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Tag: National Geographic

  • National Geographic’s ‘The Butterfly Effect’ explores WIPRO’s net zero journey

    National Geographic’s ‘The Butterfly Effect’ explores WIPRO’s net zero journey

    Mumbai: The urgency of the climate change crisis is undeniable. We must safeguard the world we inherited from our forefathers and preserve it for future generations. Packed with innovative and inspiring storytelling, National Geographic in India is all set to bring forth the remarkable journey of WIPRO, giving its viewers a glimpse into the company’s commitment to trying to achieve net-zero carbon emissions. Premiering on 16 December, at 8 PM on National Geographic Channel, the film titled ‘The Butterfly Effect’ sheds light on the sustainable measures adapted by Wipro to curb the adverse effects of global warming.

    In an era marked by industrial progress, where electricity and energy symbolize advancement, the documentary explores the consequences of global warming and climate change. It delves into the consequences of heightened temperatures, unpredictable weather patterns, rising sea levels, and catastrophic heatwaves. While showcasing Wipro’s commitment to attaining 100 per cent renewable energy in their campuses by 2030, the short film spotlights the company’s green efforts to address the challenges of today’s climate crisis. The documentary will explore innovative, future-ready solutions such as an underfloor air distribution system for cooling, advancement in designing for efficient energy use, and the recycling of organic waste and water, all aimed at slowing down the climate crisis.

    “At National Geographic, we aim to bring forth thought-provoking and insightful stories that enlighten our viewers on the significance of sustainability for a healthy planet. Our constant endeavour is to inspire and encourage our audience to embrace lifestyle changes for a better tomorrow, fostering a collective commitment to safeguarding the planet for future generations. The documentary provides unprecedented access to information, offering viewers a deeper understanding of disruptive measures to achieve sustainability.” said a National Geographic spokesperson.

    “The effects of climate change are already evident in our daily lives and increasingly so. Its adverse impacts will unfortunately cascade through to our future generations. As a responsible corporation, we have been working on our climate goals over the last 15 years. We are pleased to collaborate with a credible brand like National Geographic, which has captured the key elements of our sustainability journey in a seamless, well-knit narrative,” said Wipro Ltd’s global head of sustainability & social initiatives P S Narayan.

    Produced by National Geographic Creative Works, ‘The Butterfly Effect’ will premiere on 16 December 2023, at 8 PM on National Geographic Channel in India.

  • National Geographic India launches ‘Mission Clean Air’ campaign

    National Geographic India launches ‘Mission Clean Air’ campaign

    Mumbai: This National Pollution Control Day, National Geographic India, a brand with a rich legacy of authentic, impactful storytelling, has launched the ‘Mission Clean Air’ campaign to spread awareness about air pollution and its ill effects. The campaign aims to educate audiences about the power they hold to drive change and take adequate steps to curb it.

    The campaign comprises of a series of thought-provoking content about the air emergency affecting all of us. It will highlight the journey of changemakers like Tejas Sidnal and Vidyut Mohan, whose extraordinary endeavours have reshaped our world for the better. They will passionately recount their transformative journeys, motivating audiences to be catalysts for positive change in the air we breathe. The brand also plans to integrate the campaign through its TV channel with the documentary ‘Airpocalypse’ and release a series of informative content across its social platforms, aiming to inform and engage the masses about this pressing issue from 1 to 6 December.

  • Eyes On The Moon: #countdowntohistory with National Geographic on a LIVE telecast of Chandrayaan – 3

    Eyes On The Moon: #countdowntohistory with National Geographic on a LIVE telecast of Chandrayaan – 3

    Mumbai: Harnessing the power of storytelling and exploration, National Geographic, with its rich legacy of over 130 years, has been on a mission to go deeper, further, and push the boundaries of how we see the world. Building upon the national pride witnessed during Chandrayaan 2’s mission in 2019, National Geographic India is all set to capture the nation’s attention once again for Chandrayaan 3’s planned landing. The live simulcast of Chandrayaan – 3 #countdowntohistory across National Geographic Channel and Disney+ Hotstar will begin at 4 PM on August 23, 2023, i.e., hours before Vikram’s descent on the lunar surface, which is expected to begin around 5:45 PM IST.  Hosted by Gaurav Kapoor and leading space experts, the show will take viewers on a captivating journey through time and space, capturing the countdown to the final moments as India creates history.

