MUMBAI: It is that time of the year, where people across India gear up for the biggest dance festival of the country. Be it children or adults, everyone’s busy planning costumes, learning new dance moves and ascertaining latest gujarati and bollywood songs on the music list. To add to the festive fervor, Radio Mirchi, India’s leading radio station, is leaving no stones unturned to make sure, revelers have a gala time this Navratri. With their exciting navratri pandal and line-up of the best music list, the channel will entice the entire Gujarat to dance till they drop.
This year Radio Mirchi gives its listeners access to the most celebrated navratri pandals across Surat, Rajkot, Baroda and Ahmedabad. While in Ahmedabad, the radio station is organizing a raas-garba at YMCA Club, in Surat it is at Grand Bhagwati and at Neel City Club in Rajkot. If this isn’t enough, then Radio Mirchi has tied up with World’s Biggest Garba pandal in Baroda. In association with United Way of Baroda, Radio Mirchi will give an opportunity to over lakhs of revelers to have the best navratri experience.
But it doesn’t stop here, Radio Mirchi will ensure a musical treat for it’s on-air listeners. For those who like to continue enjoying the festivities even post midnight, Radio Mirchi promises its listeners non-stop fun with garba songs playing till 3 am in morning along with some interesting campaigns. These 9 days of the festival, the listeners will get to hear some of the peppiest songs. Beginning with Achko Machko Bollywood, Radio Mirchi has exclusively lined-up singers like Sukhwinder Singh, Alka Yagnik, Yo Yo Honey Singh, Shaan. These musical genius’ will sing their favourite garba songs. To make it more interactive, listeners will also get to know about their Gujarati connect and experience. To tickle the fan’s funny bones, RJs across stations will have special like Rajnikant’s Navratri that will add a fun element to on air listening.
How can any festivals be complete without goodies? To add on the festivities, Radio Mirchi’s RJs across Gujarat are all stocked-up with exciting giveaways ranging from Midnight Buffets Gift Vouchers to Spa Gift Hampers.
Commenting on the celebrations, Sumit Aggarwal, VP – Cluster Head – Gujarat at Radio Mirchi says, “We are really excited about Navratri which is the biggest dance festival in the world and our on ground partnerships and radio content will be a delight for our sponsors and listeners alike. We have never before had integrations like Mirchi Pushpak – A helicopter ride during Navratri in Ahmedabad which will create a lot of excitement for the associated brands”
Mr. Narendra Somani, CMD – The Grand Bhagwati says, “We are proud to be associated with Radio Mirchi, the biggest media vehicle in Gujarat for Navratri. This event will be extremely vibrant, full of Entertainment with celebrity visits & renowned orchestras on all 9 days. The energy, vibrancy & festive feel will make you revisit us everytime you are in Gujarat during the festival.”
Samarth Mehta, MD – Neel Club says, “We have some unqiue features in our Garba which makes it stand out from other routine garba events such as Rain Dandiya, exemplary blend of Orchestra and DJ, best lawn in Rajkot to play Garba, special Events everyday during the break and a pool side food court.
We tie-up with Radio Mirchi was because it is the number one radio station in the city and we are the best Navratri in town. So, it is a partnership of equals.”
