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  • m/Six names Sahil Sachdeva as national digital head

    m/Six names Sahil Sachdeva as national digital head

    Mumbai: m/Six, GroupM’s youngest outcome-based agency has announced the appointment of Sahil Sachdeva as the national digital head on Monday. He will be based out of Gurgaon and will report to m/Six India head and senior VP Saket Sinha.

    In this role, Sachdeva will be responsible for managing the agency’s national digital services and helping existing and new clients transform their digital processes and marketing strategies as well as achieving ROI-driven marketing outcomes, said the company. He will focus on strategic and innovative solutions, this will include the continued development of integrated and ‘always-on’ digital strategy that cuts across programmatic, paid, social, search and e-commerce, it added.

    “Sahil has been a part of the family for a long time now. He brings with him in-depth knowledge and great expertise in the digital field,” said Saket Sinha. “I am confident that Sahil will play a key role and help us elevate our business offerings and deliver the best to our clients in the digital space.”

    Sachdeva comes with rich and vast experience in the digital industry and is known to design and deliver strategic direction to digital initiatives for brands like SonyLiv, Emami, Burger king, Revv, Veeba, Harley Davidson, Noise, WhiteHat Jr etc. Over the past 14 years, he has held various roles across planning, programmatic and digital marketing joining the m/Six family in 2017.

    “It’s an exciting time for the industry where marketing today is data-driven and digital-first. I look forward to working with brands to explore and co-create cutting-edge & innovative digital media solutions, not only to reach their consumers more efficiently but also to deliver business and brand outcomes,” stated Sahil Sachdeva. “I am grateful and proud to be part of the m/Six family that has given me such an amazing growth opportunity and looking forward to working with the entire team to deliver the best of digital strategies to the clients.”

  • 90+ My Tuition App onboards Rishabh Pant as brand ambassador

    90+ My Tuition App onboards Rishabh Pant as brand ambassador

    Mumbai: Ed-tech startup 90+ My Tuition App on Friday announced that it has brought Indian wicket-keeper batsman Rishabh Pant on board as its national brand ambassador. In continuance of his association with the company, Pant has launched the CBSE syllabus all over India.

    According to a statement, this association will build a strong brand resonance and top-of-the-mind recall for the start-up among its potential customers – students and parents. “The partnership comes at an opportune time when the start-up is in a business expansion mode across key cities in India,” it added.

    “Rishabh Pant is the rising star of cricket and personifies grit, determination, and hard work, qualities that we would like to inculcate in all the students using our app,” said 90+ My Tuition App co-founder and CEO Smijay Gokuldasan. “As cricket unites India, our CBSE syllabus launched by Rishabh will provide a unifying experience to the students on our app.”

    “I wish I had an app like 90+ My Tuition App during my school days. It would have made studying math and science so much more fun. With the launch of the CBSE syllabus, the learning curve of the students on the app will be further enriched,” said Pant.

    90+ My Tuition App provides digital tuition to 8th-12th standard students of CBSE and state education boards. Recently, the start-up secured $ five million investment in a series A round for market expansion, brand building, and new product development.

  • Isobar India appoints Aalap Desai as national creative director

    MUMBAI: Isobar, the digital agency from the house of dentsu India, has roped in Aalap Desai as National creative director (NCD). In his new role, Aalap will lead the agency’s creative team and report to COO Gopa Kumar.

    Aalap was previously associated with dentsumcgarrybowen (dentsuMB) India where he held the position of NCD. In addition to this, he also co-headed the creative team at Mumbai-based Dentsu Webchutney and was behind some of the agency’s most notable works. Aalap’s professional stints also include Disney+ Hotstar, Leo Burnett, JWT, DDB Mudra, Ogilvy, and Publicis Ambience.  

    Speaking on the appointment, Isobar South Asia managing director Shamsuddin Jasani said, “At Isobar, our motto is to ‘Invent, Make, Change’. We are striving to deliver innovative creative experience-led solutions for our brands in India. Aalap looks at tech as not something dry and lifeless but as something that can change lives and makes it work harder for brands. That’s a perfect fit with our philosophy and is the apt approach we need to make Isobar future-proof as a leader in innovations in India.”

