ITV

Tag: Nat Geo Kids

  • Age-appropriate ‘safe’ content is taken from Nat Geo Kids, Sony & Amar Chitra: Shirsa

    MUMBAI: Shirsa, a company specialising in enabling content publishers to engage-new age kids online and offline, has taken care of parental concerns on content and safety over internet and time spent on digital devices. The contents are age-appropriate and are based on user behaviour from renowned content partners such as National Geographic Kids, British Council, Amar Chitra Katha, Sony Music India, TED Ed and more,” said Shirsa co-founder and CEO Sukhada Tendulkar.

    As the kids’ television time is shifting to internet based devices, the time spent by them on the online devices is continuously on the rise. At the same time parents want their kids to learn from every interaction on the internet. This encouraged Tendulkar and Mandar Desai to start Shirsa as a ‘Kids Engagement Company’ which is primed to encourage children to be curious and have fun.The opportunity Shirsa sees is engaging kids globally, through interactive edutainment which includes entertaining content with educational value, gamification, interactive features offered through multiple platforms.

    While it all starts with the brain, Shirsa has consciously correlated itself to being curious and as we know – Curious is fun. There is no better way to get kids involved in learning than getting them curious. Curiosity is nothing but an appetite for knowledge. It is the spark behind ideas, ideas that ignite reasoning and great learning. Today’s children or the ‘digital natives’ (children of digital era, always surrounded by technology) have access to technology at their fingertips. Digital music, video players, mobile phones, video games and the like have changed the way we receive and process information! Fundamentally, they ‘think’ differently than the previous generations. And that’s a greatest challenge as well as a boon when it comes to building educational tools for kids. Challenge – because the content has to compete with the round-the-clock ‘edutainment’ kids live with and be exciting and engaging enough to grasp the attention of the kids. And a boon – because kids love anything digital and anything that come through a laptop, a tablet or a phone, they are happy to experiment with.

    Shirsa is currently engaging children aged 6 to 15 years through innovative plus safe digital products and services in collaboration with parents, educationists and partners. Each online platform is created basis a deep understanding of the transforming nature of knowledge consumption in order to gratify the ever-changing needs of hungry young minds.

    PlanetOfGui.com is a social platform that inspires kids aged 6 to 15 years to be curious learners while having fun with engaging content. While Newspik.in is a digital newspaper sharing bite-sized news, city events and non-fictional articles for children. The news topics range from nature to science and technology, from entertainment to sports stories from across the world.

    Both the platforms are gamified wherein every activity of the child is rewarded with Geekos, our virtual currency. These Geekos can then be redeemed against buying real products, unlocking social features, customizing avatar, and getting freebies at your doorstep.

    Shirsa Enhance is the co-scholastic solutions vertical of Shirsa Labs that specializes in developing products that are child friendly, real-world relevant and easy to implement in schools. Our life skills product will make the child ready for the future along with preparing him or her to tackle any challenges in their life.

    Shirsa Engage is the events vertical of Shirsa Labs, specializes in conceptualizing and organizing large-impact kids events & school contact programs for brands. It creates engaging experiences for students, parents and educators through the help of brands. Shirsa Connect is the digital vertical of Shirsa Labs, specializes in enabling content publishers to engage digitally with kids aged 6-15 years through its multiple products. As Children’s preferences are evolving, it wants to cover the relevant Digital & Tangible touchpoints of a kid’s life through branded content engagement.

    Tendulkar said, “The Shirsa Parent App allows to set-up time duration for the child to be online. They can also monitor their growth, inclination and learning style through the App.”

    It’s the time when digital revolution is entering every aspect of life. It’s only prudent to let our children explore and experience the full learning potential of digital medium, within a safe and protected environment. With educational platforms like PlanetofGui and Newspik; children, parents, teachers and brands are to benefit equally from the innumerable fun ways to engage and enlighten the young minds.

  • Nat Geo Kids appoints Vermeulen as head of sales

    Nat Geo Kids appoints Vermeulen as head of sales

    MUMBAI: National Geographic Television International (NGTI) has appointed Karen Vermeulen as its first dedicated kids sales person. Vermeulen will be based in London in the new role of head of kids’ sales but will also work closely with National Geographic Kids’ programming and production president Donna Friedman Meir – along with her US-based team – to drive the development of this growing area of National Geographic’s business.

    Vermeulen joins from Entertainment Rights where she was territory manager UK, Ireland and German-speaking Europe, responsible for maximising TV, new media and DVD sales for a range of properties including Postman Pat, Basil Brush, Little Red Tractor and Barbie. In addition, she managed the strategic rollout of licensing and merchandising for core brands in Germany.

    At National Geographic, Vermeulen will build on this experience, undertaking the key sales role for National Geographic Kids’ programming, but she will also have responsibility for managing the growing stable of brand franchises and developing properties for maximum benefit.

    Current programmes in production from National Geographic Kids include Mama Mirabelle’s Home Movies, a mix of animation and live-action wildlife footage for preschoolers, produced in partnership with King Rollo Films; Iggy Aruckle, an animated comedy adventure for kids 6 – 11, produced with Blueprint Entertainment; Toot & Puddle: I’ll Be Home For Christmas based on the award-winning book by Holly Hobbie and being animated by Grand Slamm Children’s Films; and the first global reality adventure series for little kids, Are We There Yet?, produced in partnership with Cellar Door and Sinking Ship Productions.

    Friedman Meir said, “We are thrilled to welcome Karen to the team and to have someone in London who can work more closely with our European partners on a regular basis. She brings a wealth of very valuable experience to our developing business and has a real feel for integrated property management. She joins National Geographic at a pivotal time; in addition to those shows already in production we have a large number of unique and outstanding properties in development, targeting pre-schoolers, school-age kids and tweens with our hallmark approach – entertaining programmes that excite kids to explore their world.”

    NGTI president Ian Jones added, “The addition of Karen to our team, along with the kids programming to the NGTI catalogue, marks a new era for our business and a natural extension for our brand. Donna and her team in the US have already done a fantastic job in establishing National Geographic as a player in the kids market, particularly in Europe, and I have every confidence that Karen is the ideal person to consolidate and build on that activity going forward.”