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Tag: Narendra Modi

  • “I am delighted that PM has given preference and priority to digitise India:” Ratan Tata

    “I am delighted that PM has given preference and priority to digitise India:” Ratan Tata

    MUMBAI: In a marquee philanthropic move, Tata Trusts has teamed up with Google India to take internet closer to women of rural India with its ‘Internet Saathi’ initiative. The move comes at a time when India is celebrating ‘Digital India Week’.

     

    The initiative has been built on the philosophy that it is important to digitise the entire country and not just a particular geography or gender.

     

    Tata Group chairman Ratan Tata at the time of launch of the initiative said, “It’s a privilege for us (Tata Trusts) to join hands with Google, a company I vastly admire because of the way it has digitised billions of people with its broad connectivity.”

     

    Tata further added, “It took 7 to 10 years for India to popularise telephone, but today, right from a pan wala to a rickshaw driver, there are millions using the mobile phone. They can buy a prepaid sim and use the device and that has helped in enhancing their self respect and has brought education and knowledge closer to them. Such is the power of internet. I am delighted that our Prime Minister (Narendra Modi) has given preference and priority to digitise India.”   

     

    India is a booming market when it comes to mobile phones and wireless internet. “It’s absolutely unbelievable. No one thought India would have so many mobile phone users who are now gradually transforming into smartphone consumers. It’s very essential for women in rural India to earn their livelihood and be self dependent. I hope this initiative takes internet closer to them and takes commerce closer to them. I wish luck to Google, Intel and my colleagues at Tata Trusts,” he concluded. 

  • Tata Trusts, Google India and Intel team up to launch Internet Saathi

    Tata Trusts, Google India and Intel team up to launch Internet Saathi

    MUMBAI: The definition of philanthropy is changing with time. In a philanthropic move and in keeping with the ‘Digital India’ campaign started by Prime Minister Narendra Modi, business giant Tata Trusts and digital ruler Google India have tied up to launch a special programme called ‘Internet Saathi’ to empower women and their communities in rural India by enabling them to use internet and benefit from it in their daily lives.

     

    The joint initiative is aimed at bridging the technology gender divide, which currently puts women in rural India at further risk of getting marginalized in the society as the world around them benefits from going online. The ‘Internet Saathi’ initiative adds on to the ‘Digital India’ vision of the country. The launch event was also attended by Tata Trusts chairman Ratan Tata.

     

    The initiative will provide basic training on the usage and benefits of internet for women through specially designed internet cycle carts which will be used to visit areas in villages which women can easily access and also learn more from the internet.

     

    Built on the back of a cycle, the cart is modeled on India’s traditional distribution system that is used to carry everything right from ice-creams to industrial supplies. The operator or the ‘Internet Saathi’ keen to train the women, would be akin to the village postman who was the single point contact for the village with the outside world both in terms of information as well as communication. Tata Trusts, with its vast field based ecosystem, will manage the on-ground rollout with its partners whereas Google will invest in providing the internet-enabled carts and the training content.

     

    Google South East Asia and India VP and managing director Rajan Anandan said, “While women are making rapid progress on adoption of internet in urban areas, women in rural India are being left behind. Today only 12 per cent of internet users in rural India are women. We need to come together to address this challenge and empower women in rural India through training and programmes that can truly transform their lives. We are delighted to partner with the most respected and well known Tata Trusts who have years of experience in managing programmes of this scale. By combining our strengths, I am confident that we can achieve great results and overcome the challenges of providing easy access and digital education to women in rural India.”

     

    “Tata Trusts strongly believes that innovative use of technology should be at the core of all its interventions that are undertaken for the benefit of the communities. Internet connectivity has become a fundamental need in any society and improves literacy and access to information that is instrumental for socio-economic development. We are glad that this joint initiative with Google will reach out to the rural communities, especially women in our country and we are confident that it will contribute towards their empowerment and also self-sustenance,” Tata Trusts executive trustee R Venkataramanan.

