ITV

Tag: Narayana Health

  • Narayana Health’s World Heart Day campaign turns ketchup sachets into health nudges

    Narayana Health’s World Heart Day campaign turns ketchup sachets into health nudges

    MUMBAI: Indians love their snacks and they love them with ketchup. This World Heart Day, Narayana Health took that everyday condiment and turned it into a reminder for better heart health.

    The healthcare provider launched a pan-India guerrilla marketing campaign titled “check-up sachets”, replacing ordinary ketchup packets with branded versions carrying a hidden message: “Cravings may come suddenly. Heart troubles don’t.” A QR code inside the sachet linked to Narayana Health’s preventive check-up booking page, turning a quick snack into an opportunity for reflection on heart health.

    The back of each sachet listed the “real ingredients for a healthy heart”: physical activity, good sleep, balanced diet, fiber and good fats, hydration, fruits and vegetables, nuts and seeds, stress control, and regular check-ups. Distributed across popular food stalls and cafés in major Tier-1 and Tier-2 cities, the campaign created buzz, sparking conversations while meeting people in everyday, relatable moments.

    Heart health is a growing concern in India, with lifestyle-related conditions such as high blood pressure, poor diet, and stress contributing to a rise in cardiovascular issues, especially among people in their 30s and 40s. The “check-up sachets” campaign reminds people that timely check-ups and small, consistent lifestyle changes can make a big difference.

    Narayana Health group chief marketing officer Ashish Bajaj said, “Great ideas don’t always need billboards. Sometimes, they fit inside a ketchup sachet. If this campaign makes someone pause, smile, and think about their heart, then we’ve succeeded.”

    Country head – brand & marketing  Abhishek Misra added, “The brilliance of ‘check-up sachets’ lies in its simplicity. By turning ketchup into ‘check-up,’ we’ve made preventive healthcare part of daily life. After all, if we never forget to add ketchup to our samosas or rolls, why forget a heart check-up?”

    By combining a universally loved snack with a simple, playful message, Narayana Health’s campaign proves that even the smallest packaging can deliver a message that sticks and may just nudge people toward a healthier heart.

  • Bengaluru gets set to run the town with News18 Kannada’s Namma Run

    Bengaluru gets set to run the town with News18 Kannada’s Namma Run

    MUMBAI: Bengaluru, lace up the city’s about to swap traffic jams for running shoes. News18 Kannada has announced its debut Namma Run, South Edition, a first-of-its-kind city marathon that hits the streets on 28 September 2025, promising to be as much a celebration of community spirit as it is of fitness.

    The action begins at St. Joseph’s Ground (opposite UB City), with none other than Kannada cinema’s beloved Karunada Chakravarthy, Shiva Rajkumar, inaugurating the event. His presence brings a touch of star power and local pride, setting the stage for what aims to be a landmark fitness festival in the heart of Bengaluru.

    Far from being just a serious runner’s affair, Namma Run is designed as a carnival of inclusivity. Kids can sprint through 1 km and 2 km fun runs or take on a 3 km timed run, while families and grandparents can stroll the 3 km walkathon together. Adults can test their endurance in the 5 km and 10 km fun runs, or step up to the challenge with 5K and 10K timed runs that will bring out Bengaluru’s competitive spirit.

    In short, whether you’re a sneaker-clad school kid, a weekend jogger, or a full-blown marathon junkie, there’s a track waiting with your name on it.

    Bengaluru is just the start. This is the inaugural edition of Namma Run, which will soon set pace across South India with Hyderabad in November, Chennai in December, and Kochi in early 2026 already on the cards. Registration for the Bengaluru run is now open, inviting the city to make history with its first step.

    No marathon is complete without support, and Namma Run comes powered by an impressive lineup. Casagrand leads as presenting sponsor, with Amity University stepping in as co-presenting sponsor. Fybros Smart Electrical Creations and Reliance power the initiative, while Off Limits adds the sporting gear as merchandise partner. Keeping health in check is Narayana Health, while Decathlon takes the title of sports partner. Special support comes from Prominence, Repose Mattress, and Meenakshi TMT, with Twin Birds joining as associate partner.

