of its successful TVC campaign featuring Hritik Roshan, ‘Hum Sab Ki Clear Choice.’

    This new film continues to build on the momentum of the first two films, reinforcing the brand’s commitment to quality and value across various industries and lifestyles.

    The TVC showcases a diverse cast, including a businesswoman, a businessman, college students, and an air hostess, each symbolizing various aspects of life. The scenes vividly demonstrate that Clear is the preferred choice, whether in corporate boardrooms, academic settings, or at 30,000 feet. This narrative solidifies Clear’s presence as a trusted companion across industries, underscoring its universal appeal and strong market positioning.

    As a well-established national brand, Clear Premium Water continues to deliver on its promise of providing high-quality, premium bottled water. With Hrithik Roshan as the face of the brand, Clear’s identity and trust has only increased. The TVC captures the essence of the brand’s ethos, showing that no matter who you are or where you are, Clear is the water of choice.

    “We are thrilled to extend the ‘Hum Sab Ki Clear Choice’ narrative with this latest TVC. It reflects our commitment to serving diverse customer needs across various industries and reinforces the idea that Clear is synonymous with quality and reliability. With Hrithik Roshan as our brand ambassador, our message is resonating across the nation.” said Clear Premium Water founder & CEO Nayan Shah.

  • Clear Premium Water unveils new series of digital video commercials

    Clear Premium Water unveils new series of digital video commercials

    Mumbai: Clear Premium Water, a quality-focused and value-based packaged water company, has announced the launch of a compelling new series of three digital video commercials (DVCs) that champion the cause of conscious living and responsible waste management.

    The initiative underscores the company’s commitment to promoting mindful consumption and eco-friendly practices while also raising awareness about counterfeit products.

    “Live Consciously, Choose Wisely”

    The first digital video commercial (DVC) in the series, titled “Live Consciously, Choose Wisely,” encapsulates the company’s ethos of conscious living and informed decision-making. Set against the backdrop of a lively outdoor playground, the commercial depicts a group of energetic children immersing themselves in play before heading to a nearby store for refreshments. With playful visuals, the ad gently nudges viewers to choose healthier habits and choices from an early age. It promotes mindful consumption and highlights the significance of prioritizing hydration over sugary drinks.

    Clear Premium Water founder & CEO Nayan Shah stated, “At Clear Premium Water, we believe that every individual has the power to make a difference. Our new series of DVCs aims to inspire and empower people to live consciously, choose wisely, and act responsibly. Through these powerful narratives, we hope to encourage a collective movement towards a more sustainable world.”

    #FakeSeFree: Embrace Authenticity

    The second digital video commercial (DVC), “#FakeSeFree: Embrace Authenticity,” stands as a resounding call to action against counterfeit products, epitomizing the brand’s campaign’s mission in the battle of Real VS Fake. Set against a backdrop of enticing deals and polished packaging, the ad sheds light on the deceitful nature of counterfeit goods while championing the authenticity of genuine products. Through poignant imagery and a compelling narrative featuring a handicapped man navigating through numerous offered bottles before selecting one, the ad prompts consumers to be smart shoppers, make discerning choices, and champion genuine brands. This reinforces the company’s unwavering commitment to integrity and transparency; its bottles distinguish themselves from the myriad of deceptive products with the signature ‘CLEAR ’embossed on the sides, which is easily recognizable by anyone.

    “Dispose Responsibly, Preserve Our Planet”

    The final digital video commercial (DVC), “Dispose Responsibly, Preserve Our Planet,” highlights the importance of responsible waste management in safeguarding the environment for future generations. It showcases how people from any and every walk of life need to make conscious steps towards a cleaner future. The visuals focus on a municipality cleaner having a tough day at work as usual and how he made a Clear choice when it comes to his hydration and waste disposal. This seemingly simple act is shown to have a ripple effect, highlighting the collective power we hold in protecting our environment. The ad doesn’t preach but uses beautiful visuals and a heartening message to inspire viewers to become stewards of the Earth. By making responsible choices about waste disposal, we can ensure a sustainable future for ourselves and generations to come. This commercial reminds us that even small actions, like sorting our trash, can create a positive impact on a global scale. It’s a call to action, urging us to be mindful of our choices and embrace eco-friendly practices in our daily lives.

    Each digital video commercial (DVC) in the series is designed to resonate with audiences on a deeply meaningful level, using compelling storytelling and evocative visuals to ignite conversations, drive positive behaviour change, and empower individuals to make a difference in their communities and beyond.

