ITV

Tag: Navratri

  • How TV channels celebrated Dussehra and Durga Puja

    How TV channels celebrated Dussehra and Durga Puja

    MUMBAI: Festivals bring joy and happiness in our lives. The season of Dussehra and Durga Puja, which marks the victory of good over evil, is one of the most auspicious periods of the year. In these tough times when festivals cannot be a grand celebration, channels have taken up an aggressive stance, churning out a great amount of content to maximise viewership during the festive season.

    Indiantelevision.com brings you a compilation of some of the finest television shows that will be aired on the top TV channels during the Durga Puja-Diwali period:

    Dangal TV

    Hindi GEC Dangal TV has brought back the revered magnum opus Ramayan for 21 days in its one-of-a-kind initiative.

    Launched on 5 October 2020, the channel timed it as the countdown for a special programming line-up for Dussehra and termed the show as – Saar Ramayan Ka – Mahagatha 21 Dino Mein. Besides this, the channel is all geared up to provide its audiences some dramatic twists and turns with its original show Aye Mere Humsafar – weekend dhamaka.

     

     

    Sony Aath

    Sony Aath is trying to dial up the celebrations with a slew of fresh programming. As part of Sunday Funday, the most popular slot on the channel, it will air special Durga Puja-themed episodes of hit family shows – Gopal Bhar, Nut Boltu and NIX. Along with the the recent premiere of new show Baalveer during this festive season, the channel’s also lined up six Honey Bunny movies.

    Colors Bangla

    While this year, pujo will be different, what will not change is the zest for amongst Bengalis for the festival. On Colors Bangla, Sree Sree Sarodiya Durga Pujo will air at 10 am and provide viewers with a spiritual experience by showcasing the various rituals associated with pujo. Golpe Gaane Pujor Adda, a programme with singers and actors entertaining the viewers with popular music and memories, will air at 5 pm. Presented by Hellman’s Mayonnaise and powered by Brooke Bond Red Label, both these shows aim at celebrating the fervour of Durga Puja.

    Keeping in mind the movie lovers and the channel’s wide repertoire of 200+ Bangla titles; Colors Bangla has dedicated each day of the pujo to a superstar – from saptami being dedicated to fans of Jeet to ashtami being earmarked for Mithun Chakrabarty.

     

     

    Zee Bioskope

    With the onset of Navratri and Durga Puja festivities, Zee Bioskope has launched a special movie festival titled — Naari Ek Roop Anek. The channel has lined up an array of movies that aired from 19-24 October.

    This week-long celebration will conclude on the occasion of Dussehra with the world television premiere of the Bhojpuri blockbuster Kahani Kismat Ke on 25 October at 6 pm. The movie’s star cast features Arvind Akela Kallu along with Viraj Bhatt and Subhi Sharma. 

    Colors Marathi

    Colors Marathi is all set to treat its viewers during the festive season with the debut of two new shows.

    Sukhi Mansacha Sadara will launch on 25 October with a special episode and will air every Monday to Saturday at 9:30 pm. This will be followed by the second new show on 11 November, titled Chandra Ahe Sakshila. To celebrate Dussehra, the channel has come up with Aaj Kay Special.

     

     

    Colors Tamil

    Colors Tamil has launched an all new mini-series, Nalam Tharum Navarathri. It features orator-author Sumathi Sri sharing facts and interesting stories about the rituals followed throughout the nine-days of the Navarathri festival in Tamil Nadu. The series will air from 17 October to 26 October 2020, at 7:30 am, and each episode will take the audience on a divine journey by unearthing legends about the nine forms of Goddess Devi.

     

     

    Big Ganga

    The channel welcomed the festive season by introducing Bhojpuri dandiya show Ding Dong Dandiya. Regarded as the first Navratra original in the region, it is slated to telecast for nine-days from 17 October, at 5 pm, and culminate on 25 October 2020. It also had the first of its kind Jagrata line-up on ashtami. This will be followed by a month-long festive line-up of many other category firsts.

