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Tag: Navi

  • Fintech POP appoints Navi’s Pancholi to head engineering

    Fintech POP appoints Navi’s Pancholi to head engineering

    MUMBAI: POP, the fintech startup targeting young Indian consumers, has appointed Chandresh Pancholi as its new head of engineering and product.

    Pancholi joins from Navi, where he served as director of engineering, leading a 90-person team that helped propel the company’s UPI payment application from 12th to 4th position in India’s competitive digital payments market.

    During his tenure at Navi, he oversaw several key initiatives including the development of a credit line on UPI with Karnataka Bank and a central abuse detection platform for UPI reward systems.

    Prior to Navi, Pancholi held technical leadership positions at Paytm and Flipkart, building considerable experience in India’s e-commerce and financial technology sectors.

    POP, founded in 2023 by former Flipkart executives, offers a rewards-based payment ecosystem where users earn “POPcoins” worth Rs 1 each for transactions made through its platform. The company is backed by India Quotient and several angel investors from the consumer internet sector.

    At POP, Pancholi will be responsible for scaling the company’s technical infrastructure and developing new product features as the startup attempts to challenge established players in India’s increasingly crowded digital payments market.

  • Navi onboards MS Dhoni as its brand ambassador

    Navi onboards MS Dhoni as its brand ambassador

    Mumbai: Sachin Bansal-backed Navi has appointed cricketer MS Dhoni as its brand ambassador. MS Dhoni will be the face of Navi’s branding initiatives. The association with the iconic former team India captain strengthens the brand’s trustworthiness as it works to fulfil customer goals by providing simple, affordable, and easily accessible financial services across India.

    Navi has launched its first ad with Dhoni on Hotstar during Thursday’s India vs. England T20 semi-final match. The goal of this campaign is to promote Navi’s prompt and accessible financial services by dismantling the old and conventional ways of doing business in this sector. The campaign will initially run on social media platforms like Facebook, Instagram, and YouTube before moving on to print and out-of-home (OOH) advertising in the second phase.

    Dhoni said, “Today’s India is intelligent, aspirational, and always working toward its goal. It is crucial for billions of Indians to achieve and surpass their life goals, which is why Navi and I have teamed up to make this vision a reality. Navi’s mission is to make financial services easily accessible whenever they are needed. I am very excited about this new journey with Navi.”

    Navi Group co-founder Sachin Bansal said, “We are thrilled to introduce MS Dhoni as our brand ambassador and the newest member of the Navi family. He personifies trust, ambition, and dedication—qualities that resonate powerfully with Navi and all we stand for, making him the ideal brand ambassador. Associating with him, in my opinion, would greatly enhance the value of our brand and further our mission to provide every Indian with simple, affordable, and reliable financial services.”