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Tag: National Geographic

  • National Geographic’s ‘The Great Indian Election’ to air on the country’s 73rd Independence Day

    National Geographic’s ‘The Great Indian Election’ to air on the country’s 73rd Independence Day

    MUMBAI: National Geographic, a 131-year-old brand driven by its rich legacy of showcasing the most inspiring and spectacular stories, today announced that its upcoming documentary on the untold story of India’s biggest democratic exercise titled, ‘The Great Indian Election’ shot across 37 locations will premiere on August 15, 2019. The exclusive Independence Day film will also bring to the forefront rarely told human stories of the people behind this mammoth event. The film will bring to life a festive celebration of democracy on a day that is all about India.

    The documentary will uncover the entire planning process of this exercise of epic proportions involving 11 million poll officials, over 900 million electorate and 8000 candidates across one million polling stations. Starting right from the announcement of election phases to India’s 15th Prime Minister’s swearing in ceremony, the epic 6 month, multi crew production is shot across the length and breadth of the country. The documentary showcases a holistic view of the Elections process, right from the intricate planning process to the people behind this exercise. The film features a diverse set of people involved, from top ranking officers at the Election Commission, booth level officers (BLOs), topmost political leaders to 100-year old voters. The brand in the form of interviews and through unprecedented access to lesser known areas, showcases the challenges and complexities faced by election commission personal in managing elections in some power constituencies. Some of the names featured include 23rd Chief Election Commissioner of India – Sunil Arora, District Election Officer – Varanasi, Surendra Singh (I.A.S.), first female collector of Salem district – Rohini R Bhajibhakare, amongst others.

    The cameras of National Geographic have also followed some high profile leaders such as Narendra Modi, Priyanka Gandhi Vadra, Sachin Pilot, Rahul Gandhi, and Nitin Gadkari. Standing tall to its commitment of scratching beneath the surface to bring out the unheard and unseen, the brand will give viewers an outlook in the campaigning of these influential leaders.

    From the highest echelons of the Election Commission of India to the booth level officers (BLOs), from the topmost political leaders to ground level party workers, from first-time voters to 100-year-old voters, there is absolutely nothing that National Geographic’s cameras have not covered to bring the story of the world’s largest elections that has the entire world enthralled.

    ‘The Great Indian Election’ will premiere on August 15, 2019 on National Geographic. The documentary will be available on Hotstar as well.

  • National Geographic Expeditions to offer enriching immersive travel experiences to Indian Travellers

    National Geographic Expeditions to offer enriching immersive travel experiences to Indian Travellers

    MUMBAI: As Indian travellers look for rich travel experiences in a burgeoning luxury travel industry, National Geographic Expeditions launches in India. Urging people to gather authentic experiences and explore the unknown, National Geographic Expeditions will help Indian travellers gain access to people and places, get enriched by the knowledge of National Geographic experts and guides. Furthermore, when you travel with National Geographic Expeditions you give back since proceeds from National Geographic Expeditions’ travel programs support the National Geographic Society’s efforts to increase global understanding through exploration, education and scientific research. Gary Knell, Chairman of National Geographic Partners announced the launch of National Geographic Expeditions as a part of his tour of India, and unveiled the India specific website – www.natgeoexpeditions.in

    Imagine observing lions on the prowl in the Serengeti with a wildlife biologist, examining ancient ruins in Peru with an archaeologist, or shooting images in Italy alongside a National Geographic photographer. From photography to history to marine biology, our National Geographic experts offer enriching expedition experiences through fascinating presentations and informal discussions. The customised trips have been offered globally and will now be available to discerning Indian travellers in local currency with completely localized fulfilment and servicing for the travel bookings. Creating authentic and memorable experiences, the National Geographic Expeditions trips are designed to reflect travellers’ broad spectrum of interests and enable truly experiential travel.

    National Geographic Expeditions was founded to support the National Geographic Society's 131-year mission to inspire people to care about the planet by providing meaningful opportunities to explore it. Each expedition invite travellers to explore and encounter the wonders of the world up close, in depth, right at the source, and be transformed by the experience.

