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Tag: Namma Madurai Sisters

  • Colors Tamil deploys 360-degree campaign for ‘Namma Madurai Sisters’

    Colors Tamil deploys 360-degree campaign for ‘Namma Madurai Sisters’

    Mumbai: Colors Tamil has deployed a 360-degree campaign across print, digital and outdoor mediums for its brand-new fiction show “Namma Madurai Sisters.” The promotional blitz will cover over 30 sites across central and south Tamil Nadu.

    Invoking the ancient culture of South India, the campaign’s theme focuses on the classic Aadu Puli Aattam (Lambs and Tigers), an asymmetrical, strategic board game in which tigers ‘chase’ goats while the goats try to evade the tigers.

    The campaign titled ‘Paasathukum Pagaikum Idaiye Nadakum Aadu Puli Aattam,’ pits the Madurai Sisters- Indhrani (Chaya Singh), Meghala (Sunitha), Bhuvana (Sankavi) against their uncles on either side of the board with Kavya (Iraa Agarwal) the youngest sister and Nantha Kumar (Deepak Kumar), the male protagonist, observing the happenings with intrigue.

    The tigers in the game represent power while the sheep depict unity, symbolising the central trope of the show where the uncles, though powerful, are no match for the sisters, owing to their sisterhood and unity.

    Colors Tamil has enabled ground activations with interactive magnetic boards at several bus stations in Madurai. People can experience the game as they wait for transport, creating an engaging play zone that will instantly connect them to the show on the channel.

    Besides this, social distancing pathways have been creatively utilized with the engrossing game as seat brandings. The channel has also promoted the campaign on its social media handles using hashtags #PasakaraPullainga #NMS, in addition to employing several other platforms to excite viewers.

    “We’re pleased to introduce novel innovations in our campaigns, and I would like to compliment the marketing team who worked tirelessly to make this one truly engaging and interesting for the general audience,” said Colors Tamil business head Rajaraman S. “‘Namma Madurai Sisters’ is an enticing tale that stands true to our philosophy of presenting unique story arcs and inspiring narratives that have an impact on society. We are confident that this interactive campaign will help in promoting our show and reach audiences on a greater scale.”

  • Colors Tamil launches new primetime show ‘Namma Madurai Sisters’

    Colors Tamil launches new primetime show ‘Namma Madurai Sisters’

    Mumbai: Colors Tamil on Wednesday announced the launch of its new primetime fiction show “Namma Madurai Sisters.” The show is set to be aired every Monday to Saturday at 7 p.m from 21 February. The channel has employed a 360-degree campaign across TV, print, OOH, and digital for the show’s promotion.

    Powered by Aroma Agmark Ghee, with Prithvi Inner Wears as special partners, the show starring Chaya Singh is a new-age tale of sisterhood filled with intense emotions and intriguing plotlines.

    Set in the backdrop of Madurai, “Namma Madurai Sisters” revolves around the life of four sisters, each with distinctive characteristics. The plot focuses on Indrani (essayed by Actor Chaya Singh), who is laden with family responsibilities at a young age after the girls lose their parents. In her pursuit to avenge the death of her parents and to protect her sisters, Indrani grows from a young, naïve town girl into a resilient woman. The story also captures the journey of the three younger sisters, Meghala (Sunitha), Bhuvana (Sankavi), and Kavya (Ira Agarwal). Deepak Kumar plays the male protagonist opposite Actor Ira Agarwal.

    “Colors Tamil has evolved into everybody’s preferred destination for entertainment. Our fiction shows are inspired by real-life women who have broken barriers and have really pushed the bar,” said Colors Tamil business head Rajaraman S. “‘Namma Madurai Sisters’ is yet another tale of such resilience and it is truly a bold attempt to showcase and celebrate the spirit of sisterhood. We are confident that this show will become an instant favourite among the audience.”

    Inspired by Aadu Puli Aattam – a traditional South Indian asymmetrical game of goats and tigers where the tigers ‘hunt’ the goats while the goats attempt to thwart the tigers, “Namma Madurai Sisters” also depicts familial rivalry between the sisters and their uncle Rajamanickam (played by Parthan) who attempts to wreak havoc in their lives at every opportunity, said the channel.

    “The writing for this show is extremely strong in terms of characterisation. The engaging screenplay is sure to leave audiences hooked with every episode,” shared director Raja Dhanush. Our experience during the shooting has been enriching and we are confident that the audiences will enjoy our narrative through the eyes of our protagonists.”

    “Men are usually the heads of the family. My character in Namma Madurai Sisters strives to showcase that women are equally capable of binding families together and leading the way for future generations. This character is very distinct from my other projects as it presents a different facet of women,” added Chaya Singh.