    While the live show will provide exclusive insights from eminent personalities such as astronauts Sunita Williams, and Rakesh Sharma, and S. Somanath, chairman of ISRO about the mission’s significance for India and the future of space exploration. Joining live, Srijan Pal Singh, CEO and co-founder of Dr A.P.J. Abdul Kalam Centre; Chris Hadfield, former commander of The International Space Station and Ann Druyan, creative director of NASA’s Voyager Interstellar message and Emmy-winning Writer, will count down to the final moments as India creates history while shedding light on the journey to the moon. With futuristic AR VR graphics and interesting facts and trivia, the show will decode the basics of the rocket science and tech behind this mission. It will also feature informative short films on Vikram Sarabhai and his discovery of Thumba, Satish Dhawan as a visionary leader of ISRO, and an inspiring AV on Dr. Kalam.

    Chandrayaan 2’s live telecast on National Geographic in 2019 drew millions to the landmark event, bringing the nation together with the hope of witnessing India become the 4th country in the world to carry out a successful landing on the moon. Now, 15 years after the first Chandrayaan mission, India is again gearing up for a gripping landing on the south pole of the lunar surface with Chandrayaan 3. The live simulcast across National Geographic Channel and Disney + Hotstar will reach a larger, attentive audience cheering for India to make a successful landing. Additionally, National Geographic has released a special anthem to wish Chandrayaan 3 a successful soft landing and salute the ingenious minds at ISRO.

    “At National Geographic, we pride ourselves on presenting authentic and trustworthy narratives, which establishes us as a pioneer in the realm of science and exploration. With our rich legacy of spectacular storytelling, we are committed to bringing best-in-class immersive experiences that will inspire our viewers and foster a greater understanding and appreciation for the world around them. With futuristic 3D graphics, uncharted access to the voices of experts from India and abroad, and short informative films, we want to unite Indians across the globe and take them on a memorable journey to #countdowntohistory together,” said Disney+ Hotstar & HSM Entertainment Network, Disney Star Head Content Gaurav Banerjee.

    “In the last 40 years, despite limited resources, ISRO has had a spectacular journey, the programs we have conducted over the years have surprised the world. Space explorations do have their ups and downs, but we’ve remained focused in our approach, and knowing the way ISRO functions I can proudly say that Chandrayaan 3 will have a safe landing. I look forward to a successful Moon landing on 23rd August” said Rakesh Sharma, First Indian in Space.

    ‘Chandrayaan – 3 #countdowntohistory’ will be telecast live on August 23, 2023, at 4 PM on National Geographic Channel and Disney+ Hotstar in India.

     

  • Pawan Soni joins Fuel Content India as chief business officer

    Pawan Soni joins Fuel Content India as chief business officer

    Mumbai: FCB Group India’s content production arm, Fuel Content, has announced the appointment of Pawan Soni as chief business officer. He will lead FCB Group’s content production business and develop capabilities in India to offer full-funnel content solutions to their clients.

    With this new appointment, FCB Group India has taken a step to expand its client offerings in this dynamic and ever-evolving media landscape. Soni aims to leverage his wealth of knowledge and years of expertise to drive Fuel Content’s next phase of growth and solidify FCB’s role as a partner for the client’s business growth.

    Soni, who brings with him 18 years of management experience to the role, will be reporting to FCB India & Fuel Content CEO Debarpita Banerjee. He is a seasoned professional with a depth of experience across content and marketing as well, most recently at his own content agency, ThumbThamba Media, where he works with brand owners and agencies to create digital content while helping brands build their content strategies to solve business problems.

    He was previously head of content and marketing verticals for Disney’s Fox portfolio in India, where he managed brands like National Geographic and Fox Life. Before joining National Geographic, he was with JWT (now Wunderman Thompson) and worked on GSK’s consumer healthcare portfolio with brands like Horlicks & Iodex. The move underlines FCB Group India’s effort to offer their clients best-in-class content solutions across myriad production formats and platforms.

    Speaking on the appointment, Banerjee said, “I have known Soni for more than a decade and have worked with him closely in different roles across different organisations. I have always been a fan of his ability to unknot any situation and find a shining solution. As a force, he always moves forward, and as Fuel expands its offerings and expertise to our clients and moves into its next phase of operations, I am confident that Soni will be able to steer this unit to new and exciting heights.”

    On the appointment, Soni said, “This is an amazing opportunity, and I am excited to work alongside super talented folks at FCB Group India to produce even more creative stories and engaging content of the highest quality. I believe that great production is where creativity and curiosity go hand in hand with problem-solving, which allows us to create customised solutions every time for our clients’ storytelling needs. I’m looking forward to leading and growing Fuel Content into a modern production company that fuses agility, creativity, and technology to produce highly engaging yet effective work. Our ambition is to build a full-service production company that provides world-class production support, standout creative guidance, and a range of innovative solutions for our clients to produce insightful content that meaningfully connects with audiences in authentic and culturally relevant ways.”

