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Tag: Navi Technologies

  • Navi UPI’s unbelievable growth takes centre stage in new brand campaign

    Navi UPI’s unbelievable growth takes centre stage in new brand campaign

    MUMBAI: Navi Technologies Limited, one of India’s fastest-growing financial services companies, unveiled its new brand campaign spotlighting the rapid growth of its flagship payments product Navi UPI.

    Titled “Some things grow unbelievably fast”, the campaign highlights Navi UPI’s swift climb to become India’s fastest growing UPI app* in just two years since launch.

    The campaign aims to build strong consumer recall and reinforce Navi UPI’s position as a high-performing, home-grown disruptor in the country’s digital payments landscape.

    Conceptualised by Sideways, the campaign launched with two tongue-in-cheek TVCs that use surreal, humorous analogies to depict unexpected, rapid transformation – a nod to the pace of Navi UPI’s growth.

    Rajiv Naresh, CEO, Navi Technologies, said, “We’ve let Navi UPI’s growth speak for itself until now. This campaign puts a spotlight on that journey and captures our momentum in a way that’s simple and memorable. Navi UPI has reached millions in two years, but what we’re building is bigger – a sustained, fast-scaling payments destination for Indians.”

    Abhijit Avasthi, Founder of Sideways, added, “The objective was to stand out with our ads from the other UPI players in the market. The fact that Navi is unlike any other UPI app is the reason why it has grown so fast. After that, it was just a matter of sprinkling some quirk and making something memorable. Having a client that placed their trust in us was the cherry on the cake.”

    The campaign launched with high-impact placements on leading OTT platforms JioHotstar and Sony LIV during the India vs. England test match. This is followed by a rich mix across YouTube, digital platforms, print and connected TV properties.

    The films serve as the foundation for a broader, multi-phase storytelling rollout over the coming quarter, with a variety of additional assets – including static, video, and contextual formats – to be introduced across digital, offline and ATL channels.

  • Navi UPI hits a six with early RCB ticket access and cricket contest

    Navi UPI hits a six with early RCB ticket access and cricket contest

    MUMBAI: Cricket meets convenience as Navi UPI, the Official Payments Partner of Royal Challengers Bengaluru (RCB), returns with another exclusive offer for fans this time unlocking early ticket access for RCB’s final three home matches of the season. Starting 11 am on April 16, Navi UPI users will enjoy a 24-hour head start to book tickets for blockbuster clashes against Chennai (3 May), Hyderabad (13 May), and Kolkata (17 May), well before the general public scrambles to grab theirs.

    All it takes to score this VIP access is a tap on the RCB ticket banner in the Navi app and a payment via Navi UPI. This second wave of early access follows the resounding success of the first ticket window launched in March, which saw fans race ahead of the crowd to secure their spots for the opening home games.

    But Navi isn’t stopping at just ticket perks. Cricket fever’s gone digital with Powerplay, Navi’s first-ever user contest, now live on its Android app. With each UPI payment, users unlock digital player cards and collect a full team of 11 unique players and you could win 2,000 Navi coins or RCB memorabilia signed by the stars themselves. Got five of the same player? That’s an instant 100 bonus coins in the bag.

    Navi Technologies CEO Rajiv Naresh said, “We wanted to create something that makes everyday payments feel like a win. Navi Powerplay lets users have fun while they pay collecting player cards, earning rewards, and standing a chance to win RCB-signed memorabilia. We are excited to launch our first ever contest and look forward to enhancing contest-led strategies on Navi UPI in days to come.”

    As the IPL heats up, Navi UPI is giving fans more reasons to cheer combining cricket, collectibles, and cashless convenience in one winning pitch.
     

  • Navi UPI becomes official UPI partner of RCB for T20 2025

    Navi UPI becomes official UPI partner of RCB for T20 2025

    MUMBAI: Navi UPI has been announced as the official UPI partner of Royal Challengers Bengaluru (RCB) for the T20 2025 season. This collaboration grants Navi UPI users a 24-hour exclusive early access window to book tickets for RCB’s home matches before general sales open.