  • Clear Premium Water reaches 1600 HoReCa clients by March 2024

    Clear Premium Water reaches 1600 HoReCa clients by March 2024

    Mumbai- Clear Premium Water, the flagship product of Energy Beverages Pvt. Ltd. (EBPL), has reached a significant milestone in its mission to provide safe and clean drinking water to millions. With a steadfast commitment to quality and a focus on social and environmental responsibility, Clear Premium Water has successfully reached 1600 HoReCa (Hotels, Restaurants, and Catering) clients by March 2024, marking a substantial increase from 90 HORECA clients it had In 2020. Currently, HoReCa is contributing 50% of the overall sales of the brand.

    Established in 2005, Clear Premium Water has been at the forefront of redefining industry standards while remaining dedicated to societal and environmental well-being. Launched in 2010, Clear Premium Water is renowned for its premium quality and unique packaging design, featuring vertical labeling in a distinctive square bottle, offering co-branding options.

    Clear Premium Water founder & CEO Nayan Shah expressed, “At Clear, We’re committed to embracing every aspect of the market, solidifying our leadership in the HoReCa segment while expanding our influence. This is a testament to our growing presence and dedication to delivering exceptional quality and service.”

  • Hrithik Roshan to continue as brand ambassador for Clear Premium Water

    Hrithik Roshan to continue as brand ambassador for Clear Premium Water

    Mumbai: Clear Premium Water, a bottled water brand, has completed a year in partnership with Bollywood superstar Hrithik Roshan as its brand ambassador. The collaboration has seen immense success and is poised to soar through 2024 and extending to 2025.

    Hrithik Roshan, known for his exceptional talent and charisma, has been an integral part of Clear Water’s mission to provide safe and clean drinking water to all.

    Reflecting on the milestone, Hrithik shared, “Wow, can’t believe it’s been a year already! Clear Water has been my go-to, keeping me refreshed and energized through every challenge. When it comes to making a conscious choice, Clear Rehne Mein Samajhdaari Hai. Here’s to many more years of staying CLEAR and joining hands with a brand that’s innovative and on a mission to make safe and clean drinking water available to all. Stay Clear, Cheers!”

    Clear Premium Water founder and CEO Nayan Shah said, “Our partnership with Hrithik Roshan, has played a crucial role in establishing CLEAR as the preferred choice nationwide. With his endorsement, we have garnered trust among the masses and expanded our reach significantly. Moving forward, our ongoing collaboration with him will further bolster our position as a trusted national brand, enabling us to reach even greater heights within the industry.”

    The partnership with Hrithik Roshan has been a game-changer for Clear Water, significantly enhancing consumer trust and deepening brand loyalty. Through his widespread popularity and considerable influence, they’ve not only bolstered brand recognition but also solidified their position as the preferred choice for Premium bottled water brands. With Hrithik’s support, Clear Water remains committed to making a lasting impact on the bottled water market, all while championing healthy living and environmental stewardship through its sustainable and social initiatives.

  • CLEAR Premium Water is Hrithik Roshan’s clear choice

    CLEAR Premium Water is Hrithik Roshan’s clear choice

    Mumbai: CLEAR Premium Water, a quality-focused and value-based premium bottled water brand that had roped in Hrithik Roshan as its brand ambassador last year, recently released its latest campaign featuring the superstar.

    “CLEAR rehne mein samajhdaari hai (It is wise to stay clear),” Hrithik Roshan emphasizes the wise choice of the premium bottled water brand’s consumers, echoing the brilliance behind choosing CLEAR in the latest campaign tagline drop.

    In an industry where quality and safety take precedence, CLEAR Premium Water has positioned itself as the go-to choice for discerning consumers and found an invaluable ally in the Bollywood superstar.

    CLEAR Premium Water founder and managing director Nayan Shah emphasised, “As the ambassador of CLEAR, Hrithik Roshan not only instils tremendous trust in the brand but also within the community. This recent unveiling showcases his endorsement as well as underscores CLEAR’s dedication to delivering premium bottled water that prioritises quality and service.”

    This collaboration signifies more than just a marketing move; it symbolises a joint commitment to promoting a healthy lifestyle while addressing critical issues such as sustainability, environmental conservation, and the imperative choice of safe and pure drinking water.

    We eagerly anticipate the tagline drop and the expansive impact it is set to make.

  • CLEAR Premium Water set to undertake majority stake in KELZAI Volcanic Water

    CLEAR Premium Water set to undertake majority stake in KELZAI Volcanic Water

    Mumbai: In a ground-breaking strategic move, CLEAR Premium Water announced undertaking a majority stake in KELZAI Volcanic Water, celebrated for its distinctive natural mineral water sourced from volcanic springs.

    This acquisition marks a milestone for CLEAR Premium Water as it boldly charts its course toward expanding its product portfolio and pioneering innovation in the bottled water industry.

