Tag: National Basketball Association

Dream11 elevates Yash Mehta to director of product marketing content

MUMBAI: Dream11 has announced the promotion of Yash Mehta to director of product marketing content, effective July 2025. In his new role, Mehta will spearhead the product content division, focusing on orchestrating innovative product marketing campaigns to significantly boost feature and platform adoption, engagement, and retention.

Dream11 highlighted that Mehta’s team has already contributed to increased product usage through interactive and data-informed content strategies. He will now be responsible for leading content performance across various channels, including push notifications, banners, emails, and static web pages, while developing user-centric, data-driven creative solutions and spearheading innovative interactive intellectual properties to enhance user adoption and retention.

Prior to this promotion, Mehta served as senior manager, product marketing | content at Dream11 from August 2023. In that capacity, he was instrumental in maintaining and growing product marketing channel click-through rates (CTRs), including 3.5 per cent for push notifications, 20 per cent for stories, seven per cent for banners, 30 per cent for app inbox, 16 per cent for in-apps, and a 52 per cent email open rate. He also led a team of five on adoption, engagement, and retention initiatives through interactive content strategies.

Mehta’s nearly decade-long experience in content strategy and campaign orchestration includes stints at MTV India, National Basketball Association (NBA), and Ozy Media. He previously held roles such as integrated marketing associate at Ozy Media and production trainee, digital and social content publishing at the NBA. His career began as a social media executive at Merry Men in April 2011.

He holds a master’s degree in integrated marketing and digital marketing from NYU School of Professional Studies, graduating in June 2018. He also earned a master of business administration (MBA) from Lala Lajpatrai Institute Of Management and a bachelor of commerce (B.Com.) in marketing from H.R. College of Commerce & Economics.

July 11, 2025
NBA releases short film ‘The Heist II’ ahead of Emirates NBA Cup

Mumbai: The National Basketball Association (NBA) has announced the global premiere of ‘The Heist II,’ now available on all NBA social and digital platforms. The film celebrates the 2024 Emirates NBA Cup, which begins group play on Tuesday, 12 Nov, featuring a doubleheader on TNT: the New York Knicks at the Philadelphia 76ers at 7:30 pm ET, followed by the Golden State Warriors hosting the Dallas Mavericks at 10 pm ET.

Set in Las Vegas, ‘The Heist II’ continues last season’s campaign. The film opens with reigning NBA Cup Champion Anthony Davis of the Los Angeles Lakers guarding the team’s prized NBA Cup trophy. Still celebrating last season’s win, Davis orders champagne to his penthouse suite, unaware that five other NBA All-Stars—Stephen Curry (Golden State Warriors), Shai Gilgeous-Alexander (Oklahoma City Thunder), Tyrese Haliburton (Indiana Pacers), Jrue Holiday (Boston Celtics), and Jamal Murray (Denver Nuggets)—are plotting to steal the trophy. Emmy-award-winning actor Michael Imperioli reprises his role as the mastermind of the operation, joined by award-winning actress Rosario Dawson.

Despite the players’ stealthy efforts, including decoys and disguises, Dawson and Imperioli stay two steps ahead, ultimately forcing the players to compete for the trophy again.

‘Building off the energy of last year’s successful campaign, THE Heist II continues the fun, exciting story about vying for a new championship for both NBA players and fans alike,’ said NBA CMO Tammy Henault. ‘We expect the familiar story arc of a theatrical heist to resonate with a broad audience and further cement that the Emirates NBA Cup brings a new level of excitement to the early part of the season.’

The full cast of The Heist II includes:

– Michael Imperioli (‘Goodfellas,’ ‘The Sopranos,’ ‘The White Lotus,’ ‘The Heist’ and more)

– Rosario Dawson (‘He Got Game,’ ‘Rent,’ ‘Ahsoka’)

– Stephen Curry (Golden State Warriors)

– Anthony Davis (Los Angeles Lakers)

– Shai Gilgeous-Alexander (Oklahoma City Thunder)

– Tyrese Haliburton (Indiana Pacers)

– Jrue Holiday (Boston Celtics)

– Jamal Murray (Denver Nuggets)

Complimentary spots will debut ahead of the Knockout Rounds and Semifinals and Championship featuring Naismith Memorial Basketball Hall of Famer Grant Hill alongside Imperioli and Dawson discussing the final race to the NBA Cup.