    For the record, Fuel Content integrates key FCB tools like Brand Bedrock and aligns core brand strategy with content strategy to create “never-finished” content across platforms in India. It believes in a collaborative content creation approach; hence, it works closely with a network of individual content creators and different digital platforms to optimise content visibility and management for its clients.

  • World Water Day: NatGeo teams up with NMCG for a film on Ganga conservation

    World Water Day: NatGeo teams up with NMCG for a film on Ganga conservation

    Mumbai: To mark the occasion of World Water Day on 22 March, National Geographic is set to premiere a documentary film titled “Ganga: The River from the Skies” at 8 p.m. The channel has collaborated with the National Mission for Clean Ganga (NMCG) to make this docu-film on Ganga conservation.

    Hosted by award-winning conservationist and filmmaker Mike Pandey, the film highlights the intricate network of people, organisations, and infrastructure that are working together towards the mission to rejuvenate and preserve the Ganga. 

    “My relationship with the Ganga as a conservationist has been lifelong. All the efforts to rejuvenate the Ganga, and the Ganga basin, and all it sustains are very close to my heart,” said Pandey. “For this very special film, I travelled from Sunderbans to Devprayag and the Himalayas to understand the ongoing conservation work. The message of this film is that each one of us needs to take ownership, and lend our shoulders to become part of the effort and feel responsible for the health and well-being of our rivers.”

    The relentless human and economic activity and the effects of climate change have impacted the clean and unbridled flow of Ganga and its tributaries. The channel has collaborated with NMCG to encourage viewers to bring about a behavioural change and ensure the long-term sustainability of various initiatives undertaken by the central government, said the statement. “The documentary will showcase the river’s beautiful voyage across the heart of India, while traversing a mosaic of cultures, traditions, and communities that share a unique relationship with it. The hour-long special will take viewers through one of the largest and most comprehensive river conservation programmes in the country,” it added.

    “At National Geographic, we strive to inspire people by bringing to them insightful stories that take them on an immersive journey,” said the channel’s spokesperson. “The Ganga has significant economic, environmental, cultural, and religious value in our country and by showcasing the incredible and extensive efforts of the NMCG to clean and rejuvenate our majestic river, we wanted to encourage everyone to do their part in making the Ganga thrive again.”

    “Our river Ganga is considered to be a lifeline of this country and plays many a role in each state that it traverses through. However, it is currently facing many threats and at National Mission for Clean Ganga, we have been consistently working towards changing the fate of the Ganga and other rivers and for this, contribution at an individual level by every citizen of India is extremely crucial,” commented NMCG director G Asok Kumar.  “We all can come together and create a difference by saving Ganga. Our association with National Geographic is an important step towards sharing the incredible story of river Ganga with viewers across the country and uniting them to collectively work towards a conservation mission.”

  • Nat Geo’s new show ‘She Builds’ spotlights Indian women entrepreneurs

    Nat Geo’s new show ‘She Builds’ spotlights Indian women entrepreneurs

    Mumbai: National Geographic has joined hands with Sequoia India to spotlight the inspiring journeys of Indian women entrepreneurs with its brand-new digital series – “She Builds.” Premiering on 22 February, the show will be released on National Geographic India’s social media platforms as well as on Disney+ Hotstar.

    The six-part series of short digital films will touch upon the lives of seven successful Indian female founders who are defying the odds by taking risks, dreaming big, and driving innovation in India. By spotlighting these role models, “She Builds” seeks to put entrepreneurship on the agenda for a wider group of women and girls, said the channel.

    The series, airing over two weeks, will feature entrepreneurs like Animall’s Neetu Yadav & Kirti Jangra (22 February), Mad Street Den’s Ashwini Asokan (24 February), Mamaearth Ghazal Alagh (26 February), Atlan’s Prukalpa Sankar (1 March), Heads Up For Tails’ Rashi Narang (3 March), and Byju’s Divya Gokulnath (5 March).

    The six-part series of short films have been produced in collaboration with Sequoia India, Sikhya Entertainment and directed by Vijayeta Kumar.

    “At National Geographic, it is our constant endeavour to bring stories that take our audiences on an immersive, inspiring and sympathetic journey,” said Disney Star head- network entertainment channels Kevin Vaz. “With ‘She Builds’ we are delighted to bring motivational stories of seven women entrepreneurs who have contributed in changing the narrative of women leadership in India.”

