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Tag: Narinder Kumar

  • To The New scores a hat-trick as Prime Video’s preferred partner for 2025

    To The New scores a hat-trick as Prime Video’s preferred partner for 2025

    MUMBAI: To The New has once again made the cut as Prime Video Preferred Fulfillment Vendor (PFV) for 2025, proving it knows exactly how to package, polish, and push pixels to perfection.

    For the third year running, the digital technology services firm has been handpicked by Amazon Prime Video as part of its global PFV roster, a tightly curated club of partners trusted to handle the heavy lifting of content delivery, localisation, and OTT-ready packaging.

    “TO THE NEW has consistently demonstrated a deep understanding of our content fulfillment requirements,” said Prime Video & Amazon Studios head of global media vendor services, Paul Nguyen. “Their ability to deliver with accuracy, speed, and alignment to our standards has made them a valued partner in our global operations. Their continued recognition in our PFV program reflects our ongoing collaboration and their focus on meeting Prime Video’s expectations.”

    “We are pleased to continue our partnership with Amazon Prime Video as a Preferred Fulfillment Vendor,” said To The New co-founder & CEO, Narinder Kumar. “This recognition is a testament to our team’s deep domain expertise and our unwavering commitment to helping content creators and studios deliver exceptional viewing experiences to global audiences.”

    In the streaming world, where one glitch can trigger mass exits, consistency is currency. To The New brings both blending deep domain expertise with slick, automated workflows that keep content flowing fast, secure, and studio-grade.

    With marquee clients across media and entertainment, the firm has quietly become a behind-the-scenes juggernaut, ensuring your next binge-watch lands glitch-free and grammatically correct.

  • TO THE NEW and Irdeto partner to boost Pay-TV experience & monetisation

    TO THE NEW and Irdeto partner to boost Pay-TV experience & monetisation

    Mumbai: TO THE NEW, a global digital technology services company, and Irdeto, the world leader in secure digital platform experiences, are expanding their partnership to address the needs of Pay-TV and streaming operators which aim to support content super aggregation for end users. The collaboration also enables operators to unlock monetization opportunities beyond the primary content viewing use cases. Irdeto has selected TO THE NEW as a key technology partner for delivering a consistent user experience (UX) across the full suite of devices in its ecosystem.

    With TO THE NEW’s UX, apps, and experience management seamlessly integrated, operators can better utilize Irdeto’s award-winning streaming aggregation platform, Irdeto Experience, by optimizing content delivery and driving viewer engagement across all types of connected devices, including mobile, web, Smart TVs and set-top boxes. The collaboration between TO THE NEW and Irdeto provides flexibility for operators to customize the look and feel of apps, while also enabling studio-grade security and complete control over metadata and rights management using proven content management solutions. Irdeto Experience also allows easy integration with industry-leading tools for subscription management, data and analytics, digital marketing, and advertising engines.

    “Our partnership with Irdeto focuses on revolutionizing the OTT experience with a rich, flexible, and extendable solution, which enables content providers to delight their audiences across platforms, while also opening up new avenues for monetization”, TO THE NEW co-founder & CEO Narinder Kumar.

    “Irdeto is committed to providing secure and flexible solutions for streaming and pay-TV operators, and this partnership with TO THE NEW supports our mission to offer a comprehensive ecosystem that not only enhances user experience but also drives viewer engagement and revenue growth,” commented Irdeto COO of Video Entertainment Andrew Bunten. “This collaboration is particularly prominent in light of the growing demand for personalized content across devices including hybrid set-top boxes, so we are excited to see how our partnership translates into tangible impacts for our clients and their audiences,” he added.

  • Tech trends to watch out in 2015

    Tech trends to watch out in 2015

     

    Every January brings along flood of predictions to guide us through the trends that will shape businesses in the coming year. With us already in 2015, it would be quite apt to list down a few of our expectations for this year. So here are the top 5 tech trends we can expect to take off in 2015.

     

    Mobility: 2015 will see mobility becoming even more pervasive. According to a recent survey by Citrix, 71 per cent of the enterprises believe that mobility is a top priority while 63 per cent believe it to be the biggest factor in helping them gain a competitive advantage. These stats surely speak aloud about the future of mobility, which will see lots of enterprise applications getting native mobile interface. Many new applications will start with mobile first design and implementation. Along with this, mobile devices (including tablets) will become smarter and more powerful with much better computation and storage capabilities.

     

    Cloud Computing: Trend of cloud computing will continue to grow in this year. With large growth in data storage, more and more applications being delivered on SaaS model, cloud computing will keep growing. According to a study by Gartner, 50 per cent of the enterprises will use hybrid cloud by 2017. This clearly implies that we should be seeing more hybrid clouds where there is an easier integration between private and public clouds keeping different security requirements in mind.

     

    Wearables / Smarter Devices: Market for wearables will expand exponentially. 2015 should see some of innovative prototypes finally coming of age and in mass production and usage. They can be smart watches, google glasses or phones capable of monitoring health parameters and providing value added services.

     

    Smart Data / Intelligent Analytics: Some of the problems being faced in Big Data space about gaining actionable insights rapidly from mountains of data being stored will be resolved. This will lead to further adoption of Big Data in large number of enterprises and products. We should also witness easy integration and innovative usage of Big Data in varied business contexts.

     

    Mobile Identities: With us living in a mobile-driven world, mobile identity emerges as a very critical concern. User’s private and public identity will be more effectively and seamlessly used across applications and devices. This will enhance user-experience, more context specific and personalised services.

     

    (These are purely personal views of IntelliGrape VP Engineering Narinder Kumar and indiantelevision.com does not necessarily subscribe to these views.)

  • IntelliGrape signs up with DataStax Partner Network program

    IntelliGrape signs up with DataStax Partner Network program

    MUMBAI: IntelliGrape, which is a leading player in building custom Big Data solutions, has joined hands with DataStax to increase the adoption of their Apache Cassandra-based database, used by more than 400 companies including more than 20 in the Fortune 100.

     

    The DataStax Partner Network (DSPN) is built around business collaborations with solution, application, infrastructure and ecosystem partners such as Accenture, Apigee and many others.

     

     “We are delighted to welcome IntelliGrape into the DataStax Partner Network as our first partner in New Delhi.  IntelliGrape clearly offers some great experience with Cassandra projects and without doubt will benefit both businesses and the Cassandra community” said DataStax Channel director Tim Marston.

     

    As a member of DataStax partner network, IntelliGrape will offer scalable, flexible and more business relevant Big Data solutions built on Apache Cassandra platform. Basis this association, IntelliGrape will also have access to DataStax’s ETL/Data Integration, BI/Reporting and Development Tools.

     

     “We are very excited to join hands with DataStax, which we feel will help us leverage this cutting edge platform to build and support Big Data solutions for our enterprise and start-up clients” mentioned IntelliGrape VP engineering Narinder Kumar. He further added, “All businesses across the globe are witnessing rapid technological and digital revolution, leading to a burgeoning amount of data, which needs to be analyzed efficiently and effectively for strategic business decisions.”