    At its core, Namma Run is about more than kilometres, it’s about community. By combining inclusivity, competition, and culture, the event seeks to transform a Sunday into a festival of fitness. With music, energy, and the city’s unmistakable buzz, 28 September promises to be a day Bengaluru will remember as the start of something bigger.

    So, whether you’re chasing a personal best or just out for the joy of it, one thing’s certain: Bengaluru is about to run the town.

  • BT Mindrush 2025 honours top CEOs and business icons in Mumbai

    BT Mindrush 2025 honours top CEOs and business icons in Mumbai

    MUMBAI: India’s top executives and business pioneers gathered at BT Mindrush 2025 on 22 March in Mumbai, where Business Today unveiled its prestigious India’s Best CEOs Awards 2025. The event honoured remarkable figures shaping the corporate landscape while offering insights into strategies for navigating global economic shifts.

    Aditya Birla Group chairman Kumar Mangalam Birla, was named Business Icon of the Year, while minister of external affairs S. Jaishankar, received the Impact Icon of the Year award. The Lifetime Achievement Awards were presented to Marico Ltd. chairman Harsh Mariwala and Thermax former chairperson Anu Aga for their enduring contributions.

    Among the other honourees, Narayana health chairman Devi Prasad Shetty was recognised as the Most Trusted Leader, while Eternal founder & CEO Deepinder Goyal received the Resilient CEO award. Tata Power CEO & MD Praveer Sinha was honoured as the Green Growth Visionary, and Physics Wallah founder & CEO Alakh Pandey earned the Startup of the Year title. Sun Pharma CMD Dilip Shanghvi was acknowledged for Services Vanguard, whereas TVS Motor MD Sudarshan Venu won for Manufacturing & Retail Excellence. MOFSL group MD & CEO Motilal Oswal was named among The Wealth Makers, while Mankind Pharma chairman Ramesh Juneja was recognised as The Deal Maker. Interglobe Aviation CEO Pieter Elbers was awarded the Glocal CEO title, and Jindal Stainless MD Abhyuday Jindal was honoured as an Urban Visionary. Solar Industries MD & CEO Manish Satyanarayan Nuwal was named among the Pillars of Progress, while KPIT Technologies’ Kishor Patil and Persistent Systems’ Sandeep Kalra received Tech Titans awards. Additionally, Mazagon Dock Shipbuilders former CMD Sanjeev Singhal was recognised as the Bharat PSU Icon.

    The theme, Vucanomics 2025: Thriving in Turmoil – Turning Global Disruptions into Growth, steered discussions on leveraging technology and capital to transform uncertainties into opportunities.

    Birla, said, “Each overseas acquisition must be driven by clear strategic rationale securing raw materials, strengthening value chain resilience, or accessing higher-margin markets with lower volatility.” He added, “India is firmly on course to achieve developed-country status by 2047.”

    Union minister Nitin Gadkari, the event’s chief guest, announced that a national tolling policy would be introduced before 1 April, ensuring “reasonable concessions to commuters” and unveiling 36 new green express highways. Jaishankar, awarded Impact Icon of the Year, highlighted India’s balanced approach in global diplomacy, remarking, “From Russia and Ukraine to Israel and Iran and from the BRICS to the QUAD India engages across divides with the mantra of ‘Sabka Saath, Sabka Vikas.’”

    Financial markets and policy stability were also key discussion points. Motilal Oswal urged cautious optimism in equities, while SEBI chair Tuhin Kanta Pandey assured, “Taxation has been rationalised; let’s not unsettle that certainty.” NSE MD Ashish Chauhan noted a shift in market dynamics, saying, “Domestic investors are increasingly becoming a stabilising force even as foreign flows ebb and flow.”

    The event culminated in the unveiling of Business Today’s special annual issue, honouring India’s finest executives. The issue was launched by Union ministers Gadkari and Jaishankar, Birla, and India Today group chairman Aroon Purie.

    With 18 eminent speakers across 13 sessions, BT Mindrush 2025 hosted over 200 CXOs from corporate India. The event was supported by Pwc (Presenting Partner), Diageo (Celebration Partner), Polymatech (Semiconductor Partner), Becquer Solar Studio (New Energy Partner), Logitech (Collaboration Partner), GAIL (Energy Partner), Sofitel Mumbai BKC (Hospitality Partner), and Laqshya Media Group and Omark Media Around Life (Outdoor Partners).

