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Tag: Nagraj Adiga

  • Asics steals the spotlight at New Delhi Marathon’s historic 10 edition

    Asics steals the spotlight at New Delhi Marathon’s historic 10 edition

    MUMBAI: Asics took centre stage at the Apollo Tyres New Delhi Marathon, marking a grand celebration of its 10 edition with an overwhelming turnout of over 25,000 runners. As the official sports goods partner, Asics reinforced its commitment to fostering a thriving running culture and elevating the experience for elite athletes and fitness enthusiasts alike.

    Asics athlete Harmanjot Singh dominated the Half Marathon, securing a remarkable victory and further solidifying Asics’ legacy in long-distance running. His triumph highlighted the brand’s dedication to performance, endurance, and innovation, underscoring the transformative power of running.

    The 2025 marathon edition underscored Asics’ mission to redefine the running experience with cutting-edge footwear, apparel, and accessories. Designed for maximum endurance, Asics’ gear played a crucial role in helping runners push beyond their limits. As thousands crossed the finish line, they carried forward a legacy of resilience and fitness culture in Delhi.

    Speaking on the partnership, Asics India managing director Rajat Khurana, expressed pride in Asics’ continued association with the marathon, “We are delighted to continue this association with the Apollo Tyres New Delhi Marathon for the second consecutive year. This association reinforces Asics’ vision of promoting wellness and active lifestyle through running. At Asics, we believe in the transformative power of running and its ability to inspire people to achieve their individual fitness goals. The overwhelming participation and spirit showcased by Singh, who claimed victory in the Half Marathon, truly embody our philosophy of a sound mind in a sound body. We remain committed to supporting the running community in India and providing world-class performance gear to help athletes achieve their best.”

    Echoing this sentiment, NEB Sports chairman & managing director Nagraj Adiga, praised Asics’ impact on the event, “The partnership between Asics and the Apollo Tyres New Delhi Marathon is a perfect synergy of performance, endurance, and dedication. Asics’ commitment to providing world-class running gear elevates the race experience for participants and further strengthens India’s growing marathon culture. It’s truly humbling to witness participants from across India and beyond coming together in Delhi to be a part of this marathon event.”

    Asics continues to dominate the global running space, earning the trust of professional athletes and fitness enthusiasts worldwide. With technologically advanced running products and initiatives such as the Asics Running Club, the brand remains steadfast in fostering an inclusive and supportive running ecosystem across India.

    As the marathon concluded, one thing was clear Asics isn’t just about selling shoes. It’s about building a movement, one stride at a time.

  • ASICS unveils Delhi Marathon gear with star athletes

    ASICS unveils Delhi Marathon gear with star athletes

    Mumbai: ASICS, the Japanese sportswear brand, launched limited-edition merchandise for the upcoming Apollo Tyres New Delhi Marathon 2024. ASICS Brand Athletes Prasidh Krishna, T Gopi, Joshna Chinappa and Saurav Ghosal along with ASICS Management unveiled the new collection at the ASICS store in Ambience Mall, Gurugram.

    ASICS is dedicated to creating best-in-class products to help them enhance their overall performance and achieve new milestones. The Apollo Tyres New Delhi Marathon 2024 merchandise unveils a design theme inspired by the organic and flowing forms found in nature, drawing on elements like landscape contours and a captivating satellite-like view from the top, seamlessly integrated with the Apollo Tyres New Delhi Marathon’s route map. By emphasising the mental and emotional benefits of exercise, this collection is designed to promote holistic well-being and foster personal growth.

    ASICS, with its foundation deeply embedded in consumer-centric design, places paramount importance on addressing customer needs by engaging in comprehensive primary data collection worldwide. Through feedback and direct customer interactions, ASICS gathers insights from consumers globally. These inputs fuel the research and development ensuring each product is meticulously crafted to meet and exceed consumer expectations. ASICS remains dedicated to deliver Apollo Tyres New Delhi Marathon 2024 merchandise that resonates with athletes and enthusiasts.

    ASICS India and South ASIA managing director Rajat Khurana said, “We are delighted to announce our collaboration with the Apollo Tyres New Delhi Marathon 2024, a vibrant celebration of athleticism and community spirit. With our esteemed ASICS athletes Prasidh Krishna, T Gopi, Joshna Chinappa, and Saurav Ghosal onboard, we unveil our official merchandise collection. Inspired by Delhi’s dynamic energy and the essence of this prestigious event, our goal is to empower athletes of all levels with apparel designed to unleash their full potential. This collection reflects our unwavering commitment to supporting individuals in achieving their athletic aspirations.”

    NEB Sports chairman & managing director Nagraj Adiga said, “We are thrilled to have ASICS onboard and excited to offer the best quality products to the runners. Delhi is undoubtedly one of our largest races and it’s with privilege and responsibility that we carry the National Marathon Championship title.  It’s humbling to see people from all parts of India and outside travelling to Delhi to participate in our event.  We are geared up to deliver a wholesome experience and look forward to some amazing performances.”

    The running community in Delhi NCR is witnessing remarkable growth. ASICS Running Club an inclusive running group led by experienced runners where weekly training programs are organized to help one achieve personal fitness goals. The increasing awareness of the health benefits of running further fuels the adoption of running as a regular exercise routine.

    The official Apollo Tyres New Delhi Marathon 2024 merchandise will be available to shop on flagship ASICS stores across the country and online brand stores