Tag: Nargis Fakhri

  • AI superstar Naina launches India’s first AI podcast titled  ‘The nAIna Show’

    AI superstar Naina launches India’s first AI podcast titled ‘The nAIna Show’

    Mumbai: India is set to witness a revolutionary moment in the digital entertainment space with the launch of ‘The nAIna Show’, a unique and groundbreaking series hosted by Naina, India’s first AI superstar. This podcast marks a significant milestone as the country’s first AI-driven podcast series, featuring in-depth and insightful interviews with some of the most celebrated personalities in the entertainment industry.  

    The guest list includes Sobhita Dhulipala, Sanya Malhotra, Richa Chadha, Saiyami Kher, Esha Deol, Hansika Motwani, Ridhima Pathak, Nargis Fakhri, Kritika Kamra and many more.

    Naina, known for her remarkable AI capabilities blended with a uniquely Indian perspective,  will engage with celebrities from various fields, including Bollywood, sports, music, etc. This platform offers an unprecedented opportunity for fans to experience their favorite stars through the lens of advanced artificial intelligence.

    The podcast series aims to delve deep into the lives, careers, and personal stories of these celebrities, providing listeners with a rare and intimate experience. Naina’s ability to analyse and ask thought-provoking questions promises to bring out the most candid and engaging responses from her guests.

    Listeners can expect a blend of insights, emotion, and humor in each episode, making ‘The nAIna Show’, not just an entertainment venture but an enlightening journey into the minds of India’s most influential figures.

    The podcast will be available on Naina’s and Pop Diaries’ YouTube channels, ensuring easy access for audiences worldwide. Its interactive format will also allow listeners to submit their questions and comments, creating an engaging experience.

    Naina’s foray into podcasting is not just a technological marvel but a cultural phenomenon, showcasing the potential of AI in reshaping media and entertainment. This series is a  testament to India’s growing prowess in the field of artificial intelligence and its application in creative industries.

    Stay tuned for the first episode of ‘The nAIna Show’, where Naina, the AI superstar, takes the art of conversation to a new level, redefining the way we engage with media and technology.  The podcast promises to be a trailblazer in the digital era, seamlessly integrating AI innovation with the rich tapestry of Indian culture and celebrity stories.

  • Bausch and Lomb India “blames the frame” with new campaign for contact lenses

    Bausch and Lomb India “blames the frame” with new campaign for contact lenses

    MUMBAI: Reminding the young Indian spectacle wearer of the several embarrassing situations their spectacles have landed them in, Bausch and Lomb India announced the launch of its latest campaign, #BlameTheFrame, for its vision correction contact lenses – iconnect. These monthly disposable contact lenses have been specially designed for youth & first time users to suit their pocket as well as their lifestyle. The campaign is aimed at urging the young bespectacled Indian to ditch their frames and switch to iconnect contact lenses.

    The narrative of the ads takes this fight with spectacles head on, while being humorous, cheeky, and fun to appeal to the youth, with the added appeal of youth icon Nargis Fakhri.

    Announcing the roll-out of the digital campaign for iconnect, Bausch and Lomb India managing director Sanjay Bhutani said, “Bausch and Lomb, world over, is known for delivering quality and convenience to their consumers. We believe that we provide a great alternative to the conventional frames which are often the reasons for embarrassing and funny situations for the wearers. With the #BlameTheFrame campaign, we are reiterating this fact, albeit in a lighter vein. We are extremely thrilled with the treatment we have given to this campaign and we are confident that we would be able to strike a chord with our audience. We are extremely happy to have Nargis Fakhri be a part of this campaign.”

    FCB Ulka national creative director Surjo Dutta said, “It’s been a great experience as always producing some exciting work for Bausch & Lomb this year. The brief was very clear: take the spectacles category head on. And being the leader in the contact lenses category, we decided to do that in a lighthearted manner. We asked ourselves, ‘What if a once-in-a-lifetime moment passed you by unnoticed and your spectacles were to blame for it?’ ‘Blame The Frame’ is the campaign that was born out of that question. And it resonates very well with people who wear spectacles because they’ve all been in one messed up situation or another because of them. This is just the first film and we hope to make more soon."

     The new campaign will see a digital release and will be seen across all digital platforms.

