Tag: national head

  • Shobit Arora rejoins Network 18

    Shobit Arora rejoins Network 18

    MUMBAI: A group sales head at CNBC TV18, CNN18 and CNBC Awaaz for the northern region for nearly two years in 2019. Now Shobit Arora has come back to his alma mater as national head connected TV for the same three channels -building them across streaming devices and platforms.

    Shobit who believes heavily in education earned his BA and MA in economics from Guru Nanak Dev university, and followed those up with his MBA in finance from IIPM. He then joined Bennett Coleman & Co where he worked for nine years rising up to become manager. 

    What followed was his transition to TV with stints BTVi as senior manager  north sales (2017-2019, CNBC TV18 (2019-Dec 2020) and India Today  (AGM- connected TV, April 2022-August 2023.

    Shobit then made a surprising move by joining Oracle as a senior enterprise account manager for a short period of six months. After that, he rejoined  India Today as DGM -connected TV (February 2024-December 2024), following which he got the call from Network18 to head the national connected TV business for the three channels.

    Shobit likes to keep himself updated on new tech and has done a smorgasbord of courses: Linkedin Learning’s CMO Foundations Measuring Marketing Effectiveness RoI, NIIT’s Google Adwords Certification, Digital marketing workshops and Oracle Cloud Infrastructure 2023 AI certified Foundations Associate course.

    All these should come handy as he takes the three channels he has charge of into new frontiers.

  • Grey group India hires Salil Inamdar as national head – digital

    Grey group India hires Salil Inamdar as national head – digital

    MUMBAI: Grey group India has appointed Salil Inamdar as the national head for digital content and creative, based in the Bangalore office.

     

    Inamdar joins from Interactive Avenues, where he was heading digital creative and content.

     

    He will spearhead his capabilities across all areas of digital communications for clients who avail digital services. Alongside he will also oversee work across all Grey group India offices.

     

    Inamdar will report to the agency’s president – digital services Leroy Alvares on the digital business and client needs; and creatively to chief creative officer Sandipan Bhattacharyya.

     

    Bhattacharyya said, “Salil straddles rich experiences across digital, television and mainline and that’s what makes him just right for re-purposing the digital offering at Grey. He will also be instrumental in pushing our mandate of famously effective integrated ideas that are served up in the consumers’ medium of choice.”

     

    “I am delighted to have Salil join us. I am sure with him on board the we will sharpen the digital practice and journey toward impactful communications that will make a difference to our clients business and consumer,” added Alvares.

     

    Inamdar said, “I strongly believe that advertising is changing and the future will be about brands and agencies working together to create meaningful impact on people and society. With a medium agnostic approach, brands and agencies will be evaluated on how they have been able to change people’s lives. This transformation is just around the corner, and I look forward to my new role at Grey to create a new structure where context, technology and consumer impact will be aligned together.”

     

    He has previously worked with companies like Saatchi & Saatchi, CNN IBN, Microsoft and Happy Creative.