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Tag: National Girl Child Day

  • Games24x7 Foundation unveils ‘Wheels of Change’ on national girl child day

    Games24x7 Foundation unveils ‘Wheels of Change’ on national girl child day

    Mumbai: Games24x7 Foundation, the non-profit arm of Games24x7, one of online skill gaming companies, is reshaping the landscape of education for underprivileged girls with the launch of ‘Wheels of Change’ on National Girl Child Day. A response to the staggering challenge of over 5.5 Lakh out-of-school girls in India1, this initiative addresses the prevalent issue of distance acting as a deterrent for girl students, often a decisive factor in their unfortunate dropout.

    In unveiling the ‘Wheels of Change’ initiative, Games24x7 co-founder and CEO Bhavin Pandya declared, “The Games24x7 Foundation passionately commits to dismantling barriers faced by aspiring girl students in an effort to promote education for all in our country. A small step towards this large endeavour is taken in the distant towns of Dharashiv, Maharashtra of ensuring access to high school education for girl students. At the Games24x7 Foundation, our vision is to empower the youth, catalysing lasting impact for future generations. Through the ‘Wheels of Change’ initiative, we aim to empower a cultural transformation, fostering a society where learning and aspiration know no bounds. This endeavour is fuelled by the unwavering support of the Ministry of Public Health and Family Welfare, Government of Maharashtra, propelling our mission to build an inclusive and progressive future.”

    Maharashtra’s student dropout rates stand at a 10.7 per cent annual rate at the secondary level (national average 12.6 per cent) in 2021-2022. However, in five districts, it soars past 15 per cent. Recognising this as a barrier to the new National Education Policy 100 per cent enrolment goal by 2030, Games24x7 Foundation is set to distribute 1000 bicycles in Dharashiv district—specifically Bhoom, Washi, Paranda. The initiative aims to offer a sense of independence, security, and shorter commutes, breaking barriers to education for deserving girls.

    The ‘Wheels of Change’ is Games24x7 Foundation’s impactful stride, building on Games24x7’s successful ventures in education, hunger, and healthcare. Collaborating with local authorities, the foundation will host orientation sessions on road safety and will compile data on attendance, punctuality, and educational aspirations, offering valuable insights into the initiative’s transformative impact. This marks a pivotal step in the Foundation’s mission for building a framework to stimulate impact for generations to come.

    Games24x7 Foundation stands strong with its parent organisations’ previous collaborations with Kailash Satyarthi Children’s Foundation (KSCF), Hemkunt Foundation, Christel House and many more non-for-profit organisations driving impactful initiatives. Notably, Games24x7’s partnership on a child trafficking study with the Kailash Satyarthi Children’s Foundation lending their tech for good, brought forward a tool for KSCF and its partners to analyse data collected from the vulnerable children in real time. These initiatives lay the foundation for meaningful change in countless lives across the nation.

    Learn more about our initiatives and the Science of Gaming ethos at https://www.games24x7.com/csr

  • Mahindra Group launches ‘Rise Up – Anthem for the Girl Child’

    Mahindra Group launches ‘Rise Up – Anthem for the Girl Child’

    MUMBAI: The Mahindra Group and ‘Project Nanhi Kali’ marked the National Girl Child Day with the launch of ‘Rise Up – Anthem for the Girl Child’. The anthem is an offshoot of #LadkiHaathSeNikalJayegi campaign of the brand and presents it in an all-new avatar.

    Conceptualised by 22feet Tribal Worldwide, the anthem has been created Mahindra Group and Project Nanhi Kali in collaboration with artists Deepa Unnikrishnan, aka Dee MC and Simi Talsania. The anthem has gone live today across all digital channels of Project Nanhi Kali and Mahindra Rise and will be reinforced through the social media pages of the two artists.

    Mahindra & Mahindra Ltd CMO group corporate brand Vivek Nayer commented, “Mahindra is a socially responsible and trusted brand, and with the Rise for Good initiatives, we not only want to do good in the community but also aim to inspire others to drive societal change. #LadkiHaathSeNikalJayegi was one such campaign which provided a positive perspective on an age-old and negative mindset. Expanding the mindset beyond girl child education and helping them envision their preferred, potentially unconventional career choices was the logical succession to the campaign. Today, on National Girl Child Day, we are thrilled to be launching the ‘Rise Up’ anthem, and there could be no better role models than Dee MC – a rapper, and Simi – a dancer in the hip-hop genre, to help us tell this story differently.”

    Mahindra Group senior vice president – CSR and KC Mahindra Education Trust executive director Sheetal Mehta said, “Project Nanhi Kali has consistently communicated that education is the only tool which enables girls to rise from a life of poverty and go on to live a life of dignity. Our campaign #LadkiHaathSeNikalJaayegi referred to the patriarchal attitudes towards girls which discouraged them from getting educated but gave a positive spin to the phrase, by linking their education to achieving their aspirations, to become self-reliant and independent women. Our TAG (teen age girls) report launched recently, in fact, revealed that 74 per cent girls wish to work after their studies, and have a specific career in mind. The Rise Up anthem will definitely open up the minds of girls and encourage them to be fearless in making unconventional career choices.”