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Tag: Nature’s Basket

  • Shiv Raheja takes charge of e-commerce and quick commerce at Society Tea

    Shiv Raheja takes charge of e-commerce and quick commerce at Society Tea

    MUMBAI: Shiv Raheja has been elevated to head of digital marketing – e-commerce and quick commerce at Society Tea, marking a significant milestone in his nearly six-year journey with the Mumbai-based FMCG brand.
    Raheja, who joined the company in November 2019, has steadily climbed the ranks from digital marketing manager to senior manager – digital and e-commerce, and now assumes full leadership of the brand’s digital commerce and growth strategies.

    With a decade-plus track record across high-growth sectors like FMCG, OTT and retail, Raheja has worked with marquee companies including Nature’s Basket, Hotstar and Gold’s Gym. At Hotstar, he was instrumental in converting blue-chip brands like Apple, Reliance Jio and Bajaj Auto into digital-first advertisers, while also bringing LIC onboard for the Rio Olympics in 2016.

    Known for his innovative integration campaigns and knack for driving customer acquisition at scale, Raheja is now tasked with accelerating Society Tea’s digital revenue and strengthening its footprint across e-commerce and q-commerce platforms.

    Raheja’s appointment comes as Society Tea looks to sharpen its focus on digital-first distribution in a rapidly evolving tea and beverages market.

  • Sweet deal as Mandira Bedi joins Healthy Mithai Co.’s sugar-free mission

    Sweet deal as Mandira Bedi joins Healthy Mithai Co.’s sugar-free mission

    MUMBAI: Here’s some sweet news that won’t spike your sugar levels. Healthy Mithai Co., the homegrown disruptor in sugar-free indulgence, has roped in actor, fitness icon, and entrepreneur Mandira Bedi as its official brand ambassador but this isn’t your usual celeb flash-in-the-pan. This alliance, driven by BeyondSeed’s BeyondInfluence platform, is less about selling and more about storytelling, one that blends tradition, health, and emotional indulgence.

    Mandira Bedi resonated with this cause deeply. “To me, fitness is not merely about the body, it’s about balance,” she states. “I used to celebrate with laddoos and pedas during childhood, but later on, the time came for tough decisions. Healthy Mithai Co. is filling that emotional void for all of us who wish to celebrate without sacrifice. I’m honored to be a part of something so meaningfully delicious.”

    That ‘joy minus the regret’ is precisely what the company is built on. Founded by Prabhinder Singh and Deepak Jain, Healthy Mithai Co. uses only plant-based stevia, crafting mithai that is sugar-free, low on the glycaemic index, and high on nostalgia. For India’s 10 crore diabetics and 25 crore pre-diabetics, it promises sweets without the sting.

    But this mission isn’t stopping at sentiment. The company has its sights set on becoming one of the top three sugar-free alternative brands in India, eyeing Rs 125 crore in revenue by FY 2027–28. With an omnichannel model from partnerships with Nature’s Basket and Kokilaben Hospital to kiosks and e-commerce, it’s making guilt-free celebration a doorstep affair, with 24-hour delivery in major metros.

    This collaboration was made possible through BeyondInfluence, a new platform that enables purpose driven startups to connect with voices that actually believe in their journey. “We started BeyondInfluence because we believe in creating partnerships that go beyond marketing, they’re built on meaning” states Beyondseed CMO Fiza Malhotra. “Mandira and Healthy Mithai Co. align on values that are deeply centered on wellness, impact, and trust. This partnership exemplifies these aligned values and serves as a catalyst for high-impact growth.”

    For Healthy Mithai Co., this is not a marketing campaign, it’s a movement. “We’re not here to sell sweets,” explains Healthy Mithai co founder Prabhinder Singh. “We’re here to change daily habits. And habits are not changed by data alone. Habits change when people feel something. With Mandira joining our journey, we are not only adding an ambassador, we are adding a partner who resonates with this mission deeply too.”

    So if you’ve ever passed on a peda for fear of sugar guilt, this might just be your cue to bring back the box. Healthy Mithai Co., with Mandira in tow, is writing a new recipe for joy where heritage meets health, and every bite is both mindful and magical.
     

  • Nature’s Basket rolls out digital video encouraging customers to celebrate life with good food

    Nature’s Basket rolls out digital video encouraging customers to celebrate life with good food

    MUMBAI: Nature’s Basket, India’s foremost retail destination for fine foods from across the world, has unveiled a new digital film that encourages customers to celebrate life in these tough times. The video, which features popular radio jockeys – Hrishikesh Kannan, Jane Jeyakumar and Prithvi Vishwanath, also highlights the brand’s attention to detail and high standards of safety.

    The three-minute film is an interactive virtual party between three friends who are separated by geographical boundaries, where they relive the good old days and decide to celebrate by focussing on good food by ordering in their favorites using Nature’s Basket’s omni-channel platforms. As the food appears, the fun begins.

    Conceptualised by Nature’s Basket and Adfactors PR, the film is based on the social insight into how relationships have blossomed with the aid of technology. It shows how three friends turn an everyday moment into something truly special with a virtual party. It also showcases NB's offering of the freshest produce and promise of #TasteTheWorld across its in-store, online and mobile app platforms.

    Nature’s Basket and Spencer’s Retail CEO Devendra Chawla said: “The past few months have been really difficult for everyone and with the festive season beginning in India we wanted to do something to encourage people to celebrate life in their own way. Food has always been the center of every celebration and Nature’s Basket, with its promise of safety and #TasteTheWorld, aims to make these moments even more special.”

    The digital film is live across Nature’s Basket’s Facebook, Instagram, LinkedIn, YouTube and Twitter platforms.