Created in conjunction with creative agency Translation, the spot was directed by Paul Hunter and produced by PRETTYBIRD. Additional: 30, 15 and 10-second versions will also air, supported across channels, including linear and connected TV, with complementary creative in out-of-home, digital, social, audio, and print assets.

All 30 teams have been randomly drawn into groups of five within their conference based on win-loss records from the 2023-24 regular season. Beginning Tuesday, 12 Nov, and continuing through Tuesday, 3 Dec, each team will play four designated group play games on ‘Cup Nights’ on Tuesdays and Fridays. Broadcast partners ESPN and TNT will air 14 games during group play.

Eight teams will advance to the knockout rounds, consisting of single-elimination games in the Quarterfinals, played in NBA team markets on Tuesday, 10 Dec, and Wednesday, 11 Dec. This will culminate with single-elimination Semifinals on Saturday, 14 Dec, and the Championship on Tuesday, 17 Dec, at T-Mobile Arena in Las Vegas.

October 23, 2024
Nike extends partnership with NBA, WNBA & NBA G League through 2037

Mumbai: Nike, the National Basketball Association (NBA), and the Women’s National Basketball Association (WNBA) have announced a 12-year extension of their global partnership, solidifying Nike as the exclusive on-court uniform and apparel provider for the NBA, WNBA, and NBA G League.

Nike will extend its rights for 12 more seasons to design and manufacture uniforms, on-court apparel, and fan apparel for these leagues, reinforcing its commitment to developing basketball for the next generation.

“Nike has always been more than a league sponsor — we’re a strategic partner with an unwavering commitment to growing the game, alongside the NBA, WNBA, and NBA G League,” said Nike president and CEO Elliott Hill. “Our collective power, global reach and genuine love for the game will only continue to create new pathways and opportunities for players and fans.”

The global extension includes new content initiatives, a commitment to grassroots basketball, and a joint membership program offering benefits to fans through unique products, content, and experiences. As the biggest champion of the women’s game, Nike is also increasing its investment in the WNBA.

“Nike is inextricably linked to basketball and has helped fuel the growth and innovation around our sport for decades,” said NBA commissioner Adam Silver. “With an added focus on youth basketball, our expanded partnership will create even more opportunities for aspiring players to learn and compete at all levels and for fans of all ages to engage with the NBA and WNBA.”

“Since our league’s inception, Nike has committed to a shared vision for girls’ and women’s basketball,” said WNBA commissioner Cathy Engelbert. “Our continued partnership is an opportunity to fortify avenues for development and enhance touchpoints across our dynamic fanbase while globally showcasing the WNBA.”

Nike and the National Basketball Players Association (NBPA) have also extended their group license agreement, making Nike an official partner of the NBPA.

“We’re excited to renew our partnership with Nike and continue to showcase our players’ efforts on and off the court,” said NBPA executive director Andre Iguodala. “This partnership highlights the reach, influence, and impact of our members, driving basketball fandom and inspiring millions of people around the world.”

The renewal follows the eight-year partnership established in 2015, which made Nike the official on-court outfitter starting with the 2017-18 NBA season. Nike has been an NBA partner since 1992, a marketing partner of the WNBA since its inception in 1997, and a marketing partner of the NBA G League since the 2017-18 season.

Together, the NBA, WNBA, NBA G League, and Nike will continue to expand basketball for the next generation by:

● Introducing programs and resources to make best-in-class youth basketball accessible and scalable, prioritising broad access to age-appropriate coaching and training for youth of all backgrounds through the Jr. NBA/Jr. WNBA.

