Tag: Nandita Mehra

  • Shows that go on endlessly are really the TRP-fetchers, says Purnendu Shekhar

    Shows that go on endlessly are really the TRP-fetchers, says Purnendu Shekhar

    NEW DELHI: Writer Purnendu Shekhar said today that television channels often ask the writer to add sequences in serials that are proving popular with the masses.

    Shekhar told indiantelevision.com that he agreed that some serials had outlived their existence, but said he was asked to continue adding episodes because the respective channel felt the show was fetching TRPs.

     
    Writer of shows like ‘Balika Badhu’, Shekhar has now penned the series ‘Satrangi Sasural’ for Zee TV which is a story of a housewife who has to contend with seven mother-in-laws.

     
    Producer Bhairavi Raichura, who is also an actor said that while there is no pack up at the end of the day as it happens for an actor, but seeing a serial on screen is like seeing a new born baby. But she admitted she preferred playing the actor.

     
    Meanwhile speaking at the press meet, she denied that ‘Satrangi Sasural’ was a woman-oriented show as it involved many elements as it exists in every family.  

     
    Shekhar said the concept for the series had been given to him by the channel and he had then penned a story around it.

    He admitted that a writer had to keep the social issues in mind and taking care of elders was a major issue in this series directed by Nandita Mehra.

     
    He said he had learnt his basics in television from Zee since he had commenced his work as a writer for an earlier show with the channel. His shows include ‘Astitva – Ek Prem Kahani’ and ‘Saat Phere’.

     
    He stressed that the present series was not a typical saas-bahu story and said he would make every attempt to ensure that this does not happen in the coming episodes.

     
    Referring to the return of Farida Jalal on the small screen, he said she will be a surprise as she has always been taken as a character who brings some comedy on screen which will not happen this time.

     
    ‘Satrangi Sasural’ will showcase the life of a girl living in a Delhi-based household with seven mother-in-laws, each of them having their own individual personality traits, quirks and diverse characteristics. The show has locked in an impressive ensemble star cast to play the seven mother-in-laws on the small screen along with the main leads.

     
    The series will see a slew of prominent, popular yesteryear actors making a comeback. Viewers will see veteran actor Farida Jalal return to the small screen as the stern and stoic matriarch – the grandmother of the groom who calls the shots and runs the show.

     She gives shelter to six other women of the family who are either widows, left in a lurch by their husbands or just chose to walk away from troubled marriages. Prominent faces who have stepped in as the mother-in-laws include powerhouse performers like Bhavna Balsavar, Sadia Siddiqui, ReshamTipnis, Sheetal Thakkar, Sonali Sachdev and Samta Sagar.

     
    Shekhar said, “You don’t need to be a biological mother to know what it feels like to be a mother. In that sense, the male lead of our show Vihaan has been raised by not one, but seven mothers. So our leading lady Aarushi is posed with a most unusual scenario where she must deal with seven mothers-in-law – a prospect bound to make any girl turn jittery and develop cold feet about marriage.”

     
    The show explores the interesting dynamics between Aarushi and her seven mother-in-laws.

    Produced by 24 Frames, ‘Satrangi Sasural’ has Ravish Desai as the male lead protagonist – Vihaan, opposite Mugdha Chaphekar who essays the role of Aarushi.

     

  • Life OK goes bold again with ‘Laut Aao Trisha’

    Life OK goes bold again with ‘Laut Aao Trisha’

    MUMBAI: The channel is known for its offbeat shows, and yet manages to be on the top three of the TAM ratings every now and then, and doing that is not an easy task. From domestic violence to spirituality, the channel has experimented with various genres.

     

    “After beating Colors for four consecutive weeks, the pressure from our bosses has increased tremendously,” laughs Life OK general manager Ajit Thakur.

