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Tag: national creative director

  • Flick Studios ropes in Ananta Gille as national creative director

    Flick Studios ropes in Ananta Gille as national creative director

    MUMBAI: Immersive content and virtual experiences film maker Flick Studios  has announced the appointment of Ananta Gille as its national creative director. Gille brings a wealth of experience and creativity to the role, having previously worked with prominent companies such as Pixadoo Visuals and Creative Factory Global.

    With a career spanning over a decade, Gille has worked on numerous high-profile projects, including the Khelo India Floor projection mapping, Burj Khalifa, Dubai projection mapping, and the Chess Olympiad 2022 opening ceremony projection mapping. His expertise in motion graphics, animation, and interactive experiences will be a valuable asset to Flick Studios.

    As national creative director, Gille will lead the creative team at Flick Studios, overseeing the development of innovative and engaging content for brands and platforms. His appointment is expected to drive the company’s growth and reinforce its position as a leader in the industry.

    Flick Studios is known for its cutting-edge technology and artistic vision, which enables the company to create immersive and interactive experiences that resonate with audiences. With Gille at the helm, the company is poised to push the boundaries of creativity and technology, delivering bold and ground breaking content that exceeds expectations.

    “Welcome Back Agent 007 Ananta Gille This will be new phase to the bigger things .You bring unmatched creativity and leadership to our team, and we can’t wait to see the magic unfold. Here’s to bold ideas and groundbreaking content ahead! “ said a grinning Flick Studios founder Robin Chauhan.

    Gille’s appointment is effective immediately, and he will be based in Mumbai, India.

  • Aditya Mehendale promoted as national creative director at Schbang

    Aditya Mehendale promoted as national creative director at Schbang

    Mumbai: Digital marketing agency Schbang has promoted Aditya Mehendale as national creative director, according to his LinkedIn profile.

    In this new role, Mehendale will oversee the creative products in India for the agency. He will be also responsible to maintain synergies across both North and South zones in India.

    He joined Schbang as a creative strategist six years ago. He was earlier the creative director of the agency. 

    Mehendale crafted various communication strategies for brands such as Fevicol, Amazon Prime Video, Ashok Leyland, Mattel, Castrol, Jio, and Raw Pressery.

    “Aditya is a brilliant creative mind and has proven time and again his ability to understand the customers’ requirements and translate them into a fine creative product,” said  Schbang’s founder Harshil Karia, as quoted by media reports. “The work that Schbang has done over the last seven years has had his touch on it. I am delighted with the celebration, it’s a growth story that means a lot to us. We wish Aditya all the best in this new role,” he added.

    Speaking on his new role, the media reports quoted Mehendale saying, “It’s been awe-inspiring to be part of a journey that has taken us from being a fledgling agency seven years ago to one of the most dominant independents in India. “As I step into the big shoes of overlooking our entire India creative portfolio, I thank Schbang for its unshaken faith and confidence in me and intend to do my best to strengthen our position as an India-born creative powerhouse.”

  • DS Group celebrates ‘goodness of humanity’ with Priyanka Chopra

    DS Group celebrates ‘goodness of humanity’ with Priyanka Chopra

    MUMBAI: In recognition of her undeniable talent, immense popularity, her humanitarianism and her innate shine of goodness, Rajnigandha Silver Pearls has named Priyanka Chopra as their Brand Ambassador.  She features in the new TVC announcing the launch of saffron blended, silver coated cardamom seeds, ‘Rajnigandha Silver Pearls’ from the house of DS Group.
     

    The new 60 sec TVC celebrates the little gestures of goodness that we make despite our hectic day-to-day life, with the slogan ‘Achai ki ek Alag hi Chamak hoti hai ’. The new catchphrase re-emphasizes on the brand’s belief that real goodness always shines through in our words and deeds, and sets us apart as heroes of real life.
     

    The newly signed brand ambassador Priyanka Chopra says, “I truly do believe that ‘Achai ki ek Alag Chamak hoti hai ’!  There is an innate goodness in all of us and I think in today’s time its hugely important to spread as much love and positivity as possible. I am delighted to have been chosen as the brand ambassador of Rajnigandha Silver Pearls.  It not only a delicious and refreshing product but also a brand that promotes such positive messages, which is something the world really needs.”