  • Eros International signs television license deal with Zee Network

    Eros International signs television license deal with Zee Network

    MUMBAI: Eros International Media Ltd has announced a television syndication deal for their new and catalogue films with Zee Network. The films comprise a number of catalogue films from Eros’ vast library and also pre-sales for a few forthcoming films.

    Movies that will be showcased exclusively on Zee Network include Riteish Deshmukh and Nargis Fakhri starrer Banjo, slated for a theatrical release on September 23, the much acclaimed family drama Nil Battey Sannata, and the widely appreciated Aligarh starring Manoj Bajpayee and Rajkummar Rao.

    Apart from the recent releases, the license deal will give the channel access to Eros’ blockbuster catalogue films like Housefull, Heyy Babyy, Cocktail, Vicky Donor, Omkara among others.

    Eros International Media Ltd. managing director Sunil Lulla said, “This deal signifies yet another step towards cementing our long association with Zee Network. We continue to exploit our significant library and the content licensing deal with Zee is consistent with our pre-sales strategy. These tailor made packages from our broad film repertoire will suit audiences across networks and maximize the potential from the television broadcast.

  • Eros International signs television license deal with Zee Network

    Eros International signs television license deal with Zee Network

    MUMBAI: Eros International Media Ltd has announced a television syndication deal for their new and catalogue films with Zee Network. The films comprise a number of catalogue films from Eros’ vast library and also pre-sales for a few forthcoming films.

    Movies that will be showcased exclusively on Zee Network include Riteish Deshmukh and Nargis Fakhri starrer Banjo, slated for a theatrical release on September 23, the much acclaimed family drama Nil Battey Sannata, and the widely appreciated Aligarh starring Manoj Bajpayee and Rajkummar Rao.

    Apart from the recent releases, the license deal will give the channel access to Eros’ blockbuster catalogue films like Housefull, Heyy Babyy, Cocktail, Vicky Donor, Omkara among others.

    Eros International Media Ltd. managing director Sunil Lulla said, “This deal signifies yet another step towards cementing our long association with Zee Network. We continue to exploit our significant library and the content licensing deal with Zee is consistent with our pre-sales strategy. These tailor made packages from our broad film repertoire will suit audiences across networks and maximize the potential from the television broadcast.

  • Houseful 3……Happy hours!

    Houseful 3……Happy hours!

    MUMBAI: Houseful 3 follows Sajid Nadiadwala’s Houseful (2010) and Houseful 2 (2012), both of which saw varying degrees of success. This instalment too follows the same pattern of many characters filling the screen with silly gags and actions that are meant to keep the viewer occupied. In short, it is a leave-your-brain-at-home film that does not require a script.

    Boman Irani is a kind of shipping tycoon based in UK with three daughters, Jacqueline Fernandez, Nargis Fakhri and Lisa Haydon who he assumes to be simple, sanskari girls living according to their names: Ganga, Jamuna and Saraswati. He has some superstition about women in his family marrying because there are instances of bad happenings in the aftermath.

    However, unknown to Boman as well as to each other, all three sisters have a man in their life. These are Akshay Kumar, Abhishek Bachchan and Riteish Deshmukh. These three pretend to be in love but their real aim is to pocket many millions of wealth that vests between these three sisters.

    Boman has sought the help of Chunky Pandey, playing Aakhri Pasta in all the films, who comes dressed as a fortuneteller and predicts that the marriage of each girl bodes ill for Boman, who will die the moment the each sister’s man sets eyes on him, or steps into the house or utters the first word to Boman, respectively.

    For the comedy and buffoonery to happen, most of the characters have to be under one roof. The girls and guys devise a plan. Akshay, an aspiring footballer, comes over on a wheel chair, he is incapable of stepping down or walking so Boman is safe on that count. Abhishek, dreaming of becoming a rapper, enters the house as a mute so there is no question of uttering a word to Boman. Riteish, who is raring to become a formula one driver, pretends to be blind; he can’t set eyes on Boman and hence even the third bad omen is ineffective.

    Now enter three more suitors for these girls in Nikitin Dheer, Sameer Kochhar and Arav Chowdhary. Just out of jail, they are presented as Boman’s choice for the girls. Jackie Shroff enters the scene. An ex-don of Mumbai, Jackie is also just out of jail and decides to meet his underling, Boman in London. When jailed, Jackie had transferred Boman along with all his wealth to London. He also agrees with Boman’s choice of boys.

