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Tag: Nasher Miles

  • Nasher Miles & Flipkart add colour to ‘The Big Billion Days’ 25′

    Nasher Miles & Flipkart add colour to ‘The Big Billion Days’ 25′

    MUMBAI: Why pack dull when you can pack with personality? This festive season, Nasher Miles is unzipping a bold new chapter in travel style, teaming up with Flipkart for ‘The Big Billion Days 2025.’

    The luggage brand, celebrated for its splash of colour and playful spirit, has rolled out two cheeky films starring digital darlings Sakshi Shivdasani and Ayush Mehra. The duo brings their trademark wit and charm to everyday travel scenarios, from last-minute road trips to date-night dashes, where bland baggage just doesn’t fit the bill.

    With the sassy slogan “Why so boring, bro?”, Nasher Miles is calling time on lifeless luggage, nudging young, style-conscious travellers to match their bags to their vibe: colourful, durable, and unapologetically fun.

    “This campaign is about more than bags, it’s about boldness,” said Nasher Miles, co-founder & cmo, Shruti Kedia Daga. “Flipkart’s Big Billion Days gives us the perfect stage to inspire people to travel with style, spirit, and a dash of mischief.”

    Backed by creative agency Itch, the campaign closes with a punchy message: ‘Drop the boring.’ For co-founder Naman Agarwal, the idea is simple: “If fashion is an expression, why should luggage be left out? Bags should be as full of personality as the people who carry them.”

    Set to run across digital platforms, Flipkart’s app, and mass media, the films ensure that this year’s Big billion days won’t just be about snagging deals, it’ll be about carrying colour and character wherever the journey leads.

  • Nasher Miles appoints Anil Verma as chief strategy officer

    Nasher Miles appoints Anil Verma as chief strategy officer

    Mumbai: Nasher Miles, the premium luggage brand known for its vibrant and stylish designs, is thrilled to announce the appointment of industry veteran Anil Verma as chief strategy officer, effective immediately. This strategic move strengthens Nasher Miles’ position following their recent triumph on Shark Tank India.

    Prior to joining Nasher Miles, Anil held key leadership positions in various multinational companies like Purplle.com, Samsonite, and Delsey Paris. Throughout his distinguished career, he has consistently demonstrated exceptional leadership qualities and a collaborative approach. His commitment to fostering a culture of innovation and excellence aligns perfectly with Nasher Miles’ vision. Having established itself as a top brand in the online marketplaces, Nasher Miles is now poised to test the waters of the offline market. Anil’s extensive experience will be instrumental in leading this expansion strategy. In his role, he will guide the brand’s foray into brick-and-mortar retail, ensuring a seamless customer experience across all touchpoints.

    In his role as chief strategy officer, Anil will oversee the company’s overall strategic direction, encompassing product development, finance, and operations. This holistic approach will ensure Nasher Miles remains agile and adaptable in the ever-evolving business landscape. By focusing on innovative product design, financial discipline, and operational excellence, Anil will contribute to Nasher Miles’ long-term growth trajectory.

    Fresh off their remarkable feat of securing an All-Shark Deal on Shark Tank India Season 3, Nasher Miles is poised for significant growth. Anil Verma’s deep understanding of global markets within the luggage sector, and the e-commerce ecosystem will be instrumental in driving this growth and capitalizing on emerging opportunities. He will play a pivotal role in shaping the company’s long-term vision and ensuring Nasher Miles remains agile and adaptable in the ever-evolving business landscape.

    Nasher Miles founder & chairman Abhishek Daga said, “We are delighted to welcome Anil Verma to the Nasher Miles leadership team. His strategic expertise and proven ability to navigate complex challenges, particularly within the luggage industry, will be invaluable as we build upon the momentum generated by our appearance on Shark Tank India. We are confident that Anil’s leadership will propel Nasher Miles to new heights.”

    Nasher Miles’ CTO Anil Verma said, “I am incredibly excited to join Nasher Miles at this pivotal moment in the brand’s journey. The company’s commitment to innovation and its impressive success on Shark Tank India demonstrate tremendous potential for growth. I am confident that my experience can help Nasher Miles capitalize on emerging opportunities and achieve its long-term vision. I look forward to collaborating with the talented Nasher Miles team to propel the brand to even greater heights.”

    Anil Verma’s passion for driving meaningful change, coupled with his strategic vision and deep industry expertise, makes him an invaluable asset to the Nasher Miles team. Nasher Miles’ journey from bootstrapping with zero external funding for six years to securing an All-Shark Deal on Shark Tank India is a testament to the brand’s resilience, vision, and commitment to excellence. This historic achievement not only validates Nasher Miles’ unique value proposition but also showcases the confidence that the esteemed Shark Tank India judges have in the brand’s potential for future success.