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MUMBAI: When brands look to spark growth, the first switch they flip is often media. Orient Electric has done just that, appointing WPP Media to steer...
MUMBAI: Who said sales are just about slashed prices and speedy deliveries? Flipkart’s The Big Billion Days 2025 rewrote the rules, turning the country’s biggest online...
MUMBAI: Flipkart has flipped the script on The Big Billion Days 2025, transforming India’s biggest shopping festival into a nationwide celebration of culture, fashion, and everyday...
MUMBAI: WPP Media has retained the integrated media mandate for Bayer Consumer Health across South Asia, following a global review, with Essencemediacom continuing to lead the...
MUMBAI: Wpp Media has won the integrated media mandate for five of Leeford Healthcare Limited’s strategic consumer brands, covering atl, full-funnel digital, e-commerce, q-commerce, performance marketing,...
Mumbai: Ariel India’s 2019 #ShareTheLoad campaign has made it to the most awarded work for Media excellence in the WARC list for the year 2020. World...
NEW DELHI: Following a competitive multi-agency pitch, GroupM’s media agency MediaCom has won the media mandate for Lionsgate Play in India. As their full form AOR,...
MUMBAI: GroupM's media agency, MediaCom, continues its expansion in the Indian market with the recent acquisition of the media mandate of Citroën India. The Citroën brand...
MUMBAI: Following a competitive multi-agency pitch, GroupM’s media agency MediaCom has been awarded the Digital media mandate for GOQii’s India Health Quiz (IHQ), a first-of-its-kind, nationwide...
MUMBAI: ShareChat, India’s leading regional social media platform, has appointed GroupM’s media agency MediaCom to handle its media mandate. The mandate pre-dominantly includes media planning for...
MUMBAI: In a key restructuring decision, Mediacom’s Priya Choudhary has been elevated as the head of Mediacom West. In her new role, Choudhary will be leading Mediacom’s...
MUMBAI: Media agency MediaCom has appointed Navin Khemka as CEO of its South Asia operations effective 16 July 2018. Khemka takes on the role from Debraj...
MUMBAI: Pernod Ricard has retained Maxus India for media planning, buying and marketing responsibilities in India. Maxus has been working with Pernod Ricard over the last...
MUMBAI: Pernod Ricard has retained Maxus India for media planning, buying and marketing responsibilities in India. Maxus has been working with Pernod Ricard over the last...
MUMBAI: Leading media and communications agency, Maxus India has won the media duties for OLX, India’s largest online classifieds platform. This account win comes after a...
MUMBAI: Leading media and communications agency, Maxus India has won the media duties for OLX, India’s largest online classifieds platform. This account win comes after a...
MUMBAI: Gone are the days when cricket was played between 22 players, officiated by two umpires on a lush green cricket field. The sport is way...
MUMBAI: Whether it is Kashmir, Baluchistan, football, hockey or cricket; India vs Pakistan is always big news. This time the battlefield is the Adelaide Oval in...
MUMBAI: Not long back television was the only source of audio visual entertainment, and for Indians the biggest entertainment was the Cricket World Cup. After the...
MUMBAI: With the number of netizens increasing day by day in the country, for a brand to create conversation with the target audience on the digital...
MUMBAI: It all began nearly two years ago, when the numero uno channel Star Plus started brainstorming to develop a content which can break the clutter...
It is that time of the year again! Diwali, also known as the festival of lights, lives up to its name, filling every nook and corner...
As families and friends come together to celebrate Diwali and spend personal time with loved ones at home, English movie and general entertainment channels (GEC) have...
MUMBAI: The Indian adaptation of the original format, Who Wants To Be A Millionaire, catapulted Star Plus’ popularity when it was launched in 2000 as part...
MUMBAI: Maxus, yet again retains the title of the most ‘dominant’ agency as per the latest RECMA report, a qualitative assessment for all leading media agencies...
MUMBAI: Maxus has appointed Navin Khemka as its managing partner. Khemka will be heading the north and east regions for the media agency and will also...
MUMBAI: ZenithOptimedia has seen two major exits with Satyajit Sen and Navin Khemka moving on from the agency after eight years. Sen held the position...
MUMBAI: The Indian Premier League (IPL) has come back to haunt the Hindi general entertainment channels (GECs) again as the cricketing extravaganza has shaved off 110...
MUMBAI: The Hindi general entertainment channels (GECs) gained 23 GRPs last week after losing viewers to live T20 World Cup cricket matches in which India played...