     

    Speaking to Indiantelevision.com, Google country marketing director India Sandeep Menon asserted, “With this initiative we will educate and empower women of rural India about internet and take them a step closer to entrepreneurship which will enable them to be self dependent. The next set of internet users will be totally different as majority of them will come from the rural part so it’s very important to make them aware about internet.”

     

    The initiative will also be supported by Intel who has been a long term partner of Google India’s Helping Women Get Online initiative. “We believe that the vision of Digital India will empower every Indian citizen with equal opportunities irrespective of cast, creed and gender. At Intel, we believe that skill development and innovation are imperative for realizing the Digital India vision and we are very proud to collaborate with Google and Tata Trusts on the ‘Helping Women Get Online’ initiative especially as we celebrate the Digital India Week,” said Intel vice president SMG, managing director- South Asia Debjani Ghosh.

     

    The initiative will kick off from Gujarat, Rajasthan and Jharkhand and will be rolled out across the country eventually reaching out to over 4500 villages and 5 lakh women and rural communities across rural India over the next eighteen months. The internet cart would be available in the village for a minimum of two days every week for over a period of four to six months. It will create awareness and also try to ensure that adequate training is provided to use the devices till women are confident of using them independently. Once the cart has completed the training in a cluster of three villages, it will be moved to the adjoining cluster for completion of a similar cycle. The training of women, and the community at large would be ensured by involving SHG federations / local NGO members as trainers.

     

    Google’s helping women get online is an initiative to create awareness about the benefits of internet amongst 50 million women in India. Under this initiative, Google conducts various outreach and educational programmes. The programme includes an awareness module, coupled with hands-on training modules aimed at teaching women how to use the internet, including via mobile devices. Since the launch of this initiative, Google has directly trained over 1.5 million women on the basics of the internet.

  • “I dream of digital India where 1.2 billion connected Indians drive innovation:”NaMo

    “I dream of digital India where 1.2 billion connected Indians drive innovation:”NaMo

    MUMBAI: Prime Minister Narendra Modi’s vision of ‘Digital India’ took a step forward on 1 July as the PM launched ‘Digital India Week’ in New Delhi. Modi, who foresees an impending “bloodless” cyber war as a global risk has called upon the nation’s IT community to become world leaders in providing credible cyber-security systems to the entire world. “Can’t India innovate in providing cyber security to the world and be a world leader in it?” he questioned.

     

    The Prime Minister encouraged the leaders in IT manufacturing to boost production of electronic services and goods in the country as part of the ‘Make in India’ initiative. “We need to manufacture qualitatively globally competitive electronic goods in India and reduce our enormous dependency on imports,” he added.

     

    Modi noted that there is a risk of digitization creating a barrier between the ‘haves’ and ‘have not’s and result in a digital divide. To avoid that, he outlined his vision of e-governance and mobile governance, where all important government services will be available on the mobile phone and digital platforms.

     

    “I dream of a digital India where high-speed digital highways unite the nation; 1.2 billion connected Indians drive innovation; technology ensures the citizen-government interface is incorruptible, where government proactively engages on social media platforms, quality education reaches inaccessible places of country, quality healthcare comes to remotest places through e health care,” he said.

     

    He stressed on making India as paperless as possible, especially in terms of government documentations, banking and other bureaucratic services. A key aspect of this is ‘Digital India’s’ eLocker initiative which enables citizens to store their important documents in an online database and access it using a digital signature that will be unique to every citizen and used with their AADHAAR number. “With eLocker, one doesn’t need to carry all their paperwork to government offices when they are applying for any government or other services. It makes official work easier, economic and secure,” said Modi, who is rightly addressed as a ‘digital native man’ by industry leaders.

     

    Apart from this, ‘Digital India’ aspires to spread its reach to the remotest parts of the country and enable citizens from all walks of society to enjoy its services like eHealth, eEducation, eScholarship, eSignature, ‘Digital India’ apps and weather reports for farmers among others.

     

    To achieve that, the mammoth-size challenge lies in infrastructure and availability of high speed broadband throughout the country. “There was a time when highways were in demand and were crucial to settlements and industries. Today a developed city can only be built where fiber optics pass through,” he opined, enlisting Broadband Highway as a top priority in his ‘Digital India’ plan.

