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Tag: National Planning Head

  • Famous Innovations onboards Mitali Srivastava Hough as national planning head

    Famous Innovations onboards Mitali Srivastava Hough as national planning head

    Mumbai: Famous Innovations has roped in Mitali Srivastava Hough as national planning head for its Mumbai, Delhi and Bangalore offices. She will also lead strategic planning for Garage, the digital and content agency from the group.

     With nearly 22 years of work experience, Hough is the first planner in Indian advertising who co-founded a successful ad agency called Utopeia Communicationz and followed it up by another agency called Equal that specialised in CSR solutions. An accomplished strategic planner, digital expert, trainer and researcher, she has undertaken in-depth thought leadership on various consumer groups and is known for her disruptive approach to brand building.

    Her career spans over brands like Volkswagen, J&J, Reliance Retail, Bournvita, Neutrogena, Nivea, Big Bazaar, Asian Paints, etc. Prior to steering the ship as an entrepreneur, she worked in DDB Mudra as associate vice president, across verticals of DDB India, DDB Health & Lifestyle, Rapp India & Tribal DDB. She has also worked at Ogilvy & Mather and TBWA India. Her awards include golds at Effies, AME, James Burke & Indian Marketing Awards.

    Famous Innovations founder and chief creative officer Raj Kamble commented, “At Famous Innovations, we don’t just make ads. We aim to be partners with our clients and take accountability for their business, growth, and brands.  Hough is one of those rare planners who champions this approach and has been effective and disruptive with MNC brands as well as entrepreneur-led brands from India. We are really excited about our partnership with her. Famous Innovations is gearing up to take a bigger leap as a group by bringing such unique talent together.”

     Hough adds, “After being an entrepreneur for so long, I have evolved as a planner, and I wasn’t comfortable joining a place that would put me in just one box. Kamble has created a very interesting hybrid creative, planning and digital culture in Famous that resonated with my journey. His sharp creative acumen matches an equally strong business mind and everyone in the Famous group is being led to follow this new approach to advertising and marketing which is media agnostic, insight-led, creatively sharp and ROI focused for the client.”

    For the record, Famous Innovations is a seven-time winner of South Asia Independent Agency of the Year, Digital Agency of the Year 2021 and the second most awarded agency at Goafest Abby’s x The One Show. Its list of clients includes Haier, Burger King, Titan, Times Group, Unilever, Van Heusen, Platinum Jewelry, Pernod Ricard, AB InBev, etc

  • Sumeer Mathur appointed as national planning head & managing partner, Havas Worldwide (Creative) India

    Sumeer Mathur appointed as national planning head & managing partner, Havas Worldwide (Creative) India

    Mumbai: Havas Group India has announced the appointment of Sumeer Mathur as national planning head and managing partner, Havas Worldwide India – the creative agency of the group, with immediate effect. He will be based out of the Gurugram office and report to Havas Group India group CEO Rana Barua.

    “The meaningful difference we make to our client’s business through our differentiated products, digital-led strategic solutions and engaging storytelling, is what led us to the top league in the industry. Sumeer will drive this further,” stated Havas Group India chairman and chief creative officer Bobby Pawar. “Throughout his career, Sumeer has worked with strong business teams, delivering tangible business results. His keen interest in understanding what drives culture, what motivates consumers, and how digital technologies are reshaping brand interactions will add a tremendous value to our strategic planning function.”

    Mathur will be partnering Havas Worldwide (Creative) managing director Manas Lahiri and Havas Worldwide (Creative) ED and NCD Ravinder Siwach to scale up the agency further, collaborate with key clients including Reckitt, Citroën, Dabur, Suzuki, William Grant, Tata and Harman (JBL) among many others, and drive the strategic planning vision and expertise at Havas Creative India, said the statement.

    He will also collaborate closely with Havas Worldwide’s chief client officer and head of group integration Arindam Sengupta, and Havas CX EVP and business head Prashant Tekwani to drive the group’s vision of integration and CX. In addition, Mathur will also join forces with the entire senior leadership of the group companies of Havas Group to help drive the integration across the network.

    “We need to now build a strong integrated leadership team that aggressively takes this growth mandate ahead. With Sumeer, Manas, Ravinder, Arindam, Prashant, Geet and all the other leaders forming the core team, it will further fuel our growth and empower us to deliver meaningful, ROI-centric marketing solutions for our clients,” said Rana Barua.  

    Mathur has worked across industries such as FMCG, telecom, automobiles, foods for some of India’s leading brands including Royal Enfield, Bira, Mother Dairy, Airtel, Unilever’s Fair & Lovely, Clinic All Clear, Cadbury and many more. Over the years, he has had successful stints at leading agencies such as DDB Mudra Group, JWT, Rediffusion Y&R, Contract and Lowe Lintas. His last stint was at Edelman as SVP, national planning and strategy head.

    “Havas Creative’s philosophy of meaningful brands is ahead of the curve in its understanding of the forces that shape consumer attitudes and behaviour in the world today. I look forward to leveraging this for our clients across categories,” said Sumeer Mathur on his new role.