  • Innocean India wins Narayana Health’s consolidated media mandate

    Innocean India wins Narayana Health’s consolidated media mandate

    MUMBAI: It’s go health on its mind, and now in its pocket.  Innocean  India,  part of the global Innocean Network, has secured the consolidated media mandate for healthcare provider Narayana Health. 

    In an era where both online and offline media platforms dominate communication, ensuring timely and effective delivery of critical healthcare messages is paramount. With its expertise in strategic media planning and execution, Innocean aims to strengthen Narayana Health’s connection with its audience, fostering greater trust and accessibility.

    By aligning Narayana Health’s commitment to care with Innocean’s innovative media strategies, this collaboration looks to  reshape the way Indians engage with healthcare information, ensuring it is both impactful and life changing.

    Narayana Health chief marketing officer Ashish Bajaj said, “We are delighted to partner with Innocean India for our media mandate. Their innovative approach to media planning and execution is exactly what we need to elevate our brand and expand our reach. We are confident that their expertise will play a pivotal role in achieving our objectives and making a significant impact on the healthcare landscape.”

    Innocean won the mandate despite cut-throat manoeuvres  from other agencies.  Innocean India managing director Jaeho Yoo said:  “Innocean India is honoured to partner with Narayana Health, a leader in the healthcare industry. We look forward to leveraging our expertise to help Narayana Health reach new heights in the healthcare industry. We will strive to introduce and collaborate on innovative media solutions through close cooperation with Innocean headquarters in Korea.”

    Added Innocean chief operating officer Santosh Kumar:  “Our partnership with Narayana Health is a pivotal step in Innocean’s 2.0 journey. In today’s evolving healthcare landscape, media plays a more critical role than ever in reaching and engaging patients. By leveraging the power of strategic media planning and execution, we aim to amplify Narayana Health’s commitment to providing quality healthcare with best-in-class facilities to millions across India. This partnership aligns perfectly with our vision of driving meaningful impact through innovative media solutions.”

    Together, Innocean and Narayana Health aim to empower every individual with the critical information and knowledge they need for their well-being. Placing the consumer at the heart of their efforts, this partnership reflects a shared mission to prioritise health and safety. By combining their strengths, the duo hopes to take healthcare communication to a new high — making it more accessible, relatable, impactful, and deeply resonant with the needs of every individual.
     

  • Narayana Health launches ‘Apno Ki Fikar’ campaign

    Narayana Health launches ‘Apno Ki Fikar’ campaign

    Mumbai: Narayana Health, a healthcare provider, has rolled out its latest multilingual 360-degree campaign, ‘Apno Ki Fikr,’ designed to highlight its all-encompassing care expertise Being a pioneer in cardiac care, Narayana Health emphasises its role as a healthcare partner across a spectrum of specialities including digestive, bone and spine care amongst others.

    The core message of the campaign lies in timely intervention, with each story culminating in a loved one taking the initiative to search & connect with Narayana Health’s. The campaign showcases the extensive range of specialties reinforcing Narayana Health as a one-stop destination for all healthcare needs.

    With over two decades of experience in healthcare, Narayana Health recognizes that people often neglect to address health issues like joint pain, digestive problems, or heart concerns until they become serious. Through a series of relatable and emotional stories, the campaign demonstrates how Narayana Health is uniquely positioned to provide seamless care for such everyday concerns, as well as for more complex medical needs.

    Each film in the campaign shows a loved one stepping up to seek timely care for their family member, highlighting the convenience of Narayana Health’s toll-free helpline number and the ease of access to its specialists. Whether it’s bone & spine care, digestive, or advanced cardiac care, the films depict Narayana Health as a dependable partner for all health journeys.

    Commenting on the campaign, Narayana Health Group chief marketing officer Dr Ashish Bajaj stated, “This campaign represents a significant milestone in our journey as a multi-specialty healthcare provider. From our humble origins as a single speciality hospital, Narayana Health has evolved into an integrated healthcare network offering comprehensive care across 30 specialities. The emotional resonance of the campaign, “Apno Ki Fikr,” underscores Narayana Health’s commitment to offering compassionate, specialized care for every medical concern.”.