    For Dheer, Kochhar and Chowdhary, the hitch is that though Boman and Jackie prefer them for the girls, but the girls love Akshay, Abhishek and Riteish. After some more one-upmanship duels between the two groups, the good have to win over the evil. The idea is toraise some laughter and, hence, the battles have to be won with wit, not hand-to-hand fights.

    The film does not have to adhere to a particular script. It resorts to gags to follow a loosely woven story and anything can be turned or twisted at will. On that count, Sajid and Farhad do a fair job. The film has passable musical score despite a number of lyric writers and composers; however, the choreography is executed in an entertaining manner. Photography captures lush London locations very well.

    As for performances, Akshay Kumar, playing one with a split personality, excels in this film with his varied expressions and deadpan timing. Abhishek and Riteish play the perfect foils. Jacqueline, Nargis and Lisa add to the glamour quotient. Boman and Jackie do well. Of the three villains, Nikitin towers over the rest while Kochhar and Chowdhary are okay.

    Houseful 3 is a fair entertainer to hit the cinemas after a long draught. The film caters to all kind of audience and should manage a decent stay at the box office.

    Producer: Sajid Nadiadwala.

    Directors: Sajid, Farhad.

    Cast: Akshay Kumar, Abhishek Bachchan, Riteish Deshmukh, Jacqueline Fernandez, Nargis Fakhri, Lisa Haydon, Boman Irani, Jackie Shroff, Chunky Pandey, Nikitin Dheer, Sameer Kochhar, Arav Chowdhary.

  • Houseful 3……Happy hours!

    Houseful 3……Happy hours!

    MUMBAI: Houseful 3 follows Sajid Nadiadwala’s Houseful (2010) and Houseful 2 (2012), both of which saw varying degrees of success. This instalment too follows the same pattern of many characters filling the screen with silly gags and actions that are meant to keep the viewer occupied. In short, it is a leave-your-brain-at-home film that does not require a script.

    Boman Irani is a kind of shipping tycoon based in UK with three daughters, Jacqueline Fernandez, Nargis Fakhri and Lisa Haydon who he assumes to be simple, sanskari girls living according to their names: Ganga, Jamuna and Saraswati. He has some superstition about women in his family marrying because there are instances of bad happenings in the aftermath.

    However, unknown to Boman as well as to each other, all three sisters have a man in their life. These are Akshay Kumar, Abhishek Bachchan and Riteish Deshmukh. These three pretend to be in love but their real aim is to pocket many millions of wealth that vests between these three sisters.

    Boman has sought the help of Chunky Pandey, playing Aakhri Pasta in all the films, who comes dressed as a fortuneteller and predicts that the marriage of each girl bodes ill for Boman, who will die the moment the each sister’s man sets eyes on him, or steps into the house or utters the first word to Boman, respectively.

    For the comedy and buffoonery to happen, most of the characters have to be under one roof. The girls and guys devise a plan. Akshay, an aspiring footballer, comes over on a wheel chair, he is incapable of stepping down or walking so Boman is safe on that count. Abhishek, dreaming of becoming a rapper, enters the house as a mute so there is no question of uttering a word to Boman. Riteish, who is raring to become a formula one driver, pretends to be blind; he can’t set eyes on Boman and hence even the third bad omen is ineffective.

    Now enter three more suitors for these girls in Nikitin Dheer, Sameer Kochhar and Arav Chowdhary. Just out of jail, they are presented as Boman’s choice for the girls. Jackie Shroff enters the scene. An ex-don of Mumbai, Jackie is also just out of jail and decides to meet his underling, Boman in London. When jailed, Jackie had transferred Boman along with all his wealth to London. He also agrees with Boman’s choice of boys.

    For Dheer, Kochhar and Chowdhary, the hitch is that though Boman and Jackie prefer them for the girls, but the girls love Akshay, Abhishek and Riteish. After some more one-upmanship duels between the two groups, the good have to win over the evil. The idea is toraise some laughter and, hence, the battles have to be won with wit, not hand-to-hand fights.

