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Tag: Narayana Health

  • Narayana Health launches InsidER medical docu-series with Jio platforms

    Narayana Health launches InsidER medical docu-series with Jio platforms

    Mumbai: Narayana Health, a healthcare provider, in association with streaming platform Jio, proudly unveiled India’s first medical docu-series “InsidER” – an innovative initiative on Emergency Awareness. Viewers will witness the intense efforts of clinicians, the profound struggles of families, and the amazing efforts of clinical teams fighting to save lives.  All ten episodes feature patients and their families, giving a deeply personal perspective on these powerful stories.

    “The ‘InsidER’ campaign was born from a deep-rooted desire to honour the extraordinary courage of patients and the often-unseen daily struggles of families coping with medical emergencies,” said Narayana Health chief marketing officer Dr Ashish Bajaj. “We’re thrilled to join forces with Jio for the launch of this pioneering series added Dr Bajaj. “Their vast reach on Jio TV, Jio Cinema, and Jio TV+ maximizes the impact of this groundbreaking initiative.”

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    “Over ten months in the making, our teams overcame production challenges across India to authentically portray the gripping reality of the ER. This collaboration with the clinicians, patients & their families paints a powerful picture of those critical moments between life & death and their lasting impact. This series, a first by any healthcare group in the country, is a tribute to those moments, a testament to the strength we hold within, and a reminder of the incredible work done on the frontlines of healthcare. With real patient stories from across India, we have showcased the heart-stopping urgency of the ER, the split-second decisions, and the unbreakable human spirit. The series highlights the clinicians’ preparedness and underscores the importance of knowing the ER number for immediate assistance. Something as simple as knowing your ER number and having it on speed dial could be the difference between life and death.”, he added.

    InsidER is backed by extensive research to ensure its medical accuracy. Careful consideration was made to keep each episode under 10 minutes to keep the viewer’s attention without wearing them out.  InsidER promises an unforgettable journey into the world of emergency awareness.

    With its launch on March 27, “InsidER” stands poised to inform and inspire audiences across the nation, fostering a deeper understanding of emergency medicine, the criticality of the Golden Hour, the importance of knowing CPR, and the unwavering dedication of those who safeguard lives.

  • Narayana Health unveils new brand identity

    Narayana Health unveils new brand identity

    Mumbai: Narayana Health – one of India’s largest healthcare providers, has unveiled its new logo and announced a comprehensive rebranding exercise across all its healthcare facilities. This transformation encompasses its network of super-specialty hospitals, heart centres and primary care facilities, signifying Narayana Health’s unwavering commitment to building a healthier India.

    Unveiling the new brand identity, Narayana Health founder, chairman and executive director Devi Prasad Shetty said, “For the past two decades, we have consistently delivered high-quality healthcare services to all. In this extraordinary journey, we have brought several innovations in the healthcare delivery model, making quality healthcare accessible to the people we serve. Today marks a significant transformation in our journey, where we are integrating all aspects of Narayana Health into a singular cohesive identity with One Name, One Heart, and One Mission”.

    The new logo incorporates three beating hearts seamlessly & reinforces ‘healthcare with a heart’ into the Group’s visual identity. It reinforces Narayana Health’s commitment to serve people whole-heartedly and provide healthcare with empathy & compassion. The fresh brand logo, with updated fonts and a colour palette of red and blue, symbolises Narayana Health’s foundation as a cardiac care provider while looking ahead to newer horizons.

    “Our evolution is more than changing logos. Our mission is to deliver integrated care, wherein we take full responsibility for every aspect of our patients’ healthcare needs, from prevention to treatment. With our imminent entry into the health insurance sector and our investment in healthcare services closer to patients’ homes, this identity arrives at a pivotal juncture in our journey” said Narayana Health group CEO & managing director Emmanuel Rupert.

    With the brand transformation exercise, ‘Narayana’ will serve as the universal nomenclature, ensuring consistent messaging across all healthcare verticals. Clinics will be called Narayana Clinic, Labs to be named Narayana Lab and similarly pharmacies to be called Narayana Pharma. All hospitals across the country will adopt the standardized name Narayana Health.