ITV

Tag: Narendra Modi

  • New launches in a tough Gujarati TV news market

    MUMBAI: Narendra Modi is not only shaping a new Gujarat but also breathing life into a dead TV news market. A slew of Gujarati news channels are getting readied for launch ahead of the assembly elections as Modi weighs his prospects of being named as the next prime ministerial candidate for BJP.

    TV9 and VTV are the only two pure Gujarati news channels and their business life has not been too easy so far. But unnerved by the thin ad revenue market pegged at Rs 200 million this year, two leading dailies, Sandesh and Gujarat Samachar, are planning launch of their Gujarati-language TV news ventures in November, a month ahead of the December assembly elections.

    “There has been no great improvement in the market potential of Gujarati news channels. But the new launches are extensions of print media businesses. The local print market is quite strong in Gujarat and it has been more or less politically aligned,” says ABCL vice president operations KVN Murthy.

    Murthy should know. TV9 Gujarati, the channel owned by Associated Broadcasting Company Ltd, runs the most successful TV news channel in Gujarat from a viewer‘s perspective and its footage has been used by national news networks. Gujarat News Broadcasters‘ VTV launched last year and is still struggling to find space in the nascent Gujarati TV news market while ETV Gujarati airs daily news bulletins in between its main general entertainment content.

    The Gujarati news channels also have to adjust to the reality that the national news networks are quite popular there. National news broadcasters have not yet forayed into Gujarat as they realise there is a high level of cannibalisation from their Hindi and English channels. Zee, which runs a clutch of regional entertainment and news channels across India, had an entertainment channel, Zee Gujarati, which it shut in 2009.

    “Hindi general news and business channels do well in that market. The Gujarati news market will take time to evolve,” says Murthy.

    Aas Pass TV, floated by Gujarat Samachar co-promoter Shreyans Shah, and Sandesh hope to change that feeble marketplace with the backing of their strong print lineage.

    Says Gujarat Samachar’s Aas Pass TV director-sales and marketing Nilesh Thakkar, “Compared to the markets in Bengal and Maharashtra, Gujarat is at a very nascent stage. But there is scope for growth here. Only the right strategy has to be employed and patience is required.”

    The right strategy will mean a heavy load of political and crime news. And some industry sources who did not want to be named said paid news will also play a part.

    TV9 content head Vikas Upadhyay believes that pure news lineup will not work in Gujarat. “People are not interested in only news. They want a mixed offering. Also, Gujarat is a quiet place. Barring the elections, nothing unusual happens to grab eyeballs. So mixing up content is a good option.”

    Which is why TV9 has a cookery show in its lineup. And Aas Pass TV will also have other content that will help in generating revenues.

    The ad market for Gujarati news channels is set to expand. Says Thakkar, “There will be a conversion from print to TV news channels in Gujarat. This is what has happened in other regional markets as well and here it will be more obvious as two print players are entering the TV business. We will also be launching AFP (advertiser funded programme) and see great potential in real estate and retail advertisers supporting the local news channels.”

    What will also help in Gujarat is that its four main cities – Ahmedabad, Rajkot, Surat and Vadodara – are turning into mini metros. The spending capacity in these cities is increasing steadily and advertisers will want to capture this market.

    The distribution cost will also ease as the main cities of Gujarat fall under digitisation in the second phase. “The carriage cost should fall after digitisation comes in in the next phase,” avers Murthy.

  • D Shivanandan & Dr. Satyapal Singh on Sanskar TV

    D Shivanandan & Dr. Satyapal Singh Explain true application of spirituality on Sanskar TV Sunday September 10, 2006

     

    Mumbai September 6, 2006: ‘Spirituality And Management’, one of the most talked about property on Sanskar TV, deals with spiritualism in work place and its application in our day to day dealing. It offers an insight into the minds of top management heads and their approach towards life, its pitfalls and their own struggle to achieve the heights in life.

    This weekend ‘Spirituality And Management’ on Sanskar TV is bringing two personalities from police force to give their viewpoint on spirituality and its positive influence on management of policing.

