ITV

Tag: Naveen Gaur

  • Google celebrates India’s love for cricket; launches new ad campaign

    Google celebrates India’s love for cricket; launches new ad campaign

    MUMBAI With the excitement around the ongoing ICC T20 World Cup, Google unveiled its latest advertising campaign of two ad films highlighting a range of cricket ‘search’ features on its Google app. Conceptualized by Lowe Lintas Delhi, the new campaign helps communicate that cricket lovers can easily get answers to any questions about cricket ranging from score updates to schedules, from cricket gear to trivia through the Google App.

    The new search features include score updates to match schedules in English and Hindi and offer a virtual front row seat to all the games. The new search experience also includes news articles related to games, teams and players, as well as score boxes with in-depth game stats.

    Commenting on the new campaign, Google India head of marketing Sapna Chadh said, “Being away from the action can be frustrating, but from today you’ll never have to miss another moment with the launch of new cricket experiences on the Google app.”

    Sharing his views on the creative approach behind the campaign, Lowe Lintas chief creative officer Arun Iyer said, “Die-hard fans of cricket will stop at nothing to get the updates on scores or any information related to cricket. This element has been captured beautifully through the two films that goes on to show that no matter what, you cannot take cricket out of a fan, and it’s only through relevant and timely information that you can go one-up with them.”

    Adding to this, Lowe Lintas president Naveen Gaur added, “Cricket is the biggest passion of this country where every Indian is a bigger cricket lover than the next one. And as one of the leader brands creating a digital world, it’s only natural that Google becomes the most preferred platform for any cricket related queries”.

  • Google celebrates India’s love for cricket; launches new ad campaign

    Google celebrates India’s love for cricket; launches new ad campaign

    MUMBAI With the excitement around the ongoing ICC T20 World Cup, Google unveiled its latest advertising campaign of two ad films highlighting a range of cricket ‘search’ features on its Google app. Conceptualized by Lowe Lintas Delhi, the new campaign helps communicate that cricket lovers can easily get answers to any questions about cricket ranging from score updates to schedules, from cricket gear to trivia through the Google App.

    The new search features include score updates to match schedules in English and Hindi and offer a virtual front row seat to all the games. The new search experience also includes news articles related to games, teams and players, as well as score boxes with in-depth game stats.

    Commenting on the new campaign, Google India head of marketing Sapna Chadh said, “Being away from the action can be frustrating, but from today you’ll never have to miss another moment with the launch of new cricket experiences on the Google app.”

    Sharing his views on the creative approach behind the campaign, Lowe Lintas chief creative officer Arun Iyer said, “Die-hard fans of cricket will stop at nothing to get the updates on scores or any information related to cricket. This element has been captured beautifully through the two films that goes on to show that no matter what, you cannot take cricket out of a fan, and it’s only through relevant and timely information that you can go one-up with them.”

    Adding to this, Lowe Lintas president Naveen Gaur added, “Cricket is the biggest passion of this country where every Indian is a bigger cricket lover than the next one. And as one of the leader brands creating a digital world, it’s only natural that Google becomes the most preferred platform for any cricket related queries”.

  • PolicyBazaar.com appoints Lowe Lintas as advertising agency

    PolicyBazaar.com appoints Lowe Lintas as advertising agency

    MUMBAI: PolicyBazaar.com, a web aggregator for insurance, has appointed Lowe Lintas as its advertising agency.

     

    The development comes close to the company receiving a funding of $20 million, most of which will be deployed to step up marketing activities and ramp up technology.

     

    PolicyBazaar.com CMO Naveen Kukreja said, “PolicyBazaar.com has been a key force in developing online insurance along with our insurance partners. Over the last six years, we have helped more than 50 lakh users save money by comparing different policies before purchase. Online purchase and the habit of comparing different options through a neutral platform, is still in a nascent stage though. Our key focus now, is to increase the reach, awareness and build on our strength as a preferred destination for comparison, and saving on purchase of insurance policies.”

     

    He added, “In order to meet this objective, we are excited to partner with Lowe Lintas as our brand agency. With them on board, we are now gearing up for a new brand positioning and innovative marketing campaigns in the near future. We chose Lowe Lintas for their clear understanding of our brand, proven record for delivering some of the most successful ad campaigns and focus on delivering business results.”

     

    Lowe Lintas & Partners president Naveen Gaur said, ‘‘PolicyBazaar.com is a young dynamic brand which has revolutionised  the financial management and investments category. Its proposition of comparing financial products is truly unique. We were very excited by this proposition and that clearly showed in our presentation to them. The first set of work after our formal association with each other will be out shortly, and I am sure that this will be the first of many steps we will take together to make this brand the success it should rightfully be.”

     

    PolicyBazaar.com, which recently completed six years, has already launched strong campaigns, which urge people to compare insurance policies before making their purchase. This year, they have already kicked off a campaign in July and are looking to roll out more campaigns. The company also recently experimented by launching a radio campaign in Delhi.

  • Lowe Lintas dabs on emotions for Alto

    Lowe Lintas dabs on emotions for Alto

    MUMBAI:  Lowe Lintas has conceptualised a new campaign for Alto 800. The car from Maruti Suzuki went through significant changes to make it contemporary and stay relevant.