    Narayana Health country head of brand & marketing Abhishek Misra added ” This slice-of-life campaign pivots on the insight that people face health struggles but often procrastinate seeking care. Through these films, we aim to showcase not only the comprehensive medical treatment available at Narayana Health for every healthcare need but also highlight the convenience of reaching out to us through our toll-free helpline number, providing immediate access to our network of specialists. Narayana Health’s comprehensive approach to healthcare is reinforced through this campaign, offering peace of mind irrespective of the health issues.”

    The ‘Apno Ki Fikr’ campaign subtly reflects the hospital’s dedication to providing expert care across a wide range of medical needs. The campaign will be visible across TV, print, radio, OOH, and digital platforms, ensuring its message reaches diverse audiences.  

  • Narayana Health SRCC launches 360° campaign celebrating parental instincts

    Narayana Health SRCC launches 360° campaign celebrating parental instincts

    Mumbai: Narayana Health SRCC Children’s Hospital is to announce the launch of its latest campaign in Mumbai. This comprehensive 360-degree campaign celebrates the innate wisdom and instincts of parents, emphasizing the trust they place in Narayana Health SRCC Children’s Hospital for their children’s wellbeing.

    The core thought behind the campaign is the unwavering belief that parents inherently possess the wisdom and instincts to make the best decisions for their children. This campaign leverages the profound trust and confidence parents place in their judgment and extends it to their choice of healthcare provider. The consumer insight driving this campaign is the understanding that parents are deeply invested in ensuring their children’s health and will naturally gravitate towards institutions that they perceive as trustworthy, competent, and caring. By celebrating and validating the parental instinct to choose what is best for their children, Narayana Health SRCC Children’s Hospital positions itself as a trusted partner in paediatric healthcare, reinforcing its commitment to providing exceptional care and building a strong emotional connection with families.

    Commenting upon the campaign Narayana Health chief marketing officer Dr Ashish Bajaj said, “At Narayana Health, we deeply value and respect the instincts and wisdom of parents when it comes to their children’s well-being. Our new campaign is both a celebration of parental instincts and a tribute to the trust that over 1.65 lakh parents have placed in us over the last 7 years. Via the campaign, we aim to reaffirm our commitment to being the healthcare partner that parents can always rely on for their children’s health and happiness”.

    Narayana Health country head of brand & marketing Abhishek Misra said “Our latest campaign is a direct reflection of our deep understanding and appreciation of the profound instincts that guide parents in making decisions for their children. We recognize that parents trust their own judgment when it comes to their children’s health, and this trust is central to our campaign. By celebrating the innate wisdom of parents, we are not just promoting our services but affirming our role as a supportive and reliable partner in their journey of healthcare”

    The campaign which shall run over 3 months, has been executed across multiple media formats including Print, OOH Media, RWA screens, Digital & social media amongst others to ensure widespread reach and engagement.

  • Moneycontrol to Congregate Leading Voices at ‘Startup Conclave 2024’

    Moneycontrol to Congregate Leading Voices at ‘Startup Conclave 2024’

    Mumbai: Moneycontrol, a financial news platform, has announced the second edition of the Moneycontrol Startup Conclave 2024. This premier event, set for 9 August 2024, at ITC Gardenia, Bengaluru, is dedicated to fostering a sustainable and resilient startup ecosystem in India. The conclave will bring together a diverse group of policymakers, investors, leading startup founders, industry leaders, and emerging entrepreneurs for an engaging exchange of ideas and strategic insights.

    Following a challenging two-year funding winter, India’s startup landscape is witnessing a remarkable resurgence marked by increased profitability, late-stage funding, a vibrant secondary market, and numerous tech IPOs. Themed “Persist | Reset | Rebuild” this year’s conclave will emphasize the resilience and adaptability of startups in the face of an AI-driven world and evolving regulatory frameworks. The event will delve into the future of India’s startup ecosystem, providing essential insights for the next wave of entrepreneurial success.