    Commenting on the National Geographic Expeditions launch in India, Gary Knell, Chairman of National Geographic & Partners said, “National Geographic Expeditions span the globe on all seven continents and are designed to reflect our travellers’ broad spectrum of interests. We are delighted to bring National Geographic Expeditions to free-spirited Indian travellers and are looking forward to providing them authentic travel experiences. The itineraries designed under the program will help travellers immerse themselves in the heart of the places and cultures they visit. Moreover, our Expeditions will be accompanied by a National Geographic expert- including photographers, explorers and writers- for an unrivalled travel experience. We are hopeful that with this proposition, we will be able to cater to people who believe in not just visiting a destination but truly exploring.”

  • National Geographic to celebrate the spirit of the Indian Air Force on India’s 70th Republic Day with ‘Extreme Flight: Indian Air Force’

    National Geographic to celebrate the spirit of the Indian Air Force on India’s 70th Republic Day with ‘Extreme Flight: Indian Air Force’

    MUMBAI: National Geographic is marking the 70th Republic Day celebrations by paying tribute to the selfless heroes of the Indian Air Force. Amidst the dangers and difficulties of ruthless terrains and conditions, the brave men and women of the IAF have been instrumental in ensuring the safety of the nation and our people. To tell their story, National Geographic and the Indian Air Force have produced an exclusive documentary, Extreme Flight: Indian Air Force that will premiere on 25th January at 9 pm on National Geographic.

    ‘Extreme Flight: Indian Air Force’ captures the dangers and difficulties the Indian Air Force encounters while operating in the country’s most hostile environment and weather conditions – from Jammu & Kashmir to the North East. National Geographic, a channel that is revered for in-depth storytelling and giving viewers unprecedented access, will give viewers an inside access to the Indian Air Force’s high altitude operations in this documentary.  The exclusive documentary will showcase the latest machines in the Indian Air Force’s arsenal, as well as introduce some of the men and women who put their lives at risk for the duty to the nation. 

    IAF Spokesperson said, ‘It takes grit, determination, and unconditional love for the nation to be a part of the Indian Air Force. The physically and emotionally exhausting training processes that every IAF official goes through, is truly inspirational. It is great to see National Geographic showcasing this documentary, the essence of what it takes to conquer aerospace. We have worked closely with the channel to bring out the lesser known stories of our operations in such harsh climatic conditions. I am confident that the documentary will take viewers a step closer to understand the challenges and motivations of our officers.”

    Gayatri Yadav, Head-Consumer Strategy and Innovation, Star India, said, ‘’Over the years, Indian Air Force has not only provided aerial security to the nation but has also supported various sections of the armed forces, especially in postings not accessible by road. The highly skilled and dedicated men and women, with their aerospace capabilities have made us proud on many occasions. Reverberations of their heroics, are felt not only in the country but also around the world. National Geographic’s documentary, Extreme Flight: Indian Air Force’ will showcase to the country, the story of these selfless heroes. The documentary will be our salute to these awe-inspiring officers.”

    Extreme Flight: Indian Air Force will premiere on National Geographic at 9 pm, on January 25, 2019. The Republic Day special documentary will also be scheduled on the channel on 26th Jan at 12 pm and 8 pm. It will also be available on Hotstar.

  • Hindi GEC top gainer in Chrome DM week 1 for 2019

    Hindi GEC top gainer in Chrome DM week 1 for 2019

    MUMBAI: Primary Research Company Chrome Data Analytics & Media has reported this year’s first Chrome Track 2.0 data regarding OTS of genre and channels across markets.

    Chrome Track 2.0 offers a city wise connectivity report with weighted OTS giving broadcasters an overview of their exact distribution status across all key markets.

    With a growth of 17.81 per cent, the Hindi GEC genre has marked the highest opportunity to see (OTS) among all categories in 2019’s first week of Chrome Data Analytics & Media report.

    In the Hindi GEC genre, Star Utsav has gained the highest OTS with 99.5 per cent in HSM excluding less than 1L-market.

    OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, as reported by Chrome DM, across analogue cable, digital cable and DTH.

    The second position in the gainer’s list of OTS was grabbed by the infotainment genre with the growth of 0.91 per cent in All India 1 Lakh+ market. National Geographic Channel was the most benefited channel in this category with 91.7 per cent.

  • Infotainment went the local way in 2018

    Infotainment went the local way in 2018

    MUMBAI: In 2018, the one common phenomenon that the whole television industry witnessed was the hijack and capture of part of its territory by OTT platforms wooing audiences with original content. That was the time when TV space woke up to secure its presence and fill in the gaps with localised content where it required the most. One of the genres that decided to focus on localising content was infotainment.