    Gopa Kumar said, “We live in an age of clutter coupled with shrunken attention spans. For brands to rip through the noise and stand out is of paramount importance. Creativity is the only thing that can make that possible. It is not garnishing anymore. It is the meat. It is the substance, and it is the only way brands can take a leap. Aalap’s brand of creativity is just what Isobar India needs. Enjoyable and meaningful. I couldn’t think of anyone else better than Aalap to partner us in our next phase of growth.”

    Desai has won over 150 International & National awards and has also written feature film scripts, web series, and TV shows.

    Commenting on his joining, Desai said, “Digital is a creative mine that is still hugely under-explored. Solving brand challenges with a proper insight that is supplemented by digital intuition is an explosive combination that very few people are aware of and something that even fewer choose to tap into. This combination has always been part of the Isobar DNA, and I will work towards hyper-charging it. Also, the past year has been tiring. Work pressure has eclipsed the joy we derived from work. One of my top agendas will be to reverse that because I genuinely believe that a tiny, seemingly insignificant thing as joy is actually the only key that opens up many locks. It unlocks creativity, leading to unlocking fame, awards, and a thriving creative culture because all of these follow. Isobar has phenomenal energy and a brilliant set of people. I’m looking forward to having tons of fun.”

  • Unlock 5.0: Maharashtra to not go national way

    Unlock 5.0: Maharashtra to not go national way

    MUMBAI: Denizens of Maharashtra will have to wait a while before they start tasting the freedom of unlock 5.0 guidelines from 15 October announced by the ministry of home affairs (MHA) yesterday.  The MHA gave the go-ahead to organisers of B2B exhibitions, cinema halls, entertainment complexes, schools, and swimming pools to open outside containment zones. Additionally, cultural, religious and  other gatherings of 100 plus persons could also be allowed in certain areas.

     

    Even as the experiential and event sector was celebrating, the Maharashtra government announced its own set of guidelines which put a dampener on everyone’s spirits. According to these, exhibitions, theatres, swimming pools, large gatherings, schools,  are a no-no in the state until 31 October. The lockdown will continue in Maharashtra  until 31 October. However, the Udhav Thackeray led government has allowed tiffin delivery services to travel by local trains, permitted the opening up of hotels, restaurants and bars at 50 per cent of seating capacity.

     

    Mumbai, which probably contributes a large chunk of the movie box office, has a very active B2B exhibition schedule, will not be able get going in full swing. For that, we will have to wait for another day.

     

  • MIB categorises all non-Hindi and non-Eng TV channels as regional

    MIB categorises all non-Hindi and non-Eng TV channels as regional

    MUMBAI: In its latest order, the Ministry of Information and Broadcasting (MIB) has sought to clear some of the confusion around its recent order on processing fees that broadcasters will have to bear in the event of a change in satellite or channel name, among other things.

    In an order released today, the ministry has sought to define what a regional channel is. According to it, any channel which is not in Hindi or English will be considered as being regional in nature. Moreover, spiritual and yoga channels will fall under the purview of this definition when it comes to calculating fees that they have to pay the MIB.

    On 13th December, the MIB had issued an order that sharply increased the processing fee for TV channels in supersession of an order dated 1 January 2009. Under the revision, national channels will now have to cough up Rs 100,000 while regional ones will shell out Rs 50,000 as processing fee for any change, including change of satellite, channel name/logo, language of channel, category of channel, mode of transmission, teleport, teleport location, and category of channel from general entertainment channel to news channel for temporary uplinking of a live event.

    The order had introduced two new categories for channels—regional and national—which had caused confusion in broadcasters’ minds. According to the television uplinking and downlinking guidelines, there are only two categories of channels—news and current affairs and non-news and current affairs channels.

    While the order has clarified what a regional channel is, the definition of a national channel remains to be seen. Until today, there was no clarification on which channels will be treated as regional.

    Also Read: Trai paper seeks to streamline uplinking, downlinking norms

    MIB bumps up TV channel processing fee

  • R K Arora launches national Hindi news channel

    R K Arora launches national Hindi news channel

    MUMBAI: RK Arora, who is credited with building brands in the news broadcasting space, has jointly launched a new national Hindi news channel – JK 24X7 News under the banner of JK Media Network with Subash Chowdhary and Tapinder Kumar alias Bhanu.

    The network also runs a channel in regional space ‘Gulistan News’ which caters to the viewers of Jammu & Kashmir and is most popular amongst its viewers.