    Featuring the biggest celebrities and musicians of Bhojpuri industry like Pradeep Pandey, Chintu, Kajal Yadav, Priyanshu Singh, Payas Pandit, Ayushi Tiwari, Ayesha Kashyap, Rini Chandra, Mamta Raut, Mohan Rathod, Nisha Dubey, Manoranjan Jha, Pawan Pardeshi, Ravi Pandey, Alka Jha and Setu Singh, the one-hour special music and dance show will ring in the festival through the comforts of viewers home.

    Colors TV

    Focusing on the special days including Navratri and Dussehra, Karva Chauth and Diwali, the festive special Shandaar Ravivaar will be hosted by the comic duo Bharti Singh and Harsh Limbachiyaa starting 25 October, 12pm on Colors. Joining the festivities and performing some interesting acts and gags will be the lead actors of the Colors shows Barrister Babu, Choti Sarrdaarni, Ishq Mein Marjaawan, Pinjara and Shakti.. Astitva Ke Ehsaas Kii.

     

     

  • ErosNow gets into a mess with provocative social media posts

    ErosNow gets into a mess with provocative social media posts

    MUMBAI: These are sensitive times. Brands and influencers have to tread carefully, almost as if they are walking on egg shells. Streaming service Eros Now learnt it the hard way over the past couple of days.  

    Ever since the start of Navratri 2020, Eros Now – which is part of Eros STX –  has been posting short videos and digital stills from movies produced by Eros International. Some of these  featured Deepika Padukone from 2015's Bajirao Mastani. Kareena Kapoor Khan in her Chhammak Chhallo avatar from the 2011 film Ra.One on Twitter. These were accompanied by provocative – and what could be called raunchy messaging, obviously to evoke a grin from the young who flock to dandiya and garba gatherings. The person behind the push is a young social media executive.

    "Be naughty, sweet toh mithai bhi hai," read a tweet shared alongside one of the Navratri posters.

    Another poster featured a picture of actor Katrina Kaif along with the caption "Do you want to put the ratri in my Navratri?"

    All hell broke loose as a section of  the Twitterati found the language offensive and vulgar and derogatory of Hindu icons and festivals. And the trolls got to work with a vengeance: starting a hashtag boycott ErosNow which soon became a chorus – so much so that it trended worldwide.

    Some even alluded that Ali Hussein the head honcho of ErosNow is a Muslim, which is why the streamer was insensitive to Hindu sentiments. We, at indiantelevision.com, know that a religious slur was not the intent, the idea was to connect with the youth in a manner they talk and joke amongst themselves.

     

     

    But the trolls had a field day.

    "Dear Eros Now, Why have you posted these double-meaning vulgar banners for the auspicious festive season?" asked one Twitter user.
    Others called for strict action to be taken against the company.

    Nevertheless, following the uproar ErosNow decided to pull down the so-called offensive tweets and images.

    And it shared in a tweet where it explained itself: “We at Eros love and respect our cultures equally. It is not, and it has never been our intention to hurt anyone’s emotions. We have deleted the concerned posts and apologise for having offended anybody’s sentiments.”

     

     

    At the time of writing, the anti-ErosNow campaign was losing steam, even though a bunch were still posting their annoyance on Twitter. 

  • Durga Puja: Advertisers optimistic as demand returns

    Durga Puja: Advertisers optimistic as demand returns

    MUMBAI: By now it’s evident that the Covid2019 pandemic is not going away anytime soon. After spiralling caseloads – ravaged the economy, and played spoilsport with travel plans – scary ol' Corona seems to be on the wane in time for the festive season, though it’s too early to celebrate outright. But with the markets rallying and consumer sentiments surging, brands and advertisers are sniffing the air hopefully, even as they tread with caution. 

    Every year, several categories like FMCGs, apparel, auto, e-commerce and consumer durables become the biggest spenders during the Durga Puja-Diwali stretch. The query their marketing teams puts up is not ‘how much?’ but ‘why not?’ This time around, the question is: how brands plan to advertise in the year of Corona.

    However, the Tata group owned fashion and lifestyle chain Westside has braced to make the most out of the circumstances. The brand’s ‘What’s Your Festive’ campaign focuses on all the products, right from clothing, cosmetics, footwear to  home décor. For the campaign, Westside has created four festive installations, each of which spans 15 seconds in which viewers can catch a glimpse of everything that it offers.

