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Tag: National Payments Corporation of India

  • RuPay enters strategic year-long partnership with BookMyShow

    RuPay enters strategic year-long partnership with BookMyShow

    MUMBAI: BookMyShow, one of India’s leading entertainment destinations and its parent company Bigtree Entertainment Pvt. Ltd. have entered into a strategic, year-long partnership with RuPay, a global card payment network from National Payments Corporation of India (NPCI). The collaboration spans both digital and on-ground channels, bringing a unified entertainment and payment experience to millions of consumers across India. As the live entertainment ecosystem continues to flourish, this partnership aims to strengthen the intersection of entertainment, access and seamless payment experiences for scores of young, digitally savvy consumers seeking leisure offerings made affordable and seamless.

    Through this alliance, RuPay card holders will enjoy special access to some of the most anticipated properties from the house of BookMyShow – Sunburn 2025, Lollapalooza India 2026, Bandland 2026 as well as a curated calendar of live event concerts featuring top Indian and international artists. These benefits include early pre-sale access, exclusive ticketing zones, curated food and beverage offerings, merchandise perks, fast-lane entry for top-ups and access to dedicated lounge areas at select venues. RuPay will also activate experiential spaces on-ground designed to elevate brand-consumer engagement in memorable, high-impact ways.

    Digitally, BookMyShow will integrate RuPay across key touchpoints including its homepage and post-transaction journey, directing users to discover exclusive RuPay-led benefits and access. This partnership not only unlocks tangible perks for users but also showcases how modern financial services can embed themselves within high-interest cultural moments through immersive offerings, deepening relevance among next-gen consumers looking for not only enriching experiences but also an ease in accessing and paying for them.

    NPCI spokesperson said, “Entertainment and cultural experiences are a growing area of interest, especially for younger, digital-first users. We are building deeper engagement with our users by connecting with what resonates to them. Through this partnership, we aim to offer meaningful value combining access, ease, and exclusive benefits to position RuPay not just as a payment option, but as an enabler to rewarding and relevant experiences.”

    A BookMyShow spokesperson commented on the partnership stating, “Live entertainment in India is undergoing a remarkable transformation as audiences increasingly seek experiences that are not only entertaining but also personalised, immersive and value-driven. At BookMyShow, we remain committed to innovating at the intersection of technology, culture and consumer expectations to meet this evolving demand for our partner brands. Our partnership with RuPay marks a significant step in re-imagining access and engagement for today’s culture-forward consumer ensuring that the joy of entertainment goes beyond mere attendance to becoming something truly experiential, memorable and valued.”

  • NPCI unveils UPI safety awareness campaign – ‘Main Moorkh Nahi Hoon’

    NPCI unveils UPI safety awareness campaign – ‘Main Moorkh Nahi Hoon’

    Mumbai: The National Payments Corporation of India (NPCI) has launched the UPI safety awareness campaign ‘Main Moorkh Nahi Hoon’, aimed at educating citizens about the safe use of digital payment services and preventing scams. Conceptualised by Ogilvy, the campaign seeks to equip users with the skills to identify and counter common threats and scams in the digital space.

    Although UPI is a secure platform, concerns over fraud have made some users wary of digital transactions. This initiative focuses on reinforcing UPI’s security features while offering practical advice on conducting safe transactions, encouraging individuals to take responsibility for their digital security.

    Pankaj Tripathi, the campaign’s brand ambassador, stars in a series of six ad films that highlight prevalent scam tactics such as SMS phishing and deceptive online money schemes. The films, produced in 11 languages, are designed to reach a wide Indian audience, raising awareness across different regions and communities.

    Moongfaliwala

    Paanwala

    Two films in the series, Moongfaliwala and Paanwala, have already been released. These ads emphasise the need for vigilance and remind people not to let scammers exploit their kindness. The campaign aims to empower users to protect themselves from fraud and promote confidence in using UPI for secure transactions.

    NPCI MD & CEO Dilip Asbe said, “As India moves towards a digital-first future, it is important to empower citizens to prevent digital frauds. We believe this Digital Public Good campaign, through impactful and relatable stories, will empower users and equip them with the knowledge and skills to identify and fight online scams. User awareness is important to build trust in digital payment services and promote financial inclusion.”

    Ogilvy India chief advisor Piyush Pandey said, “This campaign recognises and salutes the common man with common sense. Enough common sense to protect himself/herself from being cheated by thieves and frauds. The common man becomes an influencer whose confidence is an inspiration, for everyone like you and me, to be smarter, and not be treated like a naive person, vulnerable to the cheats. Therefore, the line ‘Main Moorkh Nahi Hoon’.”