    The ‘Let’s Go’ campaign symbolises younger attitude but also has dabs of emotion.  The company wanted to capture the essence of festivals In India and the insight it got was that the festivals are celebrated by travelling; people go out shopping, meeting friends, relatives. Hence, Alto 800 wanted to integrate its promise of offering the best mileage in its class to the spirit of festivals in order to drive brand’s consideration.

    Commentating on the campaign, Lowe Lintas Delhi president Naveen Gaur says, “In India, festivals are celebrated by travelling. People go out shopping, meeting friends, relatives. Families get together to jointly celebrate. In such times a car with exceptional mileage is an ideal car to own. With the new Alto 800 commercial, Maruti Suzuki and Lowe Lintas wanted to integrate this insight, with the festival led car buying season and the brand promise of ‘Let’s go’. Additionally it was an opportunity for us to infuse a sense of festivity into the market.”

    Elaborating more on it, Gaur adds, “Mileage is something that can become very functional and manufactures’ speak, however this TVC captures the benefit unequivocally in a very warm and emotional storyline. It also captures a progressive attitude among today’s couples who are increasingly equal partners in their relationship.”

    The commercial signs off by saying ‘Agar khusiyaan baatney se badhti hain, toh rukna kyon?’ An Alto ad has always been known for its music, the latest TVC is no different, the lyrics are penned by Gulzar, sung by Shilpa Rao and composed by Rajat Dholokia.

    On the campaign, Maruti Suzuki India chief general manager Manohar Bhat says, “Alto is an iconic car. It is the largest selling car in India and is known for its fuel efficiency. Keeping the festival season in mind, we wanted to make sure that it also builds a relationship through the campaign.”

    The campaign led by TV and supported through digital and radio along with POS and outdoor presence.

  • OLX partners with Lowe Lintas to expand its brand presence in India

    OLX partners with Lowe Lintas to expand its brand presence in India

    MUMBAI: OLX.in, India‘s largest local online classifieds site has chosen Lowe Lintas as its creative partner to further build up on its brand communication and strengthen its position as the No.1 online classifieds site in India.

    Being a multi-agency pitch, Lowe Lintas won the OLX account amidst fierce competition from other top agencies of the country. In a nation where people have a tendency to hoard and aggregate goods, the agency will play a pivotal role in extending OLX‘s communication of being the largest C2C marketplace in India and an ideal platform for buying and selling of such aggregated goods lying around in households.

    OLX is a platform that enables buyers to sell anything ranging from vehicles, household furniture, mobile phones electronics and real estate; Lowe Lintas has now been given the mandate to create engaging communications that caters to the further development of such categories while strengthening the message that people can now sell their pre-owned stuff easily on OLX.

    OLX India CEO Amarjit Singh Batra said, “The initial TV ads and messaging of ‘Sab Kuch Bikta Hai‘ and ‘OLX pe bech de‘ has witnessed positive mass appeal resulting in immense brand recall and a clear user preference for the brand. Building up from here, we want to take this notion a step further to fortify OLX‘s brand equity and humanise the brand. We were overwhelmed to see the interest and response from the top most agencies in the country and we are thankful to all of them who participated in the pitch process and showed an eagerness to work with us. Having weighed all the proposals and looking at the best fit, we chose Lowe Lintas for their ‘Populist‘ creativity, their focus on business results and their understanding of our brand. We are confident that Lowe Lintas will be able to help us fulfil our objectives.”

    Lowe Lintas national creative director Amer Jaleel commented on the win, “OLX is an extremely dynamic and exciting brand. The most interesting thing about OLX is that it‘s a completely new category with challenges of changing human behaviour. There will be opportunities to crack new insights, and therefore the brand would allow us to introduce absolutely fresh communication.”

    “We are exceptionally excited to partner with OLX.in. OLX is at the forefront of a genuine consumer revolution in the Indian online space by creating a new selling culture that sees value in almost everything. OLX was seeking creative excellence based on strong strategic thinking and I think we as Lowe Lintas delivered to that. We look forward to partnering them in creating bigger, better and bolder creative work based on a distinctive brand promise,” added Lowe Lintas president Naveen Gaur.

  • Lowe Lintas and Partners bags creative mandate for Max Bupa

    MUMBAI: Health insurance company Max Bupa Health Insurance has appointed Lowe Lintas and Partners as their brand communication partner after a multi-agency pitch.

    The business will be handled out of Lowe Lintas Delhi office.

    The agency has already executed a multi media campaign for Family First, a unique family health insurance plan that can cover up to five generations and 13 relationships in one single policy.

    Lowe Lintas executive director Naveen Gaur said, “We are extremely thrilled to partner with Max Bupa Health Insurance. With more and more Indians realising and accepting how important Health Insurance is for them, advertising will play a very prominent role to expand the category and the brand. We will partner them in creating and delivering a distinctive brand promise that will make the brand more relevant in the life of the consumers.”

    Max Bupa director- marketing Sevantika Bhandari added, “We are happy to be associated with Lowe Lintas who will partner us in our journey ahead. The team has good understanding of the market and the consumer which was demonstrated at the time of the pitch as well as in the first campaign which was rolled out recently. Lowe Lintas has a great track record in building iconic brands and I am looking forward to some great work and a long relationship with Lowe.”