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Tag: nationwide

  • Tata Motors launches nationwide customer care campaign

    MUMBAI: Tata Motors (formerly TELCO) has launched a nationwide customer care campaign for its commercial vehicle customers starting 25 August 2003.

    A press release says that this campaign aims at building customer confidence and demonstrates the superior “value for money services” Tata Motors offers. It adds that each campaign will be between three to five days duration and will run simultaneously at eight to 10 locations across the country. The company will be covering around 80 major cities and trucking centres.
    The release also adds that experts from all the three manufacturing plants of Tata Motors will carry out a bumper-to-bumper check on customers’ vehicles and offer solutions. Apart from free check-up of their vehicles, customers will also enjoy attractive discounts on the spare parts used on the vehicles during the campaign, irrespective of their value.

    The release says that those who avail of the free check-up will also enjoy attractive discounts on spare parts on subsequent repairs of the same vehicle through the same dealer, for two months after the campaign.

    Tata Motors also plans to increase awareness of the service network initiatives that were implemented in the recent past, which will enable customers to avail services at their convenience.

    The project Vishwaas initiative, in building customer confidence, will be a major thrust during the campaign – says the release. The campaigns will run training programmes on driving tips, preventive maintenance and related subjects. The drivers can also avail of free eye check-ups and aids awareness education, which are specially organised activities for the campaign.

  • Leisure, entertainment rank low in US citizens’ priority list

    MUMBAI: The latest Harris Interactive® survey data suggests that entertainment is pretty low on the priority list of the US citizens whereas healthcare and education rank much higher.
    These are the results of a nationwide US poll of 3,462 adults surveyed online between 19 and 27 May 2003, with the same methodology used by Harris Interactive to predict the 2000 US elections with great accuracy.
    When asked which of eight major segments of the economy should be the highest priority for future growth, most people picked health care (34 per cent), education (29 per cent), or defence (27 per cent). Very few people picked any of the other items namely housing (four per cent), food (three per cent), automobiles and transportation (one per cent), clothes (less than 0.5 per cent) or leisure and entertainment (less than 0.05 per cent).
    When people were asked to give both their first and second choices, the same three areas of spending topped the list, but the gaps between them widened somewhat. Fully 67 per cent pick health care as their first or second choice, 53 per cent pick education and 46 per cent choose defence.
    Harris Interactive (www.harrisinteractive.com) is a worldwide market research and consulting firm best known for The Harris Poll®, and for pioneering the Internet method to conduct scientifically accurate market research. Headquartered in Rochester, New York, US, Harris Interactive combines proprietary methodologies and technology with expertise in predictive, custom and strategic research.