    Westside customer head Umashan Naidoo explained, “The films are directed by the very talented Devang Desai and the cast consists of Westside employees, customers and designers from the ethnic wear brand. After all, who better to advocate style and share the joy of their products but the creators themselves? We believe that these are real people with the aspirations of the brand at heart.”

    Read more news on Durga Puja 

    The films are meant to uplift spirits and have nothing to do with hard selling, said Naidoo, adding in an aside that the sparkling diyas featured in the video are part of a CSR project started in 2003 by Simone Naval Tata herself.

    As the options for big outdoor displays and activities are limited, brands are shifting to the digital space to keep their connect with customers alive. For instance, Fortune the Adani Wilmar group's Fortune brand has been running a digital campaign called Pet Pujo for the last three years to engage consumers. The brand’s media & strategy head Sanjay Adesara said: “This year, we have given it a twist keeping the current Covid situation in mind. From the last 3-4 years, we were doing a separate digital activity outside. This year also we are keeping it digital.”

    Adesara also shared that the trends in the West Bengal market during the pre-Puja period are similar to last year’s: there’s been no dip in additional grocery buying and shopping for clothes and personal care products.

    Kolkata is a major market for RSH Global-owned Joy Personal Care. CMO Poulomi Roy is of the view that from November onwards, things are going to pick-up in the northern part of the country, especially before Diwali. The skincare maker has launched a new campaign ahead of Durga Puja in West Bengal. As part of the campaign, the brand released the peppy, upbeat music video Dugga Elo featuring ten popular Bengali celebrities which captures vivid moments that highlight the vibe of pujo. Intended to create a festive mood and keep the spirit alive, the campaign song will be played out on television, radio, OTT platform and social media platforms of SVF Brands.

    Observing that while the personal care segment such as hand wash, soap, sunscreen segments had gone down during the initial phase of the lockdown, Roy said one category that witnessed a boost was luxury products.

    “People have stayed back at home and instead of spending outside, they have actively been indulging and taking care of themselves by using  personal care  products,” she added. The disruption that happened at the outset of the pandemic affected the company's supply chain but as things are getting back to normal, the demand is steadily returning.

    Experts echoed the sentiment, saying consumer demand has definitely picked up in the past 15 days. Experimental and cross-shopping is on the rise, especially for categories such as cosmetics, lingerie and home décor. They project that brands which have the best style, value, availability, and experience will surely witness growth.

    Tata CLiQ CMO Kishore Mardikar noted that since people are still on guard against contracting the virus, there’s been a lull in out-of-doors puja activity, especially shopping. Instead, they’ve switched to online to purchase their discretionary needs along with daily essentials. Broadly, there’s been an accelerated digital adoption this year,  with increased exploration and buying in all the categories including fashion and electronics.

    Looking to capitalise on this shift, the primary focus of Tata CLiQ is on audiences that have higher intent/consideration to purchase and thereby engage with them to catapult traffic to the platform. The company's marketing plan during the season is positioned around the theme of gifting.

    “This year our focus is to drive transactional efficiencies and hence our marketing choices are dictated mainly by digital media complimented with engagements via our social platforms,” Mardikar added.

    Even after Covid and government-mandated guidelines to check it, brands have improvised, adapted and are desperately trying to overcome all the challenges. Will they get to have the last laugh? Or will the Calcutta High Court's direction to make all pujo pandals in the state 'no-entry zones' prove to be their undoing?

    MediaCom chief growth officer Soumak Banik paints a not-so-rosy picture of the situation. “When you talk about Durga Puja or event festivities, the maximum of the money goes on ground. This time that is itself cut down, taking a huge hit. Even if the entire outdoor budget is lesser, it will impact advertising fundamentals at the end of the day,” he said.

    The festive season is an auspicious time in terms of sales for businesses across the board and marketers leverage this opportunity with promotions galore. This year, the festivities may be subdued and the volume of ads may be low, but brands are not down and out for the count. They're trying to reach out to customers in new ways and formats.