    Moneycontrol Startup Conclave 2024 will feature a series of insightful sessions led by prominent figures including Karnataka Minister for IT-BT and science & technology Priyank Kharge; Karnataka Government, department of electronics, information technology, biotechnology and science & technology, secretary Dr Ekroop Caur; India’s G20 Sherpa Amitabh Kant; Narayana Health, founder and chairman Dr Devi Prasad Shetty; SoftBank, head of India and EMEA Sumer Juneja; PhonePe, co-founder and CEO Sameer Nigam; Swiggy, co-founder Sriharsha Majety; Sorin Investments, founder and chairman Sanjay Nayar; Games24x7, co-founder and co-CEO Bhavin Pandya; Tally Solutions Pvt Ltd, chief of engineering Nabendu Das; IndiQube, co-founder Rishi Das; Adobe, head of sales channel & SMB, digital media India & SA Ajay Joseph; DTDC Express, CEO Abhishek Chakraborty; Peak XV Partners, MD Shailesh Lakhani.

    Moneycontrol has been instrumental in nurturing the startup community, sharing compelling narratives of innovation, success, failure, and resilience. Through initiatives like the Moneycontrol Startup Conclave, the platform continues to champion the entrepreneurial spirit and support the growth of India’s dynamic startup ecosystem.

    Moneycontrol Startup Conclave 2024 is supported by banking partner IDFC FIRST Bank, exclusive logistics partner DTDC, VC partner Peak XV, workplace partner IndiQube, and associate partners Games24x7, Share.Market, Adobe, Tally, Reliance India Ltd, state partner KITS, luxury partner Da Milano Italia and event technology partner Townhall.

    The event will commence at 10:00 am on 9 August 2024, at ITC Gardenia, Bengaluru, and will be livestreamed for a global audience.

  • Narayana Health initiates taking care of Bengal campaign

    Narayana Health initiates taking care of Bengal campaign

    Mumbai: Narayana Health – Kolkata proudly commemorates over two decades of dedicated healthcare service in the West Bengal market. To mark this significant milestone, the hospital has launched a comprehensive 360-degree campaign titled ‘Taking Care of Bengal for Over 2 Decades’. The campaign aims to celebrate the healthcare group’s deep-rooted connection with the people of West Bengal & re-affirming its role as a trusted care provider.

    For the past two decades, Narayana Health – Kolkata has stood as a beacon of hope and healing, catering to the diverse healthcare needs of the vibrant West Bengal market. From the bustling streets of Kolkata to the serene countryside, Narayana Health – Kolkata has been steadfast on the journey to wellness for millions of individuals and their families.

    English:

    Bengali:

    “The ‘Taking Care of Bengal for over 2 Decades’ campaign encapsulates the essence of Narayana Health’s enduring presence in the region. Through a 360-degree approach, the campaign seeks to highlight the institution’s role as more than just a healthcare provider but as a companion in the journey of life. Whether it’s nurturing the health of every book lover, supporting the aspiration of every sports lover, or managing the sweet tooth of every mishti lover with the right medical advice, Narayana Health – Kolkata has been a constant presence, offering care and support at every step” said Narayana Health chief marketing officer Ashish Bajaj.

    Through various touchpoints, including print, digital, OOH, Cinema and on-ground activations, Narayana Health aims to connect with the community on a deeper level, fostering a sense of belonging and trust. As part of the celebrations, Narayana Health – Kolkata is also offering discounts on online Appointment bookings via a website and NH Care App. It shall also be organizing a series of events and initiatives aimed at giving back to the community.

    With four flagship hospitals strategically located across the region – Narayana Hospital – RN Tagore Hospital, Mukundapur; Narayana Hospital – Howrah; Narayana Hospital – Barasat; and Narayana Hospital – Chunavati, Narayana Health – Kolkata has emerged as the cornerstone of advanced medical care in East India. The campaign reaffirms the healthcare group’s commitment to continue its legacy of caring for the people of West Bengal & Eastern India.  