     

    The Prime Minister cleverly tweaked his definition of IT and devised the formula ‘IT +IT =IT’ which breaks down to Indian Talent plus Information Technology which will give ‘India Tomorrow.’ He assured full support to young entrepreneurs who wished to launch start-ups and called upon the youth to innovate.

     

    “In a few years we will be second globally in startups after America, and the government is willing to invest in entrepreneurs. We need to make products and technology based on the target age group, its utility in our Indian society and thus ‘Design in India’ is as important as ‘Make in India’,” he concluded.

  • Zee breaks ground in NYC with nature cure and ayurvedic wellness center

    Zee breaks ground in NYC with nature cure and ayurvedic wellness center

    MUMBAI: In the presence of key political officials and more than 200 VIPs from the local community of upstate New York, Essel Group and Zee chairman Subhash Chandra led the foundation of a first-of-its-kind Nature Cure/Ayurvedic wellness center. 

    The creators are hopeful that apart from promoting health and wellness, this initiative will also be very instrumental in creating more job opportunities and overall economic development for the community at large. 

     

    While addressing the large assembly of dignitaries, Chandra expressed his pride in spreading the energy and spirit of yoga. “We have learned the harmony and wonders of this spiritual discipline, and with June 21st being recognized internationally for one of India’s gifts, it is the perfect day to break ground on our new Center. It will bring peace, harmony, jobs and a boost to the economy of this region,” he said, adding, “It is a beautiful act of nurturing the divinity within you. I strongly believe that it is a gift to all of us, and it is essential that we work towards making it a mass movement globally. I am confident that the International Yoga Day which Narendra Modi has initiated will have a strong impact on humanity.”

    The company has so far invested $18 million and has committed $100 million dollar as planned for the first phase to turn the legendary Kutsher’s Country Club (Dirty Dancing fame) into a 260,000 square foot Nature Cure/Ayurvedic Wellness Center. This initiative is part of Chandra’s  total commitment to invest $250 million on the five pillars of wellness. 

  • Modi to address ‘Mann ki Baat’ on 28 June

    Modi to address ‘Mann ki Baat’ on 28 June

    NEW DELHI: The next installment of Prime Minister Narendra Modi’s ‘Mann ki Baat’ will be broadcast by All India Radio on 28 June.

     

    This is the ninth edition of the radio programme in which PM shares his thoughts with the citizens.

     

    The Prime Minister in a message also invited citizens to share their thoughts and ideas for the programme on the Open Forum of MyGov.in: https://mygov.in/group-issue/give-your-inputs-prime-ministers-mann-ki-baat. 

     

    Different stations of Doordarshan and some private channels are also expected relay the broadcast.

  • Sun TV may approach Court on issue of security clearance, Centre moves new case against Kal Cables

    Sun TV may approach Court on issue of security clearance, Centre moves new case against Kal Cables

    NEW DELHI: Amid reports that Sun TV Group may be compelled to approach Courts of law following the view of Attorney General Mukul Rohatgi that it should not have been denied security clearance, it is understood that the Home Ministry has again approached the Information and Broadcasting Ministry (I&B) for its viewpoint before giving a final order.

     

    Reacting to this, a Sun TV official told indiantelevision.com, “Our consistent view has been that the TV and radio broadcast business of Sun TV Network Ltd cannot be put in any jeopardy on the ground that the promoter is facing charges in another case. Till such time the case is decided, the cardinal principle of presumed innocent till pronounced guilty shall apply. Any deviation from this time honoured tradition of law will be a violation of natural justice.”

     

    Asked about moving the courts, the spokesperson said: “Considering that our stand has been vindicated by the Attorney General, we hope that all clearances will be restored and we will not be compelled to seek any legal remedies. We wait to hear more from the government authorities.”

     

    Meanwhile the PMO office, reportedly has also decided to stay with the Home Ministries decision to deny security clearance to the 33 channels under Sun TV Network. 

     

    The network has still not received anything in writing from either the I&B nor the Home Ministries. Furthermore, the uncertainty is affecting the position of the Group in the stock market.

