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Tag: Namaste

  • LinkedIn says ‘Namaste,’ launches in Hindi

    LinkedIn says ‘Namaste,’ launches in Hindi

    Mumbai:  Professional network LinkedIn has marked a new milestone with the launch of Hindi, the first Indian regional language on the platform, with the goal to support 600 million Hindi language speakers globally. 

    With this launch, LinkedIn aims to break down language barriers, providing greater access to professional and networking opportunities to Hindi speakers in India and around the world. With the launch of Hindi, the networking platform now supports 25 languages globally, said the statement.

    Starting 2 December, as part of the first phase roll-out of LinkedIn in Hindi, members will be able to access their feed, profile, jobs, messaging, and create content in the language on desktop, and on their Android and iOS phones, the company announced.

     As the next step, LinkedIn will work towards widening the range of job opportunities available for Hindi-speaking professionals across industries, including more banking, and government jobs. The platform will also continue to add more Hindi publishers and creators in the coming weeks to boost member engagement and conversations in the language.

    India is a core market for growth at LinkedIn and the second-largest market in terms of members after the US, accounting for 82 million members as part of a global community of 800 million members. India’s member base has grown by 20+ million in the past three years (15 per cent year-over-year growth) and it has witnessed a spike in engagement and conversations on the platform since the pandemic.

    “In India, LinkedIn has been mission-critical to helping people connect, learn, grow, and get hired during the pandemic and in this new world of work we are in. With the launch of Hindi, now more members and customers can unlock greater value from the platform through content, jobs, and networking, and express themselves in a language that they feel comfortable in,” said LinkedIn India Country Manager Ashutosh Gupta.

    “We have witnessed high engagement and member growth in the last year, and it is at this exciting inflection point that we are strengthening our vision to create economic opportunity for ‘every’ member of the workforce, and taking down language barriers for Hindi speakers across the world,” he added.

    LinkedIn in Hindi is now available to all members globally on desktop and Android, and will gradually roll out to all iOS users in the coming days, the company stated.

    With the launch of Hindi, members also have the advantage of creating their LinkedIn profile in Hindi and making it easier for Hindi-speaking members and recruiters to find them for relevant opportunities. To display their existing profile in Hindi, members will need to create a secondary language profile in the same language as their existing profile. This will prompt them to choose a preferred language for their existing profile from a drop-down list of 25 languages, which now includes Hindi.

    The launch of LinkedIn in Hindi saw LinkedIn Influencers such as international life coach Gaur Gopal Das, monk-turned-entrepreneur Dr Vivek Bindra, and nearbuy.com founder Ankur Warikoo share their first Hindi posts on their LinkedIn profiles.

  • FB adds India-specific options, shows how to build communities

    MUMBAI: Facebook hosted an interactive product showcase for Facebook community to experience in Mumbai. Facebook: A place to connect, showcased brings to life Facebook’s mission, shared across our family of products and apps, which is to make the world more open and connected.

    The event centered around three subjects: Me, My Community and My World. The featured products included Facebook Live, Facebook Lite, Full Camera, 360 Photos, Groups, Events, Oculus, Instagram, WhatsApp as well as our suite of safety, and security tools including Safety Check, Community Help, Safety Center, Parents Portal, Bullying Prevention Hub and Suicide Prevention tools.

    The event served as an opportunity for the teams to listen and receive feedback from the community as they worked to ensure everyone’s Facebook experiences is great, regardless of where they connect. Facebook is building better experiences to work on all connections, devices, and communities.

    Products such as Facebook Lite, which makes it easier for people to access Facebook on older Android devices or slower connections, counts India as one of the top (client) countries. Now, conversations on FB Lite can be enhanced through reactions including “Love”, “Haha”, “Wow”, “Sad” and “Angry.”

    Since the global rollout of Facebook Reactions in 2016, there have been 300 billion reactions on Facebook posts. The most popular reaction is Love, making up more than half of all of reactions.

    Facebook also rolled out local camera effects designed for India. In addition to the frames and effects that come standard in the Facebook camera, they have designed several custom effects for India — so people can create and share photos and videos that showcase the expression of Namaste as well as capture geo-specific experiences in Delhi, Mumbai, Goa, and other places.

    “India is a very important country to Facebook, and we’re proud to have more than 184 million monthly active people in India who use Facebook to connect with their friends and family, and to build supportive communities online and offline,” an FB executive said.

    Facebook founder and CEO Mark Zuckerberg recently shared a letter to the community about giving people the power to build a global community. For the past decade, Facebook has focused on connecting friends and families. With that foundation, our next focus will be developing the social infrastructure for the community — for supporting us, for keeping us safe, for informing us, for civic engagement, and for inclusion of all that will bring us together as a global community so we can have the most positive impact in the world.

    Last month, Facebook rolled out its new camera feature. “We want to make it fast, fun and easy for people to share creative photos and videos with whomever they choose, for however long they choose — and the more we share with each other, the more open and connected our community can be,” the executive said.