    “There is cautious optimism in the air. Brands are planning activities and are expecting offtakes to happen,” summed up Havas Media Group MD India Mohit Joshi.

  • Brands bullish this festive season but not for Navratri

    Brands bullish this festive season but not for Navratri

    MUMBAI: Marketing mavens are aware that a majority of brand spending in India takes place between August and December every year because of a range of festivals that dot this period. It begins with Raksha Bandhan and chugs ahead with Ganesh Chaturthi and gathers steam in September with Navratri, Durga Pooja and Dussehra, only to move at a superfast speed during Diwali, until the calendar year ends. Indian consumers are in a celebratory mood, flush with cash, courtesy employment bonuses.

    The past 10 months have, however, been different. The reason: the double whammy of demonetisation and the rollout of goods and services tax (GST) put the brakes on optimism. Both forced brand custodians to zip up their ad purses and postpone any spends until customers had money to splurge and the entire GST process – which commenced on 1 July 2017 – panned out.

    Net result: even the months of August 2017 and early September 2017 have seen sedate brand activity. Questions are being asked whether marketers are ready to let their hair down during Navratri 2017 to get consumers back to spending on goodies ostentatiously?

    Indiantelevision.com got in touch with a clutch of marketers and agency heads and the consensus was that a majority of national brands are going to go easy on both, Navratri and Dussehra, but they are going to go hell for leather during Durga Pooja and Diwali, allocating a large chunk of their ad and promotional budgets during these two periods.

    Even in Gujarat, which normally goes into marketing overdrive during Navratri,  there will be some amount of softness this year between 21-29 September.

    “Navratri is clearly the biggest festival in Gujarat which is bigger than Diwali in terms of activations and promotions. It is a big period for Gujarati channels (national and local) as all major FMCG brands, automobile brands and local retailers want to make the most of this season but the spends will be soft this year because of GST and demonetisation,” says a media expert.

    Navratri event organisers in Mumbai and Gujarat had to struggle this year to find sponsors mainly due to the fact that real estate and telecom categories, which otherwise are heavy advertisers during the nine-day festival, shied away, unlike previous years.  The real estate sector was relatively cold as a majority of the developers are busy getting their houses in order to comply with the stringent requirements that new real estate regulations that have been thrust on them by RERA. Adding to developers’ relative lack of enthusiasm is the GST rollout.

    Says a media buyer from a leading agency: “Navratri this year will see a lot of local and retail advertising rather than multinational players. This is a great opportunity for local and small brands to promote themselves on the venue or via various BTL activations at a reasonable cost which otherwise would be priced very high.”

    Indeed, some savvy companies are stepping in to take advantage of the opportunity and spend on the various garba events that have been organised across Mumbai and Gujarat. Thousands gather on various grounds in these two states to dance to the rhythms of dandiya stars — Falguni Pathak, Parthiv Gohil, Preeti Pinky, among other. These events are normally aired on the local cable TV channels as well as on some of the handful Gujarati language channels.

    Consider:

    * ONE Broadband, Hinduja Group’s Flagship Company for Telecom Data Services for Consumer & Enterprise Segments will be offering unlimited 10mbs free Wi-Fi service to the devotees during Navratri season across Maharashtra and Gujarat.

    * Residential, commercial and real estate company Ruparel Realty is the title sponsor for Mumbai’s Navratri Mahotsav 2017 while Colors Gujarati is the television partner for the event. Gujarati queen Falguni Pathak will be seen performing at the event for nine days.

    * Ride hailing app Uber will provide lucky customers with a free gift hamper which consists of free passes for Radio Mirchi Rock n Dhol garba event in Gujarat along with two dandiya sticks.

    * Online e-commerce platforms  Flipkart, Amazon and Ebay have also announced their big sales to commence the festive season encouraging people to buy more products online. The sale on these platforms began yesterday and will go on for a week.

    Dentsu Aegis Network chairman and CEO – South Asia Ashish Bhasin told Indiantelevision.com that there’s no reason to worry, however, as overall he sees the festive season spends this year growing 20 per cent over the last year even as the advertising budgets for the whole year will expand 10-12 per cent. What this means is that the last quarters of this year should contribute heavily, and help make up for the losses during the previous quarters.