     

    Sun TV Network with 33 TV and around 40 radio channels is one of the largest media groups in the country with a reach to more than 95 million households in the country.

     

    Home Ministry officials say their investigation shows serious charges of money laundering against Kalanithi Maran, the owner of Sun TV Network.

     

    Home Ministry officials made it clear that neither the Ministry nor Home Minister Rajnath Singh will directly reply to the letter from Maran.

     

    Rohatgi is of the view that there is a difference between corruption charges and national security as neither the owner nor the Network was a threat to the nation’s security. The opinion was given after the I&B Ministry had sought his opinion on the matter even as the Law Ministry failed to take a decision.

     

    Rohatgi had said that mere filing of criminal charges in economic offences, in which trial courts were yet to frame charges against the accused, could not be a ground to infer that they had posed threat to national security because of the alleged offences. 

     

    It is also learnt that though it had been castigated in September last year for encroaching on the freedom of the media, the I and B Ministry has moved the Madras High Court against quashing of its order cancelling the multi-system operator’s licence. The matter has been listed befor the High Court on 1 July.

     

    Justice V Ramasubramanian of the High Court in September had quashed the cancellation on the ground that no show-cause notice had been issued to the company. 

     

  • Siti Cable celebrates International Day of Yoga

    Siti Cable celebrates International Day of Yoga

    MUMBAI: To ‘Embrace a Healthier Lifestyle’, and promote the age old practice of Yoga, which is being endorsed by Prime Minister Narendra Modi, Siti Cable Network, an Essel Group Company celebrated the International Day of Yoga on 21 June by organising Yoga sessions concurrently at 70+ cities across India. The yoga sessions at various locations saw participation from more than 50,000 people, 9000 Business Partners and 1500 SITI Employees.

     

    Each event that happened at various locations was unique in its own way. To name a few; In Varanasi 500 people performed yoga amid the river Ganga on 25 House boats & 15 steamers, in Hisar, Siti in collaboration with Patanjali organized a yoga session for more than 3,000 people, likewise in Hyderabad & Bangalore the sessions took place under the guidance of renowned Yoga Gurus. In Delhi, Siti’s yoga initiative found huge support from the RSS with more than 800 of its Shakha members taking part in the Siti Yoga drive.

     

    Siti Cable executive director and CEO VD Wadhwa said, “The Yoga sessions, which took place on account of the International Day of Yoga were well received across India and I would like to extend my vote of thanks to the participants for making this initiative a grand success. I hope this drive endures and does not fade with time.

     

    The entire event was covered by Siti’s 100+ local channels covering 130+ Cities reaching out to 40 million SITI Cable viewers. For Siti Cable Yoga Day does not end here, it intends to inculcate Yoga into day to day lives of its associates and shall continue doing so through regular Yoga centric programming content on its Local channels.”

  • Sun TV woes continue as MHA disagrees with AG, denies security clearance

    Sun TV woes continue as MHA disagrees with AG, denies security clearance

    MUMBAI: Even after Attorney General Mukul Rohatgi said that denying security clearance to Sun TV Network was wrong, the Ministry of Home Affairs (MHA) has said that it does not agree with Attorney General’s opinion on the issue.

     

    According to MHA officials, their investigation shows serious charges of money laundering against Kalanithi Maran, the owner of Sun TV Network. In the light of this, MHA took the decision to deny it security clearance after high-level consultations. The MHA has now asked the Information and Broadcasting Ministry (I&B) to give its decision, post which; it will further take a final call.  

     

    It can be noted that Rohatgi had said that the MHA denying security clearance to Sun TV on basis of corruption charges was wrong, as neither the owner nor the Network was a threat to the nation’s security. The opinion was given after the I&B Ministry had sought for the Attorney General’s opinion on the matter.

     

    Typically, when views of two ministries differ on a subject matter, the Attorney General’s opinion is sought. However, his judgment is not binding.

     

    As per media reports, while the I&B Ministry is assessing Rohatgi’s opinion, in case there is still disagreement between the two ministries, one could well see Prime Minister Narendra Modi’s intervening into the matter.