    “We understand that short-form content presented in an interesting manner is appreciated and preferred by our audiences, so we are bringing these stories in bite-size formats and premiering them on our highly engaged social media platforms,” Vaz further said.

    “At Sequoia India we have been privileged to meet ambitious and successful women entrepreneurs who challenge the status quo every day, building game-changing businesses to be the pioneering leaders they are. Their stories are inspiring, relatable, and incredibly uplifting. But they just don’t get told often enough,” commented Sequoia India and Southeast Asia CMO Gayatri Yadav.

    “As a filmmaker, I get immense creative satisfaction in telling stories that can inspire conversations and shape perceptions. With ‘She Builds,’ I am taking the opportunity to present the stories of seven exceptional women who are defining what it means to be a leader in 21st century India,” stated Sikhya Entertainment CEO and founder Guneet Monga. 

  • National Geographic India brings new adventurous series – ‘Snakes SOS: Goa’s Wildest’

    National Geographic India brings new adventurous series – ‘Snakes SOS: Goa’s Wildest’

    Mumbai: National Geographic in India has announced its new adventure series – ‘Snakes SOS: Goa’s Wildest’ which is all set to premiere on 10 January.

    Keeping with the channel’s philosophy, the latest series focuses on the rescue efforts of two Indian wildlife activists – Benhail Antao and Louise Remedios. The two are luxurious wedding planners by profession, but wildlife rescuers by passion, and the show will follow their exciting lives, taking the viewers on an immersive journey through the city of Goa.  The 10-part series promises to show the duo in action and give an up-close and personal experience of their techniques and contributions in rescuing the varied snake species and other undomesticated animals through the city of Goa. The series also focuses on informing and enhancing the knowledge of viewers on the rich and diverse wildlife present in Goa the city and breaking the myths and misconceptions that people have come to believe about snakes in particular.

    “At National Geographic in India, we believe in showcasing purpose-driven narratives to help deepen engagement and drive meaningful conversations among our viewers. With adventure and entertainment as a backdrop, we wanted to bring a local narrative of two very inspiring individuals and challenge the myths and pre-established beliefs around snakes and reptiles. We hope that our efforts inspire viewers to care about the magnificent wildlife we have in our country and encourage them to play their part in preserving and protecting it,” said Star and Disney head of entertainment Kevin Vaz.

    Ben and Louise, said they were thrilled to bring their story to a large base of audiences through the channel. “We both have been extremely passionate about wildlife. Every day presents us with a new adventure and we have truly been enjoying the process of rescuing snakes; sometimes in the most unexpected circumstances. But more importantly, we have managed to rescue people from the perceptions they carry about these beautiful creatures. We hope that our stories inspire more people to change their attitude towards snakes by highlighting and showcasing how important they are to our ecosystem,” 

    ‘Snakes SOS: Goa’s Wildest’ will premiere on National Geographic Channel in India at 8.00 pm on 10 January. The episodes will be aired every Monday and Tuesday and will be available across Hindi, Tamil, Telugu, Bengali, and Kannada.

  • National Geographic introduces new programming block ‘Case Files’ with Sharad Kelkar

    National Geographic introduces new programming block ‘Case Files’ with Sharad Kelkar

    Mumbai: National Geographic dives deeper into investigative genre with a new programming block called “Case Files” with actor and presenter Sharad Kelkar. This block premieres on 8 November and brings intriguing narratives of real investigations around the world. The segment will air every Monday to Friday starting at 8 p.m.

    The programming includes “Air Crash Investigations,” “Banged Up Abroad,” “Airport Security,” “To Catch A Smuggler,” along with new series such as “Undercover Asia & Crime Science,” host Sharad Kelkar will set up the tone and conclude every episode.

    “At National Geographic, we bring compelling and engaging narratives; drawing audiences in with our authentic and factual storytelling,” said a spokesperson from National Geographic. “The series in this genre have been enjoying a loyal fan-base on our channel and with this destination, we thought of introducing a new generation of fans to this genre while bringing in a fresh perspective for the already engaged viewers. We are really happy to have Sharad Kelkar, who with his powerful voice and presence, will take the viewers on an all-immersive journey of fascinating and gripping stories.”

    ‘I am a huge fan of National Geographic and the manner in which they have been presenting these stories,” said Sharad Kelkar. “With Case Files, there was an opportunity for me to take the viewers through true and real crime mysteries in my own style.”