● Creating programming designed to improve access and the playing experience for girls of all levels, including through the Jr. WNBA and Basketball Without Borders (BWB).

● Collaborating to enhance development opportunities for players, coaches, and programs across Nike Elite Youth Basketball League (EYBL).

Nike will also grow its presence at marquee league events, including NBA Global Games, NBA All-Star, AT&T WNBA All-Star, the NBA Draft Combine, the WNBA Draft presented by State Farm, NBA 2K Summer League, and the NBA G League Fall Invitational.

October 22, 2024
NBA, ACG & BFI launch ACG Jr. NBA program in collaboration with Skechers

Mumbai: The National Basketball Association (NBA), ACG, and the Basketball Federation of India (BFI), the governing body of basketball in the country, has announced the launch of the ACG Jr. NBA program, a nationwide 3v3 tournament for the top U-14 players across India and the largest school-based basketball program in the country. Skechers, the global performance and lifestyle footwear and apparel brand, will serve as the official kit partner of the program and provide high-quality gear for the participants.

The ACG Jr. NBA program will feature boys’ and girls’ divisions with teams representing schools from across the country and tip off on Tuesday, 24 September with tournaments in Chennai and Mumbai before visiting Aizawl, Delhi, Kolkata and Ludhiana. The top eight boys’ and girls’ teams from each city will then compete in a league phase within each city that will see the top three boys’ and girls’ teams and one all-star team from each of the boys’ and girls’ divisions advance to the league finals early next year. The dates of the remaining city tournaments and league phases, and the dates and location of the league finals, will be announced at a later date. Schools can register to participate by visiting this link.

In addition to the ACG Jr. NBA program, the collaboration aims to enhance youth basketball development at the local level, expand elite talent identification nationally, and provide new development opportunities for players, coaches and referees at all levels. The collaboration builds on the prior association between the NBA and ACG that included the launch of ACG-NBA Jump, a nationwide basketball talent search program, and marks the first time BFI will serve as an ACG Jr. NBA partner.

The announcement was made today at a press conference in Mumbai by BFI president Aadhav Arjuna, NBA Asia strategy head and NBA India country head Rajah Chaudhry, ACG CMO Alex Robertson and Skechers South Asia Pvt Ltd CEO Rahul Vira.

The Jr. NBA program has reached more than 14 million youth and 15,000 physical education instructors across 35 cities in India since 2013. The ACG Jr. NBA program is part of the NBA’s broader basketball development initiatives in India that include NBA Basketball School, a network of tuition-based basketball development programs open to male and female players ages 6-18, and Basketball Without Borders Asia, the NBA and FIBA’s global basketball development and community outreach program that has been held in India twice.

NBA Asia strategy head and NBA India country head Rajah Chaudhry, “There is tremendous momentum for basketball and the NBA in India, and our collaboration with ACG, BFI and Skechers will significantly drive participation and improve talent development at the youth level across the country. Over the past decade, we’ve engaged millions of children through the Jr. NBA program, and we look forward to expanding our development efforts in India alongside our partners and providing more opportunities for boys and girls to play the game and maximize their potential.”

ACG MD Karan Singh, “Through the ACG Jr. NBA program, we are taking a significant step in empowering the next generation of basketball players in India. This initiative goes beyond the game – it’s about building character, instilling values, and offering young athletes a platform to grow and shine. By working with the NBA and BFI, we are committed to creating opportunities for these players to learn from the best and pursue their dreams. As we launch the largest school-based basketball program in India, we’re excited about the potential we’re unlocking. This program represents our continued dedication to grassroots development and fostering excellence both on-and-off the court.”

BFI president Aadhav Arjuna, “Our association with the NBA underlines our joint dedication to nurturing talent and elevating basketball to unprecedented heights nationwide. The NBA’s efforts to bolster grassroots basketball development in India have been truly commendable. We’re excited to work closely with the league to inspire and empower generations of basketball enthusiasts, fostering a culture of excellence both on-and-off the court. Programs like the ACG Jr. NBA will enhance students’ skills and motivation while introducing more children to the game in a fun and interactive environment. Additionally, it will serve as a hotspot for talent identification and development and help establish a sustainable pipeline of elite-level Indian players.”