     

    Keeping with its philosophy of creating content through differentiation, Life OK is back with a new series Laut Aao Trisha (LAT). Delving into strong social issues, the new show is not so different from the channel’s current offerings. Come 21 July, every Monday to Friday at 10 pm, viewers will get to witness one of the boldest content ever on Indian television screens. Life OK brings to the fore topics which in general have not found a standing in the general entertainment space.

     

    LAT will see the return of Bollywood’s sweetheart Bhagyashree Patwardhan in the lead role along with television stars Rajeshwari Badola, Jai Kalra and Eijaz Khan.

     

    Adapted from the highly acclaimed Spanish telenovela Dónde está Elisa?  (Where is Elisa?) (The Missing), the series revolves around the quest of a mother in search of her missing daughter. What if the person who has committed the crime is within the family? The channel which has talked about crimes outside has now taken on crime within the house, with this show.

     

    The channel has kept the storyline almost the same compared to the adapted ones.

     

    Life OK has always aimed to work with new people, new producers and writers and with LAT it has also done the same. Produced by 24 Frames’ Nandita Mehra and Bhairavi Raichura, along with BP Singh of Fireworks Productions, it is an intriguing story full of tricky plots that deals with the issue of in-family crimes. The writers of the show are Raghuvir Shikhawat and Amit.

     

    According to Raichura (Balika Vadhu fame), it is an interesting storyline with an interesting star cast. “The concept won’t only attract women audiences, but every individual who believes in social issues. Plus, the star cast which will add spice to the storyline making it more real with real emotions.”

     

    The show is a finite one as the channel does not believe in dragging storylines. “It is a 10-12 month storyline. I don’t think it is a new genre, we have done this in the past with Saubhagyavati Bhava, a social thriller, and this show is an extension of it. Every second week, you will see a new suspect,” revealed Thakur.

     

    Thakur informs that in terms of boldness, the channel had to tone down a bit keeping Indian audiences in mind. “The original show is very bold, we have toned down the boldness and which is why we have decided to air it at 10 pm and not earlier. By Indian standards, it will be by far the boldest show ever on television.”

     

    With TV being a family viewing medium, Life OK programming head Yuvraj Bhattacharya was initially a little apprehensive about calling LAT a family show. “If you have your book, magazine or an iPad, you can actually have a private and a personal consumption of content which is not possible in the case of TV. I was nervous about it. Now that I have seen about eight to nine episodes which are ready to go on-air, I am confident that this is still a family show.”

     

    With the initial episodes being shot in Goa, the set is located at Filmcity, Mumbai.

     

    Though the channel terms the show bold – it is not a regular candy-floss love story – LAT will allow a family to sit together and watch it. Bhattacharya believes that there is always a thin line. The producers have been working for more than a year on this project. “It is a show that where you can easily go wrong. Now we feel that it is the step forward for Indian television,” said Bhattacharya.

     

    Thakur revealed that, unlike other fiction shows, this is a high-budget show. “It is more expensive than any other fiction show because of the cast which was more expensive than the regular cast of the show. Overall, by regular standards, it is a more expensive show.”

     

    Life OK is investing heavily on digital apart from television. Promos are running on a big scale across all the Star network channels as well as on other channels apart from the kids genre channels.

     

    This story is a thriller and as family drama has taken front stage in this show, people are sure to watch it, said a confident Thakur. “For the women viewers, it will still have that social thriller drama and that urge to see what happens to a mother who loses her teenage daughter. For male viewers, while they follow the story, they will also see how the police investigation is happening in context of the family.”

     

    LAT is going to compete with Pyaar Ka Dard Hai Meetha Meetha Pyaara Pyaara on Star Plus. About the competition at 10 pm slot, Thakur comments: “How does that matter to us? We have nothing to lose. We do not look at competition at all. We are way different from kitchen soaps and whoever is bored, can come and watch something new on Life OK.”

     

    According to a media planner, LAT is not likely to attract much of the audiences because of its bold content. “For housewives, who are used to watching soaps, it is difficult for them to follow a storyline of this kind.” Many households today depend on one TV set, and such kind of content can only create the sense of awkwardness, he feels.