    Bhasin notes that consumer goods, automobiles and FMCG  sector are going to go all-out with campaigns to seduce India’s fast-burgeoning middle class.

    A media planner adds that brands are actually drawing up massive plans and there’s actually going to be a shower of spending (mainly by categories like automobiles, real estate, jewelry, electronics along with e-commerce)  this festive season as most of them have got over the demonetisation and GST issues.

    That should be music to most media and TV ad sales professionals who have been toiling away, struggling to meet their ad sales targets.

  • Box Office: ‘Pyaar Ka Punchnama 2’ takes Rs 21 crore in opening weekend

    Box Office: ‘Pyaar Ka Punchnama 2’ takes Rs 21 crore in opening weekend

    MUMBAI: ‘It is the season for small budget comedies be it about romance or sex. Pyaar Ka Punchnama 2 appeals hugely to youth and proves that a film has to be youth oriented for they are the ones who guarantee a decent opening at the box office and also spread good or bad word of mouth.

     

    Despite very limited promotions, the film took an impressive opening and the figures reflect the fact. The film only showed a marked rise in collections on Saturday and Sunday. And, despite being Navratri period, which is not the best of times for a new release, especially one counting mainly on its youth appeal. The film collected a heartening Rs 20.8 crore in its opening weekend.

     

    Wedding Pullav is poor and failed to get footfalls through its opening weekend.

     

    On the other hand, Jazbaa, a comeback film for Aishwarya Rai Bachchan after a five year break and an expected hat-trick for Irrfan Khan, who has given two much appreciated films in Piku andTalvar, falls prey to its bad scripting and inapt handling. The film could not sustain its collection after its opening weekend and the figures dropped through the week. The film could manage to put together just Rs 20.6 crore for its first week.

     

    Singh Is Bliing loses the plot in its second week with the collections dropping by a major chunk as the film collects Rs 10.5 crore to take its two week total to Rs 72.65.

     

    Talvar maintains a strong trend in its second week cashing in on the appreciation received. The film collects Rs 10.5 crore to take its two week tally to Rs 26 crore.

     

    Kapil Sharma’s Kis Kisko Pyaar Karoon has added Rs 75 lakh in its third week to take its three week total to Rs 43.95 crore making a star out of the TV comedian in the process.

  • Big Magic Ganga readies Navratri special programming

    Big Magic Ganga readies Navratri special programming

    MUMBAI: The regional entertainment channel of Bihar, Jharkhand and Purvanchal, Big Magic Ganga is planning to launch five new shows for its Navratri special series over nine days under Jholaa Jhuleli Maiyaa.

     

    Starting from second week of October, Jholaa Jhuleli Maiyaa will include a special programming line-up dedicated to Goddess Durga comprising shows such as Ganga Jagran, Ram Charan Sukhdai, Bhakti Sagar, Jai Durga Maaiya and Family Talkies – Shakti special. 

     

    The show Ganga Jagran is a stage based devotional musical event with a combination of devotion and entertainment. The show will be led by singer and actor Pawan Singh, clubbed with various known artists from the region. Ganga Jagran will air on 17 October, with a repeat telecast on 18 October for duration of three hours.

                                                 

    Ram Charan Sukhdai is a devotional music series associated with spirituality along with bhakti songs. Singer Malini Awasthi will anchor the show and recite famous phrases from various holy books and will explain them in simpler terms to the audience. This half hour show will be aired from Monday – Friday at 9 am. 

     

    The 90 minute devotional show Bhakti Sagar will air at 7.30 am and pay tribute to nine goddesses in the form of bhajans. Ensuring a special dose of family entertainment, the channel will be introducing Family Talkies – Shakti special (Nau din Nau Flimyein). The special segment will showcase movies for nine days based on women empowerment.