Skechers South Asia Pvt Ltd CEO and country manager Rahul Vira, “As elite professionals like Joel Embiid and Julius Randle compete in Skechers Basketball sneakers in the NBA, we are excited to collaborate with the league to bring our footwear and apparel to the next generation of basketball talent. We look forward to enhancing the game for the ACG Jr. NBA players through innovative, comfortable, and high-quality gear delivering ‘Comfort That Performs’ on the court. Together, we aim to create a memorable program that not only inspires but also empowers young athletes to reach their full potential.”

September 12, 2024
Emirates names global airline partner of the NBA and title partner of the Emirates NBA Cup

Mumbai: Emirates and the National Basketball Association (NBA) today announced a multiyear global marketing partnership naming Emirates the Official Global Airline Partner of the NBA. The collaboration also makes Emirates the inaugural title partner of the NBA Cup, previously named the NBA In-Season Tournament, as well as the first-ever referee jersey patch partner of the NBA.

As the first title partner of the Emirates NBA Cup, the global airline will be featured through a co-branded Emirates NBA Cup event logo, with co-branded promotion planned across the NBA’s global social media community and in-arena signage throughout the Emirates NBA Cup Semifinal and Championship games starting next season.

The Emirates logo will also be featured on all NBA referee jerseys, starting with the 2024 NBA All-Star Game taking place on Sunday, 18 February at 8:00 p.m. ET on TNT.

“We are proud to establish a global marketing partnership with the National Basketball Association to become its Official Global Airline Partner,” said Emirates Group chairman and chief executive Sheikh Ahmed bin Saeed Al Maktoum “This collaboration will also see Emirates become the league’s first referee jersey patch partner and the inaugural title partner of the NBA Cup. With basketball’s popularity around the world, we are excited to work with one of the most globally recognized and prestigious professional leagues. The NBA is a valuable addition to our sponsorship portfolio as it allows us to connect with a vast global fanbase, including in the U.S., where the game is an integral part of the country’s sports culture.”

“Emirates is a world-class airline that shares our commitment to engaging fans around the world in new and creative ways,” said NBA deputy commissioner and chief operating officer Mark Tatum. “As basketball continues to be recognized as the fastest growing sport globally, this collaboration will showcase the excitement of the NBA to the millions of people who fly Emirates every year.”

The sponsorship will also allow Emirates to enjoy a presence at other marquee league events, including as a partner of NBA Crossover – an immersive fan event at NBA All-Star – and as the presenting partner of the NBA Finals Legacy Project, which features the dedication of new NBA Cares Live, Learn, or Play Centers in each NBA Finals team market. Emirates branding will also be visible through virtual in-arena signage and on top of the backboard during nationally televised NBA games, beginning with the 2024 NBA All-Star Game.

Emirates will engage NBA fans around the world as a partner of select preseason and regular-season NBA Global Games and through the league’s interactive fan events, including “NBA District” and “NBA House.”

Fans will have the opportunity to watch NBA content on all Emirates flights via the airline’s inflight entertainment system, including long-form documentaries, player profiles, interviews and more.

The marketing partnership will also allow basketball fans to purchase a wide range of official NBA merchandise, including basketballs, sportswear and vintage collectables, with co-branded collaborations to follow later this year. The merchandise will be sold at the official Emirates Store at Emirates’ Headquarters in Dubai and online at www.emirates.store, which delivers worldwide. Emirates Skywards members can also redeem Miles to purchase items from the exciting range.

Emirates’ patch will also be featured on the jerseys for all referees in the Women’s National Basketball Association (WNBA), beginning with the 2025 season, and NBA G League, the official minor league of the NBA, beginning with the 2024-25 season.

The 73 NBA All-Star Game will take place at Gainbridge Fieldhouse in Indianapolis, Indiana and reach fans in 214 countries and territories in 60 languages on television, digital media and social media.

