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Tag: Nani

  • Aashirvaad adds ‘masala’ to selfies with AI posters starring Nani

    Aashirvaad adds ‘masala’ to selfies with AI posters starring Nani

    MUMBAI: From spice rack to star track, Nani joins fans in masala movie moments. In a deliciously cinematic twist, Aashirvaad Masalas has turned the humble kitchen into a movie set. Following the blockbuster launch of Telugu star Nani as its brand ambassador in Andhra Pradesh and Telangana, ITC’s masala brand is now blending AI with AP cinema fandom serving up movie-style posters that put the homemaker centre stage.

    The interactive campaign lets users co-star with “Natural Star” Nani by generating personalised movie posters via a Whatsapp bot. And the plot twist? You only need a selfie, some genre flair action, romance, thriller or comedy and a dash of confidence.

    Branded under the tagline “Dammu Meede, Star Meere” (You’ve got the dum, you’re the star), the initiative celebrates the unsung heroes of the kitchen those who bring fiery flavour and boldness to the everyday meal. Now, they also get their own reel-life moment, courtesy of AI-generated poster magic.

    To jump into the action, users can scan the QR code on the Aashirvaad Chilli Powder pack or click a link via Aashirvaad Masala’s Telugu social handles. Once connected to the bot, they simply choose their preferred language, genre, and character setting before uploading a selfie. Within seconds, they receive a film poster starring themselves alongside Nani cinema-style drama, sans studio.

    As if starring opposite Nani weren’t enough, select participants might just find their faces up in lights on real billboards or snag movie tickets as part of the promotion.

    Blending the region’s deep love for cinema with a love for spice, this campaign is more than digital wizardry, it’s a slice of pop culture that makes the consumer feel like the superstar they truly are.

    So whether you’re perfecting your biryani or clicking the perfect selfie, Aashirvaad Masalas invites you to spice things up one poster at a time.
     

  • Star Sports witnesses a 38 per cent surge in ratings for the first four matches of Pro Kabaddi League Season 10

    Star Sports witnesses a 38 per cent surge in ratings for the first four matches of Pro Kabaddi League Season 10

    Mumbai: Star Sports, the official broadcaster of the Pro Kabaddi League, has notched up strong viewership figures for the opening weekend of the milestone 10th season. According to BARC, 80.1 million viewers tuned in to Star Sports for the first four matches, amassing 2.7 billion minutes of watch time. This underscores the immense popularity of the tournament among passionate fans of the second-biggest sport in the country. Additionally, the broadcaster has witnessed a remarkable growth of 38 per cent in ratings for the opening weekend compared to the last edition, showcasing the enduring appeal of Pro Kabaddi.

    Pro Kabaddi League’s return to its traditional caravan-style format has contributed to its resurgence in popularity and viewership. The tournament has witnessed spectacular performances, with Bengal Warriors commanding an unbeaten run, Gujarat Giants showcasing young raiders who are making their mark, and the return of high-flyer Pawan Sehrawat. Stalwarts like Pardeep Narwal, Maninder Singh, and Siddharth Desai have also left their mark on the league, creating a riveting narrative for fans. During the opening weekend, Gujarat Giants, led by Sultan Fazel Atrachali, won both their games at home against Telugu Titans and Bengaluru Bulls.

    A Star Sports Spokesperson said, “Pro Kabaddi League reflects the rich culture and heritage that flows through this sport in India. Our various regional feeds are customized to their respective states imbibing the values and local hero-building to capture the interest of the fans. We are glad to witness the surge in viewership for the fast-paced game and will continue to drive fandom for the rest of the season. The league generates new stars every season and has garnered support from some of the biggest celebrities, highlighting the promising trajectory of its progress through the years.”