     

    BIG Magic Ganga TV programming senior vice president Partha Dey said, “Navratra is one of the most celebrated festivals in the north and being the leader in the region, we wanted to provide our audience with a seamless experience of devotion and entertainment. The whole idea of Jholaa Jhuleli Maiyaa series is to bring this nine day celebration right at the doorstep of our viewers in a format that is engaging, entertaining and creative.”

  • Big Magic ups festive quotient offering a blend of authentic celebrations and humour

    Big Magic ups festive quotient offering a blend of authentic celebrations and humour

    MUMBAI: Big Magic, the flagship national Hindi general entertainment channel from the Reliance Broadcast Network bouquet positioned as the one stop destination for humor is ensuring it delivers to audiences authentic festive offerings, layered in humor. Promising an engaging watch for the entire family, the Navratri celebrations on both shows Ajab Gajab Ghar Jamai and Uff! Yeh Nadaniyaan is built on the insights of the markets that they are based in. The already glittering artist line up on the show, sees special appearances with Sailesh Lodha on Ajab Gajab Ghar Jamai and Sunil Pal on Uff! Yeh Nadaniyaan. With the best entertainment package this festive season, audiences stand to soak in an excellent show, while marketers get an excellent opportunity to engage with audiences.

     

    Ajab Gajab Ghar Jamai ki Ajab Gajab Ram Leela:

    The Ram Leela depiction is an authentic celebration of Navratri in Uttar Pradesh, and the Braj region in particular. It is a form of folk theatre, based on the life of the Pandavas of Mahabharata and Yakshagana of Karnataka revolving around various epics and puranas. With Uttar Pradesh being a focus market and the show based in Braj, this creative programming highpoint ensures resonance with audiences. The show will feature an illustration of the Ram Leela by the Shaktishaali family, with chaos and hilarity coming in with each character wanting to play the lead roles. It is amidst this madness that Shailesh Lodha steps in as the savior and sutradhaar. An exciting show highpoint, with ensures resonance with audiences.

     

     Uff! Yeh Nadaniyaan features Navrata ke Rang, Sunil Pal ke Sang

    Navrata is celebrated with great zeal across India.  Delhi is one of the key regions that follows this festival with a lot of enthusiasm, with the Jagrata’s being a key part of the offerings. Since Big Magic’s show, Uff! Yeh Nadaniyaan is based in Delhi, the Jagrata special will appeal to the local audiences. It’s an apt opportunity to tap this festival and create amplification around the show integrated with the festival.

     

    Well known comedian, Sunil Pal will be playing a cameo in the festive special on Uff! Yeh Nadaniyaan wherein he will masquerade as a Jagrata singer. He is sure to take the audiences on a joyous ride with his comic timing and the situations he will get into in this episode.

     

    Commenting on the specials, Reliance Broadcast Network COO Lavneesh Gupta said, “The festival specials on Big Magic, built on local insights and backed by research are already connecting excellently with audiences. With Shailesh Lodha and Sunil Pal on the show, it gives the spikes an added spurt and ensures higher levels of engagement. With a Channel reach to 85mn Indian households and a special connect with audiences focused on the HSM’s, this special festive spike makes for an excellent opportunity for marketers to connect with a plum audience base.”

     

    The spikes will be marketed heavily across television, radio and digital, ensuring excellent promotions and reach.

  • ‘War Chhod Na Yaar’ collects Rs 4.4 cr; ‘Besharam’ inches past Rs 50 cr mark

    ‘War Chhod Na Yaar’ collects Rs 4.4 cr; ‘Besharam’ inches past Rs 50 cr mark

    Navratri is not the best period to release a film as visiting a cinema hall is last thing to do on people’s mind as the observance of this nine day festival with Garba and Dandiya raas in Western India, Pujo in the East and Ramleela in Hindi belt keep the people busy. Despite this, four films released last Friday to disastrous results. While Baat Ban Gayee, Kya Hua Achanak and Paapi were lost without trace, War Chhod Na Yaar starring Sharman Joshi, Javed Jaff and Soha Ali Khan survived but just barely. The film collected Rs 4.4 crore for its opening weekend.