    Air Crash Investigation –The show recounts air crashes, near crashes, fires, hijackings, bombings, and other mainly flight related disasters and crises. It also reveals the events that led to each crisis or disaster, their causes as determined by the official investigating body or bodies, and the measures they recommended to prevent a similar incident from happening again.

    Undercover Asia – This award-winning investigative series exposes the secret criminal underbelly of Asia. Within depth, undercover reporting, National Geographic explores gripping stories of crime, violence and injustice across the world’s largest continent. From cybercrime masterminded in North Korea to document forgers in Thailand; from fake degree scams in Pakistan to private detectives in China the cases are intriguing also because they uncover aspects of society usually kept undercover.

    Crime Science – This award-winning series explores how cutting-edge technology can help prevent, solve and reduce crime. From digital detectives and VR police training to hi tech forensic murder investigations, the episode reveals the future of law enforcement

    Banged Up Abroad – This series features the real story of people who have been arrested while travelling abroad. Through a dramatic reconstruction, the convicted or captured are shown talking about their experiences, combined with dramatic re-enactments of their respective experiences.

    To Catch a Smuggler and Airport Security – The show follows a day in the life of airport security teams in some of the busiest International Airport s in the world across in Bogota, Colombia, Lima, Peru, Rome, Italy, Madrid, Spain, and New York, USA. The episode goes beyond the busts because the story of trafficking is not just one of law enforcement; it’s also about human drama.

  • National Geographic to premiere ‘It Happens Only in India’ on 26 Oct

    National Geographic to premiere ‘It Happens Only in India’ on 26 Oct

    Mumbai: National Geographic has announced an original series ‘It Happens Only in India’ which will be hosted by Indian actor, producer, and philanthropist Sonu Sood. The show will premiere on 26 October starting at 8:00 p.m.

    The 10-part series will have Sonu Sood presenting stories from across the nation – from modern to the mystic, people to places, myths to natural wonders, talented innovators, astounding megastructures to the latest in space technology that is all distinctly Indian.

    “At National Geographic, we harness the power of exploration to uncover stories and provide unique insights into the world around us,” said a spokesperson from the channel. “We have been constantly working towards making our relationship with our viewers more personal and connected; bringing a wholesome meaning to our stories through localisation. With ‘It Happens Only in India’, our focus is to celebrate the uniqueness of India across multiple spheres, and we couldn’t think of a better host than Sonu Sood to present these enriching stories.”  

    “No matter how much you learn about India, you can’t know enough,” said Sonu Sood. “The country’s diversity has tons of incredible stories that are yet to be revealed and this show will take viewers on a fascinating journey; bringing them closer to the incredible culture, nature, heritage, and marvels of our nation and make them proud to be a citizen of this country,” said Sonu Sood.”

  • National Geographic ropes in Karan Johar for ‘Your Lens’ campaign

    National Geographic ropes in Karan Johar for ‘Your Lens’ campaign

    Mumbai: National Geographic is celebrating the art of photography with the launch of its new campaign called ‘Your Lens’. The TV network has brought onboard Indian film director and television personality Karan Johar for the initiative.

    The campaign encourages the photo-enthusiasts to share their best pictures to get featured across the National Geographic television channel, social media and a specially curated website www.nationalgeographicyourlens.in for India.

    The entries spread across various themes such as breathtaking landscapes, majestic wildlife, thrilling adventures, vibrant festivals, people and portraits will be assessed by established National Geographic explorers, who are also among the most renowned photographers in the country like Prasenjeet Yadav, Deepti Asthana, and Poulomi Basu, said the statement.

    “National Geographic has always held a very distinctive and revered position in photography. Our iconic photographs and ground breaking imagery have been inspiring our audiences for decades with fresh new perspectives,” said Star & Disney India’s president and head – infotainment, kids & regional entertainment channels, Kevin Vaz. “Over the years, our fans have often included us by tagging us in their stories and beautiful captures. With ‘Your Lens’, we are strengthening this relationship by giving them a dedicated and a larger platform to celebrate their passion and be a part of our brand that they love and admire.”

    “We are excited to join hands with Karan Johar, a filmmaker who understands the power of emotions, to encourage everyone with a camera to continue sharing their stories with us,” he added.

    “National Geographic as a brand is truly iconic and I have always admired the outstanding and striking visuals they share with the world, inspiring millions of people,” Johar said. “This association is special to me since it is an extension of the passion I have for the camera and who I am as a person. As a filmmaker myself, I believe that an image has the power to move your soul and express so many emotions. The premise of ‘Your Lens’ is extremely exciting as it gives an opportunity for everyone to showcase their creativity and get featured on a prolific platform like National Geographic.”