    Inspired with the thought, ‘Aao Badlen Hum’ — spurring change and emboldening the voice of the changing India, is the brand positioning for JK 24X7 News. Believing in the fundamental principle of “You must be the change you want to see in the world”, JK 24X7 news is making an effort and creating a differentiation in the news genre by bringing a change in itself in a positive way and cutting the morass of the market.

    To achieve this, JK 24X7 News has a mix of programs that its programming team has especially designed and produced that will help it make a positive impact in the lives of its viewers.

    JK 24X7 News is available on all major cable networks, and will shortly be available on all DTH platforms.

    The network has plans for expansion of their bouquet of channels in different genres in near future.

    A Chartered accountant by profession, Arora has over 25 years of experience. He recently, stepped down as Executive Director and CEO of Zee Media Corporation Limited (ZMCL). Prior to ZMCL, he has worked with various media houses viz.- News Nation, India News, News 24 and India TV.

  • R K Arora launches national Hindi news channel

    R K Arora launches national Hindi news channel

    MUMBAI: RK Arora, who is credited with building brands in the news broadcasting space, has jointly launched a new national Hindi news channel – JK 24X7 News under the banner of JK Media Network with Subash Chowdhary and Tapinder Kumar alias Bhanu.

    The network also runs a channel in regional space ‘Gulistan News’ which caters to the viewers of Jammu & Kashmir and is most popular amongst its viewers.

    Inspired with the thought, ‘Aao Badlen Hum’ — spurring change and emboldening the voice of the changing India, is the brand positioning for JK 24X7 News. Believing in the fundamental principle of “You must be the change you want to see in the world”, JK 24X7 news is making an effort and creating a differentiation in the news genre by bringing a change in itself in a positive way and cutting the morass of the market.

    To achieve this, JK 24X7 News has a mix of programs that its programming team has especially designed and produced that will help it make a positive impact in the lives of its viewers.

    JK 24X7 News is available on all major cable networks, and will shortly be available on all DTH platforms.

    The network has plans for expansion of their bouquet of channels in different genres in near future.

    A Chartered accountant by profession, Arora has over 25 years of experience. He recently, stepped down as Executive Director and CEO of Zee Media Corporation Limited (ZMCL). Prior to ZMCL, he has worked with various media houses viz.- News Nation, India News, News 24 and India TV.

  • DD’s five primary channels consistently spend less than allocations

    DD’s five primary channels consistently spend less than allocations

    New Delhi: Doordarshan National spent Rs 132.77 crore out of the budget of Rs 140.38 crore allocated for 2014-15. (Note : 100,00,000 = 10 million = 1 crore. All numbers in this report have been rounded off to the nearest second decimal place). According to Information and Broadcasting Ministry sources, DD National has ben spending less than the allocated amounts since 2012-13 when it was allocated Rs  149.11 crore and spent Rs 142.99 crore; while in 2013-14 when it was allocated Rs 159.75 crore out of which it spent Rs 136.07 crore.

    Of the Rs 12.38 crore allocated to DD Sports in 2012-13, it spent 12.15 crore. In 2013-14, it spent just Rs 9.92 crore of the Rs 13.83 crore allocated, and in 2014-15 DD Sports spent Rs 36.53 crore of the Rs 38.31 crore allocated.

    DD Urdu was allocated Rs 25.02 crore and spent Rs 23.87 crore in 2012-13. It was allocated Rs 29.38 crore and spent Rs 26.02 crore in 2013-14, and was allocated Rs 17.11 crore in 2014-15 of which DD Urdu spent Rs 11.23 crore.

    DD Bharati spent Rs 0.90 crore of the Rs 1.29 crore allocated in 2012-13. It spent Rs 1.22 crore of the Rs 1.45 crore allocated in 2013-14, and spent Rs 0.75 crore out of the allocation of Rs 0.83 crore in 2014-15.

    Of the allocation of Rs 0.93 crore to DD India in 2014-15, it spent Rs 0.46 lakh. In 2013-14, it was allocated Rs 1.53 crore and spent Rs 1.01 crore, while in 2012-13 DD India was allocated Rs 4.35 crore and spent Rs 2.21 crore. 

    Under the head of ‘Payment to Professionals and Special Services’ (PSS), Doordarshan in 2012-13 sanctioned Rs 1.5 crore of which Rs 1.35 crore was spent, the amount sanctioned was Rs. 2 crore in 2013-14 of which Rs 1.84 was spent . The amount sanctioned for PSS was Rs. 2.5 crore in 2014-15 of which Rs 2.46 was spent by Doordarshan. 