  • Siti Cable gears up for World Yoga Day

    Siti Cable gears up for World Yoga Day

    MUMBAI: Siti Cable Network, an Essel Group Company plans to celebrate the International Day of Yoga on 21 June by organising Yoga sessions, concurrently at various venues all across India involving 1500 employees, 9000 business partners and reaching out to 40 million viewers.

     

    The previous year, Prime Minister Narendra Modi, addressed the United Nations General Assembly to get this day recognised as the International Day of Yoga. Acknowledging the effects of Yoga on an individual, he says one needs to make changes to contemporary lifestyle by making Yoga a way of life. He says, “Yoga embodies unity of mind and body; thought and action; restraint and fulfillment; harmony between man and nature.” He adds, “Yoga is an invaluable gift of our ancient tradition. It is not about exercise but to discover the sense of oneness with yourself, the world and the nature.”

     

    Siti Cable Network with an aim to ‘Embrace a Healthier Lifestyle’ has scheduled Yoga sessions by professionals on the International Day of Yoga in 70+ cities across India, with major events taking place in 25 cities. Siti Cable executive director and CEO VD Wadhwa says, “Our fundamental nature is usually overshadowed by the activity of the mind, and Yoga keeps the mind peaceful. It is a way of freedom and by practicing it continually we can free ourselves from distress and anxiety. It promotes spiritual, mental and physical wellbeing, and should be practiced by all.”

     

    The World Yoga Day celebrations will be covered by Siti’s 100+ local channels across 130+ Cities. Siti Cable Network aims to promote and support the noble initiative taken by Prime Minister Narendra Modi by creating social awareness about this age old practice amongst its stakeholders; employees, business partners and subscribers.

  • Zee group gears up to celebrate the International Yoga Day

    Zee group gears up to celebrate the International Yoga Day

    MUMBAI: With the International Yoga Day around the corner, the ZEE Group’s Media & Entertainment companies are gearing up to actively participate, making it a huge success. The companies which are lending support to this initiative are Zee Entertainment Enterprises Limited, Zee Media Corporation Limited, Z Living, Zee Learn Limited and Zee Digital Convergence.

     

    Last year, our  Prime Minister, Narendra Modi while addressing the 193-member UN General Assembly at the United Nations said, “Yoga is an invaluable gift of India’s ancient tradition. It embodies unity of mind and body; thought and action; restraint and fulfillment; harmony between man and nature; a holistic approach to health and well-being. It is not about exercise but to discover the sense of oneness within yourself, the world and the nature. By changing our lifestyle and creating consciousness, it can help us deal with climate change. Let us work towards adopting an International Yoga Day.”

     

    Commenting on the importance of International Yoga Day, Dr. Subhash Chandra, Chairman – ZEE & Essel Group said, “The ancient Indian practice of Yoga nurtures the mind, working through the medium of the body. Yoga enhances the body and soul with additional strength, zeal and beauty. It is a beautiful act of nurturing the divinity within you. I strongly believe that it is a gift to all of us, and it is essential that we work towards making it a mass movement globally. I am confident that the International Yoga Day which our Hon’ble Prime Minister, Shri Narendra Modi has initiated will have a strong impact on humanity, maybe not immediately but definitely in the next five to ten years.”

     

    Elaborating on the Group’s participation in the International Yoga Day, Punit Goenka, MD & CEO, Zee Entertainment Enterprises Limited (ZEEL) said, “Yoga is a way of living which recharges the body and promotes the balanced development of the physical, mental and spiritual being. As the excitement around International Yoga Day builds up, we, at the ZEE Group, have lined up a range of yoga-based activities to engage with our viewers across the world. Our channels and brands will feature yoga content integration, expert advice from yoga gurus, useful trivia, celebrity bytes and yoga cuisine, among other interesting initiatives throughout the day. Apart from this, we are celebrating Yoga Week across all our offices where employees will perform yoga sessions led by expert instructors.”

     

    As the world prepares to celebrate the International Yoga Day, and with India leading the charge, the ZEE Group is committed to making this a major national and global event.