    Commenting on this occasion Mr. Rajeev Jain, Senior General Manager, Marketing, Dharampal Satyapal Ltd. said, “Rajnigandha brand has always been a hallmark of achievement and our new product ‘Rajnigandha Silver Pearls’ that shares the same brand’s DNA, can be seen as symbolic of individuals who are successful and yet uphold a strong humanistic approach to life. Priyanka Chopra has been appointed as the brand ambassador as she is an epitome of a global achiever, and at the same time a grounded and humble person who is always ready to give time and effort for a good cause. The TV commercial highlights exactly this aspect of her life”.
     

    The film has been created by Dentsu Marcom and narrates the story of a successful film-star who has a massive following because of her inherent goodness. It shows interwoven scenes that narrate examples of little acts of goodness— Priyanka Chopra is seen performing an Indian classical dance, making a moment special for a little boy, throwing a scarf at the screaming sailors and surprising an old woman with a birthday cake.

    Finally we see the classical dance performance culminating in her final act of goodness where Priyanka Chopra calls her team for the final bow in front of the audience to acknowledge their contribution to the applause that she has received. It is in the journey back home, that she tastes Rajnigandha Silver Pearls and her chauffer looks through the mirror to realize that ‘achchai ki ek alag chamak hoti hai’.

    Titus Upputuru, National Creative Director, Dentsu Marcom says “Rajnigandha Silver Pearls is saffron blended silver-coated cardamom seeds (Elaichi) Cardamom  is good for health, silver has shine, so we came up with ‘goodness shines’. At the same time we also considered the lineage of Rajnigandha which stood for success and achievement. When we decided to go ahead with Priyanka Chopra as the face of the brand, we thought let’s show stardom in a new light. Thus was born ‘achchai ki ek alag chamak hoti hai’”.

    The film is shot like a trailor of a Hollywood movie, complimented by a special song as the background score with the lyrics ‘Dil bada toh tu bada’, which has been written and sung to an Indian melody to bring out the idea that one is only as big as one’s heart is. This is an ATL & BTL campaign which will encompass print, outdoor, radio, digital and OOH mediums to extend the thought of ‘Acchai ki ek alag chamak hoti hai’.

  • Contract Advertising appoints Ashish Chakravarty as its National Creative Director

    Contract Advertising appoints Ashish Chakravarty as its National Creative Director

    MUMBAI :Contract advertising today announced the appointment of Ashish Chakravarty as its National Creative Director.

    A highly awarded advertising creative professional with over 20 years of experience, Ashish is known for

    creating some of the biggest brands in the country.

    In his role as NCD, he will be directly responsible for all creative output for Contract across all its verticals, which include mainstream advertising, iContract, Designsutra and Core Consulting. He will work closely with the senior creative team which includes Juju Basu, Kapil Mishra, Amod Dani, Kaushik Roy, Azazul Haque and Raymond Patel (Rayo) to provide the best solutions for Contract's clients, brands, and team.

    Ashish joins from McCann Worldgroup, Delhi where he was the Creative Chief. As part of his role, he has led the team to many successes across the brands he's worked on and several award winning pitches and campaigns. He has grown McCann, Delhi to the 3rd biggest single agency office in South Asia and amongst the top 2 awarded agencies in Delhi.

    "I am delighted to have Ashish join Contract as NCD, India. He is one of the most awarded and sought after creative professionals in the country. His experience of working with the best brands across agencies and his line-up of award winning work will bring in a huge value add to Contract and its clients. I welcome him back to Contract and look forward to him partnering me and Rohit Srivastava, Chief Strategy Officer, and the senior management team to deliver on our creative vision", says Rana Barua, Chief Operating Officer, Contract Advertising.

    Before joining McCann, Ashish was with Contract where he was part of the team that won Contract its first Silver Pencil; and made it the top internationally awarded agency in Delhi. He has also worked with Euro RSCG, TBWA and JWT, from where he started his career.

    "Contract has always had an iconic creative leadership, and I am conscious of the very large shoes, that I am stepping into. So naturally, I am excited with this opportunity to lead and shape the creative product of the agency from here on. I believe that when people with diverse talents and skills engage meaningfully and intensely, they create the truly unexpected and wonderful. Having worked with both Rana, and Rohit in the past, I am confident that we are on our way to make Contract a very exciting place for creatives, and clients alike", said Ashish Chakravarty.

    In the course of his career, Ashish has worked with some of leading brands in the country which include, Nescafe, Dabur, Coca Cola, Unicef, SAIL, ONGC, NIIT, Domino's, JK Tyre, Fortis, Mastercard, IREO and Nestle to name a few. He is credited with winning close to 150 national and international awards across categories and brands; and served as jury at Spikes, Adfest, CLIO and Goafest.

    He will succeed Ravi Deshpande who has left recently to pursue his own endeavours.