    The marketing campaign, #IndiaKiHarSaansMeinKabaddi, featuring some of the biggest stars from the country including Tiger Shroff, Ballaya, and Sudeep Kichha ignited fervent support from fans, embodying the true essence and warrior spirit of the Pro Kabaddi League. Star Sports also collaborated with superstars across the country, who passionately supported their favorite Kabaddi teams and players. The entertainment quotient was elevated with the involvement of top-notch celebrities such as Hrithik Roshan, Manoj Bajpayee, Vicky Kaushal, Tara Sutaria, Nani, and Shiva Rajkumar as well as top Hollywood Superstar Jason Momoa of Aquaman fame. Star Sports also activated canters in five markets to spark enthusiasm among kids and kabaddi players at local clubs. The season began in grand style with an all-captains press conference on the Akshar River cruise at Ahmedabad.

    Reach and Watch-time Data for 2+U+R (TV + OOH)
    Ratings on India Urban M15+ AB

  • Culture Machine’s movie Amoli starring Vidya Balan, Rajkumar Rao, Kamal Hassan, Nani and Jisshu Sengupta as narrators wins the 66th national film award

    Culture Machine’s movie Amoli starring Vidya Balan, Rajkumar Rao, Kamal Hassan, Nani and Jisshu Sengupta as narrators wins the 66th national film award

    MUMBAI: The announcement of the most prestigious 66th National Film Awards, took place at Rashtriya Bhavan New Delhi recently honoring the best films of 2018. Culture Machine’ a digital media company which runs some of India’s largest digital brands won the ‘Best Investigative Film’ award for its movie Amoli.

    Starring the renowned stalwarts of the film industry – Vidya Balan, Rajkumar Rao, Kamal Hassan, Nani, and Jisshu Sengupta as the narrators, Amoli’ is a definitive documentary on the repulsive commercial sexual the exploitation of children, a deep-seated and well-organized criminal industry.

    Released in seven languages, the documentary is narrated in 4 chapters – Mol (Price), Maya (Illusion), Manthan (Internal conflict), Mukti (Liberation). Each chapter takes the audience on a journey that delves deep into the grimdark world of child sexual exploitation.

    Speaking on the remarkable achievement at the 66th National Film Awards, Sameer Pitalwalla– Founder and CEO, Culture Machine said, “It is a proud moment for the company to have been honored with such an esteemed award. Through Amoli, we tried to create awareness among people on the scale and human cost of the sexual manipulation of children in India. We are glad to see the appreciation being showered on the documentary.”

    The gorgeous and talented Vidya Balan, who narrated the English version of the movie said, “The film Amoli has a strong storyline and I am glad to have been associated with this documentary. It revolves around the heart-wrenching story that exposes the ugly business of commercial sexual exploitation of children. I have narrated the English version of the movie. It gives me immense happiness to see it receive the prestigious 66th National Award and this is definitely a proud moment for the entire team.”

    Acclaimed documentary filmmakers Jasmine Kaur Roy and Avinash Roy who directed the movie quipped on the spectacular win, “The award not only recognizes the hard work put in by the team but also celebrates the indomitable spirit of those who are fighting a constant battle to put an end to child sex trafficking. We hope that this National Award would further help to highlight these voices and bring a stronger law against this horrific crime.”

  • Reliance Entertainment to release Makkhi on 12 October

    Reliance Entertainment to release Makkhi on 12 October

    MUMBAI: Reliance Entertainment will release Makkhi, the Hindi version of director S.S. Rajamouli‘s Telugu film Eega, nationwide on 12 October. The film has been produced by Sai Korrapati and D. Suresh Babu.

    Starring Sudeep (Sudeep), Samantha Prabhu (Bindu) and Nani (Jani) in lead roles, Makkhi is a live action animation film about the revenge of a super fly. Initially, it was the Telugu version Eega that released on 6 July. It was followed by the Tamil version (Naane) and as (Eecha) in Malayalam.

    Having reached the audience in 1103 screens in India in all the three versions, the film‘s Hindi release will further augment its reach. The total collections of the three versions have already done a gross business of over Rs.130 crore worldwide.

    The Hindi audience is already familiar with Rajamouli‘s body of work that includes Rowdy Rathore, the Hindi remake of the Telugu film Vikramarkudu (2006) and his 2010 release Maryada Ramanna (2010) that is being made as Son Of Sardar in Hindi by Rohit Shetty.