ITV

Tag: Naresh Bhandari

  • Unacademy launches 360-degree campaign ‘Let’s Crack It’

    Unacademy launches 360-degree campaign ‘Let’s Crack It’

    MUMBAI: Education technology firm Unacademy launched a 360-degree campaign titled ‘Let’s Crack It’. The OOH duties to propagate the communication was handled by OMI, the Outdoor Agency arm of Laqshya Media Ltd.

    Unacademy endeavours to connect learners to educators and help the former prepare for over 30 different entrance examinations across disciplines. It is beautifully addressing the dire need of delivering quality education to all. It is serving as a one-stop solution for all education needs.

    OMI carved a 13-city plan for them with a sole objective of highlighting their brand communication 'Lets Crack It'. A very simple message delivered to the right audiences and using the right medium does the trick. Impactful billboards carefully handpicked in cities like Delhi, Bengaluru, Kolkata, Pune, Hyderabad, Ahmedabad, Cochin, Jaipur, Indore, Kota, Lucknow, Patna and Bhubaneshwar along with all unmissable media assets catering to the college-goers.

    Laqshya Media, OMI COO Naresh Bhandari commented "Unacademy is a very noble concept connecting learners to educators instantly. Their campaign stands for this value and the belief that they are part of this journey with the students. The messaging ‘Let’s Crack It' beautifully stresses the word ‘Let’s’ to assure this to every learner. We are extremely happy to have worked with them for this campaign. It was their first time on OOH and we had to ensure them the best of noticeability. Am glad the team could deliver the campaign’s much needed OTS. The creative looks great on OOH and the messaging is just apt for the outdoor scenario. The campaign buzz is around and a 3 – week duration would ensure that it stays with the TG for long."             

    Unacademy  vice president marketing Karan Shroff, commented "We are extremely content with the OOH campaign executed by OMI for us. The visibility is great, and the media assets deployed by them are all catering to our TG. We are confident of having reached out to a million aspirants looking for quality education. ‘Let’s Crack It' is the heart of our campaign and we are ecstatic to reach and inspire our audience through a very effective mass medium like outdoor advertising.”

  • Laqshya Media Group’s OOH agency OMI bags Global Marketing Excellence Award

    Laqshya Media Group’s OOH agency OMI bags Global Marketing Excellence Award

    MUMBAI: The Global Marketing Excellence Awards organised by the World Brand Congress concluded last week in Mumbai and honoured the best work in the field of marketing across various categories. Laqshya Media Group’s OOH Agency arm OMI executed Tanishq Campaign on OOH was adjudged the Best Outdoor and Location Based Marketing.

    The prestigious award admired the entire year OOH campaign planned for them and their impact it had on their brand. The various campaigns throughout the year that were strategically planned to keep the brand’s image and stature high on OOH helped bag this honor. This award for brand excellence celebrates all the hard work and efforts that goes in the campaign from the brand and from the agency side.

    Commenting on this award, Laqshya Media Group OMI COO Naresh Bhandari said, "We are extremely proud to have won the Best Use of Outdoor and Location based Marketing for Tanishq’. Every campaign executed by us from them throughout the year was a great success in terms of visibility. The brand scores high on the top of mind recall as compared to its competitors. Congratulations to team Tanishq for all the joint efforts and for being a valuable partner for us throughout. It is always a pleasure to be associated with them and awards like these are a testimony of this great association we have with them. Am sure we will have many more exciting and interesting campaigns to portray in the future too.”