    There were days when only syndicated content was the staple of the broadcasters to survive in the market. The year 2018 finally saw their efforts paying off as viewers stayed glued to their TV screens. Original content broke all the walls by wanting the audiences to have more of it. However, the FICCI M&E report 2018 estimated  that BARC’s enhanced rural panel weightage would reduce the viewership of genres like infotainment. The factual genre occupies only about one per cent of total TV consumption.

    Players like Discovery, History TV18, National Geographic, Nat Geo Wild, Epic TV and Sony BBC Earth rolled up their sleeves with the intent to stay out of the box by offering self-produced content, keeping in mind the evolving taste buds of the Indian audiences. It is usually tricky to change audiences’ viewing habits when they have forever been fed with a plethora of syndicated content. But during the year, there came a time when Sony BBC Earth leapfrogged Discovery in terms of ratings, that was ruling the infotainment genre for almost a decade, within a year of its launch. The channel increased its market share from 22 per cent to 26 per cent in the six metro cities.

    It was a tough competition for both Sony BBC and Discovery channel that fought sportingly to win the battle and emerge as the dominant player in the market. Speaking about being on the leadership front, Discovery claimed to enjoy a 23 per cent market share in the All India Urban (2+) area.

    In an earlier interview, Sony Pictures Network English cluster business head Tushar Shah told Indiantelevision.com that the category which is supposed to be informative along with entertainment in it is missing the first half. But for Sony BBC Earth, the rise from the sixth position to the top has been quick. Sony BBC Earth stood at 5 per cent market share at launch and took up 22 per cent within a year backed by a strong distribution network, strategic content line-up and strong marketing innovations.

    One major move was the shift of Epic from a general entertainment channel (GEC) to infotainment. It proved to be a success as the channel’s market share scaled up from 3 per cent to 15 per cent. History TV18 also dived into serving local content.

    The genre wasn’t just about the hindi speaking market, in fact, it observed an upward arc due to regional support as well. Broadcasters found Tamil and Telugu as viable regional languages to launch into. Discovery and National Geographic channels are the only exceptions having Bengali language in their kitty. Epic TV is the only one with Hindi language. It is also the only channel that has all India-centric content while the rest of the players have a mix of syndicated content and home-grown shows. If you take into account Discovery Tamil, the channel's share of the pie grew by four per cent. That placed the Discovery network miles ahead of anyone else with a national market share of a massive 42 per cent.

    As far as Adex is concerned, the year 2017 led to a growth of 1.8 per cent, whereas it led to 1.9 per cent during FY18. Moreover the growth in the year FY17-18 was witnessed to be 2.38 per cent and the lifestyle genre dropped down to 2.24 per cent.

    While local content will continue to be a major part of broadcasters' move for 2019 as well, we can only wait and watch what new innovations will they launch to engage a larger section of the audience.

  • Monuments Turn Red, As National Geographic Raises an Alarm for Planet Conservation

    Monuments Turn Red, As National Geographic Raises an Alarm for Planet Conservation

    MUMBAI: Glaciers are melting, sea levels are rising, pollution in various parts of the world is at its peak, and tonnes of plastic waste is in the oceans. Given the rate of deterioration of our planet, the future is looking red for life on Earth. This means that humankind will undoubtedly need to find a new home for its survival. In National Geographic’s new season of the acclaimed series MARS, which premiered on Saturday, experts like Elon Musk and former chief scientist of NASA explain how Mars will be that home soon. While the series focusses on how humankind will survive on the new planet, National Geographic is also trying to highlight another important issue connected to this – the subject of preserving our current home, Earth. To raise awareness around the planet’s depleting resources, National Geographic illuminated iconic monuments red on 17th and 18th November, to awaken people with a powerful message – ‘The Future is Red’.

    The iconic structures used to spread this important message are some of India’s most visited and photographed monuments, including Worli Sea Link and Gateway of India in Mumbai, The National Museum and Signature Bridge in Delhi. These icons were turned red, followed by the message of ‘The Future is Red’ in the evening over the weekend. In this initiative, the monuments, which represent our heritage, become a moving medium to highlight the message that the future is red for us, unless we take responsibility for our past and present.

