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Tag: Naveen Gaur

  • MullenLowe Lintas elevates Naveen Gaur as Group COO, growth & innovation

    MullenLowe Lintas elevates Naveen Gaur as Group COO, growth & innovation

    Mumbai: In view of the ever-changing marketing landscape, MullenLowe Lintas Group plans to further consolidate its offering beyond strategy and creative. To this end, Naveen Gaur has been elevated as Group COO – growth and innovation, MullenLowe Lintas Group.

    Gaur’s mandate will be to strengthen the areas of marketing services that agencies within the Group offer – such as PR, digital, content creation and production, experiential, design, analytics, and MarTech. In addition to this, Gaur will also lead the marketing, reputation, and strategic growth initiatives for the Group.

    In his previous role as the deputy CEO of Lowe Lintas, he was overseeing the existing key business relationships and founding new ones. Gaur’s association with Lintas goes back to 2010 when he was branch head of Lowe Lintas Delhi where he encouraged an entrepreneurial culture of growth and business excellence. Under his leadership, the agency added large mandates that are a healthy mix of start-ups and established brands. He is also credited with deepening the agency’s relationship with Google, Pernod Ricard, Nestle, and Cargill foods.

    MullenLowe Lintas Group – Group CCO and chairman, Amer Jaleel, who has worked closely with Gaur on marquee brands of the Group like Havells, Google and OLX amongst others, said: “I’ve worked with Naveen as a partner for over 10 eventful years. He stands firmly proud of owning the intersection on brand and business. And would be fearless in pointing out the lack of either in a piece of work he would be judging. And that shows his innate understanding of both. Naveen remains oddly unserious despite having seen through hundreds of crises. He switches seamlessly and this quality is what Lintas wants to capitalise on to ride into its most transformative phase ever. Naveen will help broaden the scope of what it means to be a brand in the new age.”

    After leading Lowe Lintas into its next phase of growth as its deputy CEO, he will now be tasked with replicating the success for marketing services of the Group – Lintas Live, dCell, LinEngage, Lintas C:EX, and LinConsult. Naveen will aggressively grow these already strong suite of specialist services as well as develop new ones through an effective combination of build, acquire and collaborate.

    Commenting on the elevation, MullenLowe Lintas Group- Group CEO, Virat Tandon said, “We are living in very exciting times as we see shifts in the entire marketing landscape. This presents us with a great opportunity to extend our services across the spectrum of creative solutions eco-system. Naveen is a stalwart in the advertising business and is an entrepreneur at heart. There can be no one better to lead the agencies in developing and growing this ecosystem. We will be looking at serving our existing clients better by using our ‘Hyperbundled’ creative solutions process to bring all the specialist services around the client goals. At the same time, this eco-system will also develop their own independent clients and growth agenda. I am very excited to see Naveen take up this role.”

    Talking about the elevation, Naveen Gaur said, “Growth and value creation drive me. I am honored that the Group has entrusted me with this role and responsibility to make some bold moves and create future leading offerings and take the Group to the next level. I am looking forward to doing new things that will make me sleepless again.”

    Gaur assumes the new role from 1 September and he will be handing over his current responsibilities over the next few months to the new leadership at Lowe Lintas which will be announced soon. This transition will be completed by the end of 2021, the organisation said.

  • Ixigo takes a dig at cricket fans in latest campaign

    Ixigo takes a dig at cricket fans in latest campaign

    MUMBAI: At a time when the entire nation has been struck by cricket fever, leading travel marketplace ixigo has come out with an all-new brand campaign that urges people to take a break from their TV screens and travel! The campaign features off-screen friend duo – Gaurav Kapur and Cyrus Sahukar, who humorously debate over their love for cricket and travel. The ad series also includes quirky lines that tie in to the campaign theme of “Koi Match Dekhega, Koi Duniya.”

    Conceptualised and conceived by the Delhi office of Lowe Lintas, the idea was to use the agency’s extensive experience with e-commerce brands and startups to break away from the clutter of conventional category advertising.

    Commenting on the campaign launch and agency on board, ixigo CEO and co-founder, Aloke Bajpai says, “ixigo has been at the forefront of innovation for online travel in India over the last decade. Our campaign is directed towards building wider brand awareness amongst travellers, enabling us to provide a larger customer base with the best travel planning solutions. We’re looking forward to engaging with a broader audience, who will witness wanderlust Cyrus encourage cricket-lover Gaurav to ditch the couch and plan his next trip. We are happy to be associating with Lowe Lintas and both these talented actors to launch this campaign.”

    Lowe Lintas COO Naveen Gaur adds, “We’re extremely excited about the possibilities that the shared vision of ixigo and Lowe Lintas will unfold. We have used a short format film approach to inspire people to travel and showcase the seamless travel planning experience that ixigo offers.”

    Launched in 2007, ixigo is India’s leading travel marketplace, with a user base of over 100 million travellers. ixigo allows you to compare and book from 120+ travel suppliers and OTAs across flights, hotels, trains, cabs and destinations.

  • Lowe Lintas appoints Naveen Gaur as COO

    MUMBAI: MullenLowe Lintas Group has announced the elevation of Naveen Gaur as the chief operating officer, Lowe Lintas. He was until now the president of Lowe Lintas in charge of the New Delhi (NCR) operations.