    The 360-degree media campaign aims to increase user education and reduce online scams, thereby boosting confidence in digital payments.

  • TAM report: BFSI TV ad volume surge 34 per cent YoY in Jul-Sept’23

    TAM report: BFSI TV ad volume surge 34 per cent YoY in Jul-Sept’23

    Mumbai: TAM AdEx India has released a quarterly advertising report on the BFSI sector for Jul-Sept’23.

    TV:

    Ad volumes in the BFSI sector witnessed de-growth during both periods; Apr-Jun’23 and Jul-Sept’23 of 43 per cent and 19 per cent respectively compared to Jan-Mar’23. Whereas, when comparing ad volumes of Jul-Sept’23 with Jul-Sept’22, it increased by 34 per cent.

    Mortgage loans, life insurance, corporate-financial institute and banking services & products retained their first, second, third and fourth positions in Jul-Sept’23 compared to Apr-Jun’23. The top 10 categories collectively added 88 per cent share of ad volumes on TV for the BFSI sector. Anywhere Banking was the only new entrant in the top 10 category list and secured ninth position with a three per cent share of ad volumes in Jul-Sept’23 over Apr-Jun’23.

    Compared to Apr-Jun’23, IIFL Finance retained its first position with 10 per cent share of ad volumes on TV for BFSI Sector during Jul-Sept’23. National Payments Corporation of India and Manappuram Finance were new entrants in the top 10 advertisers list during Jul-Sept’23 over Apr-Jun’23. Also, there were four exclusive advertisers present in Jul-Sept’23 compared to Apr-Jun’23 for the BFSI sector. Together, the top 10 advertisers added 61 per cent share of ad volumes on TV advertising for BFSI sector during Jul-Sept’23.

    IIFL Finance Gold Loan retained its first position with a nine per cent share of ad volumes in Jul-Sept’23 over Apr-Jun’23 for BFSI sector. Manappuram OGL (Online Gold Loan) and Kotak Mahindra Activmoney Savings Account were the only new entrants present in the top 10 brand list of Jul-Sept’23 over Apr-Jun’23. Also, there were four exclusive brands present in the top 10 brand list during Jul-Sept’23 compared to Apr-Jun’23.

    The top two TV channel genres accounted for 77 per cent of ad volumes share for the BFSI sector during Jul-Sept’23. The news channel genre was most preferred by BFSI players in Jul-Sept’23.

    News bulletin was the most preferred program genre to promote brands in BFSI sector on Television. The top two program genres i.e. News Bulletin and feature films together added 60 per cent of the sector’s ad volumes.

    Prime time garnered highest advertising on TV followed by afternoon and morning time bands. In terms of ad volumes, the prime time, afternoon, and morning time bands collectively accounted for 74 per cent share.

    Advertisers of the BFSI sector preferred 20 – 40 sec ad size on TV during Jul-Sept’23. 20-40 seconds and <20 seconds ads together covered 88 per cent share of ad volumes on TV for the BFSI sector.

    Print:

    BFSI Sector ad space witnessed growth of eight per cent during Jul-Sept’23 compared to Jan-Mar’23. Whereas, Apr-Jun’23 observed de-growth of 29 per cent compared to Jan-Mar’23. Also, ad space in Jul-Sept’23 was increased by 44 per cent over Jul-Sept’22.

    During Jul-Sept’23, the public issues category retained its first position with 51 per cent share of ad space compared to Apr-Jun’23. Banking services & products ascended to second position with 13 per cent share of ad space compared to its fifth position in Apr-Jun’23. Also, Life insurance and mutual funds retained their third and fourth positions in Jul-Sept’23 compared to Apr-Jun’23. Credit cards and securities/sharebroking organisation were the only new entrants in the top 10 category list during Jul-Sept’23 over Apr-Jun’23. The top 10 categories together accounted for 90 per cent share of ad space in Jul-Sept’23.

    On print advertising, Life Insurance Corporation of India retained its first position during Q’1, Q’2, and Q’3 of Y 2023. During Jul-Sept’23, there were four new entrants present in the top 10 advertiser list compared to Apr-Jun’23. Also, there were two exclusive advertisers present in the same list during Jul-Sept’23 over Apr-Jun’23. The top 10 advertisers together covered 30 per cent share of ad space in Jul-Sept’23. HDFC Bank ascended to second position in Jul-Sept’23 compared to its 1503 rank in Apr-Jun’23.

