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Tag: Narinder Batra

  • HIL ropes in Airtel as associate sponsor

    MUMBAI: Telecommunications major Bharti Airtel has become the associate sponsor of Hockey India League (HIL), the franchise-based hockey league formed on the lines of cash-rich IPL.

    Airtel, which is heavily invested in sports, has for the first time associated with Hockey. The telecom brand is the title sponsor of domestic and international cricket matches played in India. Apart from Cricket, Airtel is also the title sponsor of Indian Grand Prix.

    HIL chairman Dr. Narinder Batra said, “We welcome Bharti Airtel for joining Hero Hockey India League and being part of this historical event. Their association will boost Indian hockey and will take the sport to a new level.”

    Hero MotoCorp is the title sponsor of HIL.

    In the inaugural season of the Hero Hockey India League, Jaypee Punjab Warriors will face Delhi Waveriders on 14 January at Major Dhyan Chand National Stadium in New Delhi.

  • Hero takes title sponsorship of Hockey India League

    Hero takes title sponsorship of Hockey India League

     MUMBAI: The two-wheeler giant Hero MotoCorp signed a multi-year deal with Hockey India to take title sponsorship of its ambitious franchise-based league, Hockey India League (HIL).

     

    With this sponsorship, the tournament will be called Hero Hockey India League and underlines Hero MotoCorp’s support for the game.

     

    Hero MotoCorp was the Title Sponsor of the 2012 Olympics Qualifier Tournament – ‘Hero FIH Road to London 2012’, which was won by the Indian Men’s team, thereby securing a berth in the 2012 Olympic Games. In 2010, Hero was also the Title Sponsor of the men’s, FIH World Cup held in New Delhi.

     

    Announcing this here today, Hockey India secretary and HIL chairman Narinder Batra said, “We are delighted to have Hero MotoCorp as the Title Sponsor of the Hockey India League. Hero Group and particularly its MD & CEO Pawan Munjal have always been great well-wishers of Indian Hockey and they have supported many initiatives of Hockey India in the past few years.”

     

    Hero MotoCorp MD & CEO Pawan Munjal said, “Hockey holds a special place in our hearts and we are pleased to partner with Hockey India League. I am sure that the initiative taken by Hockey India to start this league will go a long way in developing the game and bring back its old glory.”

     

    The inaugural Hero Hockey India League will be held from 14 January to 10 February 2013 involving 120 leading players. The HIL will feature a total of 34 matches.

    ESPN Star Sports is the global broadcast rights partner for HIL till 2017.

     

    The league will involve five teams Delhi Waveriders, Jaypee Punjab Warriors, Uttar Pradesh Wizards, Mumbai Magicians and Ranchi Rhinos will compete in the inaugural season at five venues – Delhi, Jalandhar, Lucknow, Mumbai and Ranchi respectively.

  • Hockey India League gets Meridian Mumbai and OgilvyOne on board

    MUMBAI: Creative agency Meridian Communication Mumbai has added Hockey India League to its existing client portfolio, following a multi agency pitch in Delhi a couple of months ago. OgilvyOne has bagged the digital mandate.

    Meridian Communication Pvt. Ltd head of office Samrat Bedi said, “Giving hockey its rightful place in India, is something that we all talk about. The League is a superb opportunity for us to be a part of the team that will re-position the game in a manner that appeals to newer and larger audiences.”

    Hockey India secretary-general and Hockey India League chairman Narinder Batra said, “Meridian & Ogilvy One’s passion came through during the pitch. The league is going to showcase the world’s best talent and boundless energy. Meridian and Ogilvy One brought such energy to the table and we are happy to choose it as our communication partner.”

    OgilvyOne Worldwide India president Kunal Jeswani said, “It is very exciting to have the opportunity to launch the Hockey India League and rekindle the country‘s passion for the sport. It is a great challenge and we look forward to it.”

    Meridian Communication Pvt Ltd VP planning Shashank Lanjekar said, “Sport in India is uni-dimensional and that‘s just so unfortunate. It’s easy to blame and complain about the lack of other sports facilities but it’s not easy to initiate a change. And that‘s exactly what Hockey India has done. A spark that we hope slowly takes the shape of a flame and soon rages into a forest fire like the IPL. We hope to make this ambition our communication effort as well.”