ITV

Tag: Navratra

  • eComm players among top 10 television advertisers in BARC week 40

    eComm players among top 10 television advertisers in BARC week 40

    BENGALURU: Quite like their brick and mortar counterparts, eCommerce players in India offer discounts galore during the run-up to  Navratra-Duhserra. This year also, the three big payers – Flipkart, Amazon India and Snapdeal ran television campaigns to grab as much of the online rupees as they could during the five or six special days.   Flipkart’s sale’s moniker  was ‘Big Billion Day 2016, Amazon called it ‘The Great Indian Sale’, while Snapdeal called its offering  ‘Unbox Sale’

    Note: This paper is on the changes in the pecking order in terms of television ad spots among the top 10 brands, and does not reflect the performance of a particular industry or genre per se.

    As per Broadcast Audience Research Council of India (BARC) data top 10 brands *Across Genre : All India (U+R) : 4+ Individuals,for week 39 (24 to 30 September 2016), of the total 164,881 television ad spots shared by the top ten brands, as many as 119,314 (72.4 percent) spots were by the seven FMCG brands that included beauty,oral care and healthcare, food beverages and confectionary;27,390 (16.6 percent) ad spots were booked by two automobile players – Honda and TVS; and 18,177 spots (11 percent) by one eComm player – Snapdeal.

    Comparatively, in week 40 (1 October to 7 October 2016), the number of television ad spots by the top 10 brands increased 12.6 percent to 185,593. The break up in week 40 was:  108,088 (58.2 percent) spots by six FMCG brands (down 9.4 percent in terms of absolute numbers);   23,554 ad spots or 12,7 percent were by the sole representative from the auto mobile industry – TVS; and 53,951 (29.1) spots by the three eComm players mentioned above.

    In week 39, Patanjali was numero uno with a massive28,949 in terms of spots, which fell 24.7 percent to 21,785 spots in week 40 and brought the brand down to fifth position in the pecking order of ad spots. In week 40, it was healthcare brand Dettol that moved to pole position with 25574 spots. Please refer to Fig A for ad spots for week 39 and 40. Please refer to Fig A below for the top 10 ranks in terms of TV ad spots.

    public://10-brands.jpg

    Snapdeal has another mini festival sale in the period between 12 and 14 October, while Amazon has announced 17 to 20 October as the Great IndianFestival days. Ad blitzkrieg’s by these two eComm players are on and data for next few weeks could yet see some interesting movements among the top ten brands in terms of ad spots on television.

     

  • eComm players among top 10 television advertisers in BARC week 40

    eComm players among top 10 television advertisers in BARC week 40

    BENGALURU: Quite like their brick and mortar counterparts, eCommerce players in India offer discounts galore during the run-up to  Navratra-Duhserra. This year also, the three big payers – Flipkart, Amazon India and Snapdeal ran television campaigns to grab as much of the online rupees as they could during the five or six special days.   Flipkart’s sale’s moniker  was ‘Big Billion Day 2016, Amazon called it ‘The Great Indian Sale’, while Snapdeal called its offering  ‘Unbox Sale’

    Note: This paper is on the changes in the pecking order in terms of television ad spots among the top 10 brands, and does not reflect the performance of a particular industry or genre per se.

    As per Broadcast Audience Research Council of India (BARC) data top 10 brands *Across Genre : All India (U+R) : 4+ Individuals,for week 39 (24 to 30 September 2016), of the total 164,881 television ad spots shared by the top ten brands, as many as 119,314 (72.4 percent) spots were by the seven FMCG brands that included beauty,oral care and healthcare, food beverages and confectionary;27,390 (16.6 percent) ad spots were booked by two automobile players – Honda and TVS; and 18,177 spots (11 percent) by one eComm player – Snapdeal.

