ITV

Tag: Navneet

  • Navneet’s ‘salute the tr’ wins hearts nationwide on teacher’s day

    Navneet’s ‘salute the tr’ wins hearts nationwide on teacher’s day

    MUMBAI: This teacher’s day, classrooms were quiet but the school grounds were full of heart. In a touching twist, Navneet education launched its newest campaign Salute the tr, swapping words of thanks for a powerful, silent salute that brought teachers to tears.

    The campaign film begins with puzzled teachers stepping into empty classrooms, only to be guided outside. There, waiting in rows of perfect discipline, are their students. What follows is a spine-tingling moment as every child raises their hand in unison, offering a crisp salute to the mentors who shaped their minds and lives.

    The gesture is as simple as it is profound. No speeches. No slogans. Just respect made visible.

    With Salute the tr, Navneet Education, one of India’s most trusted educational brands, is calling on schools across the country to make this tradition a part of every teacher’s day. It’s a move from individual gratitude to a nationwide movement, built around a collective show of respect that speaks louder than any bouquet or greeting card.

    Navneet education, director of marketing & sales, Devish Gala shared the vision behind the campaign,
    “Teachers are the real architects of society. With this campaign, we wanted to create a moment that captures their importance in a way that words simply can’t. A salute is universal, respectful, and unforgettable.”

    Kasperx marketing, co-founder and cbo, Ravi Sangtani summed it up perfectly, “Salute the tr. turns appreciation into action. It’s a moment that can become a movement. Just like uniforms or morning assemblies, let saluting teachers become part of school tradition, a small act that leaves a lasting mark.”

    Navneet has long supported India’s educators with learning tools and content, but this time, it’s handed the spotlight to the students, showing how a classroom of grateful hearts can say more with one salute than a thousand thank-you notes.
     

  • Navneet unveils new campaign to mark its over 60 years journey

    Navneet unveils new campaign to mark its over 60 years journey

    Mumbai: To celebrate more than 60 years in the education business, Navneet Education Ltd has unveiled a digital campaign called ‘Progress Limitless’ to commemorate this milestone. The campaign highlights the brand’s journey over the past six decades nostalgically and beautifully.

    The campaign is conceptualised by The Minimalist, ad agency, creative director Mayuresh Bangar and produced by Pragaur Films.

    Speaking on the brand entering the 60-year milestone, Navneet Education, head of branding, Devish Gala said, “Navneet Education Ltd has always been the most trusted brand across Indian households. It is the most loved brand across generations, from grandparents to parents to children. We are extremely thrilled and excited to show how far we have come from a small store to being a trusted brand in the nation.”

    “With each passing decade, we have evolved with a legacy of more than three generations managing the business. We the Navneet family look forward to keeping the nostalgic feel of the brand for many more decades to come. The brand heartily thanks every member who has been a part of our journey and always supported and helped the brand,” Gala added

    Established by the Gala family in 1959, Navneet has grown to become a publication conglomerate from a small bookstore in Mumbai. Over the decades, Navneet has emerged as the preferred brand for educational products among teachers and students. The immensely popular products like Navneet digests, Vikas workbooks, Gala practice books, Youva notebooks, TopScorer by eSense are favourites amongst the young segment of India. These products are bestsellers not just because of their superior quality but also because of the memories associated with 90’s kids.

    This year in the month of February Navneet launched DigiBook, a digital version of all the books published by Navneet as an app as well as a web-based platform to enhance the studying experience of the students with comfort and accessibility.

  • ‘Get Well Soon India’ says Youva Stationery in new campaign

    ‘Get Well Soon India’ says Youva Stationery in new campaign

    Mumbai: As the country recovers from the second wave of the pandemic, it is necessary for people to take precautions and hope for the recovery of the ones who are suffering. To educate children about the effects of the pandemic and how it impacts us, Youva, the domestic stationery brand from the house of Navneet has launched a heart-warming campaign “Get Well Soon India” where kids are seen creating a greeting card for the country.

    The campaign designed and produced by ANTS Digital brings out the innovation in children and at the same time spreads a positive social message targeted at generating health awareness.

    The campaign delivers a powerful message that defeating the novel coronavirus is a collective responsibility as a society and urges people to help India get well soon. It stresses the importance of wearing a face mask and washing hands as frequently as possible. It also urges people to participate in the nationwide vaccination drive against Covid-19.

