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Tag: Naisha Khanna

  • Kahaani 2: Durga Rani Singh……Predictable story

    Kahaani 2: Durga Rani Singh……Predictable story

    Sequel is a misnomer for films using a similar or the same title as an older film including, surprisingly, not always successful ones. The use of an old title and, if possible, the protagonist from the earlier film seem to suffice. In Kahaani 2: Durga Rani Singh, the common factor as in Kahaani (2012) is the lead actor, Vidya Balan, and the film’s West Bengal backdrop. Rest has no connect with the earlier.

    Kahaani 2 deals with the much-debated issue of child abuse.

    Vidya Balan’s character has a paraplegic daughter, Tunisha Sharma, in her early teens who she has promised to protect till she is alive. Both lead a quiet life in a distant village in West Bengal. Her time is divided between her job and looking after her daughter. Her only wish is to take her daughter to the US for treatment so she can start walking again as she did earlier.

    Tunisha also has a past that gives her nightmares. Tunisha has been a victim of child abuse when she was six (played by Naisha Khanna).

    Arjun Rampal, the newly transferred cop from Kolkata, enters the scene. As Arjun delves into Vidya’s diary it emerges that Naisha is an orphan in care of her uncle and granny. And, there is something about her family that is making her uncomfortable. Vidya takes it upon herself to rescue the girl.

    Rampal has a reason to keep the case away from police record and his seniors.

    Kahaani 2 is thoroughly a script of convenience. It is predictable and leaves a few things unexplained at the end. Since it uses the title Kahaani, the comparison is inevitable and, to say the least, this one falls way short of the original.

    It is a VidyaBalan film but she is not seen doing any daring-dos here as would be expected Naisha Khanna is impressive. Tunisha does not have much to do and passes muster. Rampal is good. Jugal Hansraj and Tota Roy Chowdhary are okay in support.

    The film keeps the viewer engrossed through its first half, but it tends to get repetitive in the later half. What works to some extent is the film’s ‘please all’ climax. With a solo release and coming as it does following a trail of poor films recently, Kahaani2: Durga Rani Singh was expected to take a decent opening which has not happened. In absence of initial curiosity, the film stands poor chances at the box office.

    Producers: Kushal Kantilal Gada, Dhaval Jayantilal Gada, Aksshay Jayantilal Gada and Sujoy Ghosh.

    Director: Sujoy Ghosh.

    Cast: Vidya Balan, Arjun Rampal, Tunisha Sharma, Naisha Khanna, Tota Roy Chowdhary, Jugal Hansraj.

  • Kahaani 2: Durga Rani Singh……Predictable story

    Kahaani 2: Durga Rani Singh……Predictable story

    Sequel is a misnomer for films using a similar or the same title as an older film including, surprisingly, not always successful ones. The use of an old title and, if possible, the protagonist from the earlier film seem to suffice. In Kahaani 2: Durga Rani Singh, the common factor as in Kahaani (2012) is the lead actor, Vidya Balan, and the film’s West Bengal backdrop. Rest has no connect with the earlier.

    Kahaani 2 deals with the much-debated issue of child abuse.

    Vidya Balan’s character has a paraplegic daughter, Tunisha Sharma, in her early teens who she has promised to protect till she is alive. Both lead a quiet life in a distant village in West Bengal. Her time is divided between her job and looking after her daughter. Her only wish is to take her daughter to the US for treatment so she can start walking again as she did earlier.

    Tunisha also has a past that gives her nightmares. Tunisha has been a victim of child abuse when she was six (played by Naisha Khanna).

    Arjun Rampal, the newly transferred cop from Kolkata, enters the scene. As Arjun delves into Vidya’s diary it emerges that Naisha is an orphan in care of her uncle and granny. And, there is something about her family that is making her uncomfortable. Vidya takes it upon herself to rescue the girl.

    Rampal has a reason to keep the case away from police record and his seniors.

    Kahaani 2 is thoroughly a script of convenience. It is predictable and leaves a few things unexplained at the end. Since it uses the title Kahaani, the comparison is inevitable and, to say the least, this one falls way short of the original.

    It is a VidyaBalan film but she is not seen doing any daring-dos here as would be expected Naisha Khanna is impressive. Tunisha does not have much to do and passes muster. Rampal is good. Jugal Hansraj and Tota Roy Chowdhary are okay in support.

    The film keeps the viewer engrossed through its first half, but it tends to get repetitive in the later half. What works to some extent is the film’s ‘please all’ climax. With a solo release and coming as it does following a trail of poor films recently, Kahaani2: Durga Rani Singh was expected to take a decent opening which has not happened. In absence of initial curiosity, the film stands poor chances at the box office.

    Producers: Kushal Kantilal Gada, Dhaval Jayantilal Gada, Aksshay Jayantilal Gada and Sujoy Ghosh.

    Director: Sujoy Ghosh.

    Cast: Vidya Balan, Arjun Rampal, Tunisha Sharma, Naisha Khanna, Tota Roy Chowdhary, Jugal Hansraj.