    LIC ascended to first position in Jul-Sept’23 with four per cent share of ad space compared to its 815 rank in Apr-Jun’23. During Jul-Sept’23, there were four new entrants and four exclusive brands present in the top 10 brand list compared to Apr-Jun’23. Among the first three quarters, Jan-Mar’23 had the highest collective ad space share of 37 per cent of the top 10 brands.

    The English language has the highest share of ad space, i.e., 57 per cent. Also, the top five publication languages together added 93 per cent share of the sector’s ad space. Business/finance/economy dominates ad space in general newspaper with 52 per cent.

    South Zone was the leading territory with 33 per cent share of BFSI advertising in Print in Jul-Sept’23. New Delhi & Mumbai were the top cities in North Zone and West Zone respectively. Also, they were the top two cities in PAN India during Jul-Sept’23.

    Radio:

    Index ad volume of the BFSI sector witnessed de-growth of 67 per cent and 49 per cent during Apr-Jun’23 and Jul-Sept’23 respectively, compared to Jan-Mar’23. Also, Jul-Sept’23 observed a de-growth of 20 per cent in ad volumes compared to Jul-Sept’22.

    Compared to Apr-Jun’23, the life insurance category retained its first position with 40 per cent share of ad volumes in Jul-Sept’23. Banking services & products ascended to second position in Jul-Sept’23 compared to its third position in Apr-Jun’23. Together, the top 10 categories added 89 per cent share of ad volumes in Jul-Sept’23 for the BFSI sector. Multiple loans and automobile general insurance were the only new entrants in the top 10 category list during Jul-Sept’23 over Apr-Jun’23.

    Life Insurance Corporation of India retained its first position with 40 per cent share of ad volumes in Jul-Sept’23 compared to Apr-Jun’23. During Jul-Sept’23, Bank of Baroda was a new entrant in the top 10 advertiser list and secured the third position compared to its 16th position in Apr-Jun’23.

    Also, there were three exclusive advertisers present in the top 10 advertiser list during Jul-Sept’23 compared to Apr-Jun’23. The top 10 advertisers together contributed 85 per cent share of ad volumes in Jul-Sept’23.

    During Jul-Sept’23, LIC Dhan Vriddhi was a new entrant in the top 10 brand list and secured first position with an 18 per cent share of ad volumes, compared to its 11th position in Apr-Jun’23. Also, there were six exclusive brands present in the top 10 brand list during Jul-Sept’23 over Apr-Jun’23. Out of the top 10 brands present in Jul-Sept’23, five of them belonged to Life Insurance Corporation of India.

    Compared to Apr-Jun’23, Maharashtra retained its first position on radio advertising with 20 per cent share of ad volumes in Jul-Sept’23. Together, the top five states accounted for 65 per cent share of ad volumes in Jul-Sept’23.

    Advertising for BFSI was preferred in the evening closely followed by the morning time-band on radio. 90 per cent share of the BFSI ad volumes were in evening and morning time-bands in Jul-Sept’23.

    Digital:

    On Digital medium, ad impressions observed surge of seven per cent during Apr-Jun’23 compared to Jan-Mar’23. Whereas, Jul-Sept’23 observed de-growth in ad impressions of 14 per cent over Jan-Mar’23. Ad impressions during Jul-Sept’23 witnessed a growth of 23 per cent in the BFSI sector compared to Jul-Sept’22.

    During Jul-Sept’23, mutual funds and securities/sharebroking organisation retained their first and second positions with 24 per cent and 19 per cent share of ad impressions compared to Apr-Jun’23. Personal/professional loans was the only new entrant in the top 10 category list during Jul-Sept’23 compared to Apr-Jun’23. Also, the top 10 categories together added 94 per cent share of ad impressions in Jul-Sept’23.

    In Jul-Sept’23, Nippon Life India Asset Management was a new entrant in the top 10 advertiser list and secured first position with 11 per cent share of ad impressions compared to its 17th position in Apr-Jun’23. There were a total of five new entrants in the top 10 advertiser list during Jul-Sept’23 compared to Apr-Jun’23. The top 10 advertisers together added 43 per cent share of ad impressions in Jul-Sept’23.