    The film does not have to adhere to a particular script. It resorts to gags to follow a loosely woven story and anything can be turned or twisted at will. On that count, Sajid and Farhad do a fair job. The film has passable musical score despite a number of lyric writers and composers; however, the choreography is executed in an entertaining manner. Photography captures lush London locations very well.

    As for performances, Akshay Kumar, playing one with a split personality, excels in this film with his varied expressions and deadpan timing. Abhishek and Riteish play the perfect foils. Jacqueline, Nargis and Lisa add to the glamour quotient. Boman and Jackie do well. Of the three villains, Nikitin towers over the rest while Kochhar and Chowdhary are okay.

    Houseful 3 is a fair entertainer to hit the cinemas after a long draught. The film caters to all kind of audience and should manage a decent stay at the box office.

    Producer: Sajid Nadiadwala.

    Directors: Sajid, Farhad.

    Cast: Akshay Kumar, Abhishek Bachchan, Riteish Deshmukh, Jacqueline Fernandez, Nargis Fakhri, Lisa Haydon, Boman Irani, Jackie Shroff, Chunky Pandey, Nikitin Dheer, Sameer Kochhar, Arav Chowdhary.

  • Top 10 Bollywood actors to look out for in 2015

    Top 10 Bollywood actors to look out for in 2015

    MUMBAI: The past year in Bollywood gave us several groundbreaking performances by celebrated actors as well as debutants.  With the year coming to an end, here’s a roundup of some of the hottest actors to look out for in 2015. Check out the list of top 10 actors who are sure to rule the industry in the upcoming year.

    Deepika Padukone:

    Apart from numerous brand endorsements and appearances, Deepika Padukone tops the list with many exciting projects lined up for release next year. Deepika will essay the title role in Shoojit Sircar’s Piku opposite legendary Amitabh Bachchan and Sanjay Leela Bhansali’s Bajirao Mastani as Mastani. Last but not the least she also has Imtiaz Ali’s Tamasha opposite Ranbir Kapoor in her kitty.

    Kangana Ranaut:

    Kangana Ranaut received numerous accolades for her film, Queen, winning millions of hearts with its simple story. Kangana also won the best actress award drama category for the film in the recent Stardust Awards. Taking the entertainment quotient one notch higher, she will be seen in a double role in Aanand L. Rai’s Tanu Weds Manu 2 in 2015.

    Vidya Balan:

    Vidya Balan is geared up for some ambitious releases in 2015. Mahesh Bhatt’s Humari Adhuri Kahani which stars Vidya alongside Emraan Hashmi and Rajkumar Rao is an anticipated romantic drama. The actress, who is known for her unique choice in roles, was last seen in Bobby Jasoos this year.

    Shraddha Kapoor:

    In 2015, Shraddha Kapoor will be shaking legs with Varun Dhawan in the upcoming dance based film, ABCD 2. Currently, the actress is enjoying the Vegas schedule of the film that promises to deliver cutting edge VFX and outstanding choreography.

    Arjun Rampal:

    Social media platforms have been buzzing with compliments for Arjun Rampal’s look in his upcoming film Roy. Portraying the role of a complex filmmaker Kabir, fans are totally loving his new look and the role. With Roy’s release, 2015 will see the actor playing a role that he has never done before.

    Taahir Bhasin:

    Taahir impressed the audience and critics this year with his powerful performance as the antagonist in his debut YRF film Mardaani opposite Rani Mukerji. In 2015, Taahir has an exciting project film titled Babumoshai Bandookbaaz, opposite Nawazuddin Siddiqui and Chitrangada Singh. Looks like 2015 will be promising for the young actor.

    Emraan Hashmi:

    Emraan Hashmi starred in Mr. Natwarlal and Dharma Productions’ Ungli this year. Even though these films did not do well, his future projects in 2015 like Mr. X and Hamari Adhuri Kahani are in the list of the most awaited films of the coming year.

    Abhishek Bachchan:

    With his last super-hit release, Happy New Year, Abhishek Bachchan surely witnessed a successful year in 2014. In 2015, the actor has interesting projects to look forward which includes All is Well along side actress Asin.