    Produced by Academy Award winners Ron Howard & Brian Grazer, MARS – dubbed impressive, inspiring and scientifically honest by critics – combines expert opinions from space exploration pioneers with dramatic visualisation to showcase how humans will survive living on Mars, once we colonise the planet. The series highlights how humankind will face similar problems on Mars as it is facing currently on Earth, due to making the same mistakes. It highlights a spectrum of events that are currently compromising life and the environment on Earth: drilling, glacial melting, rising sea level and indigenous health epidemics which surface when the permafrost melts.

    Gayatri Yadav, Head-Consumer Strategy and Innovation, Star India said, “With evolving science and technology, humankind has taken tremendous strides towards our next big frontier – the Red Planet.  The new season of MARS, gives an in-depth view of how our lives will be on the planet. While our show celebrates humankind’s insatiable spirit of exploration, we also wanted to spread awareness about the fact that we are doomed to have the same fate on any new home, unless we take responsibility for it. National Geographic has always been a powerful voice that awakens people to change, and with this audacious initiative to turn our iconic monuments red, we want to highlight the importance for each and every one of us, to make informed choices to save our planet Earth.”

  • Infotainment genre’s steady shift towards localisation

    Infotainment genre’s steady shift towards localisation

    MUMBAI: It’s home! That’s the cry that almost every broadcaster is uttering today when it comes to wooing viewers with content. Even as kids’, lifestyle and GECs are witnessing an uptake in local content, the infotainment genre isn’t going to be left behind.

    Earlier, there were only syndicated shows dubbed in Hindi that aired on TV and yet it worked well with the audiences in India. Later, broadcasters felt the need to evolve as per the taste buds of the Indian viewers and that’s when regional feeds came into the picture. Syndicated content was definitely cheaper than self-production.

    Discovery, History TV18, National Geographic, Nat Geo Wild, Epic TV and Sony BBC Earth are the players in the market competing against each other for eyeballs. Broadcasters found Tamil and Telugu as viable regional languages to start with. Discovery and National Geographic channels are the only exceptions having Bengali language in their kitty. Epic TV is the only one with Hindi language.  It is also the only channel that has all India-centric while the rest of the players have a mix of syndicated content and home-grown shows.

    According to the BARC data week 37, Epic TV bagged fourth position with 1962 impressions sum. Back in 2014, Epic TV called itself a GEC channel and three years later, the channel felt the need to switch to the infotainment genre. Its move proved to be a success as the channel’s market share scaled up from 3 to 15 per cent market share.

    Talking about Sony BBC Earth, it leapfrogged Discovery that was ruling the infotainment genre for almost for a decade, within a year of its launch.  The channel increased its market share from 22 per cent to 26 per cent in the six metro cities. In an earlier interview, Sony Pictures Network English cluster business head Tushar Shah told Indiantelevision.com that the category which is supposed to be informative along with entertainment in it is missing the first half. Brushing aside the claims of the challenges in the infotainment genre, Discovery claimed to enjoy a 23 per cent market share in the All India Urban (2+) area. It also claimed that when its Tamil channel is factored into the number games, the channel's share of the pie grew by four per cent.

    Similarly, History TV18 also has plans to woo audiences with more local content. History TV18 EVP Arun Thappar said in an interaction that that channel is not just looking at notching up the number of hours of local content but is creating content that is relatable to its audience. Also, in a media report, A+E Networks TV18 VP and marketing head Sangeetha Aiyer said, “I think that localisation is the next logical progression in the evolution of any global product. This is more so in a country like India, which is very inward-looking and has potential for great content. The infotainment genre occupies only about one per cent of total TV consumption. So, if a channel has to expand, it has to look beyond global content. All our local productions have universal themes but with a local lens.”

    Considering all the above factors, it clearly means that the infotainment genre isn’t saturated now as it used to be earlier. The genre is growing breaking the cliché from just syndicated content to Indian home-grown content.

    As per the BARC data from week 41, Sony BBC Earth continued to lead the genre with 4131 impressions (000s) sum, followed by Discovery Channel, History TV18 and National Geographic Channel retaining its second, third and fourth positions respectively as compared to the previous week (40) with 3995 impressions (000s) sum, 3723 impressions (000s) sum and 2699 impressions (000s) sum. Animal Planet emerged as the new player in the market by replacing Nat Geo Wild, on the fifth position with 2523 impressions (000s) sum.

    How the genre manages to grow the appetite of the people for local content remains to be seen. 

