ITV

Tag: Nandita Chalam

  • Forevermark’s new campaign highlights the concept of self-determination

    Forevermark’s new campaign highlights the concept of self-determination

    MUMBAI: Forevermark, the diamond brand from The De Beers Group of Companies, has launched the ‘The Better Half Within’ Campaign, a reflection of the poised, powerful, and self-determined personality of the woman of today.
    The campaign includes a film and will utilise national media channels such as TV mainlines, set of print and outdoor ads, digital display, social media, radio channels, and in-store.
    The campaign will debut on TV with 30 and 50-second commercials, to be screened on 15 September 2018. The TVC will be shared on social and digital with shorter edits.
    Through extensive research commissioned through Kantar IMRB, it was found that Indian women are slowly evolving the meaning of femininity by combining strength with an essential grace. They currently enjoy increasing levels of economic power and whilst celebrating the achievements of their family, while being focused on their personal growth as an individual.
    A half-carat diamond characterises this large percentage of women who are financially independent and have the power to invest in the reflection of their self-worth and hard work. ‘The Better Half Within’ campaign has been conceptualised to define this emotional connect between a woman and a half carat diamond as the perfect expression of her focus on personal achievements.
    Forevermark India President Sachin Jain says, “Diamonds are symbols of a wider range of emotions, including pride, joy, and achievement. Most women these days are breaking clichés by buying diamonds for themselves. With this campaign, we aim at giving these empowered women the choice of the half carat diamond as a precious, long-lasting representation of their individuality, and a mark of their achievement at an attractive price point. Women can purchase a half carat Forevermark diamond with the same assurance that they will be getting their money’s worth with the most beautiful, rare and responsibly sourced diamonds that go beyond the 4Cs.”

    The first film focusses on a mother who creates her own recipes for her blog and through the help of her daughter becomes an internet sensation.

    The second film is based on a doctor who despite having had a long day celebrating her daughter’s birthday finds the motivation to head out for an emergency surgery.
    The campaign film has been developed and conceptualised by J Walter Thompson India (JWT, India) and the media agency for the campaign is Mindshare. It has been produced and directed by Native.
    J Walter Thompson SVP and ECD Nandita Chalam says, “J Walter Thompson’s campaign for Half Carat Diamonds from Forevermark is based on a simple insight – whenever a woman is about to give up on her dreams, something deep within her urges her to go on. This is her better half. Half carat diamonds from Forevermark are a tribute to this bold, bright and beautiful better half within every woman. The television commercials tell two charming stories of a doctor and a food blogger who harnessed their inner better halves. Through TV, film, print, radio, and digital, the campaign will urge every woman to let her better half shine.”

  • Padukone recommends high-protein Kellogg’s

    MUMBAI: Kellogg India has introduced a new nutrient dense ready-to-eat cereal in the market under its Kellogg’s Special K portfolio. The new offering, Kellogg’s Special K Protein & Fibre, is a delicious, cranberry-flavoured ready-to-eat cereal made with whole wheat, with added protein and fibre, making it high in protein and fibre. Also, it is fortified with 8 key essential vitamins and iron thereby making it a deliciously satisfying and a nourishing cereal offering for those who want to kick start their weight management journey. 

    “Regular breakfast consumption along with regular exercise and a balanced diet along with an active lifestyle can help people manage their weight,” said Samreedhi Goel, owner of an exercise studio “SIZEWISE” and Consulting Nutritionist for Kellogg’s.

    Kellogg India MD Sangeeta Pendurkar said, “This new breakfast cereal, in particular, presents consumers with a nutritional boost to set the stage for the day ahead.”

    J Walter Thompson SVP & executive creative director Nandita Chalam said, “The heart of this campaign is about being in step with today’s health-conscious women. They are looking for healthier ways to manage their weight rather than diet.”

    One can consume Kellogg’s Special K Protein & Fibre with skimmed milk for a classic breakfast feel or mix it with yoghurt to change it up. Add fruits, dry fruits or nuts to the mix for a yummier and balanced meal. For those who avoid dairy, it can be consumed with almond milk and soymilk.