    Jacqueline Fernandez:

    Jacqueline Fernandez is riding high on success with the blockbuster KICK and 2015 is touted to be a great year for the actress with films like Roy, Brothers and Definition of Fear among others. Jacqueline will be seen in a double role in her upcoming film Roy and her first international debut Definition of Fear is a horror film directed by James Simpson. These films are sure to keep the actress on her toes for next year.

    Nargis Fakhri:

    Nargis Fakhri was praised this year for her item song in KICK and for her quirky performance in Main Tera Hero alongside Varun Dhawan. In 2015, she will be making her Hollywood debut with her upcoming film Spy with Jude Law. Nargis will also be seen in a Tamil film Saahasam.

  • Koffee With Karan Season 4 Ends On a High Note After A Successful Run on Star World

    Koffee With Karan Season 4 Ends On a High Note After A Successful Run on Star World

    MUMBAI: Everybody’s favorite Bollywood Celebrity Talk Show – Koffee with Karan,  Season 4, has bid its viewers adieu after a superb run on STAR WORLD. The finale episode of the season aired on 13th April, recapping the best moments from the Season, a befitting farewell for all its fans. Having made it’s spot on GEC mantle amongst the top entertainment shows in India, the last four months saw an all-time rating high.

     

    In the last four months, well-known celebrity filmmaker Karan Johar has featured Bollywood’s biggest superstars, engaging them in a no holds barred dialogue. New and fascinating elements like Karan’s Broadway Music video, a stylish new and improved show set, interesting add on’s to the shows format like the Bollywood quiz gave this season that extra edge.  

     

    The last episode featured Karan Johar revealing  the contents of the Koffee Hamper which the celebrities were competing for in the rapid fire round. One of the high points of each episode was the mock competitiveness of the celebrities vying for the hamper full of goodies. In addition to that, key highlights from the best episodes of the season were showcased. Some of the shocking as well as the humorous moments right from Salman Khan’s  ‘ I am a virgin’ comment, Kareena Kapoor on Ranbir- Katrina wedding plans to speculations on Anushka’s lip job made the cut . Funny antics of the Stars with Akshay Kumar turning the tables on Karan with his own version of the rapid fire round , Alia’s crush on Ranbir confession, Sonam’s plans to enter politics and of course  Nargis and Freida’s PG13 humor were also a part of the highlights.

     

    Koffee with Karan’s unscripted content has garnered high entertainment value that is always making headlines. Salman Khan, Aamir Khan and Akhshay Kumar made their debut on the show they were previously elusive to. Upcoming talent like Parineeti Chopra, Alia Bhatt, Nargis Fakhri, Arjun Kapoor, Aditya Roy Kapoor, & Sharaddha Kapoor gave audiences memorable conversations to revel in.

     

    The digital sphere was also abuzz not only in India & but also worldwide with conversations on online networking portals. Episodes with Salman Khan, Nargis Fakhri, Arjun Kapoor, Ranveer Singh, Aditya Roy Kapoor, Sharaddha Kapoor, Deepika Padukone & Priyanka Chopra went viral on numerous social media sites.

     

    On this occasion Kevin Vaz, General Manager, Star India Pvt. Ltd. (English Cluster) said “Koffee with Karan Season 4 has had a great run on our channel and we are proud to say that it was one of our prime properties for the year. The overwhelming response that the show received has surpassed our expectations and that was very encouraging. As we move forward to bring a very exciting content line up this year we also look forward to the next season of the show”.

     

    True to its ethos,  the show did not fail to impress their viewers leading to a high viewership and garnering enviable TRP levels in the process. With Season 4 being such a huge hit, viewers are already looking forward to the next season of KOFFEE WITH KARAN on Star World.

  • ‘Main Tera Hero’: David & Dhavan

    ‘Main Tera Hero’: David & Dhavan

    MUMBAI: When watching a David Dhavan film, remember he is a Manmohan Desai fan and believes in making films to entertain. Ergo, don’t look for logic or argue about the last scene and the next being not connected. As long as the film gives you ‘time pass’ his agenda has been met. A father directing his son is a rare privilege enjoyed by very few filmmakers. Here, David directs his son, Varun Dhavan.