    Youva, chief strategy officer and spokesperson, Abhijit Sanyal said, “Youva, as a brand, was conceptualised keeping children and the youth in mind. Our brand philosophy is creation, this campaign creates hope for our fellow citizens who are suffering, stressed, and are losing self-belief in these testing times. As a brand, if we can create positivity and confidence through our communication then we will be able to say that we made some contribution in these trying times. We earnestly hope our message is as well received as our products!”

    ANTS Digital Pvt Ltd, CEO, Sanjay Arora said, “We created this film for our client to send a strong message to the public that to fight tough situations like the ongoing pandemic we need to be disciplined all the time. Social distancing, vaccination and wearing a mask is not only important but mandatory. The Youva of this country is wishing the very best to all and encouraging them to do the right thing. We wanted to highlight the heroes of the future, our greatest asset, our children. We hope our key message of maintaining safety protocols reaches people at large.”

  • Youva by Navneet enables young minds to “THINK, CREATE’

    Youva by Navneet enables young minds to “THINK, CREATE’

    MUMBAI: Youva, the youth stationery brand from the house of Navneet Education is all set to release three new TVCs around its new brand tag-line “THINK. CREATE”. Youva through its TVCs aims to enable and inspire creativity and celebrate young creators from various walks of life. The TVCs are based on different scenarios pivoted on the thought Young minds think differently.

    Youva’s new TVCs showcase creation as a force that resides in every individual. The films capture different scenarios using Youva products. Each showcases a story highlighting the wave of emotions that a child goes through. 

    The TVCs are refreshingly different with a clear messaging of the innate creativity within every child, and Youva committing to enable and inspire them to be Thinkers and Creators. 

    Youva chief strategy officer – stationery division and official spokesperson Abhijit Sanyal said, “We are excited to launch the TVCs that appreciate and enable creative thinking in today’s youth with our brand messaging “THINK. CREATE”. The three TVCs showcase three different stories but having the same underlying idea of how young children think and act differently. I hope we are able to inspire today’s youth with these TVCs and share the spirit of Youva, THINK. CREATE”.

  • Navneet launches student outreach campaign with its first-ever TVC

    Navneet launches student outreach campaign with its first-ever TVC

    MUMBAI: India’s oldest and most preferred brand for, Supplementary study material and other educational products, Navneet Education today announces the launch of its first-ever TVC in Hinglish and Marathi #ConfidentHarDum and #ConfidentNehmi empowering students to become confident in their daily studies. Established as a major force in imparting knowledge to the budding future leader, Navneet with its upcoming TVC purports to resolve the day-to-day hassles faced by students in finding the apt study material.

    Set in the backdrop of present educational scenario, the ad film portrays the story of Bunty who faces plethora of issues like unorganized content, inability to keep pace with both tuitions and school syllabus and no clarity on what to study despite having abundant study material. This leads to Bunty’s stumbling confidence for which he is unable to cope up with the pace. However, with a Navneet Digest in hand, he gradually regains his confidence and thus finds the content comprehensive as well as beneficial.

    The campaign highlights the dilemmas with reference to of figuring out the correct study material not only among students but also their parents, and tutors. Launched in Hinglish and Marathi the campaign will also run on digital platforms thus reaching out to all audiences in the education ecosystem.

    Speaking on the launch of the brands first TVC, Devish Gala, Head of Branding, Navneet Education, said “Education is a vital aspect in developing an individual and the foundation of nation at large. At Navneet, we have always believed that education is concerned with development and as a result, it shouldn’t be looked upon as a burden. Integrating this belief with our brand’s vision of providing highest quality of educational products and services to customers in the language/medium of their choice, our new campaign #ConfidentHarDum showcases the numerous issues faced by students today and how Navneet as a brand has been a trusted partner in such times. Analyzing the overall marketing statistics and the importance of delivering timely communication, we decided to launch our first-ever TV campaign considering it gives us the opportunity to connect with our consumers directly and is also a the medium of effective communication.”

    Conceptualized ad created by The Minimalist, the TVC aims to reach out a vast number of audience and establish that Navneet Digest can be the true companion for every student and teacher looking for apprehensive study material. “Instilling a message in the minds of the audience becomes a lot easier when they feel connected. Re-establishing quality education, that is slowly becoming by-gone, is the need of the hour. Keeping these things in mind, we developed this insight that is pivotal in enlightening the audience about the role of confidence as well as the right study material for students.” said Akshay Samel, Creative Director, The Minimalist.