Emirates has been a longstanding supporter of basketball in the region for almost 30 years, helping to connect with avid fans of the popular sport in the UAE and Lebanon, and providing a platform to highlight the best and brightest stars.

Emirates’ global sponsorship portfolio includes partnerships with top sporting clubs, tournaments, high-profile cultural events, and more. Emirates’ association with the NBA will support the airline’s efforts to reach a huge fanbase in the U.S. and worldwide through a shared passion for the sport of basketball.

Emirates currently offers services to 12 U.S. gateways, including Boston Logan International Airport (BOS), New York’s John F. Kennedy International Airport (JFK), Los Angeles International Airport (LAX), Houston’s George Bush Intercontinental Airport (IAH), Chicago’s O’Hare International Airport (ORD), Washington D.C.’s Dulles International Airport (IAD), Seattle Tacoma Airport (SEA), Newark Liberty International Airport (EWR), Dallas-Fort Worth Airport (DFW), San Francisco International Airport (SFO), Miami International Airport (MIA) and Orlando International Airport (MCO).

February 12, 2024
NBA and NEWJ announce a collaboration to create localised digital content for fans across India

Mumbai: The National Basketball Association (NBA) and New Emerging World of Journalism (NEWJ), one of India’s fastest-growing media-tech companies, today announced a multiyear collaboration to create localized short-form digital NBA content for fans across India.

Through the collaboration, NEWJ will produce and distribute a variety of short-form NBA content, including game highlights, original programming, lifestyle stories and other behind-the-scenes footage, on its social media accounts across Facebook, Instagram, Snapchat, X and YouTube. The content will be available in 13 languages – Assamese, Bengali, English, Gujarati, Hindi, Kannada, Marathi, Odia, Punjabi, Tamil, Telugu, Urdu and Malayalam – bringing the league closer to its pan-Indian fanbase.

“Coming off our most-watched season ever in India, there is incredible demand for localized NBA content from fans across the country,” said NBA India’s business head of global partnerships and media Sunny Malik. “With digital platforms at the forefront of content consumption, we’re excited to work with NEWJ to deliver the stories of the game, including engaging lifestyle content, to our passionate Indian fanbase in their preferred languages on the devices they use the most.”

“There’s never been a more exciting time to work with the NBA in India,” said NEWJ co-founder & COO Kunal Chaudhary. “We are always looking for new ways to add value for our audience, and this collaboration creates a myriad of opportunities to do just that. By leveraging the NBA’s vast content network, we are committed to telling stories that matter with authenticity and passion that will not only elevate the NBA’s visibility but also foster a deeper connection between fans and the sport across the country.”

The 2023-24 NBA season is airing live in India on Sports18-1, Sports18 Khel, JioCinema and NBA League Pass, the league’s premium live game subscription service available via the NBA App.

November 16, 2023
Evergent launches Sports Accelerator to optimise monetisation for sports programming

Mumbai: Evergent, the customer management and monetisation leader for streaming and D2C sports businesses, has announced the launch of its new Sports Accelerator package, a suite of features designed to optimise monetization of live event programming for sports OTT providers. Evergent’s Sports Accelerator addresses the most challenging aspects of subscription management and monetisation for sports programming, including reducing churn between professional sports seasons, navigating couch rights and blackout restrictions, and supporting channel sales and global payment processing. The new package builds on Evergent’s existing relationships and experience with sports media leaders including the National Basketball Association (NBA), YES Network, Bally Sports, MSG Network, and Marquee Sports.

Live sports programming is consistently one of the most popular television genres in the United States and throughout the world and it has only become more popular of late, as viewers are left with fewer original content choices due to the ongoing actors and writers strikes. Over the past year, streaming providers have also invested heavily in live sports programming, with major U.S. sports leagues including the NHL, MLB, and MLS broadcasting some games exclusively on platforms including Apple TV+, YouTube TV, and Amazon Prime.