     

  • Kellogg’s India signs Ranveer Singh for new oats TVC

    Kellogg’s India signs Ranveer Singh for new oats TVC

    MUMBAI: ‘Garma garam’ (hot) oats and hunks are made for each other. Or so at least Kellogg thinks. And that’s exactly what the company is trying to convey in its latest mass communications in India.

    For its ready-to-cook range of Kellogg’s Oats in India, the company has signed up Bollywood’s current hottie Ranveer Singh as its brand ambassador.

    The new campaign, themed ‘garma garam’ or hot, will feature Ranveer in a new TVC and as part of a multi-dimensional effort that includes television, alternate media, in-store and point-of-sale executions.

    The new Kellogg’s Oats commercial is for its variants Masst Masala and Hot Chinese.

    Commenting on the development, Kellogg India MD Sangeeta Pendurkar said in a statement, “Due to fast-paced lives and growing health awareness, consumers are looking for foods that are nourishing and quick-to-prepare. We have stayed true to the Indian consumer’s need for flavours that are locally relevant with the right combination of taste and nourishment. Hence, with intent to communicate our range of ‘garma-garam’ oats, we decided to rope in Ranveer Singh whose energy and enthusiasm is unparalleled.”

    According to Pendurkar, the vigour, dedication to fitness and fun that Ranveer brings to the table finds perfect synergy with the brand promise of ‘dil bharke khao’ (eat to your heart’s content).

    “We are confident that this association will help break clutter and deliver the brand message to the consumers in the most unique and impactful manner,” she added.

    Talking about the association with Kellogg’s Oats, Ranveer Singh, who is presently away in Switzerland shooting for a film, said, “I am so thrilled to be associated with an iconic brand like Kellogg and was really excited when they approached me to be on-board for their ‘garma-garam’ range of oats offerings. I love oats and can easily whip up a bowl of Kellogg’s Oats anytime and eat it to my heart’s content as it offers a super combination of nourishment and taste. It was lot of fun working on this awesome campaign!”

    Ranveer, known for some recent powerful on-screen performances in films like ‘Baji Rao Mastani’, is part of Bolllywood’s new crop of actors who take fitness and health seriously.

    Dwelling on the campaign, J Walter Thompson senior vice president and executive creative director Nandita Chalam said, “It was a challenge to come up with an idea that showcases the brand and category in a non-traditional space. When one of the country’s hottest stars signed up, fun and excitement were bound to follow.”

    The idea behind the campaign was inspired by the media frenzy that can be triggered with a mere tweet by someone like Ranveer and the TVC reflects this in a humorous and witty way, Chalam went on to explain.

    Kellogg’s has added two new flavours to its existing range of Kellogg’s Oats— Masst Masala and Hot Chinese.

    Masst Masala has real vegetables like green peas, carrot, French beans, spices and condiments like coriander to bring oats to consumers in a format and flavour that they relish the most. On the other hand, Hot Chinese is a Chinese twist to oats with hot red chilli flakes, a statement from the company stated.

    Other oats flavours from the company include Simply Pongal (a product inspired by the favourite South-Indian delicacy Pongal and made of oats, moong daal and black pepper) and Tomato Salsa that brings in the tangy feel of tomatoes with spices and condiments to create an exciting flavour.

    The Kellogg’s Oats range is available across the country in single serve packs of 200 gm, half kg and one kg packs with price points starting from Rs. 15 to Rs. 175.

  • Kellogg’s India signs Ranveer Singh for new oats TVC

    Kellogg’s India signs Ranveer Singh for new oats TVC

    MUMBAI: ‘Garma garam’ (hot) oats and hunks are made for each other. Or so at least Kellogg thinks. And that’s exactly what the company is trying to convey in its latest mass communications in India.

    For its ready-to-cook range of Kellogg’s Oats in India, the company has signed up Bollywood’s current hottie Ranveer Singh as its brand ambassador.

    The new campaign, themed ‘garma garam’ or hot, will feature Ranveer in a new TVC and as part of a multi-dimensional effort that includes television, alternate media, in-store and point-of-sale executions.

    The new Kellogg’s Oats commercial is for its variants Masst Masala and Hot Chinese.