    Varun is a good-for-nothing boy studying in Coonoor and, obviously, finds it hard to get through his class. Many of his fellow students go to Bengaluru to study and come back with better results. Varun also decides to do that. Once in a Bengaluru college, the inevitable happens. He spots Ileana D’Cruz and, for him, it is love at first sight. Since this is a remake of the Telugu film, Kandireega, what follows is bizarre! It happens only in South Indian films and that is, Ileana is being watched over by a bunch of goons delegated by Arunoday Singh, a local cop who is in love with her and overtly possessive about her so no one dare look at her, let alone come anywhere near her or love her. Arunoday is always accompanied by a fellow cop and his sidekick, Rajpal Yadav.

    Well, Varun has already fallen for her and is not scared of Arunoday which he proves at first opportunity by thrashing his goons. Next he should be thrashing Arunoday and that would be the end of the story. But that would also mean the end of the film less than hour into it. For the sake of affording the film its full 2-hours-plus run, Arunoday challenges Varun to win over Ileana in the next three days or else face his wrath.

    Varun wins over Ileana even before he starts and Arunoday should not be a hurdle anymore.  And he is not, but there is a bigger challenge for Varun now. His lady love, Ileana is kidnapped and the man behind it is the father of a girl who fell for Varun when he was on his way to Bengaluru. It so happened that he fought some rowdy boys on the way and a girl, Nargis Fakhri, who captured his actions on her handycam had fallen for him. She happens to be the daughter of the biggest don operating between Asia and Africa, Anupam Kher. Ileana has been kidnapped by the don’s man so that Varun follows her and Kher can then make him marry his daughter, Nargis!

    Producers: Ekta Kapoor, Shobha Kapoor.

    Director: David Dhavan.

    Cast: Varun Dhawa,Ileana D’Cruz, Nargis Fakhri, Arunoday Singh, Anupam Kher, Evelyn Sharma, Raju Kher.

    Anupam is supposed to be sinister, pulling out a gun at the drop of a hat. But for the sake of entertainment, he is more of a caricature, with Saurabh Shukla as his sidekick. As if that were not enough, Arunoday, along with his sidekick, Rajpal, has also followed Varun to Anupam’s den. Varun has ten days to marry Nargis. Meanwhile, he has to pretend to be in love with Nargis while trying to get her out of his hair so he can romance with his true love, Ileana. The only help he has is from lord Ganesh and Jesus Christ, their statues talking back to him. Finally, Nargis finds her true love in Arunoday with some help and prodding from Varun.

    While the first half is fun and dance and battles of one-upmanship with Arunoday, the film gathers more pace in second half as more characters are added in the form of Anupam, Saurabh and Nargis. Being a Telugu remake, some aspects may seem farfetched: like the character of Arunoday, a mere inspector who terrorises a girl and her parents as he plans to marry her, that too in a metro like Bengaluru.

    David Dhavan directs his son and has rightly chosen to make a light entertainer which usually don’t backfire and fit the slot of a typical David film. As usual, he also does not get carried away with length and restricts the film to 128 minutes. The film has peppy music and provides scope for Varun to showcase his dancing prowess. However, the background score is full of pieces from RD Burman and Bappi Lahiri repertoire. Cinematography is good. Varun has an easy job of playing a carefree young man with the role requiring no drama. But why is he imitating Govinda and Anil Kapoor? Ileana is okay while Nargis has little to do. Anupam and Saurabh are in their element providing much of the fun. Shakti Kapoor in guest role lends his presence.

    On the whole, Main Tera Hero is a fair entertainer with a reasonably good opening response. While the T20 may affect its collections on Friday and Sunday (if India qualifies for the finals), in many parts it will have the advantage of Ram Navami and election day holidays.

    Jal: Dry run…

    Kutch, the deserted district of north-west Gujarat, seems to have become the flavour of the season for both commercial as well as offbeat films. Jal is the latest film based in Kutch, dealing with its water problems. The film is about a clairvoyant who can pinpoint a spot where a well can be dug to find water. Now that Narmada waters have reached far-flung corners of Kutch including the borders manned by the army, the subject may seem a bit out of sync but mattered a lot not very long ago.

    Producers: Puneet Singh, Girish Malik, Sumit Kapoor, Yogesh Mittal.

    Director: Girish Malik.

