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Tag: Naukri.com

  • Nestlé appoints Anisha Tandon as global content manager for Maggi

    Nestlé appoints Anisha Tandon as global content manager for Maggi

    AMSTERDAM: Nestlé has named Anisha Tandon global content manager for Maggi, giving the FMCG veteran the mandate to scale storytelling for one of the world’s most recognisable food brands. Based in Vevey, Switzerland, Tandon takes on the role as part of a mission assignment after leading digital transformation for Maggi across Asia, Oceania and Africa.

    Tandon, an MBA from Mica, cut her teeth at Hindustan Times and Naukri.com before moving through senior marketing roles at Flipkart and cult.fit. At Nestlé she has spent more than four years building the digital playbook for Maggi, consolidating content studios across 14 key markets, pushing martech integration, and experimenting with generative AI to sharpen consumer engagement.

    She has been credited with driving efficiency in content production, building ecommerce depth, and crafting digital-first campaigns that marry cultural nuance with operational scale.

    “My focus has always been consumer-first storytelling that delivers business results,” Tandon wrote in a LinkedIn post announcing her new role.

    With experience spanning e-commerce growth, brand campaigns, content ecosystems and performance marketing, Tandon’s appointment signals Nestlé’s intent to double down on platform-native, insight-driven content for Maggi’s global growth.

  • Ashish Singh hops over to Starcom as vice president after a long Mindshare innings

    Ashish Singh hops over to Starcom as vice president after a long Mindshare innings

    MUMBAI: Ashish Singh, a seasoned digital strategist with close to 20 years in media and marketing, has joined Starcom as vice president. The move comes after a rewarding 6-year run at Mindshare, where he last served as principal partner.

    Ashish’s career reads like a masterclass in Indian media evolution — from steering digital growth at Mindshare and Carat, to shaping strategies at Omnicom, Isobar, Hungama, and even a pre-digital era stint at Naukri.com.

    From new business pitches to integrated digital solutions, Ashish has been the go-to guy for driving revenue and innovation. His impressive resume includes managing marquee accounts, building digital roadmaps, leading pitch wins, and mentoring teams across verticals.

    With this power move to Starcom, industry insiders are watching closely as Singh aims to script a fresh growth story at the Publicis-owned agency. Let the planning wars begin.

  • Naukri.com & Disney+ Hotstar launch ‘Hardly Working by Naukri’

    Naukri.com & Disney+ Hotstar launch ‘Hardly Working by Naukri’

    Mumbai: Naukri.com and Disney+ Hotstar have announced the launch of ‘Hardly Working by Naukri,’ a standup show that humorously explores the lighter side of office culture.

    The series features an exceptional lineup of India’s top comedians, including Prashasti Singh, Anirban Dasgupta, Shreeja Chaturvedi, Nishant Suri, and Kumar Varun. Each comedian brings their unique style and perspective to the show, ensuring a diverse range of humor and a fresh take on every episode. Notably, all these talented artists have had firsthand experience in the corporate world, adding authenticity to their performances.

    The show delves into relatable and comedic moments, from common workplace situations and quirky coworkers to awkward meetings and office politics, reflecting universal truths that resonate with anyone who has ever worked in an office.

    The show is part of Naukri.com’s ongoing commitment to engage with Gen-Z professionals and address all aspects of their careers. Having already established a strong foothold in creating purposeful content through the successful IP ‘Workwise with Naukri’ – which offers valuable career insights and advice, Naukri.com, with this new show, is foraying into creating content that explores the lighter side of professional life.  ‘Hardly Working by Naukri’ is produced by the Disney+ Hotstar CreativeWorks team, the branded content arm of Disney+ Hotstar, and is streaming exclusively on Disney+ Hotstar starting 19 July. Known for its award-winning creative and content studio, Disney+ Hotstar CreativeWorks helps brands strike the right balance between content and advertising, thus enabling brands to forge deeper connections with their target audiences by leveraging the power of storytelling at scale.

    Naukri.com EVP & head of marketing Shail Gaurav said, “At Naukri, we understand the nuances of professional life, and firmly believe that we are allies to Indian professionals, helping them navigate their career journeys. ‘Hardly Working by Naukri’ is our attempt to inject a refreshing dose of humor to the conversation about work life, while reinforcing our position as the number one career platform in the country.”

    Disney+ Hotstar head of ads Dhruv Dhawan said, “We are thrilled to collaborate with Naukri for ‘Hardly Working by Naukri’. This series brings humor and relatability to the everyday office experience, showcasing the lighter side of professional life. It also allows Naukri to leverage the power of storytelling to connect with their audiences in the most entertaining and relatable way. With the exceptional talent on board and the expertise of our CreativeWorks team, we are looking forward to present a show that will appeal to our viewers.”