  • Murdoch promotes 5 top execs to Fox ahead of Disney deal

    Murdoch promotes 5 top execs to Fox ahead of Disney deal

    MUMBAI: After Disney won the bid to acquire 21st Century Fox (21CF) assets against Comcast earlier this year, future CEO and chairman Lachlan Murdoch has set key leadership positions for the properties left behind in the merger that will now be called new Fox.

    Steve Tomsic, currently deputy CFO for 21CF, will be promoted to chief financial officer at new Fox. Eric Shanks, currently chief operating officer and executive producer at Fox Sports, will become CEO of Fox Sports.

    In a statement, Murdoch said, “Collectively they bring to Fox the vision, entrepreneurial spirit and proven track records to position Fox to seize future opportunities for its leading and deeply resonant brands across sports, news and entertainment.”

    Mike Biard will become president of operations and distribution for Fox, another key revenue function. His current title is president of distribution for the Fox Networks Group.

    Paul Cheesbrough will remain chief technology officer, but his job will be expanded to include oversight of the company’s direct-to-consumer platforms in anticipation of launching a streaming service.

    Marianne Gambelli will see her portfolio expand as she becomes president of ad sales. She manages ad sales for the Fox News channel and the Fox business network.

    Tomsic said, “We are fortunate to be able to continue working with these enormously talented executives who have helped make our businesses the incredible successes they are today.”

    The appointments of the soon-to-be leadership team will take effect after the Disney transaction closes. Disney is buying Fox’s television production and movie studio, FX cable channel, National Geographic, stake in Hulu and such international operations Star India.

  • Digitisation leading to higher HD adoption in India

    Digitisation leading to higher HD adoption in India

    MUMBAI: High definition (HD) TV channels started launching in India years ago but it was only when digitisation happened on a large scale that the adoption of channels grew.

    According to Broadcast Audience Research Council (BARC), the total HD count in India has increased to 83 channels currently from 59 channels in 2016, witnessing a growth of 41 per cent since 2016. The first HD channel was National Geographic HD in 2010.

    Of the 83 HD channels, 34 are English, 13 channels are Hindi and 10 of them have multiple languages feed. On the other hand, 50 channels out of 83 have both SD and HD feed.

    While the number of channels has gone up by 41 per cent, the viewership share has grown by more than 160 per cent. The reason behind this viewership growth is most likely technology and distribution. There were 10-12 million subscribers availing HD services at the end of FY18, according to FICCI KPMG’s Media & Entertainment report 2018.

    The DTH players have been the front-runners in up-selling HD services to their customers, whereas MSOs only managed to garner about 1-1.5 million HD subscribers.

    KPMG partner and head – media and entertainment Girish Menon said, “The new television sets coming in the market are all HD-ready in some form or the other. Even the set top boxes which are coming out, sold by the DTH and cable operators, are all HD boxes. In that sense, from a hardware perspective, the market is steadily moving towards HD. The second trend which is happening from the content perspective is that all the television channels are now essentially converting and up-scaling their feed into HD. The content available in HD is also increasing. You will see more HD conversions happening, SD subscribers shifting to HD and a greater proportion of HD subscribers that are going to come in.”

    If we look at the market contributing to HD viewership this year, Andhra Pradesh and Telangana have the highest share of the pie with 18 per cent. Maharashtra and Goa contribute 16 per cent to the overall market.

    “Maximum consumption in viewership is contributed by sports and GEC followed by movies. We will see more HD regional channels which will lead to growth of regional viewership. On the regional side, Tamil and Telugu markets will drive the HD growth,” he added.

    GEC, movies and sports genre contributed 94 per cent to HD viewership this year with 59 per, 25 per cent and 10 per cent for each genre respectively.

    The sports genre includes 12 HD channels in India across various broadcasters. As other sporting events apart from cricket are also gaining popularity among the youth, the consumption in HD is also increasing. The viewership share of sports genre is 10 per cent compared to 3 per cent share on SD channels.

    The recently concluded FIFA WC 2018 led to a viewership growth of 1.5x on HD channels, compared to pre-FIFA weeks. IPL 2018 which took place earlier this year was telecast on more number of HD channels on Star India’s sports network and saw a 40x growth in HD Impressions over IPL 2017, according to BARC data.

    As far as 4K technology is concerned, we are a long way off. “We are still seeing HD penetration growing. For 4K you need enough hardware and 4K TV, which at the moment are not there. Secondly, we don’t have 4K content directly available in India. We are three years away before we start seeing any traction in 4K technology,” he concluded.