The new Sports Accelerator package from Evergent is purpose-built to address the seasonal, location-specific nature of live sports programming. Evergent’s seasonal subscription feature allows customers to retain subscribers across season boundaries while aligning those subscriptions to season validity dates. Additional benefits of the feature include price grandfathering across seasons to help reduce churn that would otherwise take place after a major event like the Super Bowl or NBA Finals.

In addition to seasonal subscription management, Evergent’s Sports Accelerator package also includes the following features designed to improve monetization and subscriber retention:

●   Couch Rights: Evergent’s couch rights feature allows RSNs to seamlessly remain compliant with complicated geofencing rules and blackout restrictions. Evergent allows RSNs to establish and enforce couch rights for subscribers traveling beyond the RSN’s broadcasting boundaries, allowing subscribers to enjoy their subscription content while away from home.

●   Subscription Pause and Resume: Evergent’s flexible subscription management tools allow end users to pause their subscription for any reason, minimising the number of subscribers who churn without returning to the platform. This customer-friendly feature allows streaming companies to avoid the high costs of customer reacquisition.

●   Channel Sales Manager: With Evergent, media providers can sell tickets and subscriptions through a variety of channels, including the teams themselves. Media companies can create and issue coupons or vouchers through the Evergent platform, allowing them to enable, manage and track coupon use across channels in a single platform.

●   Favourite Teams/Players: This feature allows media companies to capture information on the subscriber’s favourite teams or players during the sign-up process, providing valuable data for personalised experiences and upselling opportunities.

Sports media customers use these tools for customer relationship management and monetization to overcome the challenges specific to their industry. Customers such as the NBA to deploy the seasonal subscription feature to increase customer retention. Regional sports networks (RSNs) including Bally Sports use Evergent’s couch rights feature to maintain compliance with geofencing and blackout restrictions.

“The live sports media landscape is changing, and it’s clear that media companies can no longer rely on the same playbook,” said Evergent CEO & founder Vijay Sajja. “Our new Sports Accelerator package was built with the fan in mind, simultaneously improving the user experience and reducing customer churn. We will continue to hone these features as we learn from our partnerships with some of the leading entities in sports media.”

September 14, 2023
Star Sports to air 2021 NBA playoffs, finals for fans in India

New Delhi: The National Basketball Association (NBA) announced that Star Sports will broadcast the 2021 NBA Playoffs and the finals for fans in India. The playoffs will witness 16 teams including the defending champion Los Angeles Lakers compete to win the Larry O’Brien Trophy.

Star Sports will air the entire Conference Finals and the finals in July as well as a weekly selection of games throughout the first two rounds of the NBA Playoffs, live on Star Sports Select. The coverage, which tipped off 23 May, will also feature daily highlights from the 2020-21 NBA season and classic NBA content, said the channel on Monday.

“We are delighted to collaborate with Star Sports to provide the excitement of the NBA Playoffs to millions of fans across India,” said NBA India head of global content and media distribution, Sunny Malik. “As we embark on another highly anticipated postseason, fans in India can watch the best players in the world compete for the championship on the country’s leading sports broadcaster.”

The NBA is a global sports and media business built around four professional sports leagues: the National Basketball Association, the Women’s National Basketball Association, the NBA G League and the NBA 2K League.

May 31, 2021

THE NBA UNVEILS NEW SPOT FOR SEASON RESTART #WHOLENEWGAME

After a long hiatus, the National Basketball Association (NBA) is back with a ‘Whole New Game’, a campaign that inspires fans to reimagine the game of basketball in its purest form for the rest of the 2019-2020 season. The heart of the game remains unchanged but everything else will be different. With 22 teams set up in the bubble at the ESPN Wide World of Sports Complex at Walt Disney World Resort near Orlando, Florida, the season restarts on July 31, 2020. The games will be available live for Indian fans on SONY SIX SD & HD, SonyLIV, FanCode and NBA League Pass.

