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Tag: National Creative Head

  • Impresario appoints Roshni Kavinam as national creative head

    Impresario appoints Roshni Kavinam as national creative head

    Mumbai: Impresario Handmade Restaurants (IHR) on Tuesday announced the appointment of Roshni Kavina as its national creative head.

    In this role, She will oversee all daily communications and engagements along with launches and will work closely with the respective teams in developing and streamlining all brands further across Impresario towards further consumer love and growth, said the company in a statement.

    She will be responsible for leading creative brand development and brand building across Impresario brands including Social, Smoke House Deli, Salt Water Cafe, Souffle S’il Vous Plait, and several cloud kitchen brands like Boss Burger, Hung-Li, Lucknowee, and Goodness To Go, it added.

    “A new-age creative thinker equally adept at traditional and non-traditional media, Roshni is just the talent to lead the creative teams at Impresario,” said IHR CEO and MD Riyaaz Amlani. “We are confident that she will use her expertise in design and storytelling in driving growth across the brand and deepening Impresario’s connection with its customers.”

    In a career spanning over 16 years in advertising, Kavina has been instrumental in building effective brands across categories and has extensively worked on creating film, online, print, and on-ground assets; from strategic stages to final executions.

    Prior to this appointment, Kavina was associated with Publicis Ambience as executive creative director wherein in a span of six years she created a team that specialised in design. She has also been an integral part of developing and co-designing the new Publicis Mumbai office by partnering with the team of architects assigned for the job. She has also been associated with BBH India and Saatchi & Saatchi in past stints. Her work has gotten her many accolades such as Cannes, One Show, Adfest, Abby, Goa Fest, Outdoor Awards, Effie.

    “The moment I spoke to Riyaaz I knew Impresario was the right fit for me. I wanted to focus on engagement ideas lead by great design and Impresario gives me the opportunity to do just that and a lot more,” said Kavina. “Being a total foodie – Social, Smoke House Deli, Salt Water Cafe, Mocha among others have been a part of my life pretty much since their launch, and it is an absolute pleasure getting to know what goes on behind-the-scenes of these iconic brands and teaming up to help them reach their absolute pinnacle of success.”

  • Art forms influence advertising: FCB Ulka’s new NCD Mahendra Bhagat

    Art forms influence advertising: FCB Ulka’s new NCD Mahendra Bhagat

    MUMBAI: FCB Ulka Group has appointed Mahendra Bhagat as the national creative director. Bhagat will be based in Bengaluru and will support all FCB Ulka’s south India offices. Mahendra was earlier with JWT Mumbai as the vice president and creative head.

    FCB Ulka CEO Nitin Karkare said, “Mahendra is a heady mix of creative, business acumen [he headed an office for a few years] and team building”.

    FCB Ulka CCO Swati Bhattacharya said, “By his own admission, Advertising is his first love and he couldn’t stay away from it too long. Mahendra is a powerhouse of talent”.

    Speaking on his new role, Bhagat said, “Advertising has always been influenced by other art forms, from cinema, literature, theatre, folk art to paintings, installations etc…in my second innings I would like to bring in some new practices that I followed while exploring art in its pure form”.

    In his last assignment, he created some landmark work for brands like Times of India, Kellogs, Rin, Nakshatra Jewelry and Godrej Appliances amongst others. Before JWT, Mahendra has worked in Mumbai, Bengaluru, Kolkata and Delhi with SSC & B, Enterprise, Clarion and Lintas, providing creative partnership to giants like Titan, ITC and Bajaj Auto. He has many national and international awards to his credit including Cannes, Clio, New York Festival, London Festival as well as AME (Advertising & Marketing Effectiveness) and has been on the jury of most prestigious Advertising festivals including the New York Festival.

  • Art forms influence advertising: FCB Ulka’s new NCD Mahendra Bhagat

    Art forms influence advertising: FCB Ulka’s new NCD Mahendra Bhagat

    MUMBAI: FCB Ulka Group has appointed Mahendra Bhagat as the national creative director. Bhagat will be based in Bengaluru and will support all FCB Ulka’s south India offices. Mahendra was earlier with JWT Mumbai as the vice president and creative head.

    FCB Ulka CEO Nitin Karkare said, “Mahendra is a heady mix of creative, business acumen [he headed an office for a few years] and team building”.

    FCB Ulka CCO Swati Bhattacharya said, “By his own admission, Advertising is his first love and he couldn’t stay away from it too long. Mahendra is a powerhouse of talent”.

    Speaking on his new role, Bhagat said, “Advertising has always been influenced by other art forms, from cinema, literature, theatre, folk art to paintings, installations etc…in my second innings I would like to bring in some new practices that I followed while exploring art in its pure form”.

    In his last assignment, he created some landmark work for brands like Times of India, Kellogs, Rin, Nakshatra Jewelry and Godrej Appliances amongst others. Before JWT, Mahendra has worked in Mumbai, Bengaluru, Kolkata and Delhi with SSC & B, Enterprise, Clarion and Lintas, providing creative partnership to giants like Titan, ITC and Bajaj Auto. He has many national and international awards to his credit including Cannes, Clio, New York Festival, London Festival as well as AME (Advertising & Marketing Effectiveness) and has been on the jury of most prestigious Advertising festivals including the New York Festival.

  • Jaideep Mahajan rejoins to Rediffusion Y&R as national creative head

    Jaideep Mahajan rejoins to Rediffusion Y&R as national creative head

    MUMBAI: Jaideep Mahajan is back at Rediffusion Y&R and has been named as the agency’s national creative head.

     

    Mahajan will work closely with Rediffusion Y&R chief creative officer Rahul Jauhari and will be based out of the agency’s Delhi office. As a group resource, Mahajan will also oversee the creative product of Everest Delhi.

     

    “Given the change that is underway in the group, this seemed like a perfect time to return home,” said Mahajan. “Rediffusion has been special to me. I have known Rahul for a long time. Our thoughts on creative work, creative culture and business focus matched perfectly,” he added.

     

    With over 17 years of industry experience, Mahajan comes with a 100 plus International & National Awards and big brand work to his credit. He has worked with agencies such as JWT, Contract, Linen Lintas, McCann Erickson (Kuala Lumpur), Leo Burnett/Arc Worldwide (Kuala Lumpur) and Rediffusion Y&R.

     

    Rediffusion Y&R president Dhunji S.Wadia said, “In a way, I started the return to the group movement when I re-joined in 2010. Rahul Jauhari followed next. And now it is many happy returns for JD. JD has a proven reputation as a creative leader and is held with great regard both internally and his clients.”

     

    Jauhari added, “JD’s return is a strong signal of the caliber and intent of creative work one can expect from Rediffusion Y&R. His immediate focus will be to rebuild our Delhi office into a creative powerhouse. He will also work with me on raising the craft bar within the agency across our offices.”