ITV

Tag: Nat Geo Max

  • Discovery claims lead over arch rival NGC

    Discovery claims lead over arch rival NGC

    NEW DELHI: Even as the fight for the non-fiction genre of programming hots up in India, Discovery India, quoting TAM figures, says it has a viewership of 35,000 viewers, while that of rival National Geographic Channel (NGC) was 20,000 for the 44th week ended 2 November.

    The figures (all cities, 24 hours and C&S 4+ audience) show that average viewership was as following: Discovery – 35,000, Animal Planet (AP) – 10, 000, NGC 20,000. Where the TRPs are concerned, Discovery India has claimed figures of 0.06, AP – 0.02, against NGC – 0.03.

    However, NGC has a different view on this altogether. Quizzed on the issue of leadership and market share, NGC’s South Asia head Zubin Gandevia told indiantelevision.com last week, “If Discovery is talking about leadership over NGC, good. I don’t see competition as NGC is comparatively a younger channel (in India) compared to Discovery.”

    The list of Top 20 programmes on Discovery shows that crime programming is doing well. The list has a good mix of programmes from the different time bands and genres. NGC has a very high number of nature/wildlife shows in its list, and Nat Geo Max, which was doing better than Discovery at 9 pm on weekdays has stopped performing as well.

  • Nat Geo strengthens prime hour programming

    Nat Geo strengthens prime hour programming

    MUMBAI: National Geographic is beefing up its prime hour of nine pm – Nat Geo Max – with specials targeted at the thinking viewer.

    The Space Week that commences today, will start with Destination Space that will give viewers an insider’s view of the next space race – as astronauts, scientists and entrepreneurs share their vision of the future. Similar one hour specials are lined up for the rest of the week – Solar Blast on Tuesday, Asteroids – Deadly Impact on Wednesday, Cold & Space and Star Wounds on Thursday and Cosmic Fireball on Friday.

    Says Nat Geo senior VP, content and communication Dilshad Master: “Nat Geo Max is our prime hour wherein we give high value high-interest, award winning shows to our viewers. Being a Prime time slot, each show is a great example in both entertainment and information. This is a something which few channels can claim to have.”

    Nat Geo Max, the channel’s prime hour programming block that started in April this year, plays the best of the channel’s programming where all programmes playing on the slot are are thematically linked.

    The Space Week (29 July – 2 Aug) will be followed by the Violent Earth Week (5 Aug – 9 Aug) which will showcase the best of programming that NGC has to offer in the field of natural disasters, earthquakes, volcanic eruptions and desert storms, says Master.