    Cast: Purab H Kohli, Kirti Kulhari, Saidha Jules, Mukul Dev, Tannishtha Chatterjee, Yashpal

    Sharma, Ravi Gossain, Vicky Ahuja.

    Purab Kohli is Bakka who is gifted with this instinct of spotting water underground with the help of his two brass sticks. He is right 60 per cent of the time by his own admission and his village counts on him in the absence of an alternative. When he isolates a spot, they just dig! This is his livelihood. On a personal front, Bakka loves the daughter of the mukhiya of the neighbouring village, Kirti Kulhari, with which his village has a running feud because that village has abundant water while his village has no source of water. Bakka is also loved by his best friend’s sister in his own village, Tannishtha Chatterjee.

    Things change for Bakka and his villagers when a researcher, Saidha Jules, arrives. She sets up her base on the waterfront where thousands of flamingos arrive each year. Soon she notices that the young ones of these flamingos die because of excess salt content in the water. The salt dries up in their wings rendering them flightless. She realises that sweet water needs to be added to this flow of water. Drilling machines are brought in and spots isolated where water could be found. This also provides labour to villagers who are engaged to take the dug sand away. However, despite the drill and the computer, the team fails to find water.

    Bakka’s skills are called upon to identify spots with water. All the three spots he earmarks give water. Bakka becomes a small celebrity and also gets employment from the government. Now the neighbouring village mukhiya is ready to give his daughter to Bakka in marriage. All is going well when his own villagers expect Bakka to borrow the drilling machine from Saidha and her colleague Gary Richardson. But, before he could raise the subject with Saidha she has left having finished her job. Gary also feels he has no use for Bakka now and ignores him. It is while Gary and his team are away that Bakka lures their middleman, Yashpal Sharma, with gold collected from the villagers. But, tragedy strikes, the machine breaks down and all hell breaks loose.

    The happy days are over for Bakka. His efforts to manually dig for water fail. The gold is stolen and he is blamed and thrown out of the village along with his heavily pregnant wife. When, finally, good news comes in the form of an article on his skills and a cheque as a reward, Bakka is nowhere around to collect it.

    While the first half is light with a lot of bonhomie and humour among the villagers, the second half, especially towards the end, becomes heavy with some forced tragedy. Direction is generally good. Background score as well as the choice of folk songs is effective. The highlight of the film is cinematography by Sunita Radia who captures vast vistas of the desert beautifully while also excelling otherwise. Purab is impressive with another good performance coming from Tannishtha. The rest, cast as village folk are natural.

    Jal will find a lot of appreciation from critics as well as on the festival circuit but not find many takers in cinema halls.

  • Arise India to spend Rs 60 crore on marketing in 2014-2015

    Arise India to spend Rs 60 crore on marketing in 2014-2015

    NEW DELHI:  After the successful partnership with ‘Once Upon a Time in Mumbai Doobara’, Arise India has once again partnered with Balaji Telefilms for its up-coming romantic comedy ‘Mai Tera Hero’.

     

    The association is a part of an extensive brand promotion strategy of Arise India where it intends to reach out to the audience by increasing its brand visibility. For strategic cinema associations, the company has earmarked a budget of Rs 60 crore which is aimed to create a positive imagery by going all out with its media visibility program.

     

    Arise India MD Avinash Jain said, “Balaji Telefilms today creates some of the most heart-touching movies in Bollywood, and our association with them is based on the massive love and affection that they get from the audience. Our current association follows the earlier immensely successful association with ‘Once Upon A Time in Mumbai Doobara’, where we were able to create a positive vibe for the movie and our brand through a winning co-branded initiative. We seek to repeat the same endeavour with the current association and enable consumers to meet their favourite stars through the contest.”

     

     He added, “Through this association we also seek to increase our brand visibility as Bollywood has a huge consumer connect and this will help us in creating that important bond with them. We have earmarked substantial marketing spends for movie promotions, and seek to nurture this relationship with Balaji Telefilms for mutual success in the future as well.”

     

    The brand will sponsor the meet at Select Citywalk Mall in Saket (Delhi) with the cast and crew of the movie including Varun Dhawan, Illeana D’ Cruz and Nargis Fakhri along with director Ekta Kapoor. The contest is already on-air through radio promotions, online activations, co-branded TVC’s, BTL promotions and in-mall activations.