    KELZAI Volcanic water is a testament to the ancient tale of a million years ago when the supercontinent of pangaea tore itself apart, which led to the formation of the mighty Indian subcontinent. The interaction of the rigid lithospheric plates led to volcanic activity that led to lava oozing out and creating layers of mineral-rich volcanic rock basalt. This basalt then piled into sheets giving rise to the mighty Sahyadri ranges, even older than the Himalayas.

    The rainwater that penetrates the mountains and the rocks gets naturally purified drop-by-drop embodying the purity of essential minerals like magnesium, calcium, and sodium. This process along the way balances the PH levels ranging from 7.5 to 8.2

    CLEAR Premium Water Founder & CEO Nayan Shah expresses his excitement stating, “Our association with KELZAI Volcanic Water underscores our dedication to meeting the increasing demand for natural mineral water. With the strategic plant location, we aim to reach a broader audience, leveraging Clear’s expertise, extensive network, and KELZAI’s established brand identity. This alliance is set to transform KELZAI’s market presence, ensuring remarkable growth and establishing dominance in the luxury water segment. This partnership enhances our natural mineral water offerings, positioning us to deliver exceptional value and impeccable service to our customers.”

    In recent years, the surge in fine dining and the emergence of niche culinary experiences have heightened the demand for natural mineral water. KELZAI is poised to seamlessly elevate the overall dining experience in these establishments, while also meeting the needs of a broader luxury audience in various settings such as cafes, restaurants, institutions, multiplexes, hotels, and more.

    Under the terms of this acquisition, KELZAI Volcanic Water will be exclusively distributed and marketed by CLEAR Premium Water’s parent company, Energy Beverages Private Limited, leveraging its robust network and Pan India Presence. This association underscores a shared dedication to delivering the highest quality natural mineral water, promising exceptional service, and an augmented market share for both CLEAR Premium Water and KELZAI Volcanic Water.

    The synergy between CLEAR Premium Water and KELZAI Volcanic Water heralds a new era in the industry, promising a dynamic combination of expertise, innovation, and unwavering commitment to sustainability and quality. This strategic alliance is set to captivate the market and reinforce CLEAR Premium Water’s position as a prominent player in the bottled water industry.

    KELZAI Volcanic Water is available in 200 ml, 500 ml, and 1 litre biodegradable PET bottles, as well as available in 300 ml, 500 ml, and 750 ml glass bottles (Still & Sparkling)

  • Clear Premium Water powers up Tennis Premier League Season 5 in India

    Clear Premium Water powers up Tennis Premier League Season 5 in India

    Mumbai: Clear Premium Water has taken center stage as the powered-by sponsor for the highly anticipated fifth edition of Tennis Premier League (TPL), India’s foremost tennis tournament, to popularise the sport nationwide.

    Bollywood celebrities and sports enthusiasts gathered at Sahara Star on 1 October for the TPL Season 5players’ auction, setting the stage for an exhilarating competition. The main matches are scheduled from 12 October to 17 October at Balewadi Stadium in Pune, promising a week of intense tennis action.

    Clear Premium Water CEO & founder Nayan Shah made a significant appearance at the TPL Season 5 players’ auction in Mumbai on 1 October. During the event, the Mumbai Leon Army, one of the eight teams participating in the league was felicitated by Clear Water.

    Shah expressed his enthusiasm for the association with the Fifth edition of TPL, “We are thrilled to be the sponsor for the prestigious Tennis Premier League Season 5. Tennis is a sport that embodies fitness, discipline, and determination, values that align perfectly with Clear Premium Water. Our association with TPL is about promoting the league and encouraging the growth of tennis in India. We believe that through such platforms, we can contribute to nurturing the incredible talent that our country possesses.”

    The Tennis Premier League began its journey in 2018 and has remained committed to promoting tennis in India. Moreover, it has consistently provided financial assistance and exposure to the country’s top tennis players. The league’s innovative approach has paved the way for increased private sector investment in tennis, offering players opportunities to compete on the global stage and access the best coaching, training, facilities, and equipment.

    The TPL Season 5 features eight dynamic teams: Bengal Wizards, Bengaluru SG Mavericks, Pune Jaguars, Punjab Tigers, Hyderabad Strikers, Gujarat Panthers, Mumbai Leon Army, and Delhi Binny’s Brigade. Each team boasts prominent Bollywood and Former champions as brand ambassadors, including Leander Paes, Sania Mirza, Sonali Bendre, Taapsee Pannu, Rakul Preet Singh, Arjun Kapoor, Sonu Sood, and Malaika Arora.

    Clear Premium Water’s support adds a refreshing dimension to the league, emphasizing the importance of hydration and health in sports. With Clear Premium Water, TPL Season 5 promises to be a smashing success that leaves a lasting impact on India’s tennis landscape.