  • Akshay Kumar and ‘gorilla’ feature in Rasna’s new TVC

    Akshay Kumar and ‘gorilla’ feature in Rasna’s new TVC

    MUMBAI : With the onset of summers, Rasna is all set to unveil brand new television commercials featuring its brand ambassador Akshay Kumar along with new additions to the Rasna family. The brand has developed two new TVCs for 2016 featuring its new model, the brand mascot for 2016, a cute, fun loving, docile and child-like character that kids will enjoy associating with – a Gorilla. The new television commercials will be on AIR across the country starting March. The company has also roped in the young Naisha Khanna as the new face of Rasna. The TVC has been directed by Curry Nation.

    In keeping with its tradition to offer new and innovative offerings every year, Rasna also announced the launch of three new promotions featuring interesting and exciting freebies and for children to go along with the summer drink. Specially designed musical toys – Muzos – will be given free with any 32 glass pack of Rasna Fruit Fun. With 500gms of any Fruit Flus, a Mobifan is free. The Mobifan is a specially designed hand fan which can be carried along to provide cool air any time any where, or as Akshay Kumar has mentioned in the TVC, ensuring “fan following everywhere”

    Rasna  chairman and MD Piruz Khambatta said, “A home-grown brand which has given India the first value-for-money drink, Rasna, in its positioning stands for 32 glass with Celebration, Party and Dance Music. The core of the brand lies in enjoying the smallest moments of life and celebrating life. Over the last few years, we have launched several interesting and exciting new products that cater to a wide range of our audiences and suit the taste of both the masses and the classes. The new promotions for 2016 and the new ad film are yet another endeavour from us to ensure a gentler and direct connect with our consumers and cater to their specific requirements. The research we conducted in 2015 led us to formulate the strategy for this year and come up with an interesting and novel new commercial and a slew of interesting collectibles like the Muzos that kids can collect.”

    Khambatta added, “A lot of effort has gone into the making of the new TVC. Infact, nine different scripts were researched across the country, with various situations and a surprise value. The gorilla was won hands down. There is a merit in showcasing a Gorilla because they communicate using gestures, body postures, sounds, etc. similar to the way we humans communicate while speaking. The plot was to promote Muzos and create a surprise value based on the celebration platform. And of course Akshay Kumar was the best choice to be the gorilla to induce fun with the kids.”

    The company also unveiled a completely new packaging for its range of Fruit Fun, Fresh Fun and Fruit Plus today. Rasna concentrate comes in a unique dual format of powder and liquid, permitting consumers to enjoy freshly squeezed juice taste in addition to a healthy nourishing drink. The product price points are Re.1/- to Rs.5/- a glass ensuring that every person can enjoy the drink including those at the bottom of the pyramid.

  • Akshay Kumar and ‘gorilla’ feature in Rasna’s new TVC

    Akshay Kumar and ‘gorilla’ feature in Rasna’s new TVC

    MUMBAI : With the onset of summers, Rasna is all set to unveil brand new television commercials featuring its brand ambassador Akshay Kumar along with new additions to the Rasna family. The brand has developed two new TVCs for 2016 featuring its new model, the brand mascot for 2016, a cute, fun loving, docile and child-like character that kids will enjoy associating with – a Gorilla. The new television commercials will be on AIR across the country starting March. The company has also roped in the young Naisha Khanna as the new face of Rasna. The TVC has been directed by Curry Nation.

    In keeping with its tradition to offer new and innovative offerings every year, Rasna also announced the launch of three new promotions featuring interesting and exciting freebies and for children to go along with the summer drink. Specially designed musical toys – Muzos – will be given free with any 32 glass pack of Rasna Fruit Fun. With 500gms of any Fruit Flus, a Mobifan is free. The Mobifan is a specially designed hand fan which can be carried along to provide cool air any time any where, or as Akshay Kumar has mentioned in the TVC, ensuring “fan following everywhere”

    Rasna  chairman and MD Piruz Khambatta said, “A home-grown brand which has given India the first value-for-money drink, Rasna, in its positioning stands for 32 glass with Celebration, Party and Dance Music. The core of the brand lies in enjoying the smallest moments of life and celebrating life. Over the last few years, we have launched several interesting and exciting new products that cater to a wide range of our audiences and suit the taste of both the masses and the classes. The new promotions for 2016 and the new ad film are yet another endeavour from us to ensure a gentler and direct connect with our consumers and cater to their specific requirements. The research we conducted in 2015 led us to formulate the strategy for this year and come up with an interesting and novel new commercial and a slew of interesting collectibles like the Muzos that kids can collect.”

    Khambatta added, “A lot of effort has gone into the making of the new TVC. Infact, nine different scripts were researched across the country, with various situations and a surprise value. The gorilla was won hands down. There is a merit in showcasing a Gorilla because they communicate using gestures, body postures, sounds, etc. similar to the way we humans communicate while speaking. The plot was to promote Muzos and create a surprise value based on the celebration platform. And of course Akshay Kumar was the best choice to be the gorilla to induce fun with the kids.”

    The company also unveiled a completely new packaging for its range of Fruit Fun, Fresh Fun and Fruit Plus today. Rasna concentrate comes in a unique dual format of powder and liquid, permitting consumers to enjoy freshly squeezed juice taste in addition to a healthy nourishing drink. The product price points are Re.1/- to Rs.5/- a glass ensuring that every person can enjoy the drink including those at the bottom of the pyramid.