    During Jul-Sept’23, Nippon India Mutual Fund was a new entrant in the top 10 brand list and secured first position compared to its 21st position in Apr-Jun’23. In Jul-Sept’23, there were total of five new entrants of brands in the top 10 brand list compared to Apr-Jun’23. UPI Chalega was an exclusive brand present in Jul-Sept’23 over Apr-Jun’23.

    Programmatic was the leading transaction method for digital advertising of the BFSI sector in Jul-Sept’23 with 73 per cent of the share. Programmatic and programmatic/ad network transaction methods together captured 86 per cent share of BFSI ad impressions on digital.

  • RuPay kicks-off IPL innings with new campaign featuring Ishant Sharma

    RuPay kicks-off IPL innings with new campaign featuring Ishant Sharma

    Mumbai: National Payments Corporation of India (NPCI) has floated its first Indian Premier League (IPL) campaign ‘RuPay. Be On-The-Go.’ Featuring Indian fast-bowler Ishant Sharma, the campaign highlights the many benefits of RuPay On-The-Go on cards and other convenient form factors such as smartwatches, keychains, mobile stickers, and wristbands.

    As part of the high decibel campaign, five advertisement films are released on television, OTT, digital, and social media platforms. The brand has also roped in popular cricket commentator Harsha Bhogle and former Indian cricketer Virender Sehwag to endorse the campaign on Twitter.

    The film revolves around the banter between three characters- an umpire struggling with payments, a batsman who knows how incredible RuPay is, and who takes it upon himself to educate our umpire on it, and fierce pacer Ishant Sharma. The umpire gets so distracted by the amazing and innovative RuPay offerings that the batsman is sharing with him, he doesn’t even notice that Ishant Sharma has bowled, rapped the opener on the pads, and is now screaming ‘Howzzaaaatt!,’ waiting for an ‘Out’ from him. What follows is a ‘match freeze’ where the entire match pauses, as we see Ishant now doing his best to catch the Umpire’s attention by shouting ‘Howzzatt’ in hilarious ways. With RuPay on Umpire’s mind and his conversation with the non-striker still on, he registers Ishant’s appeal and starts to raise his finger finally shouting ‘Out-standing’ for RuPay.

    Conceptualised by DDB Mudra, the new campaign has beautifully and humorously captured Ishant’s dynamic action of ‘Howzat’ to weave together the films. The campaign also features four short films which reinforce the concept in various situations involving payments for international use, for the convenience of paying using RuPay On-The-Go enabled watch(at a grocery store) and keychain (at a drive-thru), and for bus/metro travel. The films not only create awareness about RuPay On-The-Go but also show how payments can be quick, safe, easy, and hassle-free for customers.

    The films underscore the availability and accessibility of the RuPay cards. The advertisements highlight that every bank in India is issuing RuPay Debit cards and a large number of banks and prepaid/credit card players are also issuing RuPay prepaid and credit cards.

    Furthermore, the films also create awareness amongst customers to ensure activating their cards for contactless, e-commerce, and international transactions per the regulatory requirements in India.

     

  • NPCI Bharat BillPay appoints Noopur Chaturvedi as CEO

    NPCI Bharat BillPay appoints Noopur Chaturvedi as CEO

    Mumbai: The National Payments Corporation of India (NPCI) on Thursday said it has appointed Noopur Chaturvedi as chief executive officer (CEO) of NPCI Bharat BillPay Ltd (NBBL).

    As its CEO, Chaturvedi’s mandate is to work on the Reserve Bank of India’s (RBI) vision to scale up the Bharat Bill Pay platform (BBPS) and make it the most preferred solution for all bill payments. She will work closely with the BBPS ecosystem to grow digital bill payments with superior customer experience, said the press statement.

    Chaturvedi comes with two decades of experience in the banking and fintech industry. Prior to NPCI, she held leadership positions at PayU and Airtel Payments Bank. She started her BFSI journey with CitiBank and has also worked with ING Vysya Bank, Samsung, and Infosys, and holds a bachelor’s degree in Computer Science and management from IIM Lucknow.

    NBBL is a wholly-owned subsidiary of National Payments Corporation of India and came into effect on 1 April. According to the statement, NBBL is growing rapidly on account of the ease and accessibility it offers to the customers and the one-stop solution to billers for low-cost collections. Currently, NBBL offers recurring payment services to customers across several segments, including bill payments for electricity, telecom, DTH, gas, education fees, water, and municipal taxes, NETC FASTag recharge, loan repayments, insurance, cable, housing society charges, and others.