     

    D. Shivanandan, Commissioner of Police, Thane gives a talk to the youth on spirituality on Sunday 10th September 2006 and talks about the purpose of life, the yardstick to measure success and failures. He also explores his fascination for the Tamil saint Thiruvalluvar, whose teachings are more than a thousand years old, yet stand valid for the youth even today.

    Seven Minute long capsule of D. Shivanandan’s talk will air on Sanskar TV five times starting with 7.25 AM , 1.25 PM , 2.50PM , 4.30 PM, 9.00 PM and last capsule will telecast at 12.00 in the night.

     

    Dr. Satyapal Singh, former Jt. Commissioner of Police (crime), now special I.G. Konkan Range, is the guest speaker on regular show ‘Spirituality And Management’ on Sunday September 10, at 01. 40 pm on Sanskar TV

    Dr. Satyapal Singh will talk about leadership, aspects of management, spiritual need of the organizations, the purpose of life and what should be the motivation for the youth- money, fame or mere service to the society.

    Through their fulfilling and accomplishing experience with life and police force, they reveal the value of positive thinking and gains through correct application of Karm Yog.

     

    So tune in to Sanskar TV on Sunday September 10, 2006 and embrace spirituality as religion.

     

    Some of the administrative heads to appear and educate the populace about the relationship and dependency between spiritualism and administration are Vithal Kamat – CMD The orchid and Deena Mehta, a Chartered Accountant and MBA, Ram Jethmalani, Smriti Irani, Niranjan Hiranandani, Narendra Modi, Suresh Kotak……..

     

    Sanskar TV is a spirituality channel that imparts insight into humanity and goodwill. It is a free to air channel on Thaicom – 3.

     

    Media Contact
    Neelam Gupta – 98200 70564
    Vedika Tripathi – 98703 32920
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  • Zee Business is the first Business Channel to Interview Narendra Modi

    Zee Business is the first Business Channel to Interview Narendra Modi

    MUMBAI: Zee Business, India’s first and only hindi business news channel will be telecasting the first ever interview of Gujarat CM Mr.Narendra Modi given to any business News Channel.

    With “Vibrant Gujarat’s Investor’s Summit” just round the corner the Gujarat CM asserted that he wants to make Gujarat the leader in having SEZs. He told Zee Business in an exclusive interview that apart from Reliance Petrolium, Essar Steel, Essar Oil, Adani Group and Zydus Cadila, many more world-renowned companies have been planning to invest in the state. He said ” 33 Special Economic Zones have already got approval from the central govt.”

     

    When asked the reason on the less number of automobile companies in the state he said that the state govt. is also planning to have Special Economic Zone for the automobile industry, which is worth $ 3 trillion worldwide. Rajkot is proposed as a place to establish he automobile SEZ. He further adds ” As Rajkot provides all the auto parts to the big automobile companies, it will be advantageous to have an automobile SEZ here. We also have the advantage of a port nearby.” A delegation of Japan Chamber of Commerce visited the state along with the Japanese ambassador and he was very optimistic about the proposed SEZ set up.

     

    Mr. Modi is looking forward to IT industry that has so far been the base in states like Tamil Nadu, Andhra Pradesh, and Karnataka etc. but now Gujarat will also boom in this sector. The government has signed MOU worth Rs. 11000 Crore. With various companies like Satyam, TCS, Infosys etc. there are going to be 4 IT parks from the DLF, Rahejas, and Iscon very soon.

    The most troublesome question was of Octroi in seven parts of the states, which was the reason of strong demonstrations in the state against it. The govt. has promised its withdrawal as VAT was there. Mr.Modi said “We want to withdraw octroi but we are finding some alternative way to settle the issue.”

     

    Mr.Modi also disclosed his long cherished dream of having the tallest building of the country in Gujarat.

    He also mentioned that the Jyotirgram Yojana which would provide 24 hrs electricity to 18000 villages of the state. The expenses are going to be as big as Rs.1200 Cr. to make this scheme operational.

    In the “Vibrant Gujrat Investors Summit” Gujarat is expected to sign some 1,75,000 MOUs.

    Watch Zee Business on Monday at 9 P.M. for the detailed interview.