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Tag: Nandan Srinath

  • Mirchi announces new show ‘Shape of You’ with Shilpa Shetty

    Mirchi announces new show ‘Shape of You’ with Shilpa Shetty

    Mumbai: Music and entertainment company Mirchi has announced its new show “Shape of You” with Bollywood actor Shilpa Shetty as the host. The talk show on celebrity fitness will be available on Mirchi’s YouTube channel – Filmy Mirchi. 

    “Each episode of ‘Shape of You’ will feature Shetty in candid conversations with a B-town celebrity about their mental and physical transformation from the time they debuted till the present day. It will also reveal their workout routines, and fitness mantras. Through the show, fans will get a sneak-peak into the lives of their favourite celebrities and their secret tips and tricks to stay fit,” said the statement.

    The show will be a star-studded series featuring popular artists from the industry including John Abraham, Jacqueline Fernandes, Masaba Gupta, Badshah, Shehnaz Gill, among others, it added.

    “Shilpa’s knowledge, experience, and jovial personality form the baseline for the show; we couldn’t have found a better fit,” said Mirchi executive president Nandan Srinath. “We are keen on witnessing the response that the show receives and hope to set new records with its success. Also, we are glad to have Pintola as presenting sponsor for the first-ever season of ‘Shape of You’ and wish to have a fruitful relationship ahead.”

    “My journey with fitness and wellness started over 15 years ago, and my involvement in it grew post giving birth to my first child,” remarked Shipla Shetty Kundra. “Over time I have realised the importance of health and fitness in my life, and I want to play the role of a catalyst in people’s lives who are looking to embark on this journey. Through ‘Shape of You’ and through the ‘Simple Soulful App’, I want to reach out to more people who want to pay attention to themselves as well as their health and wellness.”

    The show is presented by Pintola Peanut Butter and co-powered by Sofit. “‘Shape of You’ is an attempt to make a healthy difference in the lives of many. We will continue encouraging everyone to adopt a healthy lifestyle through our 100 per cent natural, high in protein, and zero preservatives products,” stated Das Foodtech head of marketing Anand Patel.

  • Mirchi’s ‘Proudly Local’ campaign nudges brands to go local

    Mirchi’s ‘Proudly Local’ campaign nudges brands to go local

    Mumbai: Music and entertainment company Mirchi has launched its latest campaign called ‘Proudly Local’ with an aim to build awareness around the importance of being ‘multi-local’ for brands and marketers.

    The campaign is based on the findings of the last government census (2011) according to which over 500 million people in India do not speak Hindi and over one billion people do not speak English. Through this campaign, Mirchi aims to create an understanding of India’s linguistic diversity and the need for brands to integrate local language, insights, and nuances in their communication across platforms in order to connect with their audience.

    Mirchi took to print and digital formats releasing 12 advertisements across three cities in foreign languages including Amharic, Chinese and Korean. This cheeky campaign is intended to put marketers in the shoes of local consumers who do not connect with the Hindi or English marketing initiatives targeted towards them.

    “We are the largest hyperlocal music and entertainment brands in the country. Over the years we have grown to cater to numerous markets within India, in their local language, through a multitude of our offerings—radio, digital content, original content and on-ground activations. We understand the importance of speaking in the consumers’ language and the power it holds to connect with them,” stated Mirchi executive president Nandan Srinath.

    Through these incomprehensible ad copies, Mirchi piqued the interest of marketers across India, and subsequently redirected them to its microsite highlighting the diversity of India’s lingual ecosystem and the need for ‘multi-localisation’. As part of the campaign, Mirchi is also providing access to a white paper on ‘Marketing to the real India in post-pandemic times’ which delves into the intricacies of strategising for Indian markets in the new normal, shares case studies, and provides an understanding of impactful hyperlocal solutions.

    “Through the launch of our Proudly Local campaign we want to create awareness about not just the language barriers that are still prevalent in the marketing community, but also the need to examine local nuance and insights, local knowledge, local mediums and local action. Our client’s brands perform differently in each of their markets, and we help craft solutions across multiple media based on our local teams’ local insights,” Srinath further said.

    Throughout the course of the campaign, Mirchi aims to share its insights, platforms, content, and other curations with brands across India to help them connect and engage with their target audience.

  • Mirchi launches new show ‘Sunday Suspense Hindi’

    Mirchi launches new show ‘Sunday Suspense Hindi’

    Mumbai: Music and entertainment company Mirchi has launched its new show “Mirchi Sunday Suspense Hindi.” The radio show presents dramatic readings from Indian literature across suspense, crime, horror genres and it airs every Sunday between 3 p.m and 4 p.m on Radio Mirchi.

    The forty-minute-long show will be aired in Maharashtra, Madhya Pradesh, Chhattisgarh, Gujarat, Uttar Pradesh, Rajasthan, Delhi, North Bengaluru, and Mangalore, as well as in international markets including UAE and the USA. It will also be available to stream on Spotify, along with two other Mirchi IPs – “Sunday Suspense Bangla” and “Calling Karan: Season 1 and 2,” said the company in a statement.

    The show features famous stories by celebrated authors namely, Satyajit Ray, Conan Doyle, and Sharadindu Bandyopadhyay, bringing to life their works through a play of sounds, music, and background scores, it added.

    “The launch of Sunday Suspense is an effort in this direction whereby we are not only launching fresh formats on the radio but also providing some nail-biting, dramatised renditions of horror and crime stories from Indian literature,” said Entertainment Network India Ltd executive president Nandan Srinath. “The popularity of Sunday Suspense Bangla strengthens our confidence in this new show and we are looking forward to our listeners’ response to it. We are also happy to have partnered with Spotify as this will enable our discerning consumers to access our content 24*7.”

    Listeners can catch repeats of “Mirchi Sunday Suspense Hindi” every following Wednesday post-midnight or Saturday at 11 a.m.