     

    Besharam managed a nine day first week of Rs 50.3 crore of which Rs 18.5 crore came from the unsuspecting opening day audience; the film went on sliding down on days that followed as its bad reports caught on. This was Ranbir’s second outing for this year after Yeh Jawaani Hai Deewani which was a major box-office blockbuster raking in close to Rs 185 crore.

     

    Warning 3D/2D has run out of steam adding just Rs 15 lakh in its second week to take its two week total to Rs 3.35 crore.

     

    The Lunch Box has collected Rs 1.55 crore in its third week taking its three week tally to Rs 19.4 crore.

     

    Phata Poster Nikhla Hero has added a symbolic Rs 65 lakh in its third week taking its three week total to Rs 35.4 crore.

     

    Grand Masti has collected Rs 1.4 crore in its fourth week to take its four week total to Rs 91.2 crore.

  • Navratri Nights with The One Alliance

    Navratri Nights with The One Alliance

    It is that time of the year once again when the Goddess visits us and we celebrate with nine nights of worship and dance. These vibrant nine nights comprising Navratri are the most significant festive days of our year when the young and the old come together to dance the ras-leela, the dandiya and the garba.

     

    TheOne Alliance along with local MSO’s (Multi System Operator’s) have joined hands to organise scintillating events that will charge all dancers to fluant their best moves. All events will see an array of Actors and Actresses from Sony who will keep the crowds on their toes. And to keep the twinkle toes dancing away, there will be Indian Idol Junior contestants, Devendra, Aakash, Amit, Anmol and Aryan and other stars from leading shows CID, Adalat, Jee Le Zara, Bade Acche Lagte Hai & Latest show Nandini, keeping the crowd entertained.

     

    This on-ground initiative by TheOne Alliance is guaranteed to provide pure delight to residents. The sheer delight and excitement at Kora Kendra, Borivali; Tiranga Dandiya Powai & Ekta Group, Mira Road was seen in an action packed, adrenaline charged arena as the singers pumped in the extra bit of exhilaration. Select celebrities from Sony Entertainment Television and SAB TV also graced the occasion who were greeted with hoots, whistles and loud claps of fans.

     

    The event and activities initiated by TheOne Alliance in association with the backing of their strong MSO’s SCOD 18, Hathway and DEN Satellite focused on engaging and drawing participation from the public. The activities are taking place at prime locations drawing maximum participation by arousing huge interest among the public.

     

    The Garba ras events are scheduled to be held at the following locations on following dates
    • Kora Kendra, Mumbai between October 5 to October 13th
    • Thanganat 2013 by Abhinav Events, Ahmedabad on October 11th
    • Navratri Mahotsav’13 by Destiny Group , Surat on October 12th
    • Garba Ni Ramzat by IN Digital & Shree Sharda Group, Ahmedabad on October 12th
    • The Polo Parivar Navratri Mahotsav by POLO CLUB, Vadodara on October 13th
    • Akeela Pioneer Navratri Mahotsav, Rajkot on October 13

     

    Come and witness entertainment ‘The One Alliance’ style as the Navratri nights comes to your city giving you an unforgettable fun experience!

  • Navratri celebrations at Sahara Star

    Navratri celebrations at Sahara Star

    On the auspicious occasion of Navratri , as the dainty goddess Durga usher her choicest blessing to all her devotees, Hotel Sahara Star welcomes you to savor the specially created Fasting Menu at EarthPlate from 5th Oct to 13thOct’13.

     

    During these 9 days of Fasting, relish delectable Fasting food for entire day starting from 10 Am to 12 Am. On offer will be a different lip smacking menu everyday prepared at the creative live counters to ensure the Fasting food does not get mixed up with rest of the food.

     

    Keeping the preparations fresh, simple and authentic, the diner can choose from an elaborate dining menu of Sabudana Wada with Sweet curd, SabudanaKhichidi with Sweet Curd, JeeraAloo, ShakarkandkiSubziandKuttuKaparathathat will surely make fasting a gastronomical delight!

     

    Do drop by to indulge in the specially created Navratri Menu at Earthplate!

     

    *Incase of bigger group, reservations need to be made in advance

     

    Timings:10 am -12 am

     

    Dates-5th Oct – 13thOct’12