    Effective immediately, Naveen would oversee Lowe Lintas’ offices in New Delhi (NCR), Bangalore, Chennai, Hyderabad and Kolkata. He continues to be based in New Delhi and will report to Raj Gupta, whose elevation to CEO, Lowe Lintas was announced a few days back.

    Commenting on the appointment, MullenLowe Lintas Group chairman & CEO Joseph George said: “Naveen has played a significant role in strengthening Lowe Lintas’ operations of New Delhi (NCR) and has had an incredibly successful run the past 5 years. His proven track record of driving growth and creative excellence makes him a very strong support for the Lowe Lintas leadership of Arun Iyer and Raj Gupta as we put in place an ambitious and futuristic roadmap for the agency.”

    Commenting on his appointment, Naveen Gaur said: “It’s a great opportunity and a privilege to further strengthen this great agency, as we move into this ever changing dynamic business environment. I look forward to partnering with Arun and Raj to drive this agenda.”

    Naveen joined Lowe Lintas in 2010 as Branch Head, Delhi. Over the years, he has built a strong team of professionals and encouraged an entrepreneurial culture of growth and creative excellence. Under his leadership, the Delhi office added clients like OLX, Sun Pharma, Pernod Ricard, Cargill Foods, Google among others over the past few years. He even led his team to win major accolades across effectiveness award shows each year over the past seven years.

    In a career spanning over two decades, Naveen has built a startup health and wellness, been the Chief Growth Officer at McCann Worldgroup India, and Business Director (at McCann) for clients such as Coca-Cola, Mastercard, Microsoft, Reckitt & Colman, General Motors, Bacardi, Dabur amongst others.

  • Revital H replaces Salman Khan with MS Dhoni as brand ambassador

    Revital H replaces Salman Khan with MS Dhoni as brand ambassador

    MUMBAI: Revital H has unveiled a new campaign featuring youth heartthrob and captain of the Indian cricket team Mahendra Singh Dhoni. MS Dhoni replaces the Kick hitmaker Salman Khan.

    The integrated campaign, created by Lowe Lintas Delhi rests on the powerful and intrinsically Indian insight that often success is attributed to luck, thereby diluting all the effort that goes behind the achievement. The campaign vividly attempts to correct this misconception and pave a way for the brand as a partner of success while embodying hard work and mental alertness. With that intention, the most successful Indian cricket captain, MS Dhoni was roped in as Revital H’s brand ambassador.

    Commenting on the new campaign, Lowe Lintas Delhi  president Naveen Gaur said, “The challenge for the agency was to take a really popular leader brand like Revital H to the next level of growth by creating a highly persuasive campaign. In its attempt to become a fast-evolving, achiever society there is a huge stress that’s laid on professional and personal success among individuals. The campaign attempts to position Revital H as a partner of success.”

    Sharing his thoughts on the campaign approach, Lowe Lintas  CCO  Arun Iyer said, “The campaign stems from the interesting insight that many times the success achieved by others is ascribed to their luck and all the effort that goes behind gets diluted. We took a leap on this insight and created communication that most Indians would resonate with.”

    Adding his insight on the new campaign, Sun Pharma consumer health care VP and head Subodh Marwah  said, “The goal now is to expand our reach and induce higher trials and we plan to do it in a way that will be well received by the consumers. In Mahendra Singh Dhoni, we have found a perfect ambassador who is not only a physically fit athlete, but also boasts of extreme mental agility – attributes that define Revital H at its core.”

  • Revital H replaces Salman Khan with MS Dhoni as brand ambassador

    Revital H replaces Salman Khan with MS Dhoni as brand ambassador

    MUMBAI: Revital H has unveiled a new campaign featuring youth heartthrob and captain of the Indian cricket team Mahendra Singh Dhoni. MS Dhoni replaces the Kick hitmaker Salman Khan.

    The integrated campaign, created by Lowe Lintas Delhi rests on the powerful and intrinsically Indian insight that often success is attributed to luck, thereby diluting all the effort that goes behind the achievement. The campaign vividly attempts to correct this misconception and pave a way for the brand as a partner of success while embodying hard work and mental alertness. With that intention, the most successful Indian cricket captain, MS Dhoni was roped in as Revital H’s brand ambassador.

    Commenting on the new campaign, Lowe Lintas Delhi  president Naveen Gaur said, “The challenge for the agency was to take a really popular leader brand like Revital H to the next level of growth by creating a highly persuasive campaign. In its attempt to become a fast-evolving, achiever society there is a huge stress that’s laid on professional and personal success among individuals. The campaign attempts to position Revital H as a partner of success.”

    Sharing his thoughts on the campaign approach, Lowe Lintas  CCO  Arun Iyer said, “The campaign stems from the interesting insight that many times the success achieved by others is ascribed to their luck and all the effort that goes behind gets diluted. We took a leap on this insight and created communication that most Indians would resonate with.”

    Adding his insight on the new campaign, Sun Pharma consumer health care VP and head Subodh Marwah  said, “The goal now is to expand our reach and induce higher trials and we plan to do it in a way that will be well received by the consumers. In Mahendra Singh Dhoni, we have found a perfect ambassador who is not only a physically fit athlete, but also boasts of extreme mental agility – attributes that define Revital H at its core.”