    RCB, enters the 2025 season with a restructured squad led by Rajat Patidar. With players including Phil Salt, Liam Livingstone, and Bhuvneshwar Kumar, the team is set to make an impact in the highly anticipated 18 edition of the tournament, which will see 10 teams competing across 74 matches from 22 March to 25 May in 13 cities across India.

    Navi Technologies CEO Rajiv Naresh said, “Navi UPI is growing rapidly, and teaming up with RCB was a natural choice given the immense passion for cricket. This partnership allows us to bring fans closer to the game while delivering a seamless digital payment experience.”

    As part of the tie-up, Navi UPI users will receive early access to RCB home match tickets,

    – For the first four matches, early booking opens at 11 am on 18 March, while general sales begin at 11 am on 19 March.

    – For the remaining three matches, early access will be available later in the season, again giving Navi UPI users a 24-hour priority window.

    A dedicated banner on the Navi app will provide direct access to these exclusive tickets. Fans can book by downloading the Navi app, selecting the RCB ticket booking option, choosing their preferred match and ticket category, and completing payment via Navi UPI.

    RCB chief operating officer Rajesh Menon said, “We are excited to collaborate with Navi as our official UPI partner. This aligns perfectly with our vision to enhance fan engagement through seamless and innovative experiences.” 

  • Rebel Foods grills opens 200 Wendy’s in India-Let the burger fest begin

    Rebel Foods grills opens 200 Wendy’s in India-Let the burger fest begin

    MUMBAI: If burgers had a Hall of Fame, Rebel Foods and Wendy’s would waltz in with a victory burger and a side of fries. The world’s largest internet restaurant brand and India’s master franchise holder for Wendy’s just flipped its way to a sizzling milestone-opening the 200 Wendy’s restaurant in India at Elan Miracle Mall, Gurugram. And let’s just say, they’re making more noise than a burger sizzling on a hot grill.

    Wendy’s has achieved this feat in just 40 months, marking one of the fastest expansions in India’s quick-service restaurant (QSR) history. With a presence in over 50 cities, including 15 dine-in locations, Wendy’s is proving that India’s appetite for quality burgers is insatiable.

    To mark the occasion, Rebel Foods has flipped the script on celebrations, rolling out a month-long burger bonanza starting 15 March. First up, an all-women superbike squad, rocking Wendy’s signature red pigtails, will be zooming through key cities, delivering orders with more flair than a perfectly tossed burger patty—turning heads faster than a sizzling grill at lunchtime.

    Wendy

    Flagship Wendy’s outlets in Delhi, Bangalore, and Hyderabad will transform into party hubs, complete with live DJs, unlimited Rs 200 menus, and burger-fueled festivities. Even delivery customers won’t be left out—special milestone-branded packaging will ensure the celebration reaches every doorstep.

    Wendy’s isn’t just expanding in size-it’s also pushing flavour boundaries. The launch of two bold new menu ranges—the savoury, umami-packed Korean Range and India’s first-ever Chimichurri Range—proves that fast food can be innovative.

    “Our partnership with Wendy’s continues to thrive, and with localized innovative new menu additions like the Korean and Chimichurri Ranges, we’re changing the way India enjoys hamburgers,” said Rebel Foods co-founder & CEO – India and MENA, Ankush Grover.

    The Wendy’s Company SVP, MD, APMEA Chris Conway shared his excitement, stating, “We are building a high-performing, differentiated QSR brand in India. Growing to 200 restaurants demonstrates that Wendy’s is winning in the market by delivering what customers want: Fresh, famous food and exceptional customer experiences. We deeply appreciate our strong partnership with Rebel Foods, whose growth vision has been key to our rapid expansion. As Wendy’s continues to expand, we look forward to bringing our high-quality food and hospitality to even more communities across India.”

    Since entering India in 2020, Wendy’s has been serving up menu hits like the Spicy Aloo Crunch Hamburger, the Flavor Fresh Range (featuring Firebolt Tandoori, Lord Cheesynator, and Nachoburg), and India’s crispiest fries. Now, with Rebel Foods leveraging its expertise in cloud kitchens, dine-in formats, and digital-first food experiences, Wendy’s is poised for even greater heights.

    The 200 store isn’t just another QSR opening—it’s proof that India’s burger boom is here to stay. And with Rebel Foods at the helm, the Wendy’s expansion is just getting started.