    Comparatively, in week 40 (1 October to 7 October 2016), the number of television ad spots by the top 10 brands increased 12.6 percent to 185,593. The break up in week 40 was:  108,088 (58.2 percent) spots by six FMCG brands (down 9.4 percent in terms of absolute numbers);   23,554 ad spots or 12,7 percent were by the sole representative from the auto mobile industry – TVS; and 53,951 (29.1) spots by the three eComm players mentioned above.

    In week 39, Patanjali was numero uno with a massive28,949 in terms of spots, which fell 24.7 percent to 21,785 spots in week 40 and brought the brand down to fifth position in the pecking order of ad spots. In week 40, it was healthcare brand Dettol that moved to pole position with 25574 spots. Please refer to Fig A for ad spots for week 39 and 40. Please refer to Fig A below for the top 10 ranks in terms of TV ad spots.

    public://10-brands.jpg

    Snapdeal has another mini festival sale in the period between 12 and 14 October, while Amazon has announced 17 to 20 October as the Great IndianFestival days. Ad blitzkrieg’s by these two eComm players are on and data for next few weeks could yet see some interesting movements among the top ten brands in terms of ad spots on television.

     

  • DD Bharati commences cultural and religious season

    DD Bharati commences cultural and religious season

    NEW DELHI: The public broadcaster Doordarshan’s channel DD Bharati has slated several programmes to establish its identity as the television channel reflecting the art and culture of the country.

     

    Jewels of Hindustani Classical Music, a programme specially curated from the archives of stalwarts of Hindustani vocal and instrumental musicians who are alive and are virtually legends is commencing this evening.

     

    The first telecast at 9.00 pm with repeat telecast at 5.00 am and 1.00 pm features Begum Parveen Sultana of the Patiala Gharana followed by Vidushi Kishori Amonkar of the Jaipur- Atrauli Gharana. The legendary Pt Jasraj will be featured tomorrow at the same time.

     

    The programme, especially curated by Kumud Diwan and Yatindra Mishra, delves into their gharana, their musical genius, and their musical journey etc.   

     

    Coinciding with Dussehra and Diwali next month, DD Bharati will commence telecast of Ramayana from 27 September at 10.30 pm with repeat the next day at 6.30 am and 2.30 pm. It will be a series of presentation of ballets and documentary on the Ramkatha traditions prevalent in India.

     

    The Ramayana or Ramkatha tradition is pervasive not only in India but throughout South East Asia. Stories revolving around Ram, Sita and Lakshman penetrate through rural and urban, mundane and religious, sacred and secular domains. They defy categorization of art as folk or classical, rural or urban, textual or oral. Literary, oral, kinetic and pictorial aspects intermingle to generate multiple renditions of the text in different locales and contexts; each rendition with unique local flavour and linguistic distinction. The performative aspect of the text makes it fluid, accessible and adaptable. It accounts for its preservation, survival, transmission and mobility, cutting across boundaries of time and space. Every region has its own particular form and style of singing and reciting the story.

     

    Earlier this week with the start of Mahalaya, DD Bharati in association with the Girnar Kendra of Doordarshan presented ‘Maa Ni Chundari Lehrai’ from its rich collection of archives. A series of Garba presentation especially done and performed during the Navratra Festival was telecast with repeats the next day.

     

    DD Bharati also presented Devi Darshan from 24 September at 10.30 pm through a series of dance ballets and documentary celebrating the festivities of Durgaostav. Durga Puja festival is a 10-day long festival that starts off on Mahalaya (the day of the new moon) – the first day when Goddess Durga is believed to come into the world to destroy the evil.  The festival ends up in Dashumi- the last day when the Goddess Durga is believed to go back to her heavenly home, leaving behind the trails of happiness, goodness and purity. This is the day of the Lord’s victory over evil and is celebrated as Vijay Dashami or Dussehra. The salient ritual of Durga Puja spans a five days period Maha Sashti, Maha Saptami, Maha Ashtami, Maha Nabami and Vijaya Dashami.