  • Narayana Health’s docu-series “InsidER” surpasses 100 mn streams

    Narayana Health’s docu-series “InsidER” surpasses 100 mn streams

    Mumbai: Narayana Health has proudly announced that its groundbreaking medical docu-series, “InsidER,” has surpassed an incredible milestone of 100 million streams across Jio Cinema, Jio TV, and TV+ within just two months of its launch.

    Launched on 27 March, “InsidER” is a first-of-its-kind series featuring ten gripping episodes that dive deep into the true stories of patients facing life-threatening medical emergencies. The series presents an unfiltered look at the urgency and intensity of emergency care & chronicles the relentless efforts of bystanders, families, emergency physicians and specialists as they race against time to save lives. Each episode provides personal accounts from patients and their families, adding a personal and emotional depth to the already powerful narratives.

    Narayana Health CMO Dr Ashish Bajaj said “We are immensely proud to be the first Healthcare group in India to create a medical docu-series like ‘InsidER.’ By shooting the series across real locations including our Hospitals and featuring personal accounts from real patients, families, and our doctors, we have ensured an unparalleled level of authenticity. The raw and heartfelt stories have deeply resonated with our audience, resulting in positive word-of-mouth and reaching an incredible milestone of 100 million streams within just two months. The feedback has been overwhelmingly positive, affirming the powerful impact of ‘InsidER’ and the dedication of everyone involved in its creation. We are honoured to have brought these important stories to light and to have set a new benchmark in medical docu-series.”

    The primary goal of “InsidER” extends beyond just raising awareness. The series aims to empower viewers by shedding light on the importance of acting swiftly during the golden hour and the realities of medical emergencies through immersive storytelling.

    The docu-series has not only captivated viewers but also sparked important conversations about emergency medical care in India. By providing a realistic look at the challenges and triumphs faced by patients and healthcare professionals, “InsidER” has set a new benchmark for medical docu-series.

    Narayana Health continues to lead the way in healthcare innovation, combining advanced medical technology with compassionate care. As the organization looks to the future, it remains dedicated to saving lives and improving health outcomes for patients across India.

  • Narayana Health unveils ‘InsidER’ docudrama by Prominent Pictures

    Narayana Health unveils ‘InsidER’ docudrama by Prominent Pictures

    Mumbai: In an exciting new venture, Narayana Health has entrusted Prominent Pictures with the creative duties to produce “InsidER,” India’s first medical docudrama series that has quickly become a sensation. Now available for streaming on JioTV, JioTV+ and JioCinema, the series offers an unparalleled glimpse into the high-stakes world of emergency medicine, blending intense medical scenarios with deeply human stories.

    Crafted around four fundamental pillars—high-stakes medical cases, emotional authenticity, educational insight, and compelling storytelling—”InsidER” has captured the audience’s imagination. The series takes a suspenseful thriller approach to deliver a gripping and emotionally charged docudrama based on real cases. Each episode is meticulously crafted emotions, drawing the audience into the heart of every medical emergency and the monumental challenges faced by the clinicians at Narayana Health. Each case not only marks a significant milestone in the hospital’s journey but also holds immense importance in the context of Indian emergency awareness.

    Mukesh Jagoorie, who conceptualised and produced the series, expressed his enthusiasm about the project’s reception, stating, “Witnessing the journey of ‘InsidER’ from concept to a beloved series has been incredibly fulfilling. Our aim was to create a series that is as informative and authentic as it is engaging. The positive feedback from our audience confirms that we have achieved that, and it’s been an extraordinary journey.”

    “The ‘InsidER’ campaign emerged from our profound desire to recognize the bravery of patients and the often-overlooked struggles of families facing medical crises. Over ten months, our teams worked tirelessly across India to capture the intense reality of the ER. Through collaboration with clinicians, patients, and their families, we depict those pivotal moments that shape lives forever. This series shows the importance of resilience, frontline workers, and knowing your ER number. A simple act like having this number readily available can mean the world. We extend our deepest gratitude to Mr. Mukesh and the team at Prominent Pictures for bringing this impactful project to life.” said Narayana Health CMO Dr Ashish Bajaj.

    As “InsidER” continues to grow in popularity on JioTV, JioTV+ and JioCinema, it cements its position as a pioneering series that not only educates but also deeply moves its viewers, reflecting the real-life heroism of medical professionals.