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Tag: Nakul Sharma

  • Ghadi wears a mask to say prevention is better than cure

    Ghadi wears a mask to say prevention is better than cure

    NEW DELHI: What is the simplest thing anyone can do to protect themselves and their loved ones from the pandemic that is raging across the country and the world? The answer lies in remembering to wear a mask every time we step out. Yet, this simple message has either not reached everybody or is simply being ignored or forgotten.

    Ghadi detergent has decided not just to reach out and remind millions but walk the talk themselves.

    In an initiative conceptualised and executed by ADK Fortune Communications, a WPP company and part of Wunderman Thompson South Asia Group, the most powerful and effective medium was used to drive this message home – the Ghadi detergent pack. The pack reaches millions of Indian households, even in areas where the reach of TV and other mass media is extremely limited. So, to spread awareness and reach the maximum number of households, the Ghadi pack was utilised.

    Ghadi covered its logo (the very face of the brand) across its entire range of detergents, with a printed mask to remind and inspire people to wear a mask. And emblazoned on every pack is the message: Bachaav Mein Hi Samajhdaari Hain (It makes sense to save yourself), to underline the importance of putting on masks to check the spread of the Coronavirus.

    To further scale up this message, Ghadi supported this initiative with a digital film directed by Pradeep Sarkar. It shows a young girl in a shop who makes her father realise that the best way to show you care is by wearing a mask – just like the pack itself. Produced by Apocalypso Filmworks Pvt Ltd, the film will be released across India in five regional languages with a full-blown PR and social media campaign.

    RSPL joint MD Rahul Gyanchandani said, “As a category leader, Ghadi has always believed in making a positive impact. In these troubled times, using our pack and then extending the campaign to other mediums seemed like the best way to bring about a change in behaviour and further build upon our connection with our massive consumer base.”

    ADK Fortune Communications VP & ECD Nakul Sharma commented, “It started as a small idea; a unique way of connecting with the consumer. But with the client backing it fully, this initiative by Ghadi is now actually impacting people and their thinking. For Ghadi, this is just the beginning. We truly want our mask-wearing initiative to become the starting point of a mass movement.”

    In the coming days, Ghadi plans to distribute 10 lakh masks across India for free. 

  • NavinTheeng has joined Havas Worldwide as Executive Creative Director, Gurgaon

    NavinTheeng has joined Havas Worldwide as Executive Creative Director, Gurgaon

    MUMBAI: NavinTheeng has joined Havas Worldwide as Executive Creative Director, Gurgaon. He moves from Cheil Worldwide, Gurgaon where he was Group Creative Director leading a team handling Samsung mobiles, televisions and home appliances besides other business. Navin replaces the erstwhile ECD team of Nakul Sharma and TirthaGhosh.

    “At Havas, we are working towards not just blurring the line between digital and traditional creative but completely erasing it. And a creative leader who is comfortable with and excited by both is what we needed. I think we have found that person in Navin”, said Nima DT Namchu, Chief Creative Officer, Havas Worldwide, India. Theeng will report to Namchu and will be responsible for digital and traditional creative output of Gurgaon office.

    Welcoming Navin aboard, Chief Executive Officer, NirmalyaSen said – “Navin’s appointment is a part of our further strengthening of our already robust offering in Gurgaon. Navin brings with him not just an impressive track record as a creative mind, but also a reputation for leading his team to creative excellence. I wish him great success with Havas Worldwide.”

    “It’s a bit of a homecoming”, said Theeng. This is his second stint at the agency after a fairly long first stint. “But other than that, everything has changed. Technology was a bit of a bugbear 10 years back, but now the possibilities are endless. You can expect to see more technology-infused ideas coming from Havas.”

    In the 18 years he has been in the industry, Navin has worked with Bates, McCann Erickson, Euro RSCG, Rediffusion DY&R, Contract and Cheil handling brands across categories such as consumer durables, colas, airlines, mobile phones, liquor, real estate and sports.

    Along the way, he has won accolades at Cannes, The One Show, New York Festival, Spikes Asia and Goafest Abbys with quite a few of the wins in the ‘Integrated Category led by Digital’.

  • NavinTheeng has joined Havas Worldwide as Executive Creative Director, Gurgaon

    NavinTheeng has joined Havas Worldwide as Executive Creative Director, Gurgaon

    MUMBAI: NavinTheeng has joined Havas Worldwide as Executive Creative Director, Gurgaon. He moves from Cheil Worldwide, Gurgaon where he was Group Creative Director leading a team handling Samsung mobiles, televisions and home appliances besides other business. Navin replaces the erstwhile ECD team of Nakul Sharma and TirthaGhosh.

    “At Havas, we are working towards not just blurring the line between digital and traditional creative but completely erasing it. And a creative leader who is comfortable with and excited by both is what we needed. I think we have found that person in Navin”, said Nima DT Namchu, Chief Creative Officer, Havas Worldwide, India. Theeng will report to Namchu and will be responsible for digital and traditional creative output of Gurgaon office.

    Welcoming Navin aboard, Chief Executive Officer, NirmalyaSen said – “Navin’s appointment is a part of our further strengthening of our already robust offering in Gurgaon. Navin brings with him not just an impressive track record as a creative mind, but also a reputation for leading his team to creative excellence. I wish him great success with Havas Worldwide.”

    “It’s a bit of a homecoming”, said Theeng. This is his second stint at the agency after a fairly long first stint. “But other than that, everything has changed. Technology was a bit of a bugbear 10 years back, but now the possibilities are endless. You can expect to see more technology-infused ideas coming from Havas.”

    In the 18 years he has been in the industry, Navin has worked with Bates, McCann Erickson, Euro RSCG, Rediffusion DY&R, Contract and Cheil handling brands across categories such as consumer durables, colas, airlines, mobile phones, liquor, real estate and sports.

    Along the way, he has won accolades at Cannes, The One Show, New York Festival, Spikes Asia and Goafest Abbys with quite a few of the wins in the ‘Integrated Category led by Digital’.