  • Lowe Lintas & Naukri collaborate to launch a new campaign

    Lowe Lintas & Naukri collaborate to launch a new campaign

    Mumbai: Lowe Lintas has joined forces with Naukri.com, India’s premier careers platform, to introduce an engaging new campaign tailored specifically for the ambitious Gen Z workforce. The campaign aims to reinforce Naukri’s position as the preferred destination for young professionals, by showcasing & legitimizing their ambitious behavior.

    In today’s dynamic corporate landscape, the younger individuals are characterized by their ambition, drive, and determination to succeed. In a world governed by age-old rules and wisdom, Gen Z are in a hurry when it comes to careers. They are ambitious for growth, unwilling to settle for anything lesser than their goals. And while the world may see it as a not so positive trait, they see it as essential for getting ahead in their professional journeys.

    Recognizing this trait, Naukri & Lowe Lintas has conceptualised a strategic campaign focused for this discerning demographic.

    Intended to go live during IPL where ACDs are no more than 15seconds, the campaign leverages compelling storytelling & resonant messaging, to connect with Gen Z job seekers on a deeper level. Developed in a tone & manner that is quint-essential ‘Naukri’ – insightful & light-hearted yet thought provoking, the films exhibit the change that has begun shaping careers all over.

    Info Edge (India) Ltd CMO Sumeet Singh expressed her enthusiasm for the collaboration, remarking, “Naukri has always championed the cause of India’s professionals. With this campaign, we are siding with the ambitious Gen-Z, who now make up most of the country’s workforce, and we’re teaming up with them for their career building.”

    Lowe Lintas regional creative officer Vasudha Mishra shared her insights on the campaign, stating, “When it comes to jobs, the young are not reticent. They know what they want, and they cannot be gaslighted into settling for less. Especially when they have as their ally, Naukri, one of the most iconic modern brands of India. Two spots, done with the signature irreverent style of the brand, done by our fabulously talented team at Lowe Lintas.”

    The campaign is now live on the JioCinema IPL feed and other online platforms.

  • Naukri.com launches Naukri Campus

    Naukri.com launches Naukri Campus

    Mumbai: Naukri.com, a job recruitment platform, has launched Naukri Campus, a career platform exclusively for college students. It aims to bring students closer to the most relevant career opportunities and help corporates find the most suitable students, thereby promoting employability. With a mission to empower the next generation of professionals, Naukri Campus aims to bridge the gap between academia and industry, offering students a seamless transition into the professional world. It has already attracted an impressive 1.5 million students from approximately 20,000 colleges across India.

    InfoEdge CMO Sumeet Singh shared, “Naukri Campus is a platform by Naukri.com for college students. It aims to make them career-ready by providing the right resources while they are in college. Our vision is to give more and more opportunities to students and make them ready for the professional world that lies ahead.”

    All India NCAT (Naukri Campus Aptitude Test), an initiative of Naukri Campus, will offer students a chance to showcase their talent, compete with their peers, and gain corporate exposure via internships. Scheduled for 6th and 7th April, this national-level aptitude test promises an enriching experience for students seeking to jumpstart their careers. The top performers of All-India NCAT, will get cash prizes of Rs 10 lacs and students in the range of 99 percentile and above will be eligible for paid internships with companies such as Mu Sigma, Newgen, Godrej, Asper, Zenith Solutions, Protiviti, naukri.com, Coding Ninjas, Jeevansathi, 99 acres, hirist.tech and many more.

    “Naukri.com has been instrumental in shaping successful careers for millions of professionals over the years. We now want to extend this impact to students as well. With the launch of Naukri Campus, we’re bridging the gap between academia and industry, offering students a seamless transition into the professional realm. All-India NCAT is just the beginning – we’re excited with the prospect of profound impact of Naukri Campus on students’ career trajectories.” said Naukri.com chief business officer Dr Pawan Goyal.

  • Info Edge buys out Makesense Technologies for Rs 80 mn

    Info Edge buys out Makesense Technologies for Rs 80 mn

    MUMBAI: Internet firm Info Edge, owner of websites like Naukri.com,Jeevansathi.com and Shiksha.com, has announced the acquisition of software developer MakeSense Technologies for Rs 80 million.

    MakeSense Technologies has developed proprietary software for semantic search which will augment search capabilities for both recruiters and job seekers, principally on Naukri.com, Info Edge said in a filing to the BSE.

    MakeSense Technologies was founded by IIT Bombay alumni Vivek Arya and Anand Ramachandran. As a part of the acquisition, the team of MakeSense will join InfoEdge.

    Info Edge said that MakeSense has developed an advanced semantic search technology for the recruitment space with
    the help of the power of natural language processing and text analytics.

  • Naukri.com launches TVC for mobile services

    Naukri.com launches TVC for mobile services

    MUMBAI: Job portal Naukri.com has launched a TVC to introduce its mobile application.