The restart of the 2019-20 season will be one for the books given the never-seen-before elements, be it the broadcast innovations or the immersive fan experiences. The high energy global campaign film opens with empty arena pondering on the profound changes that the world has witnessed this year, reminding fans where we left off the last season and building anticipation for the restart. With no fans or the sparkling glamour in the court, the game we all love is like we have never seen before echoes through the story.

The NBA has introduced never-before-seen camera angles and enhanced audio of players and coaches. With digital video boards in the stands, fans can virtually live the game experience along with an all-encompassing sound system, the restart will be nothing short of a modern-day miracle.

The US only version of the film features prominent American actress, writer and producer, Issa Rae, literally walking the fans through the Whole New Game. Translated in more than 10 languages including Chinese, French, German, Indonesian, Italian, Japanese, Polish, Portuguese (Brazil), Spanish (Spain), Spanish (Mexico) and Thai, the campaign has also been integrated throughout the NBA Campus in Orlando and will be an integral part of the comprehensive social media activation amplifying the user-generated content on @NBA platforms.

Fan all over the world including Bollywood superstar Ranveer Singh, Indian cricketer and LA Lakers fan Mayank Agarwal, star YouTuber Bhuvan Bam and actor Rannvijay Singha expressed their awe and excitement by sharing the campaign film minutes after it was launched.

It’s a new world and yes, it’s a Whole New Game!

Block your calendars and catch the action live starting July 31, on SONY SIX, SONYLIV, FanCode and NBA League Pass.

Schedule of the game:

DAY	DATE	MATCH	IST
Fri	7-31-20	New Orleans vs. Utah	4:00 AM
Fri	7-31-20	L.A. Lakers vs. LA Clippers	6:30 AM
Sat	8-1-20	Milwaukee vs. Boston	4:00 AM
Sat	8-1-20	Dallas vs. Houston	6:30 AM
Sun	8-2-20	Toronto vs. L.A. Lakers	6:00 AM
Sun	8-2-20	Brooklyn vs. Washington	11:30 PM
Mon	8-3-20	Houston vs. Milwaukee	6:00 AM
Mon	8-3-20	Miami vs. Toronto	11:00 PM
Tue	8-4-20	Utah vs. L.A. Lakers	6:30 AM
Wed	8-5-20	Miami vs. Boston	4:00 AM
Wed	8-5-20	Portland vs. Houston	6:30 AM
Thu	8-6-20	L.A. Lakers vs. Oklahoma City	4:00 AM
Thu	8-6-20	Boston vs. Brooklyn	6:30 AM
Fri	8-7-20	Dallas vs. LA Clippers	4:00 AM
Fri	8-7-20	Houston vs. L.A. Lakers	6:30 AM

July 29, 2020

NBA announces fanCode as league’s first live streaming partner in India

MUMBAI: The National Basketball Association (NBA) and FanCode – a multi-sport aggregator platform offering a wide spectrum of content, commerce and community engagement – announced the league’s first partnership to livestream NBA games and programming to fans in India.

NBA fans who subscribe to FanCode will have live and on-demand access to select games throughout the 2019-20 NBA season, including regular-season games, the Playoffs and The Finals.

“By offering NBA games on FanCode, we will further connect with millions of fans in India who enjoy NBA daily fantasy by offering them features like fantasy research, game recaps, news, live scores and much more,” said NBA India managing director Rajesh Sethi. “As the demand for NBA programming and content continues to grow in India, we are committed to providing fans with new and personalized ways to connect with the NBA.”

“We’re thrilled to partner with the NBA, one of the world’s premier sports brands,” said FanCode Co-Founder Yannick Colaco. “Basketball fans will now have comprehensive coverage of the NBA on FanCode, including livestreams of all the biggest games, scores, features, news coverage and fantasy research.”

FanCode, owned by Sporta Technologies which also owns Dream11, the NBA’s official Fantasy Gaming Partner in India, has over 10 million app installs. Games streamed live on the platform will be the same that would be available for fantasy gaming on Dream11.

November 26, 2019