     

    Some of the key initiatives that will be showcased across the ZEE Group companies and channels are as follows:

    ·         Among Zee Entertainment’s bouquet of channels, Zee TV, the flagship Hindi GEC will feature yoga-based content integration in its popular shows, Satrangi Sasural and Neeli Chhatri Waale while &TV will be integrating the essence of International Yoga Day through its shows – Dilli Wali Thakur Gurls, Bhaghyalakshmi and Gangaa.

     

    ·         Zindagi, the premium Hindi GEC will espouse the effectiveness of practising Yoga through its afternoon show ‘Simply Beautiful’ which is based on healthy living while our FTA channel, Zee Anmol will run fillers, each of which will focus on one Chakra of the body and how a particular type of Yoga cleanses that chakra, infusing energy into the body and bringing about a positive change.

     

    ·         ZEEL’s Hindi Movie Cluster will integrate yoga and Bollywood to commemorate International Yoga Day. The channels will urge audiences to adopt Yoga as a lifestyle choice by showcasing advice from Yoga instructors as well as trivia and quotes from stars practising yoga.

     

    ·         ZEEL’s Regional Channels have also planned a slew of yoga-based activities. The leading Marathi GEC, Zee Marathi will advocate the benefits of Yoga through content integration in leading fiction and non-fiction shows like Julun Yeti Reshimgaathi, Honaar Sunn Mee Hya Gharchi, Dil Dosti Duniyadaari, Chala Hawa Yeu Dya and Ka Re Durawa. Similarly, Zee Bangla’s shows like Kojagori, Didi No. 1 and Sa Re Ga Ma Pa will inspire viewers to be fit and practice yoga through Yoga integrations within the content.

     

    ·         In the South, Zee Telugu, with an aim to promote health and well-being will showcase the importance and benefits of practicing Yoga for a well-balanced mind, body and soul through integration of information related to Yoga in the following shows – Muddu Mandaram, Abhishekam, Subhamastu, Vahreva, Lakshmi Raave Maa Intiki and Omkaram. Zee Telugu is also associating with Siti Network for a ground event based out of Hyderabad where celebrities will interact with participants to demonstrate and practise yoga. Yoga-based content integration will also occur on Zee Kannada’s top two fiction shows, LoveLavike and Jothe Jotheyalli and on Zee Tamizh’s shows Parambariya Maruthavam and Enga Veetu Penn.

     

    ·         Among the Regional Movie Channels, Zee Bangla Cinema will be positioning its family drama, Maach Mishti & More as the face of the Yoga practice movement while Zee Talkies will be featuring ‘Cinema-Asan’ – A Filmy way of celebrating Yoga where celebrities will perform asanas, share tips and engage with consumers on the topic of Yoga.

     

    ·         On the occasion of International Yoga Day, ZEEL’s English Cluster, Zee Café and Zee Studio, will feature yoga trivia and quotes from famous shows like Desperate Housewives and The Big Bang Theory and Hollywood movies like Pretty Woman, Aeon Flux, Iron Man 3 and The Lincoln Lawyer. 

     

    ·         Among ZEEL’s Niche Channels, ZETC will be running a mini-campaign ‘Bollywood GuruCool’ which will propagate yoga, highlight different actors who practice yoga and suggest suitable music for yoga while Zing will feature Bollywood Yoga vignettes throughout the day. Zee Khana Khazana, India’s premium 24-hour food channel will be showcasing ‘Yoga Cuisine – Spiritual Foods’ on its shows – Suryanamaskar Starts, Saatvik Bites, Jiyo with Jia and The Beauty Fridge. To build interest in Yoga among kids, our edutainment channel, Zee Q will telecast an episode of its show ‘Bandbudh Aur Budbak’ titled ‘Yoga Se Hoga’ at different timeslots during the day.

     

    ·         Truly living up to the name ‘International’ Yoga Day, ZEEL’s International Territories will also be actively supporting and celebrating this ancient Indian tradition.

     

    o   ZEE Americas and ZLiving will be engaging with audiences through their popular shows like Rock Your Yoga, Yoga Sutra Now with Jai Sugrim, Yogapalooza, Yogi Cameron: A Model Guru and Yoga for Life. 