    The mobile app and site will allow jobseekers to search and apply for jobs from their cell phones.

    The three TVCs run for 25 seconds and have already been launched on YouTube. It has been conceptualised by Draftfcb Ulka while Bang Bang Films has produced it.

    The new Naukri on mobile commercials displays the frustration of the boss in many ways towards the medium which allows his employee to seek better opportunities stemming from the creative thought that ‘your boss will hate it‘.

    The company said that the commercial lived up to the benchmarks set by the previous Naukri commercials; it continues with the theme of boss-employee friction and show an empowered employee. Above all it had to include the product feature which ties in all of the above in a tongue-in-cheek manner which Naukri.com commercials are known for.

  • Info Edge debuts with 62% premium on BSE

    Info Edge debuts with 62% premium on BSE

    MUMBAI: DotCom days are here again. Info Edge (India), a provider of online recruitment, matrimonial classifieds and related services in India (through its Websites naukri.com, jeevansathi.com etc) made a very impressive debut with a 62.5 per cent premium at Rs 520 on BSE today against the offer price of Rs 320 per share of Rs 10 each.

    The price shot up to Rs 623.80 intraday before closing for the day at Rs 593.20, a hefty premium of 85 per cent with a volume of 7.8 million equity shares on BSE.

    The volume on NSE was higher at 11.6 million equity shares, taking the total volume on both the exchanges to 19.4 million equity shares on the very first day.

    The company would use issue proceeds to purchase or lease real estate for their office, to acquire companies and use alternative delivery models such as messages through mobiles, etc. ICICI Securities and Citigroup Global Markets India were the book running lead managers to the issue.

    The company entered the capital market on 30 October with an IPO of 5.32 million equity shares in the price band of Rs 290 to Rs 320 per equity share. The issue closed on 2 November. The issue constitutes 19.5 per cent of the fully diluted post issue paid-up equity capital of the company.

    Info Edge wants to maintain its position as the leading provider of online recruitment solutions in India and further enhance its position as one of the leading providers of internet based matrimonial services. In addition, it seeks to diversify into and establish a position of leadership in the diverse spectrum of the online classified market and also to create such markets in those segments, which are currently catered to by the print media only.

    In order to achieve these objectives, it will continue emphasis on innovation and customization of its products and services, enhance and diversify its advertising revenue streams, leverage offline relationships and diversify into providing online classified services in new market segments.

    Presently its business activities are limited to primarily providing information exchange services in the recruitment, matrimonial and real estate markets; and the activities are concentrated in India.

    Now the Company proposes to diversify into other segments of the online classifieds market such as automobile products, educational products and industrial products and expand its present business to the countries in the Middle East and in South Asia. It also intends to start several initiatives to enhance the features and qualities of its currently existing products and services.

  • Naukri.com bags Consumer Connect ‘Campaign of the Year’ award

    MUMBAI: Job site Naukri.com, has won the “Campaign of the Year” award for the Hari Sadu television commercial at the Advertising Club Kolkata, Consumer Connect Awards.
    FCB Ulka New Delhi, the creative agency which worked on the commercial, also conferred the honours of a National Trophy in the “Consumers Services Category,” informs an official release.

    Naukri.com COO Hitesh Oberoi said, “The Hari Sadu commercial is very close to our hearts and has been widely appreciated by its viewers in terms of its humour, story line and originality. The winning of the ‘Consumer Connect Award’ for Naukri.com and FCB Ulka is recognition of the toil and labour in creating a fictitious character, which has come alive. More importantly we are delighted that our consumers have recognized the very spirit of the advertisement which reflects the understanding of the brand Naukri.com and their connect to the brand.”

    FCB Ulka’s Aakash Sharma added, “It always feels great to win awards but this time around it is doubly so. We’ve won two. It’s rewarding and exciting to see our work recognized as the real consumers play a major part in these awards.”

    Every entry goes through the two-panel study to generate a Consumer Connect Score. Each entry is taken through two separate consumer panels. First a “Market Assessment” is conducted to determine the current perception of the brand. Then a “Stimulus Assessment” is conducted with a matched panel to measure the impact the entry had on consumer’s perceptions of the brand, adds the release.

    Short listed entrants then present a live presentation of the case study in front of a panel of judges and an audience of their peers who will determine the winner. They take into consideration the following:

    — The Consumer Connect Score: Key measurements on how the advertising entered changed perceptions of the brand. This is presented by Advertising Club Calcutta.

    — Assessment of the advertising task: Analysis of the market situation and the role communication must play.

    — Understanding of the consumer: Insights that led to the advertising solution.

    — Creative solutions: The creative and media strategy used to obtain the desired response.

    The Consumer Connect Awards, were instituted by the Advertising Club Kolkata, in the year 2003 to mark its 50th year. They seek to honour communication that connects best with their respective consumers.