    Commenting on the development, Kellogg India MD Sangeeta Pendurkar said in a statement, “Due to fast-paced lives and growing health awareness, consumers are looking for foods that are nourishing and quick-to-prepare. We have stayed true to the Indian consumer’s need for flavours that are locally relevant with the right combination of taste and nourishment. Hence, with intent to communicate our range of ‘garma-garam’ oats, we decided to rope in Ranveer Singh whose energy and enthusiasm is unparalleled.”

    According to Pendurkar, the vigour, dedication to fitness and fun that Ranveer brings to the table finds perfect synergy with the brand promise of ‘dil bharke khao’ (eat to your heart’s content).

    “We are confident that this association will help break clutter and deliver the brand message to the consumers in the most unique and impactful manner,” she added.

    Talking about the association with Kellogg’s Oats, Ranveer Singh, who is presently away in Switzerland shooting for a film, said, “I am so thrilled to be associated with an iconic brand like Kellogg and was really excited when they approached me to be on-board for their ‘garma-garam’ range of oats offerings. I love oats and can easily whip up a bowl of Kellogg’s Oats anytime and eat it to my heart’s content as it offers a super combination of nourishment and taste. It was lot of fun working on this awesome campaign!”

    Ranveer, known for some recent powerful on-screen performances in films like ‘Baji Rao Mastani’, is part of Bolllywood’s new crop of actors who take fitness and health seriously.

    Dwelling on the campaign, J Walter Thompson senior vice president and executive creative director Nandita Chalam said, “It was a challenge to come up with an idea that showcases the brand and category in a non-traditional space. When one of the country’s hottest stars signed up, fun and excitement were bound to follow.”

    The idea behind the campaign was inspired by the media frenzy that can be triggered with a mere tweet by someone like Ranveer and the TVC reflects this in a humorous and witty way, Chalam went on to explain.

    Kellogg’s has added two new flavours to its existing range of Kellogg’s Oats— Masst Masala and Hot Chinese.

    Masst Masala has real vegetables like green peas, carrot, French beans, spices and condiments like coriander to bring oats to consumers in a format and flavour that they relish the most. On the other hand, Hot Chinese is a Chinese twist to oats with hot red chilli flakes, a statement from the company stated.

    Other oats flavours from the company include Simply Pongal (a product inspired by the favourite South-Indian delicacy Pongal and made of oats, moong daal and black pepper) and Tomato Salsa that brings in the tangy feel of tomatoes with spices and condiments to create an exciting flavour.

    The Kellogg’s Oats range is available across the country in single serve packs of 200 gm, half kg and one kg packs with price points starting from Rs. 15 to Rs. 175.

  • Birla Sun Life Insurance launches new campaign with Yuvraj Singh

    Birla Sun Life Insurance launches new campaign with Yuvraj Singh

    MUMBAI: Birla Sun Life Insurance (BSLI) has launched a new 360 degree campaign continuing with its strategy to provoke mass India into realising and appreciating the many critical and relevant roles that insurance can play in their lives. Brand ambassador Yuvraj Singh will feature in the ads.

    The creatives of the campaign are credited to JWT (Mumbai).

    Aditya Birla Group chief marketing officer – financial services Ajay Kakar said, “Today‘s Indians have tasted never-before success in the early years of their working life. This unprecedented material success gives them the confidence and belief that the good times will continue, uninterrupted, and they will live and enjoy all their ambitious dreams, one by one.”

    With a new campaign for their Wealth with Protection Solutions, BSLI and Singh have come together to provoke them to insure their lives through the highs and lows that life can have in store for them.

    Kakar added, “We have used Yuvraj Singh as our philosophy ambassador to share his personal belief and experience – also a reality of life – that ‘Jab tak balla chaltha hai, thaat hain. Jab balla nahin chalega tho…’ (‘You rule, only till your bat rules’). We aim to provoke and inspire mass India with the personal triumphs, trials and tribulations of Yuvraj, who like a Phoenix, never accepts defeat. He just keeps working to combat the challenges that life and cricket have thrown his way, to bounce back.”

    Speaking on the new communication campaign JWT VP and ECD Nandita Chalam said, “Over the years people have started associating the BSLI brand strongly with the concept of “Balla”. The ad is set within a stadium, with Yuvraj sharing his story, talking to mass India through the camera, conversing in a real, true, down-to-earth manner. The tonality of the ad is candid, honest and more importantly, it connects.”