     

    o   ZEE UK & Europe is dedicating an entire week to promote Yoga and will bring in various Yoga experts on its live TV show, Zee Companion to demonstrate the practice, interact with viewers and answer their queries about Yoga. ZEE UK & Europe will also be participating in the UK’s biggest International Yoga Day event which is being held at the Alexandra Palace.

     

    o   Additionally, Zee TV Russia has partnered with the yoga centre ‘Organic People’ to arrange a mass celebration for yoga lovers under the guidance of famous Russian yoga guru Rauf Asadov which will be aired live on Zee TV Russia’s website.

     

    o   In the Asia-Pacific region, ZEEL’s channels will air a special AV on Yoga, hold various contests for viewers and also broadcast the International Yoga Day events being held in major cities in Thailand, Australia and China.

     

    o   Zee TV Africa has partnered with the Consulate General of India in Durban and High Commissioner of India in Johannesburg on a range of activities in support and celebration of International Yoga Day including an on-air awareness campaign and eighteen on-ground events across various regions of South Africa.

     

    o   ZEEL channels in the MENAP region are also creating awareness about Yoga and its benefits by running an on-air and social media campaign.

     

    ·         Zee Digital Convergence will extend support to the different channels and amplify their yoga-based content in the digital space. Furthermore, ZEEL’s OTT platform, DittoTV, will highlight special live yoga features run by different news channels, yoga shows and videos from ZLiving and a brand new show-‘Yoga for Life’.

     

    ·         The various channels of Zee Media Corporation Limited (ZMCL) are also enthusiastically participating in the International Yoga Day celebrations.

     

    o   Zee News is celebrating International Yoga Day through special programming, ‘Yoga Living’ which features demonstrations by renowned yoga gurus, yoga documentaries, bytes from famous celebrities like director Mohit Suri, wrestler Sushil Kumar and actress Shilpa Shetty, and yoga advice and tips.

     

    o   Zee Business is inviting business honchos, entrepreneurs, politicians and yoga experts to be a part of their special Yoga show. Prominent personalities who will be sharing their Yoga advice and recommendations include Jayant Sinha, MoS Finance, Government of India, Anand Rathi – Founder & Chairman, Anand Rathi Financial Services Ltd., Amish Tripathi, Author of The Shiva Trilogy and Bharat Thakur, the famous Yoga Guru.

     

    o   On Zee 24 Taas, a campaign named as ‘Zee 24 Taas Yog Abhiyan’ is being run to promote the practice of Yoga in daily life. News stories featuring Yoga experts highlighting the importance of Yoga in today’s time is being showcased along with celebrity wishes for the campaign. On-ground, students from more than 100 schools from Vidarbha, Marathwada, Western Maharashtra, Konkan and Khandesh will take the pledge that they will practice Yoga everyday, which will help them build their bodies and minds in a positive way, thus building a healthier society. Also, as a part of this initiative, lakhs of students from various schools will voluntarily perform different asanas of Yoga at the same time across the cities and villages of Maharashtra.

     

    o   In Rajasthan, Zee Marudhara is highlighting the State Govt.’s initiatives on Yoga including the Live coverage of the state’s IYD function in which Chief Minister, Vasundhara Raje will be participating. The channel is also running regular stories on ‘How yoga can be beneficial in our day to day Life’ and broadcasting a series of chat shows with Yoga Experts, Teachers, Ministers, etc. on the importance of Yoga and its benefits.

     

    o   Zee Sangam has done a series of shows with yoga gurus who have spoken on its importance and also demonstrated various ‘asanas’. Case studies on individuals who have benefited from yoga are also being aired on the channel.

     

    o   Zee Punjab Haryana Himachal will broadcast the live coverage of the IYD functions across the major cities as well as discussion programmes on Yoga, ZLiving yoga tips and content integration in major bulletins.

     

    ·         To educate students about the importance of Yoga, the educational division of the Group, Zee Learn Limited will be organizing lectures, demonstrations, Yoga shivirs and sessions across its various schools and institutes – Kidzee, Mount Litera Zee School, ZICA, ZIMA as well as at Himgiri Zee University.