  • DD’s five primary channels consistently spend less than allocations

    DD’s five primary channels consistently spend less than allocations

    New Delhi: Doordarshan National spent Rs 132.77 crore out of the budget of Rs 140.38 crore allocated for 2014-15. (Note : 100,00,000 = 10 million = 1 crore. All numbers in this report have been rounded off to the nearest second decimal place). According to Information and Broadcasting Ministry sources, DD National has ben spending less than the allocated amounts since 2012-13 when it was allocated Rs  149.11 crore and spent Rs 142.99 crore; while in 2013-14 when it was allocated Rs 159.75 crore out of which it spent Rs 136.07 crore.

    Of the Rs 12.38 crore allocated to DD Sports in 2012-13, it spent 12.15 crore. In 2013-14, it spent just Rs 9.92 crore of the Rs 13.83 crore allocated, and in 2014-15 DD Sports spent Rs 36.53 crore of the Rs 38.31 crore allocated.

    DD Urdu was allocated Rs 25.02 crore and spent Rs 23.87 crore in 2012-13. It was allocated Rs 29.38 crore and spent Rs 26.02 crore in 2013-14, and was allocated Rs 17.11 crore in 2014-15 of which DD Urdu spent Rs 11.23 crore.

    DD Bharati spent Rs 0.90 crore of the Rs 1.29 crore allocated in 2012-13. It spent Rs 1.22 crore of the Rs 1.45 crore allocated in 2013-14, and spent Rs 0.75 crore out of the allocation of Rs 0.83 crore in 2014-15.

    Of the allocation of Rs 0.93 crore to DD India in 2014-15, it spent Rs 0.46 lakh. In 2013-14, it was allocated Rs 1.53 crore and spent Rs 1.01 crore, while in 2012-13 DD India was allocated Rs 4.35 crore and spent Rs 2.21 crore. 

    Under the head of ‘Payment to Professionals and Special Services’ (PSS), Doordarshan in 2012-13 sanctioned Rs 1.5 crore of which Rs 1.35 crore was spent, the amount sanctioned was Rs. 2 crore in 2013-14 of which Rs 1.84 was spent . The amount sanctioned for PSS was Rs. 2.5 crore in 2014-15 of which Rs 2.46 was spent by Doordarshan. 

  • UltraTech Cement associates with Mumbai City FC as its strength partner

    UltraTech Cement associates with Mumbai City FC as its strength partner

    MUMBAI: UltraTech Cement announces its association with Mumbai City FC, Mumbai’s franchise in the Indian Super League, as its Strength Partner. It aims to extend its support towards building the beautiful game in India with this tie-up.

     

    Football is fast gaining popularity in the country, and the success of the first edition of the Indian Super League is a testimony to it. Indian Super League achieved the rare milestone of having registered the highest average stadium attendance for any football league in Asia, and the fourth highest in the world in its first edition.

     

    Indian National team captain, Sunil Chhetri and Goalkeeper, Subrata Paul among others are the core players of Mumbai City FC. Nicolas Anelka, the marquee player-manager for Mumbai City FC, is a globally renowned footballer having plied his trade with top clubs in Europe including Real Madrid, Manchester City, Chelsea and Arsenal, among others. Bollywood actor and football enthusiast Ranbir Kapoor is the co-owner of the team.

     

    The team’s logo is a reflection of a resilient fortress that depicts the strong and determined spirit of the city. It also depicts a train that is the lifeline of the city. The seven stars symbolize the seven islands that form Mumbai.

     

    “UltraTech has always been strongly connected with sports in India; be it cricket and now football. UltraTech, as a brand, signifies strength and beauty, which is what football as a sport stands for. Mumbai City FC has a strong mix of top national and international players and has a promising season ahead. Our association with Mumbai City FC is a step towards connecting with the youth of India through football, while also leveraging the rising popularity of the game as a brand,” said UltraTech Cement managing director O P Puranmalka.

     

    Commenting on this association with UltraTech Cement , Mumbai City FC team owner Ranbir Kapoor, said, “UltraTech Cement have been associated with sports teams in India for awhile now and it gives us a major confidence boost that they have ventured into football in India with Mumbai City FC. I am very glad to welcome them on board as our strength partner for this season.”