  • Display of Best Discipline and Skills: The Hon’ble President of India, Shri Ram Nath Kovind on National Geographic’s documentary on The President’s Bodyguard

    Display of Best Discipline and Skills: The Hon’ble President of India, Shri Ram Nath Kovind on National Geographic’s documentary on The President’s Bodyguard

    MUMBAI: National Geographic, a brand that has a rich legacy of 130 years of telling the most inspiring and spectacular stories, announced an exclusive documentary on one of the oldest regiments of the Indian Army, The President’s Bodyguard. The film, which will definitely hit the patriotic chord with the viewers, is set to premiere on the channel on the 72st Independence Day at 9 pm.

    Commenting on National Geographic documentary, the Hon’ble President of India, Shri Ram Nath Kovind, said, “Ceremonial occasions like the Republic Day parade, the President’s address to Parliament, oath-taking ceremony of a new President, or receiving a visiting head of state, are watched keenly in India and abroad. The President’s Bodyguard displays the best traditions of discipline and skills of our Armed Forces. Their flawless turn-out and impressive bearing speak for the heritage of our country, and our Armed Forces. But behind their skills, while standing erect or on horse-back, is years of hard work and the relentless pursuit of perfection. These are untiring, dedicated and brave soldiers – as good as the best in the world. I am very proud of them.”

    A special screening of National Geographic’s The President’s Bodyguard will take place at Rashtrapati Bhavan on August 14, 2018. The event will be graced by The Hon’ble President of India, Shri Ram Nath Kovind and will be attended by representatives from several ministries and forces.

    Uday Shankar, President of 21st Century Fox, Asia; and Chairman & CEO of Star India, said, “The President’s Bodyguard is the story of India’s historic and heritage cavalry unit, and one of the senior most regiments of the Indian army. Its glorious history of service to the nation and pursuit of excellence makes it unique and we are incredibly proud of bringing its story to our viewers. National Geographic, over many years, has showcased history, science, geography and cultures around the world and is the only platform which can do justice to the rich legacy of these untiring, dedicated and brave soldiers and their military traditions.”

    The President’s Bodyguard is narrated by Amitabh Bachchan, whose voice strings the film together. Complementing National Geographic’s spectacular storytelling, Amitabh Bachchan’s powerful narration will bring the story of the regiment’s legacy and tradition to life.

    Says Mr. Amitabh Bachchan ‘As a nation of diverse cultures, patriotism is a very strong term that resonates with every single person living in the country. The love for patriotism is at its peak on many occasions, out of which the Independence Day remains one. I feel National Geographic’s film is a complete package which brings forth the stories of some selfless men who have put national duties above any other interests. The film will surely take the viewers a step closer to the history and heritage of one of the oldest cavalry units of our homeland.”

    It was way back in 2003, when National Geographic established itself as a pioneer in the Indian television industry, by partnering with various branches of the Indian Armed Forces, to bring to viewers, access to the forces like they had never seen before. In that year, National Geographic’s ‘Mission Everest’, that featured the Indian Army was India’s first televised reality-adventure, and it marked 50 years of Mt Everest’s ascent. That was just the beginning of National Geographic’s legacy of bringing the most exclusive content on Indian Armed Forces to the viewers. The brand went further and brought some of the most inspiring stories from all three forces – Indian Air Force, Indian Navy & Indian Army. However, along with giving viewers an exclusive access to these forces, National Geographic also told their stories in the most powerful and cinematic manner, giving viewers a completely immersive storytelling experience. An experience that has not only moved them with emotions but also made them connect with our nation’s bravest men and women. A testament to this was when National Geographic’s exclusive documentary ‘BSF – India’s First Line of Defence’ broke viewership records, and premiered as the most watched show of the Infotainment genre.

    With this rich heritage of creating the most powerful storytelling of the Indian Forces, National Geographic is all set to once again give its viewers an unprecedented access by taking them inside the world of the President’s Bodyguard. The President’s Bodyguard is the oldest surviving mounted unit and is one of the senior most regiments of the Indian Army. The regiment, which has 245 years old legacy, and is made up of almost 200 soldiers, represents supreme and selfless service. Be it the Republic Day Parade or the President’s swearing-in ceremony, these men have upheld important traditions which have been passed on to generations, many times over the last two hundred years.

    The President’s Bodyguard will premiere on National Geographic at 9 pm, on August 15, 2018. The documentary will also be available on Hotstar.